Monday, April 24, 2017
Shoppers Stop Creates 160 Feet High World’s Largest Cricket Bat!
In celebration of the ongoing cricket fervor in the nation, Shoppers Stop has created the world’s largest cricket bat which measures 160 feet in height and 18 feet in width.
The record-setting cricket bat is displayed at Magrath Road Junction (opposite Garuda mall). To mark the occasion, Shoppers Stop invited Mithali Raj - Captain of the Indian Women's Cricket Team to sign the cricket bat. Also present for the occasion was Govind Shrikhande, Customer Care Associate and Managing Director, Shoppers Stop Ltd.
An ode to cricket aficionados, this one-of-its-kind cricket bat has been made in a record time of 10 days by the in-house Visual Merchandising team. Over 60 people worked round the clock to construct this enormous structure. Shoppers Stop is set to apply for a mention in the Limca Book of Records.
Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd said, “Our focus is to create exciting and engaging experiences for our customers and thereby bring the romance back to retail. The ongoing cricket buzz gave us the perfect opportunity to delight our customers by creating this record-setting world’s largest cricket bat. And who better to celebrate this occasion than the Captain of our beloved Indian Women’s Cricket Team Mithali Raj.”
Ace Cricketer and Captain of the Indian Women’s Cricket Team, Mithali Raj commented, “It is so great to see Shoppers Stop, India’s leading and most loved fashion retailer, celebrate Cricket, one of India’s most loved sports, in such a wonderful way. The record-setting 160 ft. cricket bat looks remarkable. It is a great opportunity for cricket lovers to express their love and enthusiasm for the game.”