Resonating with how Holi is a reflection of the Indian heritage and its dynamism, Skagen is launching its all new collection – City of Color - Aaren Kulør, staying true to the warm, vibrant spirit of the Danish coastal town that it is named after. These elements do not only capture the essence of Holi but also form the brand’s ethos that guides its modest yet purposeful design process. Inspired by the brightly colored townhouses of Copenhagen’s historic Nyhavn district, this new range is all set to premiere in yellow, red, orange, blue and light blue colors.
The watches feature a 41mm aluminum case with a sandblasted dial, linear and numerical indexes, two-hand movement and a seconds-tracking sub dial at the 6 o’clock hour. Priced at INR 6,995 onwards, these stylish timepieces are super affordable and the perfect accessory to brighten up your outfit, your day or even your mood. In addition, the inclusion of a quick-release pin construction makes it easy to interchange the silicon strap for you to create your own version of “Skagen kind of happy.”
Since its inception, Skagen has laid emphasis on celebrating the joys of life by recognizing simplicity as a core value. “Good design for better living,” driven by this guiding principle, Skagen creates watches, wearables and jewelry for audiences that crave modern design. With the goodness/ ability of/to looking great at any point in time and anywhere in the world, the brand’s goal is to capture what is truly essential through the art of purposeful design.
With the launch of the all new Aaren Kulor range Skagen has successfully struck the right balance between their long established philosophies of “less is more” and Danish Hygge culture of “finding your own happiness”.