63% Bengaluru-Based Parents Give Milk To Their Kids To Maintain Intake Of Calcium – Godrej Jersey’s Milk Report

~Pan India, 60% parents prefer the same

As the nation celebrates Children’s Day today, Godrej Jersey carried out a survey amongst the Indian parents to understand their rationale of giving milk to their child. While some highlighted the need to remain fit and weight management in addition to gaining some energy and as a meal replacement, 63% Bengaluru-based parents and 60% parents across the country said that they give milk to their kids to maintain intake of calcium.

Titled ‘Bottoms Up…India Says Cheers to Milk!’ the comprehensive study covering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond understanding the parents’ rationale for giving milk to their child, the survey also tried understanding  which milk-based products they prefer for their kid.

Commenting on the findings, Bhupendra Suri, CEO, Godrej Jersey said, “Multiple research studies globally and in India have proven the nutritional value of milk which is good for children. Consisting of high nutritional quality protein, calcium, phosphorus and vitamin A, it is widely an imperative for growing children. Amidst this, it is encouraging to see from our consumer survey on why parents prefer to give milk to their kids.”

Another interesting insight which came from report was that 90% of Indian kids drink milk more than 4-5 times a week and more than 40% of parents were open to consider flavoured milk as a school meal, or for consumption during the day, or more specifically during playtime!

The survey was designed and conducted by YouGov. Creamline Dairy Products Limited, a subsidiary of Godrej Agrovet Limited (GAVL), a diversified food and agri-business conglomerate of Godrej Group sells the products under the brand name Godrej Jersey.

About Godrej Agrovet

Godrej Agrovet Limited (GAVL) is a diversified, Research & Development focused food and agri-business conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses it operates - Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry and Processed Foods. GAVL has a pan India presence with sales of over a million tons annually of high-quality animal feed. Our teams have worked closely with Indian farmers to develop large Oil Palm Plantations, which is helping in bridging the demand and supply gap of edible oil in India. In the crop protection segment, the Company has strong presence in the B2B segment through its subsidiary Astec Lifesciences and through its extensive distribution, network pan-India delivers innovative agrochemical offerings catering to the entire crop life cycles. In Dairy, Poultry, and Processed Foods, the company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with the ACI group of Bangladesh for animal feed business in Bangladesh.

For more information on the Company, log on to www.godrejagrovet.com.