- Project ABCD has covered 58,719 school children and 3,89,747 community members creating awareness on the importance of sanitation and basic hygiene, which has resulted in 687 schools being Open Defecation Free
- TKM has partnered with NGO – SNEHA, to carry out activities in schools; bringing a behavioral change pertaining Water, Sanitation and Hygiene (WASH) practices among school children
- TKM’s girl child sanitation initiatives have effectively contributed in reduction of girl child school missing hours to zero in Ramanagara district
- This unique projects has been commended for its key contribution by the Karnataka State’s Education Board and most recently a case study on the project was accepted for publication by Ivy Publishing which then made its way to Harvard Business Review case collection
As a part of its unique CSR initiative, Project ABCD (A Behavioural Change through Demonstration), Toyota Kirloskar Motor (TKM), today, organized a district level quiz competition for the third consecutive year witnessing participation from over 4074 school children from 118 schools. Supporting Government of India’s ‘Swachh Bharat Mission’, Project ABCD was rolled out in the year 2015, implemented in 1,004 schools covering 58,719 children at Ramanagara district in Karnataka. In-line with Government of India’s national campaign, ‘Swacch Bharat: Swacch Vidyalaya’, Project ABCD aims to spread awareness and promote safe Water, Sanitation and Hygiene (WASH) practices among school children.
The event was graced by Mr. Ikram, IAS, Chief Executive Officer, Ramanagara Zilla Panchayat, Mr. Naveen Soni, Vice President, Toyota Kirloskar Motor along with the senior management representation from TKM.
Through Project ABCD, over 58,719 children from 1,004 schools in the district have been trained so far on better hygiene practices, importance of hand washing, and usage and maintenance of toilets. Over the years, this project has substantially expanded its reach across Magadi, Kanakapura, Ramanagara and Channapatana, enhancing the awareness by training the teachers and children on the importance of sanitation and basic hygiene.
Commemorating the success of Project ABCD, the quiz program supports its mission to enhance the knowledge on personal hygiene and sanitation among school children. It further motivates them to sustainably practice good hygiene and advocate these practices to other school children and community members. This competition is developed to evaluate the level of awareness among school children through various activities including Quiz, Painting, etc. It also acts as a great platform to check the effectiveness of the sanitation campaign on WASH practices and general knowledge about sanitation and hygiene amongst school children undergoing the ABCD program at their respective schools. Additionally, it helps the school children to openly discuss, share their views and knowledge about the WASH practices; motivating others.