Friday, February 17, 2017

Mahindra Supro Brings Out 11 New Passenger and Cargo Vehicles in Diesel, CNG and Electric Variants.

Mahindra n Mahindra Ltd., a part of the US $17.8 billion Mahindra Group, today introduced 7 new products simultaneously under its Supro platform. The company launched 4 new variants of its stylish and spacious Passenger carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro School Van and 3 new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG and Supro Cargo Van. Priced competitively, the Supro Minivan starts at Rs. 4.61 lac (ex-showroom Bengaluru, BS4) while the Supro Minitruck starts at Rs. 4.33 lac (ex-showroom Bengaluru, BS4).

Today, the Supro platform boasts India’s widest range of Passenger and Cargo vehicles with 11 offerings which are available in Diesel, CNG and Electric Variants.

In the small commercial load category, the company expanded its range with the launch of Supro Minitruck, Supro Minitruck CNG and Supro Cargo Van, additions to the already existing Supro Maxitruck, making it a complete range of powerful, profitable Small Cargo vehicles.

In the passenger category, the company expanded its range with the launch of the Supro Minivan, Minivan VX, Supro Minivan CNG and Supro School Van to the already existing Supro, resulting in it a complete range of spacious, comfortable Minivans.

The Supro platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories, while delivering a superior value proposition.

Speaking on the launch, Pravin Shah, President and Chief Executive (Automotive), Mahindra n Mahindra said, As the leader in the small commercial vehicle load segment with a market share of 51% in less than 3.5T category, we are always aiming to understand and address the evolving needs of our customers. The roll out of an entire range of 7 new variants from the Supro platform with their superior value proposition is a strong step in this direction.”

Shah further added, “The Supro brand is synonymous with Superior performance, Superior operating economics, Superior style and Superior comfort. With the launch of the Supro Minitruck and Minivan, we will further strengthen our portfolio under the “Supro” brand umbrella. I am sure that the Supro platform will go a long way in helping our customers prosper in life, in line with our Mahindra Rise philosophy”.

Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever comes earlier).

At the launch of the Supro platform in October 2015, the company had introduced two products, namely the Supro Maxitruck (aimed at customers upgrading from the mini truck segment) and the Supro Van (aimed at Personal, Dual usage and Low end Tour and Travel customers). In October 2016, two more variants, namely the eSupro Van and the eCargo Van were launched.

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