SILICON VILLAGE

Monday, February 26, 2018

Priyanka Upendra Unveils Godrej Interio’s Flagship Store in Bengaluru


Godrej Interio, India’s leading furniture and interior solutions brand launched its flagship retail outlet in India’s Garden City, Bengaluru. The 6000 sq. ft, state of the art store was launched by celebrated actress, Priyanka Upendra. Also present at the launch was the National Head of Operations and Business Development, Godrej Interio, Brijesh Verma, who highlighted the reasons for Godrej taking keen interest in the Karnataka market. He shared that currently the Southern region market contributed to 25% of the brand’s overall national home business revenue and this store is a testimony of the brands further expansion plans for the region

Located in Nagarbhavi, the fastest growing residential area of the Garden City, the store lies in close proximity to the outer ring road and link road. This provides customers an easy accessibility to the brand. The store offers specially crafted products in home furniture, mattress and home storage segments with modular storage solutions, the largest selling category in India in different styles and finishing.

As part of the launch celebrations, the store is offering its customers assured discounts on every purchase under the schemeCustomers will also receive a gift of Rs. 999 free on the total value of the purchase on shopping of Rs 50,000 or more.

Emphasizing about the relation between sleep, good health and furniture, Priyanka Upendra said, “I am extremely delighted to be present at the launch of this new store. As an individual who travels excessively, I understand the importance of sleep in today’s fast paced lifestyle. Sleep deprivation leads to multiple health complications and affects a person’s daily routine. It is therefore noteworthy that Godrej Interio has launched new healthcare mattresses at an affordable price to encourage a healthy sleeping pattern amongst people.”

Speaking about the relevance of the launch, Brijesh Verma, National Head of Operations and Business Development, Goderj Interio, said, “Bengaluru is one of the most important markets for us since this vibrant metropolis has always had a penchant for designer and modular home furniture. In recent years, this metropolis has attracted leading interior brands of the world. However, this store provides us an impetus over competition and furthermore offers great opportunity to expand and strengthen our brand in the retail furniture market. The Garden city contributes about 32% of the brand’s southern home business revenues and contributes to Rs 70 Cr annually. We aim to increase this target by 18% through channel expansion and new product launches catering to this promising market.”
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