Rackspace,
a leading Managed Cloud company, has announced Shaadi.com, the world’s largest
matrimonial website is using Rackspace dedicated hosting. Based in India,
Shaadi.com manages over 200 million page views per month and over 10,000
registrations daily.
Beginning
with one Rackspace server in 1998, Shaadi.com has grown exponentially since its
initial deployment. Sixteen years ago, Shaadi.com saw an opportunity to build
the world’s largest online matrimonial site and create an online experience
that would match and heighten the traditional dating experience in India.
Today,
30 million people use Shaadi.com, 3.2 million members have found their matches
through the site and the company has built over 100 matchmaking centres across
87 cities in India.
“When
starting out as an online startup, it was critical that we found a technology
partner that allowed us to keep IT costs to a minimum, while also providing the
right IT infrastructure to meet our growing needs,” said Anand Mittal, COO
& director, Shaadi.com. “We needed to find a partner that could help us
build a premium online experience for our customers – one that could
accommodate millions of customers and scale as demand grew.”
To
meet this challenge, Shaadi.com turned to Rackspace for its high-performance
dedicated servers, which provide the processing speed required to help meet
daily business needs. With Shaadi.com running millions of daily, complex
personalized searches serving millions of users on the site, Shaadi.com needed
industry-leading, expertise and superb performance to manage this heavy compute
burden, which takes up vast amounts of power.
With
Rackspace’s powerful cloud services systems in place, Shaadi.com only uses 30
servers to run complex searches and successfully match users. This has resulted
in significant cost savings for the company.
“Since
day one, Rackspace dedicated hosting and cloud computing services have been a
critical component to the growth and success of our business,” said
Mittal. “Any downtime of our website is detrimental to our business, as
it impacts our brand image and damages customer loyalty. To be successful and
gain the trust of our customers, we consistently need to deliver a seamless
experience and make sure they are happy. Rackspace enables us to do that.”
While
reliability and scalability initially attracted Shaadi.com to Rackspace,
Fanatical Support is what made the company a satisfied customer
for almost two decades.
“Rackspace’s
real-time and round-the-clock IT expertise and relentless customer support has
been critical to the success of our business,” added Mittal. “Because of
Fanatical Support, we can focus on our core business as opposed to dealing with
server and network problems.”
“With
Shaadi.com’s rapid expansion and global growth, it was important that the
company had dedicated infrastructure for managing day-to-day traffic as well as
traffic spikes during growth spurts and peak traffic times,” said Ajit
Melarkode, managing director, Rackspace Asia-Pacific. “What’s more is that
Shaadi.com also has 24/7 support to help and guide at any time, day or night, a
critical component to the overall success of the company.”
With
Rackspace support, the site has been recognized for countless website awards,
including; ‘Most Innovative Company in India of 2011’ by Fast Company, USA,
‘The Best Matrimonial Site’ by About.com’s Reader’s Choice and ‘Most User
Friendly Website’ and ‘Most Preferred Online Matchmaking Brand’ by Juxt
Consult.
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