Monday, September 16, 2019

CX Leader HGS Unveils HGS Digital to Provide Intelligent Innovation Solutions for Enterprise Clients

Hinduja Global Solutions Ltd. (HGS) launched HGS Digital, a new practice  focused on providing high-end digital strategy and transformative digital-first solutions. HGS Digital aims to be the top facilitator for leading disruptive change in the consumer journey, and transforms organizations into digital innovators by combining deep domain expertise in customer care with digital analytics, marketing technology and advanced technologies like cloud, intelligent  automation and artificial intelligence.

"We pride ourselves on being brilliant at the basics and providing advanced customer engagement solutions using intelligent innovation,” said Partha DeSarkar, Global CEO, HGS. “With HGS Digital, we advance our capabilities well beyond traditional care to eCare transformation that will benefit the CIO, CTO and CMO as well and provide more holistic digital experience solutions along the entire consumer journey.”

HGS Digital will build upon the award winning DigiCX® value proposition and set of transformative solutions, leveraging HGS domain expertise to address industry specific challenges across the stages of the consumer journey. HGS Digital is helping:

* Retailers convert more browsers to buyers.
* Consumer packaged goods brands grow their direct to consumer sales platform.
* Healthcare payers simplify the care experience while reducing claims exceptions and waste.
* Travel companies automate and simplify bookings and reservation changes to create more loyal repeat buyers.
* Fortune 100 companies build positive online reputations with HGS EPIC™ Social Care.

As a leader in Customer Experience (CX), HGS is constantly innovating to meet the needs of today’s consumers.

“We have made significant technology-led investments in making our clients more competitive,” said Natarajan Radhakrishnan, President and Chief Innovation Officer, HGS. “The HGS Digital practice will leverage our global talent, domain expertise and solutions to help unlock the potential of digital transformation”.

HGS Digital combines HGS’ deep customer engagement expertise and leading-edge technology to provide clients with digital transformation solutions that create a measurable business impact.

"Our focus is developing strategic solutions that help our partners create memorable customer experiences. The launch of HGS Digital is an important evolution on this journey,” said Venk Korla, CEO,

Element Solutions &  Head - HGS Digital. “HGS Digital creates the frictionless digital experiences that our clients seek and their customers expect. We thrive on tackling complex business problems in ways that deliver business results and epic customer experiences."

Emirates Skywards is Celebrating Key Milestone with Discounts and Lot of Surprises

Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, has touched a new high – 25 million members. Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members, starting 12th September. This includes 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25% discount on buying and gifting miles. Competitions and prizes at Emirates Terminal 3, starting 22 September, are all set to wow travellers.     
In the last 18 months, Emirates Skywards has added five million members globally, which is a staggering average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million. This may not come as much of a surprise to members, as Emirates Skywards has worked hard to expand its appeal across regions and demographics. The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.

In the last three years, the programme has added 24 new partners with the number of earn transactions increasing by +50% and redemptions rising by +150%. Three new and expanded partnerships in the last two months – with Marriott Bonvoy, Chase Ultimate Rewards and Bicester Village Shopping – highlight the exponential growth and the broad appeal of the programme both globally and regionally.

Just in the last financial year 2018-19, members from 185 countries redeemed 1.2 billion Miles at Dubai Duty Free, and 6,431 members redeemed 77 million Miles for 10,344 tickets to premier sports and cultural events globally. Hundreds of thousands more enjoyed upgrades, used Cash + Miles to book flights on Emirates and flydubai, and got reward tickets.

Dr Nejib Ben Khedher, Divisional Senior Vice President Skywards said: “This is a proud moment for Emirates Skywards. Three years ago, we undertook a transformational journey that involved deep introspection and research to understand what our loyal and aspiring customers truly value and want from us. Armed with these insights, a long-term strategy and the latest data and digital technology, we developed a number of industry firsts, partnered with local and global iconic brands, and created a rich, personalised experience for our members through mobile channels. We are now working on crossing the next big frontier, one that UAE residents and visitors can quickly get on board with through every day spends, so stay tuned.”

In a world inundated with loyalty programmes, Emirates Skywards stands apart with its pioneering spirit and industry firsts. The partnership with Dubai Mall made it the first airline loyalty programme where members can seamlessly earn Miles on every transaction and in all outlets of a shopping mall. Platinum members unlock new benefits, including Tier Miles rollover and complimentary upgrades, through gamified and personalised engagement. Targeted in-path offers enhance the booking experience for Skywards members while searching flights and fares online.

Emirates Skywards has also launched three apps in three years that make earning and burning Miles within easy grasp of a mobile device. The Skywards section, integrated within the Emirates App, has one of the most comprehensive loyalty programme features of any airline app. There are also two specialised apps: Emirates Skywards Go that features dining and leisure offers in 160 destinations, and Emirates Skywards Cabforce that is available in 890 cities globally to book private cars, taxis and minibuses. This year, Emirates Skywards has already won three industry trophies: Best Frequent Flyer Programme from Business Traveller Middle East, Excellence in Management from Global Flight, and Middle East's Leading Airline Rewards Programme from World Travel Awards.

German Brand Sebamed Defines the Gold Standard in Baby Care with its Unique pH 5.5 Advantage

Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it 100% safe & healthy with a promise of The Best protection from day 1.

Sebamed, marketed by USV Pvt. Ltd in India, has enjoyed the trust of moms with its wide range of pH 5.5 based products ever since its launch in the market. A household name amongst new moms, it is a pioneer in pH 5.5 based products globally that are clinically proven to prevent any damage to the delicate baby skin and keeps it soft & glowing. Due to its superior benefit, it is highly recommended by leading paediatricians across India as the best baby skin and hair care brand.

Speaking on future plans, Shashi Ranjan, Head of Business - Consumer Products, USV Pvt Ltd. said, “I believe Indian consumers deserve the best and Sebamed with its uniquely poised portfolio with pH 5.5 benefit provides them an opportunity to upgrade. We are committed to make strategic investments in creating awareness and brand building. In parallel, we are expanding our retail footprint and setting up Omni channel distribution across India in order to make our wide range of portfolio accessible to huge potential customer base. We strive to build a great team with an agile mind-set and vibrant culture, as people are our biggest assets.”

Elaborating on the campaign, Konark Gaur, Head of Marketing - Consumer Products, USV Pvt Ltd. said, “We observed that new age parents’ needs were evolving, and were cluttered with confusing information. It was important for us to create an honest and authentic brand that empowers them with the best care for their baby. The campaign design is rooted in the product promise to keep the skin pH at a perfect level of 5.5. I believe our campaign communicates the unique benefit in a simple way and would establish a strong connect with our audience.”

Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on- ground outreach programmes to drive credibility and advocacy.

Commenting on the campaign, Madhu Noorani, President (Creative), Lowe Lintas said, "Sebamed has come in with a very specific and scientific offering. The challenge was to make a scientific term like pH 5.5 easy for the moms to understand. It is only a mom who can understand the babble of her baby. So, that’s exactly where our idea sits. A very vocal infant questioning her mom about the products being used on her and a confident mom standing up to the questioning. A charming conversation between equals leading to the message that pH 5.5 means perfectly Healthy skin."

Blockchain Deployments Across Financial Services Ecosystems Are At Least Three Years Away

Lack of interoperability standards will prevent pervasive blockchain deployment across financial services ecosystems for at least three years, according to Gartner, Inc.

“Blockchain standards for financial services companies are currently fragmented and immature,” said Fabio Chesini, senior research director at Gartner. “We are three to five years until standards mature and settle.”

During Gartner IT Symposium/Xpo, which is taking place in Cape Town through Wednesday, Gartner analysts have been discussing how business and IT leaders can create value from blockchain.

Standards are critical for financial services entities because they are constantly moving assets between clients, partners and other institutions. Today, bank CIOs can choose from numerous blockchains, available from either enterprise-grade approaches such as Corda, Hyperledger, and Digital Asset, or the many public blockchain standards like Bitcoin, Ethereum, Cardano, EOS, and Tezos. They are all trying to become the de facto state machine for value exchange and digital asset representation, smart contracts and decentralized applications. This indicates the fragmentation of the various standards.

“Bank CIOs must be mindful of this nascent and fragmented state of blockchain standards,” said Mr. Chesini. “It is unlikely there will be a single de facto standard like in the Open Systems Interconnection (OSI) model, at all levels. Given how new and fragmented the state of blockchain standards is, we expect no more than four standards to lead the market in the next three to five years.”

In addition to standards, Mr. Chesini warned financial services CIOs of three additional impediments when deploying blockchain projects: governance, integration and interoperability.


Blockchain governance is important because it regulates activities occurring across the ecosystem and provides legal assurances that there arbitrary decisions will not be made as an abuse of power against other participants.

“Governance specifies how value is exchanged, but also how those data exchanges are recognized and recorded, as well as who has access to them and who can exchange value with whom,” said Mr. Chesini.

“Governance and management of private and permissioned blockchains in any form, including consortia, will remain centralized and hierarchical during the next three to five years, making blockchain governance in financial services a key impediment for the same period,” said Mr. Chesini.


To achieve the true potential of blockchain, implementations must be seamlessly integrated with already installed software solutions. However, major software and SaaS providers aren’t offering blockchain solutions as add-on features to their enterprise solutions. As a result, financial services organizations are paying a high cost for continuously maintaining and “reintegrating” blockchain implementations into their new and existing enterprise software solutions.

In the next two to three years, Gartner analysts expect all major ERP and CRM players to offer blockchain capabilities as an add-on feature for their software and SaaS products. Software suppliers, meanwhile, will integrate and upgrade their chosen blockchain versions and ensure compatibility with their own new software releases.

“These efforts will dramatically reduce the cost of deploying blockchain projects across the financial services organizations and their supply chains,” said Mr. Chesini. “In the meantime, the full-lifetime costs of integrating a blockchain solution in an organization will be millions of dollars in consulting fees, reengineering, development and upgrades. These high costs drastically slow the widespread integration of blockchain initiatives.”


Bitcoin, R3, Ethereum, Hyperledger and others often use differing implementations, data formats, data interchange and directories makinginteroperability among different blockchains difficult across organizations.

“As financial services companies constantly move financial instruments and assets to other financial services companies and partners, cross-industry interoperability standards are, and will be, critical,” said Mr. Chesini. “Today, they are looking to replace current banking vehicles for payments like Western Union, or international money transfers like SWIFT, with blockchain-based platforms.”

Fixing these types of data exchange standards will enable numerous blockchains to coexist and to share their ledgers, as necessary. However, as blockchains are a moving target and keep evolving, interoperability solutions are still three to five years away.

Tata Motors Announces ‘Festival of Cars’ Campaign for its Customers

To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor and the recently launched Harrier.

The offers are tailor made to suit customers of all segments and profiles. Apart from exciting cash benefits, there are offers for customers who exchange their old cars for a new Tata car. Besides, there are specific schemes for government employees and corporates. Tata Motors has also tied up with multiple banks and financial institutions to offer upto 100% On Road Finance and Low EMI finance packages for their products in this festive season.

Commenting on the announcement of yet another exciting festive offer, Mr. S.N Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “The start of the festive season is an exciting time for us, as we get to be a part of our customers’ celebrations by providing them with various offers & benefits. Our offerings this year are bigger and better than the previous year and by far the best in the Industry. We have received a tremendous response from customers in Onam and Ganesh Chaturthi, and as the festive season spreads to the entire country, the 'Festival of Cars' campaign should help to bring the much-needed cheer among our customers, against the backdrop of the current market conditions. We are hopeful that this year's festive offers will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season.”

Seagram’s Royal Stag Appoints Jasprit Bumrah as its Brand Ambassador

Seagram’s Royal Stag today made the grand addition of the world’s leading bowler into their dream team. Jasprit Bumrah, India’s new pace sensation has joined the Royal Stag stable. Riding high on his excellent performance in the ICC Cricket World Cup & in the recently held West Indies tour, Bumrah is an embodiment of talent & extraordinary potential & fits in well with the philosophy of the brand.

Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has strengthened its engagement with cricket lovers across the country.

True to its iconic status & philosophy around cricket, the brand entered into a 5 year association with the ICC in 2018 & is currently endorsed by leading cricketing stars from across the globe - South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc.

Welcoming Jasprit to the Royal Stag dream team, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfil their dreams”.

Joining the Royal Stag Team, Jasprit Bumrah said, “I am delighted to be associated with a brand that constantly inspires India with the power of sports & spirit of make it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges & hurdles I faced”.

Capturing the essence of Seagram’s Royal Stag, young pacer Jasprit Bumrah will soon be seen in a full-fledged 360 degree marketing campaign.

ATEN to Participate in InfoComm India for the 3rd Consecutive Year

ATEN, the leading provider of AV/IT connectivity and management solutions, will be participating for the 3rd consecutive year at InfoComm India, being held in NESCO, Mumbai from 18th to 20th September. InfoComm India is one of the leading Pro-AV events in the market.

The rising AV network complexity aided by increased number of devices has made it imperative for organizations to opt for intelligent professional-AV/IT solutions capable of boosting efficiency in the workplace. In this exhibition ATEN will be showcasing the latest ProAV offerings for AV meets IT commercial setting, which will be showcased in 5 business scenarios.

Global AV Management- Worth seeing the latest in ATEN's centralized management platform, ATEN Unizon for centralized and streamlined AV monitoring and control anytime, anywhere.

Meeting and Collaboration Space- Latest VP1420 empowers true 4K multi-format presentation switch that integrates a video matrix switch, True 4K scaler, audio processor, and analog-to-digital converter functions into one compact device content designed to boost the efficiency and impact of professional presentations

Reliability in Server Room- ATEN Professional Online UPS OL3000HV which brings emergency backup power and device protection capability to small size ICT environment with improved cooling features

Control Room- KE9950- KVM over IP Extender which allows access to a computer system from a remote USB console and ensures reliable 24/7 operation with minimal latency.

Digital Signage- ATEN's 4K HDMI over IP Receiver VE8950 delivers visually lossless 4K AV signals with low latency across unlimited displays and distances for digital signage

Dock Zone- ATEN's latest 2-Port USB-C Gen 1 Dock Switch with Power Pass-through US3310, features the combination of a multiport dock and allows one button switching between two sources - laptop and Android smart phone with USB-power delivery, 4K video resolution and continuous real-time switching

InfoComm India is organized specifically for Professional AudioVisual (Pro-AV) and Integrated Experience Solution providers to showcase their game-changing products and services to over 10,000 local and international visitors. The exhibition aims to equip the vendors to actively pursue the latest in professional AudioVisual and Integrated Experience Solutions to be in par with the emerging trends and in-depth market insights to aid digital transformation.

"InfoComm India is the perfect networking platform for us to showcase our AV/IT connectivity and management solutions to pro-AV integrators, consultants and end users." said, Sunayana Hazarika, Marketing Manager at ATEN IN. "We are hoping to leverage this opportunity to capitalize on the visibility and vast media exposure to bring in better business opportunities."

ATEN will be also be showcasing the following products at the exhibition:

VP2730: multi-in-one presentation switch that integrates video matrix switch with scaler, streaming, audio mixer, HDBaseT extender, and analog-to-digital converter functions into one compact device
VE8900R: Video over IP Receiver that delivers visually lossless 1080p AV signals with low latency over long distance via a local network of standard Gigabit network switch
VM6809H: 8 x 9 4K HDMI Matrix Switch with Scaler 8 x 9 HDMI input/output connections Seamless Switch - features close-to-zero second switching for continuous video streams, real-time switching, and stable signal transmissions
ATEN aims to proactively grab opportunities via InfoComm networking platform to work with the clients to effectively guide technology transformations.

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