Tuesday, October 10, 2017
Lenskart Ropes in Katrina Kaif as Brand Ambassador for Next Two Years
India’s leading eyewear company – Lenskart has announced notable Bollywood star – Katrina Kaif, as its first ever brand ambassador. Katrina will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.
Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.