SILICON VILLAGE

Tuesday, August 16, 2016

Chinese Handset Maker Oppo to Invest Rs 100 Crore for Manufacturing in Noida; Kicks Off Oppo F1s in Bengaluru


Chinese smartphone maker OPPO will set up a local manufacturing unit in India with an investment of Rs 100 crore for the facility in Noida. The unit, which will have a capacity of 10 million handsets, will become operational in August this year. ”Our Noida facility will become operational in August. With a capacity of 10 million units, the facility will be our own. We are investing Rs 100 crore in the project,” says Sirius Liu, Sales Head for Bangalore, OPPO told the media at the First Sale of Selfie Expert OPPO F1s at the OPPO store in Jayanagar, Bangalore.
Industry sources indicate that its present partnership with Foxconn to assemble phone locally will also continue. At present, Foxconn has production lines at its Chennai factory dedicated for OPPO’s smartphone requirements in the country. The company would manufacture its entire range here but the company “is not looking at India as an export hub at the moment.”
The company’s decision to locally manufacture smartphones comes at a time when handset makers are tapping into the multi-billion dollar opportunity in India, one of the fastest growing smartphone markets in the world. Handset makers like Samsung, Micromax, Xiaomi, Gionee, Lenovo and OnePlus have already set up assembly units in the country.
Besides, OPPO kick-started the first sale of Selfie Expert OPPO F1s at the OPPO store in Jayanagar, Bangalore recently. The sale was kick-started by Bollywood diva Huma Qureshi. Taking selfies a step further, the much awaited upgraded Selfie Expert OPPO F1s was recently launched in the Indian market. Pre-orders were taken across India from August 4 to August 10. 

Excited on being the first OPPO F1s customer, Huma Qureshi said, “The selfie craze in India is just getting popular day by day and I am too completely awestruck with this Phenomenon-I love taking selfies! OPPO has the best Camera Phone technology in the industry and I am very excited to use my upgraded Selfie Expert –OPPO F1s. With its 16MP front camera the OPPO F1s helps capture great selfies even in low light and is taking selfies to a whole new level.”

“Being a key market for OPPO, Bangalore as well as major centres in the states are expanding its footprint to meet the demands of growing customer base. “Said Liu, “Our First Sale initiative is to introduce customers with our latest upgraded Selfie Expert – OPPO F1s which is stepping up the selfie revolution with a 16 MP front camera, a sophisticated beautification feature and whole day use long battery endurance. Currently, we have 6 showrooms and 12 service centres in Bangalore and we aim to provide fast and best services to all our customers”

A feature packed product at a price of Rs 17,990, The F1s uses a 16 MP front camera providing high dynamic range and minimizing noise, so that pictures come out with a vivid depth and detail. The F1s is your personalized selfie expert with the latest beautification feature - Beautify 4.0. The front camera and the beautification feature together help you click perfect selfies.  With seven beautify levels, two skins tone modes and upgraded photo-processing algorithms, Beautify 4.0 is optimized to capture selfies with bright, clear skin, vivid eyes and striking features. The F1s is not just about great selfies and photography but is backed with powerful hardware to ensure a flawless experience.

It cruises on an Octa-core processor with 3GB RAM and 32GB ROM with an industry leading 0.22s fingerprint reader. The triple-slot card tray gives space for two Nano 4G SIM cards and an SD card to expand the storage space by up to 128 GB. 

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