Federation of Rajasthan Trade & Industry (FORTI), an
apex chamber in Rajasthan, and Microsoft have come together to enable 30,000
small- and medium-sized businesses (SMBs) in the state to adopt technology.
With support from BB Professionals, one of Microsoft’s leading partners, the
adoption of modern technologies will make businesses more profitable and
productive by connecting them better with suppliers, distributors, government
agencies and increasing their reach to customers across India.
Rajasthan is home to thousands of SMBs and with a huge cultural
heritage, the state is home to businesses across verticals. This provides a
window of opportunity for Microsoft to equip them with requisite technology to
advance their business. A recent study by Zinnov states that SMBs can enhance
their performance by 75% due to technology adoption. Keeping the needs of
the SMBs in mind, Microsoft is working closely with its partners to advice and
guide SMBs in the state through their cloud journeys. BB Professionals, a
leading partner of Microsoft, has registered 30% year-on-year growth in its
business, riding on high adoption of Microsoft Office 365, Azure and CRM
amongst its customers. It aims to extend this success to more SMBs in the
state.
Vijay Goel, General Secretary, Federation of Rajasthan Trade
& Industry (FORTI) said,“Technology, in todays business scenario, is a not a
luxury – but a prerequisite. Technology enables businesses to transform and
scale up at a minimum cost and accelerate growth. To this end, it is crucial to
make technology more accessible for faster adoption. We are excited to partner
with Microsoft to drive the next wave of growth for organizations in Rajasthan.”
Speaking at the event, Suresh
Agarwal, President, Federation of Rajasthan Trade & Industry (FORTI) said, “We are living in a technology enabled world and it is important
for organizations of all sizes and sectors to adopt technology if they wish to
succeed. Our association with Microsoft is the first major step in this
direction. The need for this transformation has prompted us to work closely
with Microsoft and we are happy that they are supporting our members in their
business journey. “
Ashim Bhasin, Managing Director, BB Professionals said, “Rajasthan, with its cultural
heritage, is amassed with small and medium businesses. With the
right technology products and solutions in place, SMBs have the potential to
witness exponential growth. It is extremely humbling and encouraging to be
associated with industry bodies, such as FORTI. This is will provide us with
not just right set of customers, but also an opportunity to showcase the power
of modern technology and encourage its adoption. We look forward to working
closely with SMBs in the state and help them drive efficiency and business
growth with Microsoft’s offerings.”
Meetul Patel, General Manager – SMS&P, Microsoft India, said, “Technology is a key factor for
businesses to succeed; it opens up new avenues of growth for Small Businesses
around the world and India. With the recently launched Windows 10 on PC and
phone, devices like the Lumia 950 and our cloud-based services, SMBs can access
new markets, engage with customers more efficiently, and manage their costs
better. Microsoft, in association with FORTI and with the commitment of our
partners like BB Professionals aims to enable SMBs in Rajasthan to be
profitable with technology helping them accelerate their business.”
Microsoft Office 365 helps SMBs collaborate, communicate, and
connect better in their ecosystem and expand to more markets and customers. The
combination of online applications and always-on customer support gives SMBs
the desired competitive edge and helps open newer business opportunities. This
initiative will not only help SMBs expand their business, but also help the
country progress toward the “Make in India” vision of transforming itself into
a global leader.
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