No easy going for IT companies in Europe

For India’s top tech firms seeking to grow revenues from Europe in order to offset lower spend by American clients, it’s going to be Key facts on India's IT industry

a long, arduous journey, said research firm Forrester on Wednesday.

The US, which accounts for over half of India’s $60-billion software outsourcing industry, has traditionally been the top market for Tata Consultancy Services (TCS), Infosys and Wipro, among many others. However, over the past few years, Indian tech firms have been trying to mitigate their high American exposure by focusing on Europe’s $14-billion market for software and back-office services.

“You cannot replicate the US model in other markets. Unlike the US, European customers are not thinking primarily about costs. If Indian companies follow the same model for another 2-3 years, they will struggle,” said Sudin Apte, principal analyst of Forrester Research. Mr Apte, who surveyed around 400 European customers in order to understand their outsourcing priorities, said India’s tech firms will need to go beyond just hiring local workforce for sales and delivery efforts, if they really want to become successful in Europe.

“Offshoring in North America is a standard business decision, however in continental Europe, it’s a religious decision,” said Mr Apte, quoting one of the customers surveyed for his study.

Indeed, for almost a decade, the UK has been the top market for Indian companies with customers such as British Petroleum (BP) and British Telecom (BT) outsourcing projects to TCS, Infosys and Wipro. However, the UK, which outsources around $9 billion worth of projects to India every year, does not reflect the entire Europe.

“The United Kingdom is very similar to the US, unlike continental Europe where language and cultural barriers exist,” added Mr Apte.

Many European customers are more comfortable working with delivery teams in neighbouring countries, instead of signing large offshore contracts. “For example, Romania’s historical ties with Bulgaria, Italy, Greece, and Germany makes it easy to connect with clients in these locations,” Mr Apte added.

However, mature outsourcers such as BT, BP and ABN Amro have had no such bottlenecks, while deciding to work with large Indian offshore services providers such as TCS, Infosys and Wipro.

“For globalised European customers, outsourcing is not a new phenomenon, but for many companies, especially those who are pan-European only, outsourcing and offshoring is not such as hot thing,” he added.

Compared with Forrester’s survey in 2008, the current research shows a drop of more than 20% in the number of companies that were thinking about starting an offshore initiative for the first time. “This means that in the next 12 months, we will see few first-time offshore users sending their work to locations like India,” said Mr Apte.

The Forrester research also found that multinational firms such as IBM and Accenture are better positioned that the Indian IT vendors when it comes to serving customers in continental Europe.

“Accenture has more staff serving continental Europe customers than anybody else - it’s not about pure offshoring anymore,” he said. For instance, Accenture serves more than 300 customers from Germany with a few hundred staffs making use of the managed services model, which allows the company to serve more with less.

Agencies

Accenture on a hiring spree in India; To hire 8,000 by 2010

Global technology and consultancy firm, Accenture has said that it is going to add around 8,000 people in India by the end of next year taking its total employee base in the country to 50,000.

"We are 42,000 right now and we imagine we will be about 50,000 by the end of 2010," said Accenture Chairman and Chief Executive Officer, William D Green on the sidelines of the India Economic Summit. Indicating a recovery from the global downturn, Green said the company will continue to focus in India, specially in the areas of analytics, reports a media.

Accenture's focus in India is going to be the analytics space, which will help its clients in converting information into insights for better yields. Green added, "We believe that analytics is going to be an important trend that our customers are going to demand from us. We think India is going to be a great place for us. We have some core centres of excellence in the analytics space in the country."

Accenture, which has annual revenue of $21.58 billion for fiscal 2009, will strengthen its focus on clients in pharmaceutical, telecommunications and energy in the country.

Agencies

TCS, Wipro and HCL emerge top IT leaders

A recent rating — for global R&D service providers across India, China and Eastern Europe — by Zinnov Management Consulting identifies Wipro, TCS and HCL as market leaders in the overall rating based on components like financial strength and business models, innovation & expertise, people strength and operations.

The rating has also highlighted the impact of recession on the R&D service providers community across all key levers — like contract re-negotiation, increase in sales cycle time, bankruptcy of clients and fears of business continuity risk — which did result in many of them having to reassess and redefine their strategies.

Result of this reassessment has seen core mid-market service providers like Tata Elxsi, Tech Mahindra, Aricent, MindTree, Symphony, Sonata, Global Logic, Polaris and Aditi, moving strongly towards the top-pack and establishing themselves as leaders in specific industry verticals, said the rating.

Pari Natarajan, CEO, Zinnov Management Consulting said, the global economy has witnessed a major reset and is currently observing green shoots of recovery, with Germany, India and China among others showing signs of improvement. “This tectonic shift in the economy has led to numerous changes in the current market dynamics, but one thing that can be safely assumed is the continued growth of interlinkages between global businesses and stronger relationships between service providers and MNCs would only continue to grow in times to come.’’

Vertical specific rankings were also under taken to understand the capabilities of the various service providers in providing turnkey product engineering services in verticals like aerospace & defense, automotive, consumer electronics, healthcare, semi conductors, telecom, & software.

The rating study also found that, R&D offshoring to India, China, Russia and Central & Eastern Europe is expected to grow at 6-7% with India and China continuing to constitute close 90% of the overall market. Though large firms have neither dramatically cut down nor increased their R&D spends. Hence, R&D offshoring to India, China, Russia and CEE is expected to remain flat.

Agencies

Will Capgemini layoff 100 in Chennai?

Consulting and outsourcing firm Capgemini has laid off nearly 100 employees at its Chennai centre.

The pink slips were issued for employees mostly in the middle management positions. This comes on the back of reports that said Capgemini sacked 600 employees in Hyderabad and Pune. The company has nearly 20,000 people working in India.

An employee said the layoff across centers was because of the overall economic slowdown, which was impacting the company’s project flow and clients.

“While some clients have ramped down on the size of contracts, other projects, like the Lehman Brothers account closed after the company’s collapse. Apart from the middle management, some employees on probation were also asked to leave,” said the employee at one of the company’s locations, who did not wish to be named.

When contacted, Capgemini India’s chief people officer Cyprian D’Souza said through an email, “India is central to our global delivery model and we are in the process of mapping our existing skills with the business in hand and the business outlook. The economic condition is tough and no company is immune to its effects.”

D’Souza added that the industry was seeing an overhaul within all the affected verticals. “The process though tough, has to be undertaken to align our business with global economic realities, optimise operational efficiency, ensure financial health and enable future growth.”

For the first quarter of 2009, Capgemini group posted consolidated revenues of Euro 2,205 million, up 0.9 per cent compared with the year-ago period.

Agencies

Will major clients continue to stay with Satyam?

In a news that could bring cheer to Satyam employees, three of their big clients Nestle, Nissan and CIBA who were on wait and watch mode have assured to continue business with the firm.

"Clients such as Nestle and Nissan has already expressed their confidence in the company and had assured us that they will continue with us," an official privy to the development said. Nestle have also given some additional business to the Satyam last month, the person added further.

One of the multi-million dollar SAP client of Satyam, Nestle, which was earlier keeping a tab on the developments. Analysts had feared that post the acquisition of the firm by Tech Mahindra clients of Satyam who were sitting on the fence would jump to other vendors.

However, post the acquisition some of the companies had expressed confidence in the entity and pledged to continue business with them. Auto major Nissan for whom Satyam provides application management had also said that they would continue business with the firm. The company has also got an endorsement from another SAP client CIBA.

Moreover, United Kingdom, Switzerland and Germany who have earlier imposed some strict norms on Satyam employees for getting Visa have eased them. Post Satyam crisis, employees of Satyam were asked to be present in person and appear for visa interviews.

However, now they have eased the norms and the employees need not be present for the interview in person. Satyam Computers plunged into crisis after its founder B Ramalinga Raju in January admitted to have cooked the books of the company for year.

In April, information technology firm Tech Mahindra announced to acquire a 51 per cent stake in the beleaguered firm for Rs 2,900 crore. Earlier, the government-appointed chairman of Satyam Kiran Karnik had said that though some clients have left the company but at the same time Satyam have got some new work as well.

Agencies

Satyam to be standalone unit, says TechM

Tech Mahindra Ltd, which is taking over Satyam Computer Services Ltd, said on Monday the fraud-hit Indian outsourcer would continue to function as a standalone unit.

The mid-sized Indian IT services firm's immediate priority was to retain and win back lost clients of Satyam, a statement from Tech Mahindra said.

Tech Mahindra's deal to take over Satyam will propel it into the top tier of Indian IT firms and throw a lifeline to the firm at the centre of India's biggest corporate scandal.

Three months ago, Satyam's founder and chairman shocked investors by saying profits had been overstated for years, putting in doubt the survival of a company once ranked as India's fourth-largest software services exporter.

The government quickly stepped in and sacked the board to limit damage to India's once-shining IT sector.

Agencies

Is Apple developing a touchscreen PC?

Apple will take third-quarter delivery of newly developed 10-inch touchscreens from Taiwan, a source said on Wednesday, amid talk the US firm is developing a touchscreen PC.

Taiwan touchscreen specialist Wintek already makes small screens for Apple iPhones, and has received orders for the larger ones that are roughly the same size as those used in mini PCs, said the source close to the Taiwan firm. He asked not to be identified because he was not authorized to talk to the media.

He added that he did not know what the final product would be, or who would make it.

Wintek spokesman James Chen confirmed Apple was a major client of his company, but declined to comment on any new product development.

Taiwan media reported this week that Apple, which has brought touchscreens to the forefront with the success of its iPhones, is currently developing a touchscreen PC, as lines begin to blur between sophisticated smartphones and traditional PCs.

Some of those reports have said that Taiwan's Quanta Computer, the world's top contract laptop PC maker, would manufacture the actual PCs for Apple.

Apple's Hong Kong spokeswoman, Jill Tan, said the company did not comment on market speculation, while a Quanta spokeswoman also declined to comment.

Agencies

As turmoil continues technology exports to miss target

Exports of software and services in the year to March will be sharply below an earlier forecast as the global slowdown dents Nine trends for IT in 2009 outsourcing, expanding 16-17 percent to about $47 billion, an industry body said.

The National Association of Software and Service Companies (Nasscom) said on Wednesday the export-driven sector's growth had been adversely impacted by the global financial crisis, deepening recessions, and currency fluctuations.

It had earlier forecast exports growth would range from 21-24 percent this fiscal year. "It was an exciting first half, 24 percent growth much in line with industry estimates," Nasscom chairman Ganesh Natarajan said. "In the second half, we have seen a rapid decline."

Total revenue of the software and back-office outsourcing sector, including the earnings from the domestic market, is expected to rise to $60 billion this year, down from the association's July forecast of $62-$64 billion.

It expects the sector's export revenues to rise to $60-$62 billion in the fiscal year 2010/11.
India's export-driven outsourcing companies have thrived for years by bagging contracts from overseas clients, helped by a large pool of English-speaking engineering workforce and cheaper wages.

But an economic slowdown in the United States, which accounts for more than half of the sector's export revenue, and turmoil in the global financial sector have halted the sector's scorching pace of growth.

The sector's export earnings posted growth of 29 percent to $40.4 billion in the fiscal year to March 2008.

The revelation of a massive accounting fraud at leading outsourcer Satyam Computer Services has added to the gloomy outlook for the sector, which accounts for more than 5 percent of India's gross domestic product.

Indian software firms such as Tata Consultancy Services, Infosys Technologies and Wipro provide solutions like system integration, application development, supply chain designing and back-office services.

The firms are expanding in Europe, Asia and the Middle East to lower their dependence on the United States.

Agencies