As the world combats the COVID-19 pandemic, all the major sporting events in India and across the globe have either been postponed or cancelled including 2020 Tokyo Olympics, which the Indian hockey fans had been eagerly awaiting. While there is no live on-field action, Hockey India (@TheHockeyIndia) took to Twitter to engage with fans of the game and bring the players from both the men’s and women’s national teams to answer questions from passionate followers of the sport. This unique, open and real-time action harnessed the positive power of Twitter in the form of real-time engagement.
During the lockdown, @TheHockeyIndia conducted a special Twitter Q&A, #AskTeamIndia, and went live on the service with four players - India women's hockey captain Rani Rampal (@imranirampal), India men's hockey captain Manpreet Singh (@manpreetpawar07), India men's hockey goalkeeper PR Sreejesh (@16Sreejesh) and defender Harmanpreet Singh (@13harmanpreet) - all of whom interacted keenly with their fans.
PR Sreejesh (@16Sreejesh) shares, “Twitter has always been a great service to engage with our fans, we are happy to have their support in #AskTeamIndia initiative which is fun, meaningful and also in some way I hope we are motivating fans to stay positive and active during these difficult times.”