The company intends to continue its aggressive thrust in the room air conditioners market and aims to gain a market share of 12% in FY17, in terms of value. Blue Star’s new line-up of room air conditioners consists of over 135 models. This stellar range of air conditioners is in line with the new energy standards prescribed by the Bureau of Energy Efficiency (BEE).
Blue Star is amongst the first companies to comply with BEE’s voluntary labelling programme for inverter split air conditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-star category, as per the new BEE standards. All models have been designed to operate non-stop even at 50°C.