Thursday, February 22, 2024

Nestlé Health Science Launches Resource Activ, The ‘New-Edge’ Nutritional Solution For Active Millennials

In line with its purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come, Nestlé India has launched Resource Activ, a multi-benefit, high protein supplement designed to cater to the wellness needs of active millennials. With its unique 'New Edge Formula', Resource Activ has high quality proteins for muscles, enriched calcium and vitamin-D for bone health and hyaluronate for skin health. It also contains fiber and immunonutrients. Resource Activ seeks to address the nutritional need gaps of the millennials through supplementation.

Despite the rapidly growing protein supplement market, there is a need for offerings tailored for individuals. Studies* suggest that after the age of 30, there is involuntary loss of muscle mass. It also leads to reduced bone density, tissue breakdown and signs of aging like loss of skin hydration and elasticity. Resource Activ is customized to fulfill the nutritional needs of this age group, aiding muscle health, energy, bone health and skin health. Consumers can enjoy Resource Activ with water or milk in a delicious vanilla biscuit flavour.

Talking about the launch, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “Nestlé India has been on a continuous journey to add value to the lives of its consumers through powerful brands and products. We are happy to launch Resource Activ, for active adults, including millennials. Resource Activ is an output of extensive research and is backed by the assurance of Nestlé’s quality and safety. We are confident that the brand would be able to supplement the nutritional needs of the active millennials and help them lead an active life.”

Resource Activ will be available on ecommerce and across 11 cities at national pharmacies and local chemists in Delhi NCR, Kolkata, Mumbai, Pune, Hyderabad, Bangalore, Chennai, Coimbatore, Kochi, Kozhikode, and Thiruvananthapuram.

Nestlé Health Science is a global leader in the space of nutritional science. It focuses on advancing the therapeutic role of nutrition to change the course of health management for consumers, patients, doctors, nurses and its partners in healthcare. The key products include RESOURCE High Protein, PEPTAMEN, OPTIFAST, RESOURCE Diabetic, RESOURCE Fiber Choice, THICKEN UP CLEAR, RESOURCE Renal and RESOURCE Dialysis. Nestlé Health Science also has a dedicated team of clinical experts who engage with healthcare professionals across India for awareness and education.

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