Thursday, September 28, 2017
Lenskart Invests US$1 Million in 3D US-Based Startup Ditto
As a part of the company’s bullish expansion plans, Lenskart has announced its investment in US based start-up, Ditto, which develops 3D face model for Lenskart’s virtual trial service. Eyewear major Lenskart will be investing US$1 Million for a minority equity in Ditto.
Lenskart already employs Ditto's 3D try-on services on its website and app. Further integration will help the company enhance its online engagement with consumers, wherein they can share different pictures of themselves trying various eye glasses, with their friends and relatives on social media. Ditto is a VC-backed technology company that is improving how the world’s best retailers sell eyewear.
Commenting on the announcement, Peyush Bansal, Founder and CEO, Lenskart.com said “Lenskart as a company has always believed in constantly innovating and leveraging the technology interface to give customers a best in class experience. Ditto provides us with the patented 3D virtual try-on technology that allows customers to see themselves in eyewear in 180° angles with realism. So far, the response to this service is commendable with over 10,000 trials everyday. We have been evaluating our relationship and now want to take it to the next level. With this association, Ditto has now become a strategic partner for Lenskart and we certainly believe this will help us achieve a wider and more satisfied customer base.”