In India, Firework will focus on working with some of the biggest names in entertainment and already has content from ALTBalaji, Hindustan Times amongst others. The platform has attracted marketing whiz Harish Bijoor to start his Firework profile who has been regularly updating it with 30 second videos on marketing. Firework will debut many interesting features in the coming months to its Indian users. Offering user generated, platform-curated and original content from media partners including Refinery29, Firework's launch includes the announcement of recent content creation, promotional and advertising partnerships. Thousands of top digital creators have already discovered Firework including Frankie Grande, Dang Matt Smith, Olivia Jordan, and Marlon Webb, among others.
Firework is backed by the top-tier industry venture capital firms like IDG Ventures, who have invested in the past in TenCent, Baidu, Xiaomi, Flipkart and Lightspeed (investors in Snapchat and other unicorns and GSR Ventures). The venture capital firms have participated in the series A round of Firework. With a team of 51, Firework has a strong executive team combining tech and Hollywood expertise with stalwarts like Jerry Luk, Co-founder and COO, Linkedin (before the Microsoft acquisition), Cory Grenier, ex Director of sales and Marketing at Snapchat and Bryan Barber, ex Warner, 20th Century Fox and Universal.
Speaking on redefining the Indian market, Vincent Yang, CEO, Loop Now Technologies, Inc. said “India has the fastest growing smartphone market in the world and it is exciting to be part of this revolution which has impacted everyone”. Vincent is also a Stanford MBA and previously co-founder and CEO at EverString, a leading AI company that has raised around $100M in Silicon Valley.
As three quarters of internet users are expected to go mobile-only by 2025 (according to World Advertising Research Center (WARC), creators and advertisers will be capable of reaching their audience with personalized content across a near-instant connection.
Cory Grenier, Chief Revenue Officer, Firework said, " Reports suggest that Indian consumers spend nearly 170 mins per day on apps and India in the past has seen over one billion app downloads. As Firework, we have over 3 million registered users across iOS and Android. The Indian market will see us substantially increase that number”.