Friday, November 24, 2023

Godrej Locks 'Live Safe, Live Free' Study Reveals 42% Indians Leave Live Events To Coordinate An Exchange Of Keys At Home

In India, homes serve as the nucleus of people's lives. While people frequently participate in various experiences at restaurants, concerts, or theatres, a subtle yet inherent concern about home safety always persists. This was revealed in a new research study ‘Live Safe, Live Freely’ by Godrej Locks & Architectural Fittings and Systems, a business of Godrej & Boyce, the flagship company of the Godrej Group. The study offers unique insights into Indians lifestyle and technology choices for home safety that enable them to live freely.

One of the key insights, the study revealed is that 42% of the respondents have left live events or social gathering early to coordinate an exchange of keys at home. These occurrences shed light on the dependence for home access, which compels people to return home.

According to a popular event ticketing portal, in 2022, about eight million people stepped out for live entertainment from across over 19,000 events. The study 'Live Safe, Live Free' study complimented this data as it revealed that 54% of the respondents expressed discomfort at the idea of disturbing their neighbours for a spare key, when attending late night events. Further, 41% of the respondents claim that if they had left their home and realized that their geyser home or gas on, they would rush back home.

According to Shyam Motwani, Business Head at Godrej Locks & Architectural Fittings and Systems, “These primary insights from the ‘Live Safe, Live Free’ study delve into consumers’ sentiments about the most intimate aspect of their home, which is safety. The insights from the study intimately demonstrate to us people’s concerns about home safety while also revealing their aspirations and how best we can meet them. While there is still an evident dependency on external factors in the way Indians perceive the safety of their homes, they are also seeking reliable tech solutions that enable them to live safe and live freely in today’s fast-paced world. At Godrej Locks, a brand synonymous with trust, we understand the needs of our consumers and develop innovative, cutting-edge, digital home safety solutions that offer both convenience and safety, allowing them to live free.”

The study ‘Live safe, Live Freely’ aimed to understand human behaviour on the adoption of smart-home devices to ensure safety and convenience. It was undertaken amongst 2,000 individuals across five cities including Mumbai, Delhi, Kolkata, Bangalore and Bhopal.

About Godrej Locks & Architectural Fittings and Systems:

Godrej Locks & Architectural Fittings and Systems is a division of Godrej & Boyce, the flagship company of the renowned Godrej Group. Founded by Ardeshir Godrej, the name 'Godrej' is 126 years young and has evolved into a symbol of trust, security, and integrity. Godrej has consistently set industry standards in the field of locks through continuous innovation, introducing products such as India's first 'Made in India' digital lock, cutting-edge postmodern biometric and connected digital locks and even a lock with the 1st patented dual motion technology in the world.

Godrej has made significant strides in delivering world-class smart locking solutions, transforming the perception of a lock from a mere functional device to an effective home safety solution. Recently, the brand expanded its offerings by introducing architectural fittings and systems, showcasing a true pioneering spirit in product development.

With a mission to raise awareness about the imperative need to adopt advanced home safety technology, Godrej Locks initiated a unique nationwide home safety awareness campaign - 'Har Ghar Surakshit.' Under this initiative, the brand introduced and continues to celebrate 'Home Safety Day' every year on the 15th of November, emphasizing the importance of keeping every home safe.

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