Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it are not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data. While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox.com platform now offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out & get the biggest bang for their buck.
Speaking on the launch, Pranay Swarup, Co-Founder & CEO @Chatterbox stated "While brands leverage the human intelligence & authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com's access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry."
Akhil Mordia, CTO at Chatterbox, adds on “Chtrbox.com’s engine has analysed more than 24 million content pieces by top & emerging influencers, across categories & geographies. For each content piece, our proprietary technology allocates a unique score basis its context & performance, generating every influencer's Social Media Value. This helps identify the relevant influencers with the best RoI.”
Influencer marketing is nothing but Word of Mouth 2.0 in our digitally advanced & ever-so-connected world. Today it's not just a celebrity, but a social media star, your college mates, colleagues & family members that you listen to the most. Chtrbox.com helps brands & agencies construct & optimize this very piece, and let's data validate gut-calls.
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