Thursday, January 18, 2018

Cornell University’s Singature Course Celebrates its 50th Anniversary in Hyderabad

Students and faculty of International Agriculture and Rural Development 6020 (IARD6020), Cornell University’s signature course in global engagement, escaped the snowy U.S. and arrived in Hyderabad recently. They are here spending the next few days(until 22nd Jan, 2018) visiting entrepreneurs, cooperatives, watersheds, vegetable markets, weavers and livestock enterprises in Hyderabad, Bangalore and Dharwadto better understand India’s agricultural systems, rural infrastructure, value-added and fiber industries.

It is a golden year for IARD6020, which turns 50 this year. Since 1968, the lives of more than 2,500 undergraduate and graduate students and hundreds of faculty, from Cornell and partner institutions abroad, have been influenced by IARD602 — the first international experiential learning course offered at Cornell, and the oldest such course in the U.S. The course has been coming to India from 2001.

Sathguru Management Consultants, Hyderabad, hosted a 50th anniversary celebrationat Taj Deccan in Hyderabadrecently to commemorate the gala occasion. More than 125 people attended the celebration, including Jeanie Borlaug, daughter of Nobel Peace Prize laureate Norman Borlaug, Cornell trustee Girish V. Reddy, UsheBarwale of Mahyco, Dr. D.P. Biradar, VC of UAS-Dharwad, Sushendru Mukherjee, Sanjay Sacheti of Olam International and a few more.The event was marked by two panel discussions: one on training students for the 21st century, and the second on the implications of climate change for agriculture, animal and human health.

To cap off the evening, the Cornell students and faculty, who had been detained for more than 24 hours by the snowstorm on the East Coast of the U.S., arrived after much anticipation to cheers and a cultural performance by Indian dancers.

During the gala, many Indian participants expressed their appreciation for their association with Cornell. ArunVishwanathan who now runs Ganache Chocolates in Coimbatore-India, attributes his career as a chocolatier to his participation in the Cornell Food &Agri Management Course where he first visited the Hershey Chocolate Factory in the U.S. 

“If my father were here tonight, he would urge us to continue to train future generations of scientists, both women and men, all around the world,” said Jeanie Borlaug, in her remarks at the gala. “This is happening with IARD602 and will happen with the new Norman Borlaug International Centre for Agriculture Development at UAS-Dharwad which we inaugurated this week. Students are the next generation — the ones who will solve the challenges of hunger and poverty in a world constrained by climate change, population, and resource limitations.”

Ronnie Coffman, professor of plant breeding and director of International Programs at Cornell, also spoke to the gathering. "In the beginning, IARD602 focused mostly on production agriculture in the tropics. It broadened to include socio-economic and development issues, and then expanded to provide insights into issues of globalization and transnational communities. The consistent thing about the course is that it often represents a life-altering experience for the students," said Coffman, who was first associated with the course as a student in 1969 and is now the course’s director.

Many industries and agricultural institutions in India will host the students. Among them are: Tirumala Dairy, ICRISAT, CRIDA, NIRD, UAS-Dharwad, Bowenpally Market, AkshayaPatra Kitchen & School, the Suryavanshi Cotton Mills, Shravan Studios, Hafix Designs, and Kothapaly Watershed, to name a few.

“IARD6020 adds an important leadership dimension to the education of undergraduate and graduate students from Cornell and agricultural universities in India who are interested in international careers,” said KV Raman, adjunct professor of plant breeding and genetics at Cornell University, who has been involved with the course since 2001, and who moderated the panel discussion on training. “Students from agricultural universities in India are exposed to a wide range of agricultural and value-added issues that, in the end, will make them much more valuable in the areas of industry, public policy and government.”

Students learn in ways they can never read in a book or be exposed to in a class lecture. “The experiential learning is highly appreciated by all,” said Raman.

This year, 39 Cornell students from the U.S.have met up with 12 Indian counterparts, accompanied by 12 Cornell and two Indian faculty. The course — which has a fall semester pre-quel requirement and a spring semester reflection — is taught through a combination of on-site, distance-educationand experiential learning. In October, the Indian students spent two weeks with their peers in Ithaca, NY, at Cornell.

“Student engagement with development practitioners, field researchers and rural people in the countries visited brings to life the issues and ideas that otherwise are classroom abstractions,” said Raman. He also added, “Students and faculty in India and the U.S. benefit from the involvement of their peers who help each other navigate the context-specific cross-cultural dimensions of development studies.”

SOTC Announces Special Packages on Jan 21 at Holiday Bazaar in Bangalore

In a focused initiative to capture high potential leisure markets in metros and non-metros, SOTC has announced its unique customer outreach program, right to its customer’s doorstep- SOTC Holiday Bazaar which is scheduled for January 21, 2018 at Bangalore from 9 AM – 6 PM.

Internal data at SOTC has indicated interesting holiday booking trends about Bangalore, which includes a delightful blend of preferences for destinations in terms of beach landscape, cruise and adventure. This one-of-a-kind unique proposition will encourage the value seeking Indian customers to be able to avail unique holiday experiences with assistance from the qualified sales personnel at the venue.

Speaking about the offer Daniel D'souza, Head Sales, India and NRI Markets, SOTC Travel said“The concept of Holiday Bazaar is associated with great offers at the most affordable price. Given the unprecedented customer demand to the SOTC Holiday Bazaar conducted last year that saw an overwhelming response, we are hopeful that this initiative seeks to provide an exceptional vacation experience to travelers at the best rates and is extremely popular with our customer base. Through the Holiday Bazaar customers can avail Cash Discounts, Upgrades, Add on Free holidays.”
Venue: Vivanta by Taj, 41/3 M. G. Road, Bangalore.


1.    On our 15-Day Grand Tour of Europe Visit: United Kingdom, France, Belgium, Netherlands, Germany, Switzerland, Austria, Italy & Vatican

(Get  a 4-Nights  Mediterranean Cruise Free This Cruise offer is also valid on 13-Day Magical Europe & 15-Day All of Europe)

2.    On Our 17-Day All of USA with Orlando Visit: San Francisco, Los Angeles, Las Vegas, Niagara, Hershey, Philadelphia, Washington DO, New York & Orlando

(Get a 3-Nights Bahamas Cruise Free This Cruise offer is also valid on 16-Day American Explorer)

1.    15-Day  Splendid Europe Visit:
United Kingdom, France, Belgium, Netherlands, Germany, Switzerland, Austria, Italy & Vatican - Special Launch Price 2,01,625

2.    9-Day All of Scandinavia Visit:
Sweden, Norway & Denmark Get 5-Nights Russia & Finland Free
3.    12-Day American Experience Visit:
San Francisco, Los Angeles, Las Vegas, Niagara, Hershey, Washington DC & New York Get 3-Nights Bahamas Cruise OR 4-Nights Eastern Canada Free
4.    11-Day Discover South America Visit:
Buenos Aires, Lima, Cuzco, Iguassu& Rio De Janeiro Get Cash Discount of 70,000

5.    10-Day  European Splendors Visit:
Italy, Vatican, Austria, Germany, Switzerland & France
Get 3-Nights Mediterranean Cruise Plus 1-Nt. Barcelona Free

6.    9-Day Amazing Europe with Zermatt visit:
Paris, Lausanne, Monteux & Zermatt Special Launch Price - 1,68,625

7.    15-Day West Coast of USA & Canada Visit:
San Francisco, Los Angeles, Las Vegas, Calgary, Banff, Jasper, Jasper, Victoria, Whistler, and Get Case Discount of 60,000   

8.    9-Day Canadian Rockies Visit:
Calgary, Banff, and Visit: Paris, Victoria, Whistler & Vancouver & Vancouver Get 7-Nights Alaska Cruise Free

1.    15-Day Enchanting Europe Visit:
France, Belgium, Switzerland, Germany, Czech Republic, Hungary, Slovakia & Austria Special Launch Price - 1,62,750

2.    8-Day Best of Austria Visit:
Vienna, Zell Am See, Hallstatt, Innsbruck & Salzburg Special Launch Price - 1,12,500

3.    10-Day Highlights of USA Visit:
New York, Washington DC, Niagara, Las Vegas, Los Angeles & San Francisco Special Launch Price 1,88,300

4.    13-Day All  of Canada Visit:
Toronto,  Niagara, Ottawa, Montreal, Québec City, Banff, Jasper, Calgary, Victoria, Vancouver  & Whistler Get 7-Nights Alaska  Cruise Free

1.    6-Day Glimpses of West Coast @ 1,11,350

2.    5-Day Glimpses of East Coast @ 1,01,400

3.    8-Day Glimpses of East Europe @ 1,00,800

4.    7-Day Best of Switzerland @ 1,06,900

5.    8-Day European Dreams @ 1,05,500

1.    7-day easy Mauritius visit: Mauritius

2.    5-Day Sheraton Maldives Visit: Maldives

3.    5-Day Thailand Visit: Bangkok & Pattya

4.    4-Day Kuala Lumpur Visit:  Kuala Lumpur

5.    5-Day  Switzerland Visit: Interlaken & Lucerne

6.    8-Day Classic Egypt Visit: Cairo, Nile Cruise & Sharm eI-Sheikh

7.    8-Day  Beautiful South Africa Visit: Cape Town, Garden Route, Sun City & Johannesburg

8.    6-Day Kenyan Delight Visit: Mt. Kenya, Lake Naivasha , Masai Mara & Nairobi
9.    11-Day Explore New Zealand Visit: Auckland, Rotorua, Oueenstown, Christchurch

10. 16-Day American Dream Visit: New York, Washington DC, Niagara Falls, Glacier Region & Orlando, San Francisco, Las Vegas & Los Angeles

1.    6 day Enchanting Kashmir Visit:
Srinagar, Gulmarg & Pahalgam - 7 30,600 (Ex-Delhi)

2.    7-Day Highlights of Kashmir Visit:
Srinagar, Gulmarg, Pahalgam & Sonamarg - 7 39,800 (Ex-Delhi)

3.    6-Day  Enchanting Andaman Visit:
Port Blair, Havelock & Neil Island - 7 33,700 (Ex-Mumbai/Chennai)

4.    6-Day Enchanting  Ladakh Visit:
Leh, Sham Valley, Khardung La & Pangong Tso - 7 36,900 (Ex-Delhi)

5.    8-Day Highlights of Eastern Himalaya Visit:
Gangtok, Pelting & Darjeeling - 7 45,300 (Ex-Delhi)

6.    8-Day Highlights of Ladakh Visit:
Leh, Alchi, Nubra Valley & Pangong TSO - 7 50,700 (Ex-Delhi)

87% of APAC Firms Believe IoT is Important to Future of Their Business: Research Study

The internet of things (IoT) is heralded as a foundational technology for breakthroughs in artificial intelligence, robotics and other potentially broadly applicable advances. But for frontline decision makers – the executives charged with implementing IoT in their company – it can sometimes feel impossible to separate facts from hype. It can be even more daunting to discern the practical steps required to get started with IoT in their business.

To better understand the current state of IoT, Forbes Insights partnered with Hitachi Vantara to survey more than 500 senior executives around the world, including 220 in Asia Pacific who are leading IoT initiatives within their companies. A new report, “The Internet of Things: From Theory to Reality – How Companies Are Leveraging IoT to Move Their Businesses Forward,” sponsored by Hitachi Vantara, highlights the key findings from this research and addresses the following issues:
  • Is IoT still an aspiration or is it becoming an operational reality?
  • How is IoT being used within companies?
  • What does IoT implementation look like at this early stage?
  • Are there companies that are more advanced with using these technologies?
  • What are some of the implementation lessons learned?
  • What are the practical steps companies can take as they begin their own IoT journey?
“Across the Asia Pacific region, it is clear that executives see the value in IoT initiatives,” said Bruce Rogers, chief insights officer at Forbes Media. “With 70% stating that they see IoT as either important or very important to their business, it is fast becoming a competitive differentiator that will affect almost every industry.”

Key findings for Asia Pacific:

IoT impacts business: 70% of companies in the region believe IoT is important or very important to their current business, and 87% believe IoT will be important to the future of their business.
  • IoT is one of the most important emerging technologies: Of all emerging technologies, executives in Asia Pacific believe IoT, Artificial Intelligence (AI) and Robotics will be the most important.
  • Companies in the region are embracing IoT: 72% of respondents say their company has significant or pilot IoT programs in operation, and 11% say that IoT programs are already a major contributor to their business.
  • Implementing IoT-based solutions can be challenging: When building out IoT capabilities, companies say their greatest challenges are:
    • Keeping IoT secure (31%)
    • Cross-department cooperation (31%)
    • Availability of skilled staff (31%)
    • Inability to present a compelling return on investment (30%)
    • Integration of disparate data (28%)
 Best practices to implementing IoT-based solutions: By examining companies with IoT initiatives that are meeting or exceeding expectations, we’ve identified a few practices they follow to ensure success:
    • IoT efforts are typically championed by the CTO (40%) and CIO (32%)
    • 42% include external vendors on their IoT planning team
    • 82% use a third-party platform as the basis for their IoT operations 
  • In Asia Pacific, companies are already seeing the benefit of IoT: 76% are operating IoT programs that generate revenue while 60% agree that IoT programs are generating data that is very useful to their business. As a result, 88% expect to see increases in their IoT budgets over the coming fiscal year.
“The findings of Forbes Insights’ survey clearly demonstrate the impact that IoT is already having on businesses across the APAC region. We are encouraged to see that a majority of businesses already view IoT as key to their future success,” said Daniel Chong, senior vice president of Asia Pacific at Hitachi Vantara. “What business organizations around the world share in common is the need to secure top-down support for their IoT initiatives at the outset and find a trusted innovation partner that helps them achieve their desired business outcomes.”

Raipur Hosts India’s First Garbage Festival from Jan 19-22, 2018

Kachra Mahotsav, India’s first garbage festival is being organized by Raipur Municipal Corporation (RMC) at Raipur, Chhattisgarh from January 19 to 22, 2018. This festival has been initiated by RMC to encourage and promote recycling and upcycling of waste that is generated in the city. The 4 day festival at RMC Garden, Chhotapara in Raipur will witness workshops, performances, exhibition and some interesting installations fostering the theme and motive of the event.  

Exhibitors from across India will display and sell an array of products which are organic, recycled and reprocessed from the things we label as garbage.  Some of these will showcase recycled home décor products & accessories, while others will promote upcycled products made from tetra-pack, fabric, denim and glass waste. In addition, exhibitors who are known for making handmade paper products upcycled from animal dung, forest waste and cotton scrap as well as eco-friendly dustbin liners made from upcycled newspaper will also be present.    

Pramod Dubey, Mayor, Raipur said, “I congratulate Raipur Municipal Corporation for organizing the first Kachra Mahotsav. The participatory, engaging and comprehensive approach of this festival, will not only sensitize the citizens but also empower them to contribute their bit in safeguarding the environment. I extend my best wishes for the successful execution of this festival.”       

Internationally acclaimed bands, like Dharavi Rocks and Thaalavattam, who are famous for creating captivating music by using instruments made of junk will also perform at Kachra Mahotsav. Various workshops will be conducted by prominent faces from the recycling and upcycling industry. The topics include, composting, home gardening, waste segregation, crafting out of waste, amongst others – that resonate well with the theme of the festival. These workshops will witness participation of schools and college students from across the state.

Excited on hosting the maiden festival, Rajat Bansal (IAS), Commissioner, RMC, said, “It is our continuous endeavor to help facilitate sustainable development and create a healthy environment for all. Keeping in sync with the ‘Swachh Bharat Abhiyan’, this festival promotes the objective of cleanliness in a distinctive way. It will provide a road map to smart cities, on how we can creatively reduce, reuse and recycle waste.”

RMC alongside its ‘Swacchta Ambassadors’ have also been conducting ‘Kabaad Morcha’ (garbage-collection drive) for the past 1 month, to collect and keep aside the waste from the city for creating installations, that will be showcased during the festival. Ahead of the main event, this drive has witnessed overwhelming participation by the public. Students from J.J. School of Arts, Mumbai; Indira Kala Academy, Rajanandgaon amongst others will erect these interesting installations which promises to leave the audience spell bound. The promotional material such as flex, banners and signboards that have been used for the festival have also been reprocessed.    

This festival is a continuous effort alongside other noteworthy initiatives undertaken by RMC, some of which include ‘Toilet My Right’ campaign, City Hygiene Awards, Swachhta App amongst others.

ORION ERP of 3i Infotech Registers a 90% Growth in License Revenues in APAC and ME

ORION ERP, an integrated, cost-effective and cloud-enabled industry solution for growing and mid-sized enterprises, from 3i Infotech Limited, a global information technology company, continues its growth trajectory and delivers industry-beating performance. The company recently posted a strong overall 32% growth result in Q3, FY18 from the ERP vertical, over the same quarter in FY17. The 9 month FY18 license revenues grew 90% over similar quarters in FY17. The regions that have contributed maximum to the growth in revenue for ORION ERP this quarter are APAC and Middle East.

“We are pleased with the buoyant growth witnessed in our ERP vertical, largely attributed to the implementation of VAT in GCC countries and adoption of ORION ERP by manufacturing industries. The intelligent ORION ERP solution fulfils the core business needs of organizations across all industries and market sectors and provides a foundation for growth, innovation, and end-to-end business process excellence, a reason why enterprises are adopting our ERP,” said Suryanarayan Kasichainula, EVP & Business Head (ERP), 3i Infotech.

Backed by robust service support, ORION ERP is a globally trusted partner to more than 800 customers with over 1,000 installations and 50,000+ users across various verticals, and aims to be one of the prominent ERP solutions available globally. Built on future-ready technology stack, ORION ERP empowers organizations to optimize business processes and make informed decisions through anytime access to dashboards and analytics. Importantly, industry-specific process packs facilitate rapid implementation enabling businesses to continuously improve on efficiency and reduce operational costs. The process packs are flexible and scalable solutions that cater to various industry verticals.

TCS iON, SDMIMD Signs MOU to Launch Institute’s Academic Content Certification Program in Management

Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization today announced a Memorandum of Understanding (MoU) with The Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). As part of the MoU, SDMIMD will deploy and leverage TCS’ Academic Content Market Place Platform - Academic Hub to drive the institute’s digital transformation efforts. SDMIMD’s digitization efforts through TCS iON Academic Hub will aim to provide improved services to students & members allowing them easy access to the vast knowledge base of the institute.

The MoU between TCS iON and SDMIMD will involve multiple areas of collaboration. TCS iON Academic Hub will enable SDMIMD to publish Institute’s Blended Learning Certification Program in Management. This program is a combination of online business management modules coupled with interactive sessions with faculty. This initiative will help provide easy access to certification courses of the institute to a larger section within the academic community. The exercise will combine the domain experience of SDMIMD with the functional capabilities of TCS iON Learning Platform. Members of the institute can also get an improved experience on their continuous professional development.

In the first phase, a set of 5 highly relevant courses have been launched by SDMIMD and these are offered in a blended package involving pre and post class interaction and online learning in the interim.

Commenting on the partnership,  V. Ramaswamy, Global Head, TCS iON said, “This MoU will make the institute’s rich content easily accessible to a larger section of the academic community and learners. We are also confident that the institute’s digitization efforts will help it retain its position as one of the premier professional body in India.”

Dr. N R Parasuraman, Director, SDMIMD said, "We are very excited about the possibilities with the TCS iON Academic Hub. Online programs are gaining in popularity and TCS iON’s Academic Hub provides us a set of functionalities that help address the challenges for a successful adoption. The future ultimately lies in a blended platform such as the Academic Hub that enables physical classroom integrated with a digital class room. We are excited to collaborate with TCS particularly since it has lots of similarity with our own group. We belong to the Dharmasthala group known for its charitable work for the last 700 years. And TCS has been well known for its value-based management”.

The TCS iON Academic Hub is a Content Market Place bringing professional institutions with rich content and learners together. The Hub offers multi modal learning content including courses, assessments, communities and events.  It enables academicians to deliver instructor led courses using social learning tools and at the same time provides a unique opportunity to learn at their own pace. The TCS iON Academic Hub caters to learners across wide segments from K 12 to working professionals.

Conrad Hotels Opens Second Property in Bengaluru CBD Area Overlooking Ulsoor Lake

Conrad Hotels & Resorts celebrates further expansion in India with the opening of Conrad Bengaluru. Soaring 24 stories above Bengaluru’s Central Business District, the new luxurious hotel, which is owned by Prestige Group and managed by Hilton, is superbly located in the city providing excellent accessibility to prime business, technology, art and entertainment districts.

“The impressive Conrad Bengaluru is an outstanding addition to our luxury portfolio in Asia Pacific and we are delighted to be partnering with the Prestige Group on this exciting project. The timely arrival of Conrad Bengaluru in India demonstrates Conrad Hotels & Resorts’ commitment to growing the brand's presence in the country, complementing its sister property Conrad Pune," said Daniel Welk, vice president  of operations, luxury and lifestyle, Asia Pacific, Hilton. "This landmark property perfectly complements the vibrant city and will set the benchmark for luxury accommodation in Bengaluru."

Featuring 285 luxurious guestrooms including 21 suites, Conrad Bengaluru offers fivedining and bar experiences, a full-service spa and salon, abundant event space, a 24-hour fitness center and an outdoor temperature–controlled infinity pool overlooking the expanse of the city as well as a dedicated kids’ pool.

“We are delighted to establish Conrad Hotels & Resorts in this vibrant capital city of Karnataka. Conrad Bengaluru enhances our fast growing portfolio of 34 properties and underscores our commitment to delivering exceptional hotels in key gateway locations to meet the growing needs of global luxury travelers,” said John T. A. Vanderslice, global head, Conrad Hotels & Resorts. “An inspiring destination, Conrad Bengaluru will delight guests with intuitive and customized service, as well as provide them access to a world of connections and inspired experiences."

"The Prestige Group is synonymous with innovation and has been lauded for introducing many firsts to the city. In keeping with this vision, it gives us great pleasure to partner with Hilton in bringing the esteemed Conrad brand to Bangalore. Amidst the robust tourism outlook, the much-anticipated opening of Conrad Bengaluru will definitely be a game changer in the already dynamic hotel scene here. Moreover, Bangalore has the distinct advantage of being a preferred destination for both conventions and conferences. Hence, I see the hospitality industry thriving here. We look forward to a long and positive partnership with Hilton in further elevating the hotel industry in India," added Irfan Razack – CMD, Prestige Group.

Offering spacious and contemporary accommodations bathed in natural light with panoramic views of the city and the Ulsoor Lake through floor-to-ceiling windows, all guestrooms and suites come with intuitive motion sensing technology. Upon sensing motion in the room, the air conditioning switches from energy-saving mode to cool, the curtains in the room  automatically open and ambient lighting turns on to match the time of the day. Guests can also self-calibrate their room temperature and curtain according to their preference. Those staying in Executive rooms or suites will enjoy exclusive access to the Executive Lounge.

Meetings & Events
Conrad Bengaluru has one of largest meetings and events spaces in the city. Poised to be the venue of choice for business, social events, and weddings, the hotel has 17,000 square feet of space including a 7,610-square-feet Grand Ballroom, a junior ballroom, six meeting rooms and a boardroom. The meetings and events spaces feature private conference facility entrance, generous pre-function areas and state-of-the-art technology.

Food & Beverage
Conrad Bengaluru has five food and beverage outlets offering innovative culinary experiences that will make them city hot spots:
-       Caraway Kitchen offers the lively flavors of the world with four open concept kitchens that take culinary inspirations from India, Italy, Americas and East Asia.
-       Tiamo presents robust Mediterranean flavors made with simple quality ingredients in a stylish al fresco atmosphere. The café’s Mediterranean bistro classics are the perfect option for guests who roost at the infinity pool deck on balmy days and cool evenings.
-       Mikusu celebrates the culinary cultures and artistry from Japan, China and Thailand.  The restaurant and bar offers dishes imbued with a strong sense of their heritage, and paired with a curated range of exquisite sake and exotic Asian cocktails. 
-       Indian Durbar pays homage to time-honored Indian recipes and flavors. Set in an understated yet luxurious ambience, diners can anticipate novel gourmet experiences that are fit for the royalties.
-       The Lobby Brew, the lounge at the lobby, features an extensive beverage menu and have tapas and finger foods throughout the day.

At Conrad Bengaluru, guests may choose to independently explore the city and be inspired by the unique experiences that are reflective of the city. Available at the concierge, the hotel offers a curated collection of 1-, 3-, and 5-hour itineraries that features an inspired view into sights, sounds, flavors and other experiences that are intrinsically Bengaluru.

As part of Hilton, Conrad Bengaluru participates in Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay at an exclusive member discount.