Wednesday, April 26, 2017

International Red Dot Award in Design & Innovation to V-Class Google

Speedo’s V-Class goggle range has received a global seal of approval with a notorious Red Dot Award for Design & Innovation for 2017, under the Sports & Equipment category. V-Class is the latest edition to Speedo’s expanding goggle portfolio, and has been recognised for outstanding design and excellence by the expert committee at RedDot.

The V-Class range aims to capture the attention of swimmers who desire to have a goggle that is stylish, comfortable and provides an excellent field of vision, so swimmers can enjoy the best underwater experience, with no interruptions. Available in both unisex ‘Vue’ and female fit ‘Virtue’ goggles, the vibrant contrasting colour combinations; inject energy and vitality  into the range for the S117 season, completing the look for frequent lane swimmers.

The Red Dot Award scheme invites manufacturers and designers around the globe to enter their products as part of the 2017 self-nomination process. The jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product, awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality. In total, the competition received more than 5,500 entries from 54 countries this year.

“The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.” Says Professor Dr. Peter Zec, founder and CEO of the Red Dot Award

V-Class was developed in Aqualab - Speedo’s specialist R&D department, to help deliver superior vision, style and comfort in one goggle. The goggle boasts 2 x anti-fog technology, as well as accommodating a clear, expansive underwater view. 

The V-Class range encompasses attention to detail with beautifully crafted, fluid design - particularly around the lens. Particular attention was given to offer superior material quality and finish on this range, even down to the packaging that it’s presented in.

Tim Sharpe, Head of Design and Innovation at Speedo International, said: “We’ve drawn on our years of expertise of working with swimmers to improve and evolve our goggle range to be the most desirable and effective available on the market. Whether it’s for competitive racing or swimming to keep fit, goggles are a great way to help swimmers to get the best out of their time in their water. We approached the design of this new V-Class range as desirable and high performing eyewear, offering a combination of superior vision technology and design consideration down to the smallest detail, giving swimmers confidence in addressing their needs, as well as offering comfort and style.”

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