Seafood company Baby Marine Group (BMG) said on
Friday it has posted a turnover of Rs 4 crore since starting home delivery in Kerala and
will be launching an outlet in Bangalore in
October.
"For
five decades we were only serving the export markets. It was only in February
we started to tap the domestic market for the first time at Kochi and we have
already completed a turnover of Rs 4 crore," Alex K. Thomas, Managing
Director of Baby Marine Seafood Retail Pvt Ltd, the group's domestic arm.
The
Kochi-headquartered company has also launched home delivery of fish and other
sea food in state capital Thiruvananthapuram. The buyers can either place
online orders at www.dailyfish.in or by downloading the Daily Fish India app.
In a span
of six months, the company already has 10,000 online customers in Kochi alone,
Thomas said, noting that the household fish market in Kerala is
worth Rs 12,000 crore.
He said the
company would open its first outlet outside Kerala in
Bengaluru in October and follow it up with more outlets in South India before
moving north.
The company
has proven its mettle by serving the US and European markets for nearly five
decades, but still has to get used to the peculiarities of the domestic market, said Thomas.
"Here,
we have to dispel the perception that frozen fish is inferior to fresh fish,
which it is not. We use one of the best freezing technologies available in the
world. Moreover, we can offer seafood at cheaper rates than what's available in
the open market," he said.
At 24 kg a
year, Kerala has
the highest per capita consumption of fish in India.
Baby Marine
offers to home-deliver a kg of cleaned and ready to cook seer fish for Rs 760
and a 250 gram of cleaned shrimp for Rs 190.
Also
available are white pomfret, red snapper, pearl spot, mackerel, squids,
anchovy, crabs and lobsters.
No comments:
Post a Comment