Monday, November 1, 2021

Eco-Friendly ‘Sprouting’ Vegetable Seed Diya This Diwali From East-West Seed India

* Initiative to counter climate change

East-West Seed India has conceptualized a plantable seed diya on the occasion of Diwali this month. Under a special campaign titled ‘Yeh Diwali Seed Wali,’ these eco-friendly diyas have been designed with seeds of Butternut (Cucurbita moschata), and Bengal Yellow, Marigold - both are much-loved crop varieties from East-West Seed India. Butternut has a sweet, nutty taste similar to a pumpkin and a tan-yellow skin with orange fleshy pulp. It offers a good source of fiber, vitamin C & A, magnesium, and potassium.

“One of the biggest issues the world is addressing today is conserving the environment. Working towards a greener planet is one of the ways to achieve that. Everyone can contribute their bits to take forward this cause. We at East-West Seed also keep looking at opportunities to create awareness about going green. And therefore, this time, our team came up with this concept of Seed Diyas with the campaign of

‘Yeh Diwali Seed Wali.’ The thought behind these seed diyas is to kindle the interest in kitchen gardening to people of all ages. Diya for Diwali represents many auspicious things such as light, knowledge, purity, and new beginnings. Our biodegradable seed diya can be in your garden or in a pot, which can grow in plants. Keeping with the concept, the packaging materials used in seed diyas are also eco-friendly. Our associate who helped make this concept a reality is a start-up that trains rural women in making these diyas. We have distributed these as gifts to all our partners,” said Sanjay Gahilot, Director, Marketing of East-West Seed India.

About East-West Seed India:

East-West Seed is a global leader in the tropical vegetable seeds market with three and a half decades of experience in breeding, producing, and delivering high-quality vegetable seeds. Founded by Dr. Simon Groot, winner of the World Food Prize 2019, East-West Seed is ranked #1 in the 2019 Global Access to Seed Index, which recognizes the commitment and performance in providing the World's smallholder farmers access to quality seeds.

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