3D Trial Room to Indian Fashion Lovers at abof.com

In a pioneering effort that redefines the shopping experience of Indian online fashion shoppers, abof.com has introduced 3D trial room to Indian fashion shoppers. In the first couple of months since launch, it has already resulted in achieving 95 percent accurate product fit for consumers. Consequently, for the products that have this feature enabled, the return rates are close to zero. In addition, being the first e-commerce fashion player in India to use the technology, the conversion rate for products available with 3D trial is 400% higher than the industry norm.

With Indian e-commerce market being predicted to be worth $50 billion by 2020, the biggest challenge for the fashion ecommerce players is their struggle to provide appropriate size recommendations for customers. With 3D trial room, which is enabled for most of the women’s apparel, abof.com’s customers can virtually try products by inputting just three basic body measurements. The tool allows users to visualize the garment on a customized 3D avatar-type model and get the right size recommendation. In addition, the tool also allows users to layer garments providing a complete outfit view.

“We take great pride in being India’s first fashion portal to launch such advanced technology – our 3D trial room. Technologies like these are amongst the world’s best and can significantly upgrade online shopping experience for our customers across India,” said Prashant Gupta, President & CEO, abof.com. “With 3D trial room, we aim to simulate the on-ground buying experience of checking appearance and fit”.

A pan-India survey conducted by abof.com showed that the quick and user-friendly 3D trial room has helped personalize shopper’s experience thereby vastly improving customer experience. The tool is extremely engaging as it allows women to try out various looks, thereby doubling the average time spent by a consumer on the website. Customers have also begun to purchase higher priced products such as evening dresses more confidently using this tool.

“The average return rate in the apparel industry is 20% with the most common reason being unsatisfactory fit. Moreover, in a recent survey of users who have never shopped online for fashion, we discovered that more than 50% gave size concerns as the biggest barrier to shopping online. Therefore, we decided to provide a user-friendly tool based on 3D technology to address the issue of fit visualization and size recommendations” said Vikram Bhat, Chief Product Officer, abof.com. “Shopping with 3D trial room has helped our customers to see what works for their body shape and thus make more informed purchases,” he added.

This technology has been deployed in a few global markets like UK, Brazil, and Far East. It took a few months to adapt this technology for Indian women body shapes. But the effort seems to have paid off in terms of higher consumer engagement, and better fit and size recommendations.

Powered by the leading online fitting technology company, Metail, the 3D trial room has helped to unlock the wide range of data that has helped in constantly designing and creating a better fit garments for the customers. “We are thrilled to be working with abof to bring the best customer experience to their shoppers. It is crucial for consumers new to online shopping to feel confident in their purchases and we believe that the Metail Experience delivers an unparalleled personalized solution whilst solving a fundamental worldwide problem of not being able to try on clothes online.” said Tom Adeyoola, CEO, Metail. “We are excited about bringing this feature to the Indian market with abof and being part of their future online,” he added.