Wednesday, November 8, 2023

Kansai Nerolac Collaborates With “A Hundred Hands” To Highlight The Importance Of Harmony With Tribal Art

Kansai Nerolac Paints Limited (KNPL), one of India's leading paint companies, partnered with A Hundred Hands, a not-for-profit organisation to create the “Harmony Mural”’ as part of the 'Festival of Handmade' in Bengaluru. In its 14th edition, The Festival of Handmade is a unique platform to showcase the exceptional craftsmanship of artisans and engage socially conscious consumers in the world of handmade goods. The awe-inspiring mural, designed and executed by the talented Sohrai tribe from Jharkhand, was officially unveiled on the 05th of November at the Jayamahal Palace Hotel in Bengaluru, marking a showstopping end to the celebration.  

The 'Harmony Mural' beautifully captures the essence of harmony and coexistence, signifying the peaceful coexistence of humanity with nature and all living beings. It serves as a timely reminder of how everything and everyone can harmoniously coexist in unity, creating a sense of balance and mutual respect. This remarkable piece of art, crafted on canvas, will find its permanent home at the A Hundred Hands' Village Centre, where it will stand as a testament to the synergy between traditional tribal art and contemporary urban expression. 

Kansai Nerolac has long been a dedicated supporter of the rich Indian tribal art, and this collaboration is an extension of their commitment towards bringing the beauty and intricacy of indigenous art forms to a broader, urban audience. The 'Harmony Mural' showcases the seamless transition of tribal artists from painting walls to using canvas, offering them a novel medium and fresh techniques to explore. This transformation enhances their marketability, enabling them to reach a more extensive audience with their exceptional skills. 

Rohit Malkani, Senior Vice President Decorative Sales & Marketing, Kansai Nerolac Paints Limited said, " Our partnership with A Hundred Hands for the Festival of Handmade underlines our commitment promoting and popularising India's diverse tribal art forms; and celebrate communities that have enriched India's cultural heritage for generations.” 

“The 'Harmony Mural' serves as a remarkable testament to the spirit of collaboration and coexistence, and we are thrilled to share this masterpiece with the people of Bengaluru. It is through the creative expression of the artists that inspires us to find similar manifestations in décor of our homes. Our brand has always been associated with an individual expression of one’s home décor with our iconic jingle ‘jab ghar ki raunak badhaani ho, deewaron ko jab sajaana ho . ..’  We believe that this is the perfect platform to bridge the gap between traditional artistic expression and inspiration for curating the same in a consumer’s home. We are honoured that we were able to bring the exceptional skills of the Sohrai tribe to the residents of the city and provide them with some ideas for their own living spaces”, he added. 

The collaboration is part of the Nerolac Art Tales initiative, an ongoing effort by Kansai Nerolac to bring India's traditional art forms into the homes of its consumers. Under Nerolac Art Tales, customers can choose from a wide array of tribal art forms, including Warli, Madhubani, Phad, Gond, Bhil, and Chittara etc to decorate their living space. 

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