* India’s first clean label ‘Signature Snacks’ is a ready-to-cook range of products that are free from E-range additives and preservatives- most commonly found in frozen products
* The easy to cook, safe to consume snacks register double digit growth month-on-month across all major cities
* Awareness in consumers key to the success of the category - buyers now looking at labels and ingredients list, observes FreshtoHome
The recently launched Clean Label Signature Snacks, a ready-to-cook range of products, has emerged as the fastest growing segment on its platform, said FreshtoHome.
Earlier this year, FreshtoHome, the world’s largest fully integrated online brand in fresh fish and meat e-commerce, enabled the launch of Signature Snacks that are free from E-range additives and preservatives.
The D2C brand said that growing consumer awareness across global markets has led to the surge in demand for clean label products, particularly in the Asian market, and meat lovers are looking for healthier snacking choices with real ingredients.
Speaking about the fast-paced growth of the category, Shan Kadavil, Co-Founder, FreshtoHome, said, “There is a movement taking place for natural foods globally and consumers are turning to ingredient lists before making a purchase. This is a rising trend in the APAC regions and industry reports suggest that the Asia Pacific clean label market is the fastest growing clean label market in the world poised to grow at a CAGR of 7.11% by 2027. At FreshtoHome, we have registered double-digit growth month-on-month across all major cities like Bangalore, Delhi, and Mumbai.”
Further, FreshtoHome said that the segment is contributing to more than 10% of the overall sales in Bangalore and the repeat orders were high, with some of the Tier II cities emerging as the top selling markets.
As India’s first clean label range, Signature Snacks do not contain preservatives like nitrate, phosphate, and E-number additives that are most commonly found in frozen products. Instead, preservatives are replaced with organic components, a rare first for any brand, ensuring that the Signature Snacks are safe for the consumption of meat lovers across all age groups.
Shan added, “Enabling access to sustainable lifestyle choices is our long-term vision, and we are thrilled to embark on this journey along with millions of our customers. We are fundamentally committed to enabling the delivery of 100% Fresh, 0% Chemicals products, and this concurrent increase in demand for nutritious products guides us to innovate more and more healthier alternatives.”
The Signature Snacks range includes mass favorites like Crunchy Chicken Nuggets, Chicken Chilli Garlic Fingers, Chicken Burger Patty, Crunchy Chicken Popcorn, Cheese Corn Nuggets, and Veg Burger Patty. Crunchy Chicken Nuggets and Chicken Chilli Garlic Fingers are the most ordered items, FreshtoHome said.
Competitively priced, the Signature Snacks range starts at Rs. 125 per packet. More than 50+ types of SKUs are available in the ready-to-cook category and customers can place an order in the app or website.
Customers in Bangalore and surrounding regions can now get Signature Snacks delivered in less than 90 minutes through Express Delivery.
Launched in 2015, FreshToHome is among the world’s favorite destinations for fresh, chemical-free fish, seafood, and meat and has over 2000+ varieties of products that can be conveniently ordered through the brand’s mobile app or the website. The platform offers a range of fish, poultry, seafood, goat, and lamb along with its ready-to-cook assortment.
FreshToHome’s technology-enabled platform, Commodities Exchange empowers fishermen and farmers to electronically auction their produce to vendors who sell on www.FreshToHome.com. This process eliminates middlemen and ensures that the customers get the best products within 24 – 36 hours of sourcing. Additionally, an end-to-end cold supply and 100+ quality checks for standard chemicals, antibiotics, and preservatives, make FreshToHome the most reliable brand for the freshest fish and meat.
Furthermore, FreshToHome enables access to only safe and healthy products that adhere to FSSAI standards and are certified by TUV and other reputed agencies. These certifications are available on the brand's platform.