SILICON VILLAGE

Tuesday, December 19, 2017

Apple Features the Bigbasket App in ‘The App Store Best of 2017’

Apple has featured the bigbasket app in its coveted list of ‘The App Store Best of 2017’ that covers most innovative apps and games. bigbasket’s online grocery app is the only platform from this segment to have got an entry into the prestigious list under the category Lifestyle - Save Time, Live Life: India.

The App Store Best of 2017 showcases this year’s most innovative apps and games, and celebrates the amazing app experiences that developers like bigbasket have created for the App Store. Since its launch, the app has been downloaded 12.5 Million times on both Android and iOS platforms. What makes the bigbasket app suited to this recognition is the fact that through an innovative platform, it is helping people save time, money and manage their other commitments without bothering about the hassles of going grocery shopping to the market.

Speaking about this, Hari Menon, CEO, bigbasket, said, “This is indeed another feather in bigbasket’s cap. We are delighted that our App has been rated as one of the best across categories. It reinforces that we are going in the right direction. We have always ensured that bigbasketeers get an extremely user friendly experience every time they purchase from us. With the new 4.0 version release of our app in July this year, we have made it even better in terms of discoverability, better search algorithms, navigation points & overall speed. Getting such a recognition from industry players certainly fuels our motivation to do better.”

With the bigbasket Mobile app, one can access all the products from the wide range of over 20000 SKUs that bigbasket offers. One can search/browse through the entire product catalog, view products on offer, manage shopping lists, place orders, and view the order history. A plethora of payment options are available. The app also has the smart basket which gives customers a smart compilations of the products they buy regularly. The App cart is synced to the user’s web account, so they can start shopping on the web and complete it on the mobile app or vice versa.

With a few hundred daily orders, bigbasket had a modest beginning. In five years, with the support of its customers, it has surpassed the 60,000 daily orders mark to become India’s largest online supermarket & 6th largest grocery retailer of India across online & offline formats. The company has recently crossed the 6 million customers mark. bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India’s kirana stores into technology-enabled modern retail stores. bigbasket closed the previous fiscal year with Rs 1,410 crore in revenue and broke even in 2 key markets – Bangalore & Hyderabad in its slotted delivery business.

No comments:

Total Pageviews