Saturday, September 24, 2016

Tata Sky, Mindshare, Maxus Bag Gold Awards at the Ad Club Bangalore’s Big Bang Awards 2016

Ad Club Bangalore successfully concluded the 21st edition of its annual awards – Big Bang Awards for excellence in communication and mediaon September 23, 2016 at Jayamahal Palace, Bangalore. Among the Gold awardees include: Tata Sky for Client of the Year; Mindshare for Media Agency of the Year (Covers Digital, Mobile and Traditional Media); Maxus for Social Media Agency of the year; Stark Communications for Creative Agency of the Year; Saatchi and Saatchi Health for Healthcare Agency of the Year.
This year, the event wasn't just confined to awards night but was conceptualised in a manner to encourage the ideology of Connected India, which was the theme of the event. The evening commenced with eminent industry personalities- Nihaal Kashinath (Founder, IOT Bangalore), S Anand (Chief Executive Officer, Gramener) and Arunabh Kumar (Founder and CEO, The Viral Fever and TVF Media Labs) sharing their opinion and views as guest speakers on Internet of Things, Connected Data, and Connected Content respectively.
The program hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. With more than Seven Hundred influential figures in attendance, the night, besides being interactive and engaging, recognized the achievements of the recipients under the most coveted titles of the industry.

Stark Communications was named Creative Agency of the Year. Mindshare and Maxus were the biggest winners of the night bagging awards for Media, Digital, and Social Media Agencies of the year, respectively.  Saatchi and Saatchi Health won the Healthcare Agency of the Year. 

Tata Sky Won the Client of the Year Award winning across several categories.

Commenting on the awards program, Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India and South Asia, said, “We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity. I am happy that we were able to do so. Also, we had really interesting and spirited work which truly epitomised Connected India. Our heartiest congratulations to all the winners.”
This year Big Bang awards were presented under four major categories – Creative, Media (Including Data and Tech), Digital, and Health. The awards assessment involved an online jury selection process. On the panel, 56 senior Advertising, Marketing, Media, PR and Digital industry experts and thought leaders were deployed by Ad Club. “We are the only Indian Ad Club using a sophisticated Online Jury Process. Every jury member scores independently based on the facts presented in the Entry form. No jury member knows who else is in his group and the identity of the entrant”, explained, Arvind Kumar, Executive Director of The Ad Club Bangalore.
The Advertising Club Bangalore is one of the few ad clubs in India which has been successfully conducting workshops, seminars, professional talks, sports events and the BIG BANG awards for excellence in communication and media. The club uses a State-of-the-Art Online Platform in association with Global Best Awards of USA to receive, collate and judge entries online, on par with other International awards.  

DSCI Launches its First Global Cyber Security Chapter in Singapore

Data Security Council of India (DSCI), a premier body on cyber security launched its chapter in Singapore with the aim to encourage the exchange of information, sharing of knowledge and best practices on cyber Security.  The DSCI Singapore chapter among other things would be engaged in the following activities:

·         Building linkages with stakeholders in the government, industry, LEAs and academia 
·         Establishing channels of collaborations on policy deliberation, industry development and capacity building on Security Privacy and Cybercrime investigation, among others
·         Building community to bridge cyber security skills gap between India and Singapore
·         Exploring opportunities for developing niche capabilities in cyber security product space

Delivering the inaugural address, the High Commissioner, Vijay Thakur Singh congratulated DSCI said that “Cyber Security is a global issue and needs attention of all stakeholders. It is essential that countries become partners to address this issue collaboratively. In the light of recent affirmative steps by both the countries in strengthening bilateral co-operation and exchange of dialogue on issue of cyber security, these initiatives reinforces the vital role played by global thought leaders like DSCI in bringing the stakeholders together to address this common issue.”

Rama Vedashree, CEO, DSCI said “The formation of this chapter will be instrumental in building strong linkages between India and Singapore in the area of Cyber Security. We are working with governments across the globe to charter the way forward to address the issues in the cyber space, including the cross border data flows, Internet governance, privacy and others. I am confident the chapter will act as a catalyst for growth of a strong community in the region to address the evolving cyber challenges.”

On the occasion Madan Oberoi, Indian Police Service (IPS) officer presently deployed in Singapore, in his address said “In the globally interconnected society, it becomes important to engage stakeholders and share the best practices and benefit from the learnings of each other. The need of the hour is to create credible deterrence, which should be done by law enforcement agencies through successful prosecutions. DSCI Singapore chapter needs to engage different stakeholders like regulatory bodies, enforcement agencies, industry, think-tanks, Internet governance bodies, academia, research organizations and other stakeholders and encourage them to contribute to the common cause for making the cyber space safe, secure and trusted.”

Co-anchor of DSCI Singapore Chapter, Ajay Kumar, Regional Managing Director- Asia Pacific, Branch Transformation and Payments Solutions, Entrust Datacard, said “In rapidly changing digital eco-system, it’s important to engage with various stakeholders from government, financial services, academia and enterprises to share global best practices and use cases to protect trusted identities and transactions. DSCI Singapore Chapter would help to establish channels of collaborations on policy deliberation, development of the industry, exchange ideas and learning in Cyber Security space.”

DSCI has created and nurtured a network of over 4000 security and privacy professionals in India in with 12 chapters operating successfully in different cities in India. DSCI Chapters are directed by voluntary association of individuals – Anchor and Co-Anchor are appointed to conduct regular affairs.

Healthcare Provider Qyura Aims to Bridge the Gap between Patients & Medical Service Providers

Qyura, from the Spanish word ‘Cure’ aims to educate users on and about the available healthcare solutions around them, enabling them to make informed decisions in case of any medical requirement. Unlike any other e-healthcare provider in the market, Qyura is not just about doctor bookings or medicine delivery, but covers nearly every aspect of healthcare ranging from getting an X-ray done from the nearest diagnostic centre to calling for an ambulance in case of an emergency. Qyura is also the first and only provider in the category which networks hospitals and enables the users to make the right choice.

It is a platform that is designed to enhance revenues, reputation and operational efficiency as well as reduce expenditure for the healthcare service providers. The mobile application has been launched in three cities - Kolkata, Mumbai and Bangalore. Over more, users can avail all the services offered by Qyura through the website.

In a span of 60 days, Qyura has been successful in partnering with 2000+ medical service providers and boasts of names like SRL, Manipal Hospital, Apollo Spectra Hospitals amongst others.

Additionally, to expand fast and penetrate multiple markets quickly, Qyura will be entering into a Franchisee model. It will support its franchisees by offering them 360° marketing, tech and operational support. The emphasis would be on the philosophy of building up entrepreneurship and corporations through their designed network infused with the company culture.

Commenting on the launch, Siddhant Jatia, Founder and Director, Qyura said, “Healthcare in India is still a severely unorganized sector. Patients are subjected to indefinite queues, bad customer service, unequal pricing and most importantly, severe neglect in times of dire need. Moreover, critical information with regards to medical institutions, doctors, blood banks, emergency services - is fragmented, unclear and sometimes entirely unavailable. Qyura aims to organize the medical sector to allow patients to make informed decisions by becoming both a discovery platform as well as an opinion generating medium. Be it preventive healthcare, a person’s day today medical requirement or assistance at the time of emergencies, Qyura is the go-to place for everyone.”

The platform aims to offer booking assistance, reminders before appointments, letting the patient know if the doctor cancels and a gamut of impromptu calls-to- action which demonstrates the extra-mile to its users. The back-end team is extensively trained to offer solutions and assistance, and most importantly, to Dare to CARE.

The company will also be launching a pharmacy module, where medicines will be delivered at the user’s doorstep.

Keypoint Technologies Adds Intenticons Features to Xploree Keyboard

Keypoint Technologies has added a new feature -Intenticons to the Xploree keyboard gallery.

The company announced the roll out of this new feature addition to Xploree, its revolutionary keyboard. The feature is available for users from September 2016.With Intenticons, Xploree promises to deliver a novel mobile discovery experience to its users. This new age feature merges users’ conversational context with predictive imagery. These images – Intenticons –are predictive visual manifestation of users’needs even as the latter gesture, converse or type on the keyboard.

The images have been pieced together on the guiding principle of making information discovery on mobile more purposeful, sorted, and self-explanatory during the conversation. All research & development at Keypoint Technologies revolves around human reasoning and linguistics. Hence, the name for the new feature - ‘Intenticons’.

The Intenticons illustrate the combination of intents and imaginative icons through pre-defined images. They are intuitive and indicative, capable of guiding users towards relevant content, offers and services– in the same frame, at the tap of a key. The Intenticons will help and guide the Xploree user in multiple ways. To explain with some examples:

-         Even as the user types “Flight” – a pop-up image of Tour operator Intenticoncan suggest flight deals
-     As the user chats about food – Grocery Intenticoncan help him/her find nearby grocery options.
-    the Art & Entertainment Intenticon can keep user updated with reviews of the latest Bollywood movie.

As of now KeyPoint has introduced Intenticons across 150categories covering food, restaurant, grocery, fashion and travel. The company sees endless possibilities for delivering useful content to its users with the help of these images. Sunil Motaparti, CEO KeyPoint Technologies says,“With Intenticons, we have introduced a novel visual trigger to assess and consume information at the tap of a finger. At that very precise moment within a conversation, which we call mobile interlude, it becomes utmost important to be able to switch to the information you need and come back to where you original are. With increasing usage of imagery language comprising of emojis and stickers, we see ‘Intenticons’ serving this very purpose for the Xploree consumers.”

Idea Cuts Pack Rates by Upto 62% Across Karnataka Circle

In its efforts to provide its customers with superior and affordable wireless services, Idea Cellular; India’s fastest growing telecom operator, announced upto 62% reduction in the MRP of various recharge packs available in Karnataka. Idea customers in the region can now avail same benefits at a much reduced cost.

The Idea pack priced at Rs. 84 with Idea to Idea local call benefit of 10 paisa/minute is now available at just Rs. 32 (62% reduction) and Rs. 65 pack that provided the benefit of local mobile calls at 30 paisa/minute is now priced at Rs. 29 only (55% reduction). Another pack with STD call benefit at 25 paisa/minute can now be availed at Rs. 28, this pack was earlier priced at Rs. 67 (58% reduction).

All these packs are available at your local retail store with 28 days validity and there will be no 1st min charging applicable on any of these. Idea has also reduced the prices of other such tariff packs and the details are as follows:

Talking about the newly announced offers for Karnataka,  Siva Ganapathi, Chief Operating Officer, Karnataka, Idea Cellular, said, “In Karnataka, the major portion of this population uses voice as the primary way of communication. Our revised prices for local and STD call packs are aimed at providing the new and existing customers with superior wireless experience at an affordable rate. We hope our customers will make best use of this opportunity and will derive maximum benefit.”

Idea is one of the leading operator in Karnataka serving 8.5 million customers. The company provides 2G services on superior 900MHz, high speed 4G services on 1800Mhz and 3G services through ICR.

Talking about the newly announced offers for Karnataka,  Siva Ganapathi, Chief Operating Officer, Karnataka, Idea Cellular, said, “In Karnataka, the major portion of this population uses voice as the primary way of communication. Our revised prices for local and STD call packs are aimed at providing the new and existing customers with superior wireless experience at an affordable rate. We hope our customers will make best use of this opportunity and will derive maximum benefit.”

Idea is one of the leading operator in Karnataka serving 8.5 million customers. The company provides 2G services on superior 900MHz, high speed 4G services on 1800Mhz and 3G services through ICR.

NestAway to Provide Verifies Rental Assistance for Brigade Residences

Brigade Group signed a Memorandum of Understanding with NestAway, a premier rental solutions provider to become the first builder in India to address the commonly-faced rental concerns of its customers on exclusive basis. 

Through this collaboration, Brigade Group will offer comprehensive rental assistance to all its existing customers as well as 10000 apartments in different stages of construction that are currently in the process of being readied for handover. Brigade customers will now be able to avail of a rental default guarantee that assures them timely rent. 

Brigade Group is one of the India’s leading Real Estate player headquartered in Bangalore has over the past 29 years created many landmarks and innovative projects across South India. It offers property development, property management services, hospitality and education services. The firm develops luxury apartments, integrated enclaves, software and retail facilities, serviced residences, resorts, clubs, schools, hotels, a convention centre and hospitals.

“We have over 22 properties in South India and many residential on the verge of occupation. We have many existing customers looking for quality rental assistance. Assuring clients of an organised rental and maintenance service is a value-addition that we are offering as a first in the building industry," said Om Ahuja, CEO, Residential at Brigade Group.

Jitendra Jagadev, Co-founder and Managing Director of NestAway says, “There is a need for rental assistance for residential houses and apartments in India as well. We have a database of over 18,000 verified customers across India and have provided assistance to about 4,500 home owners so far. Assured rentals and maintenance handling are additional bonuses which help the current and future needs of Indian home buyers.”  

Friday, September 23, 2016

BT & Microsoft Join Forces To Simplify Hybrid Cloud Customers

BT has announces BT Compute for Microsoft Azure, a new service that allows BT customers to order Microsoft Azure alongside BT’s own cloud services through its award winning Compute Management System (CMS) online management tool. The service enables customers to build hybrid cloud infrastructure with a single service wrap, contract and on a single bill.

BT customers already use private and public cloud services – also known as hybrid cloud - hosted in BT Compute’s 48 data centres globally. With BT acting as their cloud services integrator, and by using CMS, customers can manage their cloud services end-to-end from datacentre to network, maximising the benefits and minimising the complexity, risk and costs of moving to the cloud. Using local delivery with global scale allows BT to meet the evolving needs of organisations for cloud services and at the same time address the complexity of regulatory requirements.

Integration of Microsoft Azure into the CMS expands the choice for BT customers. They gain access to Microsoft’s rapidly growing collection of integrated cloud services, including leading Infrastructure as a Service (Iaas) and Platform as a Service (PaaS) computing capabilities.

Neil Lock, vice president of BT Compute at Global Services, BT, said: “Hybrid cloud has become a major focus for many large enterprises as they choose a variety of cloud solutions to suit their complex business needs. In fact, BT research suggests that 90 per cent of its largest customers expect to be using a combination of public and private cloud in the next few years. Through our relationship with Microsoft, customers can build their own hybrid cloud environment and enjoy the benefits of Azure whilst removing costly management concerns from the equation. Our Cloud of Clouds portfolio strategy is all about empowering our customers take advantage of the choice, flexibility and control of cloud without concerns about the complexity and security.”

Aziz Benmalek, vice president, Worldwide Cloud and Hosting Services, Microsoft Corp, said: “BT is a natural fit to provide managed cloud services on Azure. Through our relationship with BT, we're able to help customers with their infrastructure management and give them the ability to scale their business in a consistent hybrid cloud environment."

The service will be available during the final quarter of 2016, adding further value to Microsoft Azure ExpressRoute available through BT Cloud Connect Direct.