Basis a survey undertaken by ShareChat on User Meet-up in 2017 across six Indian cities, more than 88% of ShareChat users wanted a Private Messaging feature on their social media platform. Against this insight, ShareChat developed a feature which allows users to send private messages without having to switch to an alternative app. The “Private Messaging” feature is designed to encourage one to one communication in Indian languages among the vernacular internet users of India.
Additionally with the recently launched "open tagging" feature, users are allowed to create tags and post relevant content under these user generated tags. The most engaging and trending user-generated tags will be visible in the “explore” section of the platform. Shashwat Chandra, Senior Product Manager at ShareChat added “Users have responded better than our expectation with the launch of Open Tagging feature. Users are actively creating diverse tags on the latest events and posting relevant content around the theme.”
Today consumers expect constant, effortless feature updates. To facilitate connections between unknown users with similar interests, ShareChat introduces “Shake-N-Chat” feature, a personal messaging feature which allows users to connect with other unknown users and chat, simply by shaking their phones.
Commenting on the launch, Sunil Kamath, Chief Business Officer at ShareChat said- “Over the years, we have observed that many users shift to other direct messaging apps for privacy purposes. ShareChat is a unique platform which connects users with similar interests resulting in relevant and meaningful discussions. The launch of new features like private messaging and Shake-N-Chat strengthens the platform’s social experience between both known and unknown users. We are very excited to launch these new features and are confident that they will resonate with users”.
ShareChat takes into account the everyday need of digital content and infotainment of first-time web users in their own preferred dialect. It enables users with an environment where individuals can express their sentiments, showcase their talents, discuss trends and meet new individuals with similar interests. Today ShareChat has a total 30 million unique registered users on the platform.