For India’s top tech firms seeking to grow revenues from Europe in order to offset lower spend by American clients, it’s going to be Key facts on India's IT industry
a long, arduous journey, said research firm Forrester on Wednesday.
The US, which accounts for over half of India’s $60-billion software outsourcing industry, has traditionally been the top market for Tata Consultancy Services (TCS), Infosys and Wipro, among many others. However, over the past few years, Indian tech firms have been trying to mitigate their high American exposure by focusing on Europe’s $14-billion market for software and back-office services.
“You cannot replicate the US model in other markets. Unlike the US, European customers are not thinking primarily about costs. If Indian companies follow the same model for another 2-3 years, they will struggle,” said Sudin Apte, principal analyst of Forrester Research. Mr Apte, who surveyed around 400 European customers in order to understand their outsourcing priorities, said India’s tech firms will need to go beyond just hiring local workforce for sales and delivery efforts, if they really want to become successful in Europe.
“Offshoring in North America is a standard business decision, however in continental Europe, it’s a religious decision,” said Mr Apte, quoting one of the customers surveyed for his study.
Indeed, for almost a decade, the UK has been the top market for Indian companies with customers such as British Petroleum (BP) and British Telecom (BT) outsourcing projects to TCS, Infosys and Wipro. However, the UK, which outsources around $9 billion worth of projects to India every year, does not reflect the entire Europe.
“The United Kingdom is very similar to the US, unlike continental Europe where language and cultural barriers exist,” added Mr Apte.
Many European customers are more comfortable working with delivery teams in neighbouring countries, instead of signing large offshore contracts. “For example, Romania’s historical ties with Bulgaria, Italy, Greece, and Germany makes it easy to connect with clients in these locations,” Mr Apte added.
However, mature outsourcers such as BT, BP and ABN Amro have had no such bottlenecks, while deciding to work with large Indian offshore services providers such as TCS, Infosys and Wipro.
“For globalised European customers, outsourcing is not a new phenomenon, but for many companies, especially those who are pan-European only, outsourcing and offshoring is not such as hot thing,” he added.
Compared with Forrester’s survey in 2008, the current research shows a drop of more than 20% in the number of companies that were thinking about starting an offshore initiative for the first time. “This means that in the next 12 months, we will see few first-time offshore users sending their work to locations like India,” said Mr Apte.
The Forrester research also found that multinational firms such as IBM and Accenture are better positioned that the Indian IT vendors when it comes to serving customers in continental Europe.
“Accenture has more staff serving continental Europe customers than anybody else - it’s not about pure offshoring anymore,” he said. For instance, Accenture serves more than 300 customers from Germany with a few hundred staffs making use of the managed services model, which allows the company to serve more with less.
Agencies
Showing posts with label Forrester. Show all posts
Showing posts with label Forrester. Show all posts
Thursday, November 19, 2009
Sunday, July 26, 2009
Can India emerge as the 3rd largest Internet users by 2013?
The number of internet users worldwide is expected to touch 2.2 billion by 2013 and India is projected to have the third largest online population during the same time, says a report.
"The number of people online around the world will grow more than 45 per cent to 2.2 billion users by 2013 and Asia will continue to be the biggest Internet growth engine.
"... India will be the third largest internet user base by 2013 - with China and the US taking the first two spots, respectively," technology and market research firm Forrester Research said in a report.
Globally, there were about 1.5 billion Internet users in the year 2008.
Titled 'Global Online Population Forecast, 2008 to 2013', the report noted that emerging markets like India would see a growth of 10 to 20 per cent by 2013.
"In some of the emerging markets in Asia such as China, India and Indonesia, the average annual growth rates will be 10 to 20 per cent over the next five years (2008-13)," the report said. India's number of Internet users was estimated to be 52 million in 2008.
In the next four years, about 43 per cent of the Internet users globally are anticipated to reside in Asia and neighbouring China would account for about half of that population.
"... the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the total in 2013 than they do today," Forrester Research Senior Analyst Zia Daniell Wigder said.
According to the report, the percentage of internet users in Asia would increase to 43 per cent in 2013 from 38 per cent in 2008.
"The percentage of the global online population located in North America will drop from 17 per cent to 13 per cent between 2008 and 2013, while Europe's share will shrink from 26 per cent to 22 per cent.
"The percentage of those in Asia will increase from 38 per cent to 43 per cent and Latin America will remain steady at about 11 per cent of the global total," Forrester noted.
The report said apart from China, other Asian countries with substantial online growth rates include India, Indonesia, Pakistan, and the Philippines.
"By contrast, growth rates in some of the more mature markets such as Japan and South Korea will rise by less than two per cent each year," it added.
Agencies
"The number of people online around the world will grow more than 45 per cent to 2.2 billion users by 2013 and Asia will continue to be the biggest Internet growth engine.
"... India will be the third largest internet user base by 2013 - with China and the US taking the first two spots, respectively," technology and market research firm Forrester Research said in a report.
Globally, there were about 1.5 billion Internet users in the year 2008.
Titled 'Global Online Population Forecast, 2008 to 2013', the report noted that emerging markets like India would see a growth of 10 to 20 per cent by 2013.
"In some of the emerging markets in Asia such as China, India and Indonesia, the average annual growth rates will be 10 to 20 per cent over the next five years (2008-13)," the report said. India's number of Internet users was estimated to be 52 million in 2008.
In the next four years, about 43 per cent of the Internet users globally are anticipated to reside in Asia and neighbouring China would account for about half of that population.
"... the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the total in 2013 than they do today," Forrester Research Senior Analyst Zia Daniell Wigder said.
According to the report, the percentage of internet users in Asia would increase to 43 per cent in 2013 from 38 per cent in 2008.
"The percentage of the global online population located in North America will drop from 17 per cent to 13 per cent between 2008 and 2013, while Europe's share will shrink from 26 per cent to 22 per cent.
"The percentage of those in Asia will increase from 38 per cent to 43 per cent and Latin America will remain steady at about 11 per cent of the global total," Forrester noted.
The report said apart from China, other Asian countries with substantial online growth rates include India, Indonesia, Pakistan, and the Philippines.
"By contrast, growth rates in some of the more mature markets such as Japan and South Korea will rise by less than two per cent each year," it added.
Agencies
Monday, March 30, 2009
Is Symphony eyeing more R&D acquisitions in India?
Symphony Services, a provider of outsourced product development, which recently acquired four captive R&D centres in India, expects the trend of captive acquisition to gain further momentum.
Symphony's four captive R&D centres are In-Reality, Intransa, CT Space and Cambridge Tech Partners in India.
Over the last decade, more than 700 product companies have embraced the offshore model and established captives in India, China, Eastern Europe and other lower cost, high talent regions.
Talking to CXOtoday, Ajay Kela, chief operating officer and managing director, Symphony Services, said, "Symphony's four acquisitions in the recent past are software companies with captive operations in India. We are currently in discussion with some of the subscale captives for acquisition and helping them turnaround, but cannot disclose the actual number."
Now with the recession sinking deeper, most parent companies are increasingly conserving cash and tend to avoid additional infrastructure expenses in a captive centre, thus giving opportunities for companies to acquire.
According to a report by Forrester, titled "Shattering the Offshore Captive Center Myth", about 60% of captives are struggling as they fail to meet expectations. There are several common reasons for failure: a poor delivery track record, operational problems, lack of scale, poor morale and high attrition, and escalating costs.
The challenges that captives are facing is resulting in a significant decrease in the number of new captives that are being introduced. According to Management Consulting company Zinnov, the number of new captives started in India over the last few years has declined from 76 to 15. Also, service providers are expected to outpace the growth of captives by more than 300% over the next four years.
Symphony acquisitions have been of different types - from outright purchase or acquisition of a captive to captive transfer where the deals did not have significant monetary implications, but captive transfers of its employees and operations to be run by Symphony.
In a 'captive transfer' employees of the captive entity become Symphonians and both the management teams collaborate to manage the operations and ensure product research and development for the parent company, Kela said.
"Over the last few years, there has been a trend of many subscale captives (manpower of less than 500 people) exploring alternative strategies like transferring their captive operations to services providers for managing their global product engineering operations because it no longer makes economic sense for them to run their own captive centre," said Kela.
Also, most software companies cannot afford to dramatically increase R&D expenditures by moving resources back onshore. Hence transferring their captive to a provider is a viable option for software companies and continues to leverage from the offshoring model, he said.
CXOtoday
Symphony's four captive R&D centres are In-Reality, Intransa, CT Space and Cambridge Tech Partners in India.
Over the last decade, more than 700 product companies have embraced the offshore model and established captives in India, China, Eastern Europe and other lower cost, high talent regions.
Talking to CXOtoday, Ajay Kela, chief operating officer and managing director, Symphony Services, said, "Symphony's four acquisitions in the recent past are software companies with captive operations in India. We are currently in discussion with some of the subscale captives for acquisition and helping them turnaround, but cannot disclose the actual number."
Now with the recession sinking deeper, most parent companies are increasingly conserving cash and tend to avoid additional infrastructure expenses in a captive centre, thus giving opportunities for companies to acquire.
According to a report by Forrester, titled "Shattering the Offshore Captive Center Myth", about 60% of captives are struggling as they fail to meet expectations. There are several common reasons for failure: a poor delivery track record, operational problems, lack of scale, poor morale and high attrition, and escalating costs.
The challenges that captives are facing is resulting in a significant decrease in the number of new captives that are being introduced. According to Management Consulting company Zinnov, the number of new captives started in India over the last few years has declined from 76 to 15. Also, service providers are expected to outpace the growth of captives by more than 300% over the next four years.
Symphony acquisitions have been of different types - from outright purchase or acquisition of a captive to captive transfer where the deals did not have significant monetary implications, but captive transfers of its employees and operations to be run by Symphony.
In a 'captive transfer' employees of the captive entity become Symphonians and both the management teams collaborate to manage the operations and ensure product research and development for the parent company, Kela said.
"Over the last few years, there has been a trend of many subscale captives (manpower of less than 500 people) exploring alternative strategies like transferring their captive operations to services providers for managing their global product engineering operations because it no longer makes economic sense for them to run their own captive centre," said Kela.
Also, most software companies cannot afford to dramatically increase R&D expenditures by moving resources back onshore. Hence transferring their captive to a provider is a viable option for software companies and continues to leverage from the offshoring model, he said.
CXOtoday
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