For The First Time Ever, A Biscuit Becomes A Bullseye— Britannia Marie Gold Honours Two-Time Gold Medal Winner “Avani Lekhara”

* The story behind Britannia Marie Gold’s special edition pack shaped like the Paris Games shooting target

In an unprecedented tribute to sporting excellence and human triumph, Britannia Marie Gold, a brand forged in India's unwavering spirit, unveils the “Avani Lekhara Special Edition”, honoring India's first female-athlete to win gold at the Paris Games 2024 and Tokyo Games 2020 with a commemoration of historic magnitude. For the first time in its storied history, the brand has redesigned both its biscuit and packaging, reinforcing Britannia Marie Gold’s long-standing proposition of Do More. Be More. 

Each Britannia Marie Gold biscuit in the pack has been meticulously reengineered, morphing itself to precisely mirror the dimensions of Avani's target from her triumphant performance at the Paris 2024 Games. Going one step further, every biscuit in the pack is also intricately etched with the exact position of Avani's historic winning shots. This redesign transcends mere tribute, allowing every Indian to comprehend the extraordinary skill required to strike a target of such diminutive proportions from a distance of 10 meters. The Avani Lekhara Special Edition stands as a testament to Britannia Marie Gold’s unwavering commitment to empower women for decades, making this initiative a national milestone— the first time an athlete of her accomplishment has been featured on the front of a biscuit pack, with Avani’s striking illustration taking center stage.

Watch the launch film here: https://youtu.be/Nkh3cs8QxoY         

Avani, India's first female-athlete to win double gold at the Paris Games 2024 and Tokyo Games 2020, shared, “In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.”

Siddharth Gupta, General Manager, Marketing Britannia Industries, added, “Britannia Marie Gold has always stood for women’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.”

Javaad Ahmed and Teresa Sebastian, Creatives at Talented, emphasized, “By transforming the very shape of Britannia Marie Gold, we aim to offer India a powerful, tangible way to appreciate Avani’s feat. This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the underrepresented sport of Air Rifle shooting.”

Tanvi Gandhi, Director at Little Button Films, remarked, “Avani doesn’t just break records—she breaks perceptions. Through the film and this campaign, our target was to make an invisible challenge visible, and we’re proud to create a film that does justice to air rifle shooting’s quiet dynamism and to the superstar/supergal that is Avani Lekhara.”

The Britannia Marie Gold Avani Lekhara’s Special Edition pack will be available on Swiggy Instamart starting 7 March across Mumbai, Bangalore and Hyderabad, delivered within 10 minutes—bringing history straight into the hands of millions.

Watch the launch film here: https://youtu.be/Nkh3cs8QxoY         

MAHE MIT Manipal And The University of Surrey Sign An Agreement For Integrated Masters And Dual Degree Programs

Under the auspices of the Manipal Academy of Higher Education (MAHE), the Manipal Institute of Technology (MIT) has signed a Memorandum of Understanding (MoU) with the University of Surrey, UK, marking a significant step in fostering international academic ties. By introducing Dual Degree and Integrated Masters programs, this partnership promotes global education and research while improving students' academic and career opportunities worldwide.

Two different academic pathways are made possible by the agreement:

Dual Degree Program (1+1): Students will acquire masters degrees from both universities after completing a year of postgraduate work at MIT Manipal and a second year at the University of Surrey.

Integrated Master's Program (3.5+0.5+1): To obtain  their master's degree, undergraduate students must complete 3.5 years of coursework at MIT Manipal, a six month’ capstone project supervised by the University of Surrey,  and a final year at the University of Surrey.

The formal signing ceremony was attended by esteemed representatives from both institutions, including Prof. Max Lu, President and Vice-Chancellor of the University of Surrey, Prof. Satheesh Krishnamurthy, Director of the Surrey Ion Beam Centre, and Dr. Tina Schilbach, International Partnerships Manager. Their presence, alongside distinguished dignitaries from MIT and MAHE—Dr. (Cdr). Anil Rana, Director of MIT Manipal, Dr. Narayana Sabhahit, Pro Vice Chancellor - Technology & Science, and Dr. Sharath Rao, Pro Vice-Chancellor – Health Sciences—underscored the significance of this alliance in expanding academic horizons and facilitating cross-border educational opportunities.

With an emphasis on specialized programs in electrical, mechanical, chemical, and electronic engineering, this Memorandum of Understanding will further MIT Manipal's commitment to offering state-of-the-art instruction that complies with international industry standards. By integrating cutting-edge resources, research partnerships, and advanced curricula, students will be exposed to various learning settings, foreign professors, and worldwide networking opportunities.

"This MoU represents a significant step in our commitment to delivering world-class education and fostering a culture of innovation and research," said Dr. (Cdr.) Anil Rana, Director of MIT Manipal, spoke and expressed excitement about the partnership. In collaborating with the University of Surrey, our goal is to give our students a well-rounded education that equips them for leadership positions in the international engineering industry. Prof. Max Lu, President and Vice-Chancellor of the University of Surrey, emphasized the significance of the partnership for research impact and the future of skills in the UK and India: "We are excited to be able to join forces with MIT Manipal to develop an innovative suite of collaborative research and education programmes which will bring together our shared areas of excellence, including the fields of semiconductor technologies, sustainable energy, and communications. Through this partnership, students will gain access to world-class resources, cross-cultural learning experiences, and research training opportunities, preparing them to become global leaders in their fields.”

The MoU aligns with MAHE's overarching goals of improving research projects, encouraging international academic partnerships, and giving students more options for their educational paths. This collaboration is expected to open up new opportunities for academics, researchers, and students from both schools as interdisciplinary and applied learning become increasingly important.

Interested students can visit the official university website or contact the MIT Manipal admissions office for further information about the Dual Degree and Integrated Masters programs.

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

About the University of Surrey

The University of Surrey is a research-intensive university, conducting world-leading research, delivering excellent innovation in teaching, and producing highly employable graduates. Areas of research focus include sustainability, connecting society and technology to equip humanity to live better, more sustainable lives; artificial intelligence, with research steering these new technologies so they remain people-centred in the way they operate, develop and are governed; and pushing the boundaries of our understanding of the ways human and animal health overlap, interact and share common problems and solutions – within a 'One Health, One Medicine' research approach. The University of Surrey is consistently independently ranked as high-performing. In the most recent Research Excellence Framework (REF2021), the University ranked in the top 20 in the UK for the overall quality of research outputs. It is ranked among the top 5% of the universities featured in the Times Higher Education Impact Rankings 2024, reflecting its dedication to the UN's Sustainable Development Goals.

Visa Shares Digital Payments Tips To Empower Women Entrepreneurs This International Women’s Day

As more women emerge as entrepreneurs, they need to keep digital payments and security front and centre in business planning. This International Women’s Day, Visa shares top tips for women entrepreneurs to embed secure digital payments and scale their businesses: 

Embed Security by Design: Train employees regularly on digital best practices and emerging frauds and make security an essential part of product planning and customer experience. 

Enable Secure Tap, Pay and Click Payments: Provide secure payment options like accepting EMVCo® chip-based contactless cards in stores and tokenized card payments online for faster, secure transactions that rely on encryption and biometric authentication. 

Use Secure Payment Gateways: Opt for trusted payment gateways that comply with industry standards like EMVCo® and PCI DSS (Payment Card Industry Data Security Standard), among others, and have multiple layers of security and encryption. 

Update Software and Devices Regularly: Invest in ensuring that all devices and software are updated to the latest versions, reducing business vulnerability to cyber threats such as malware, hacking attempts and data breaches. 

Stay Ahead with Account Monitoring: Keep a check on potential fraudulent transactions with real-time alerts from your banking and financial apps. 

Adopting these tips can help power women build successful, trusted businesses, inspire and uplift communities.  

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Mudrex Reports 10X Rise In Women Crypto Investors For 2024-25

* Metro Cities and Tier-1 Urban Centers Drive 75% of Female Crypto Adoption

Mudrex, a leading crypto investment platform in India, has reported a remarkable 10X increase in women investors in 2024-2025 compared to the previous year. The findings, revealed through a recent survey conducted ahead of International Women’s Day, highlight the growing participation of women in India’s crypto ecosystem.

According to Mudrex’s data, women aged 25-30 make up the largest segment of female investors, accounting for 53% of the total. They are followed by women aged 31-35 (36%), while younger investors aged 18-24 represent 11% of the user base.

Maharashtra leads in female crypto adoption, contributing 15% of the total women investor base. Karnataka follows with 11%, while Delhi NCR (9%) and Uttar Pradesh (8%) also show strong participation. West Bengal accounts for 7%, with the remaining 50% of women investors spread across states like Telangana, Tamil Nadu, and others—demonstrating the nationwide appeal of crypto investments. While the crypto market remains largely male-dominated, there is a noticeable steady uptick in female investors, yet making significant strides in the space.

Over 75% of women investors are from metro and Tier-1 cities, while 25% are from small cities, highlighting greater awareness in metros and a rising adoption trend in smaller cities. Bitcoin, Ethereum, Ripple, Litecoin and Solana have emerged as the most popular investment choices among female investors, reflecting their preference for established assets. Additionally, meme coins like Dogecoin, Shiba Inu and Pepe are gaining traction, signalling an increasing interest in trending meme coins.

Commenting on this, Mr Edul Patel, CEO & Co-founder of Mudrex said, "The crypto and Web3 space is evolving rapidly, and more women are stepping in to shape its future. At Mudrex, we believe that knowledge is key to building confidence in investing. Through the LearnWithMudrex initiative, we aim to simplify crypto education and help more women navigate this space with ease”.

65% of women traded on individual coins, while 45% chose to invest in Coin Sets (themed basket of tokens). This indicates that while a majority of women are actively trading specific coins, a significant portion also values diversified, structured investment options. The insight could reflect a balance between risk-taking and risk management among women investors in crypto.

62% of women discuss financial decisions with their family and social circle, while 38% make their own decisions. Additionally, 33% of women learnt about crypto from news, 40% from social channels, and the remaining 27% from other sources.

“Beyond investing, many women are also looking to build careers in Web3. To support them, our  women's team runs mentorship programs offering career guidance and industry insights. Creating an inclusive environment isn’t just about representation—it’s about fostering innovation and new perspectives that strengthen the entire ecosystem”, added Mr Alankar Saxena, Co-founder & CTO of Mudrex.

The survey revealed women on Mudrex’s platform invest in crypto for various reasons, including personal financial goals, wealth diversification, early retirement planning, and a strong interest in technology.

However, Mudrex also identified key barriers preventing some women from making transactions after completing KYC verification. Concerns about crypto market volatility, uncertainty over which coins to invest in and how much to invest, and a lack of financial awareness around emerging asset classes are the most common challenges.

About Mudrex

Launched in 2018, Mudrex’s vision is to make crypto accessible to the masses, enabling everyday investors to benefit from the massive wave of wealth creation. Mudrex holds VASP (Virtual Asset Service Provider) registration in India and Europe and OAM (Organismo Agenti e Mediatori) registration in Italy. The US-headquartered and Bengaluru-based fintech startup aims to become the largest asset management platform for crypto.

AI RIP: Five Things Knowledge Workers Will Say ‘Sayonara’ To In The Next Decade

By Dr. Molly Sands, Head of the Teamwork Lab, Atlassian

How often do you find yourself spending too much time looking for a file that you – or your co-workers – swear was saved under “Final Draft (version 6.5),” or drafting, redrafting, and second-guessing an important email until you’re caught in an overthinking spiral? Well, it’s time to cue the farewell music because AI collaboration is here to take those headaches off your plate – and make them a thing of the past.

The workplace has always evolved with technology, but AI isn’t just another step forward – it’s a leap. AI ‘agents’ are stepping in as the ultimate collaborative assistants that can help you write emails and reports, organize schedules, and summarize meetings. But, more than that, AI will also take on more meaningful work, actively pulling out key insights from mountains of dispersed data to help you drive efficiencies and create value.

Collaborative AI isn’t just a buzzword, it’s reshaping how knowledge workers do their jobs. It tackles drudgery and simplifies the complex, so you can focus on the good stuff: big ideas, creative breakthroughs, personal growth, and making your company stronger.  

Atlassian's recent AI Collaboration Report, which surveyed 5000 global knowledge workers across India, the US, Australia, Germany, and France, shows that the most advanced AI users produce a higher quality of work, are seen as more innovative by their co-workers, and save twice as much time as their less mature counterparts. These AI collaborators won't just work smarter over the next decade; they'll say goodbye—forever—to the tasks that drain energy and steal time.

I’ve pulled together five examples of workplace frustrations that will finally meet their well-deserved demise over the next few years thanks to AI collaboration, with no tears shed from us.  

Staring at a blank page

Few things are more intimidating than a blank page staring back at you. The Fear of Getting Started (FOGS) often stops top employees from doing their best work. Whether writing a report, kicking off a project, or drafting a creative brief, the FOGS can cloud your judgement, making the first step seem near impossible. 

Collaborative AI provides a genuine remedy for the FOGS, acting as the ultimate partner to help you get your brain moving.?By generating initial drafts, creative prompts, or structured outlines, AI removes the mental barriers that can delay progress.

By eliminating the paralysis of the blank page, collaborative AI allows you to focus on the big picture and gives you a thought partner - refining ideas and delivering impactful results without the drag of getting started. It allows you to clear the FOGS, get out of your head, and start creating work that makes a real impact.? 

Feeling sluggish and uninspired 

Repetitive tasks are the enemy of motivation. Spending hours on routine, mundane work not only drains your energy but also leaves you feeling disengaged and uninspired. This is where collaborative AI steps in to lighten the load and breathe new life into your workday. 

By automating repetitive tasks—like scheduling meetings, updating or organizing documents, or pulling data—AI gives you back the time and mental bandwidth to focus on high-impact, creative, and strategic work. This isn’t just about doing things faster; it’s about doing the kind of work that sparks excitement and keeps you energized. 

Atlassian’s AI Collaboration Report shows the most mature AI collaborators are more likely to report that AI has increased their motivation and excitement about work. With AI handling the monotony, these workers feel energized and motivated, which is linked to higher job satisfaction and reduced levels of burnout.? 

Eating lunch at your desk 

Knowledge workers often juggle dozens of projects and a range of complex deliverables at once. This can quickly feel overwhelming, forcing people to sacrifice meaningful breaks. A recent study in the US showed that 76% of non-remote corporate workers eat lunch at their desks at least half the time because of convenience and productivity advantages.  

AI collaboration helps you stay on top of tasks and reclaim time for yourself. Our research shows more mature AI collaborators in India save up to 127 minutes daily. This reclaimed time allows employees to stay on top of their tasks while also prioritizing balance and well-being.

This extra time isn’t just a productivity booster—it also supports better balance and overall wellness. As AI adoption increases, workers report feeling less overwhelmed and more capable of completing their core responsibilities.  

And as AI collaborators breeze through their daily tasks, they start to get ahead of schedule. The research shows 96% of the most mature AI collaborators in India deliver work on time, compared to just 91% of less experienced users.  

With less stress and more efficiency, workers can focus on personal growth, creativity, and yes, even enjoying a proper lunch break away from their desks. 

Decision fatigue  

Confident and prompt decision-making is a hallmark of high-performing employees and effective leaders. Yet, when faced with too much information or too little time, decision fatigue often sets in. Collaborative AI is here to change that. 

AI provides data-driven recommendations, helping workers analyze information, weigh options, and make informed choices faster. By reducing the cognitive load of decision-making, AI allows you to focus your energy on outcomes, not just processes.

Leadership plays a critical role in fostering this shift. Our AI Collaboration Report data shows 87% of the most strategic AI collaborators in India say their leaders encourage them to experiment with AI, compared to just 76% of less mature users.

By empowering teams to collaborate confidently with AI, leaders unlock better decision-making, improved team performance, and more efficient workflows.  

Getting stuck in your lane 

AI doesn't just speed up mundane tasks; it empowers you to take on more challenging and complex work by expanding your skillsets and lowering the barriers to learning. By analyzing vast amounts of data, identifying patterns, and generating actionable insights, AI can help workers tackle more strategic initiatives with confidence.

Atlassian's research shows mature AI users are viewed as more innovative by their peers, who value their enhanced decision-making abilities.

Strong AI collaborators set themselves apart

The workplace has always evolved, but collaborative AI represents a transformation unlike any before. By tackling the frustrations of tedious tasks, decision fatigue, and time-consuming inefficiencies, AI empowers workers to focus on what truly matters—innovation, growth, and impact. 

From giving us back the time we need to think big, to helping us turn insight into action, you can think about AI less as a tool to solve short-term problems and more as a strategic, long-term teammate. 

The best work over the next ten years will come from teams and organizations that embrace AI as a collaborator, not just a utility. It’s time to say goodbye to outdated ways of working and hello to a smarter, more fulfilling way of getting things done.

Mudrex Reports 10X Rise In Women Crypto Investors For 2024-25

* Metro Cities and Tier-1 Urban Centers Drive 75% of Female Crypto Adoption

Mudrex, a leading crypto investment platform in India, has reported a remarkable 10X increase in women investors in 2024-2025 compared to the previous year. The findings, revealed through a recent survey conducted ahead of International Women’s Day, highlight the growing participation of women in India’s crypto ecosystem.

According to Mudrex’s data, women aged 25-30 make up the largest segment of female investors, accounting for 53% of the total. They are followed by women aged 31-35 (36%), while younger investors aged 18-24 represent 11% of the user base.

Maharashtra leads in female crypto adoption, contributing 15% of the total women investor base. Karnataka follows with 11%, while Delhi NCR (9%) and Uttar Pradesh (8%) also show strong participation. West Bengal accounts for 7%, with the remaining 50% of women investors spread across states like Telangana, Tamil Nadu, and others—demonstrating the nationwide appeal of crypto investments. While the crypto market remains largely male-dominated, there is a noticeable steady uptick in female investors, yet making significant strides in the space.

Over 75% of women investors are from metro and Tier-1 cities, while 25% are from small cities, highlighting greater awareness in metros and a rising adoption trend in smaller cities. Bitcoin, Ethereum, Ripple, Litecoin and Solana have emerged as the most popular investment choices among female investors, reflecting their preference for established assets. Additionally, meme coins like Dogecoin, Shiba Inu and Pepe are gaining traction, signalling an increasing interest in trending meme coins.

Commenting on this, Mr Edul Patel, CEO & Co-founder of Mudrex said, "The crypto and Web3 space is evolving rapidly, and more women are stepping in to shape its future. At Mudrex, we believe that knowledge is key to building confidence in investing. Through the LearnWithMudrex initiative, we aim to simplify crypto education and help more women navigate this space with ease”.

65% of women traded on individual coins, while 45% chose to invest in Coin Sets (themed basket of tokens). This indicates that while a majority of women are actively trading specific coins, a significant portion also values diversified, structured investment options. The insight could reflect a balance between risk-taking and risk management among women investors in crypto.

62% of women discuss financial decisions with their family and social circle, while 38% make their own decisions. Additionally, 33% of women learnt about crypto from news, 40% from social channels, and the remaining 27% from other sources.

“Beyond investing, many women are also looking to build careers in Web3. To support them, our  women's team runs mentorship programs offering career guidance and industry insights. Creating an inclusive environment isn’t just about representation—it’s about fostering innovation and new perspectives that strengthen the entire ecosystem”, added Mr Alankar Saxena, Co-founder & CTO of Mudrex.

The survey revealed that women on Mudrex’s platform invest in crypto for various reasons, including personal financial goals, wealth diversification, early retirement planning, and a strong interest in technology.

However, Mudrex also identified key barriers preventing some women from making transactions after completing KYC verification. Concerns about crypto market volatility, uncertainty over which coins to invest in and how much to invest, and a lack of financial awareness around emerging asset classes are the most common challenges.

About Mudrex

Launched in 2018, Mudrex’s vision is to make crypto accessible to the masses, enabling everyday investors to benefit from the massive wave of wealth creation. Mudrex holds VASP (Virtual Asset Service Provider) registration in India and Europe and OAM (Organismo Agenti e Mediatori) registration in Italy. The US-headquartered and Bengaluru-based fintech startup aims to become the largest asset management platform for crypto.

Birla Opus Paints Launches First-Of-Its-Kind Paint Studio, A Destination For All Your Painting Needs

 ·       Designed with customer experience at its core, this Paint studio marks the launch of first-of-its-kind Company Owned and Company Operated store in India

·       Birla Opus Paint Studio blends innovation and personalization, offering expert guidance and immersive spaces to bring home décor visions to life

Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, unveiled its first-ever Birla Opus Paint Studio (Company Owned and Company Operated Store) today. Being an industry-first experience centre that will redefine how customers explore and choose colors, this milestone symbolizes the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and a truly immersive customer experience. The centre, launched today in Gurugram, features 170+ products, with a selection of exclusive options for the consumers and is a significant step in the company’s growth strategy, aimed at expanding its retail footprint across India. With a focus on experiential retail, the company plans to open additional experience centres in New Delhi, Mumbai, Navi Mumbai, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad and Surat, in the coming months, all with an aim to become India’s second-largest decorative paints brand.

Commenting on the launch, Mr. Rakshit Hargave, CEO of Birla Opus Paints said, "Today, as we unveil our first Birla Opus Paint Studio in Gurugram, we are taking a decisive step to redefine how India experiences colours. Consumers in India are open to explore newer and more profound options while purchasing products or availing services. Realising this shift in consumer behaviour, we at Birla Opus Paints are creating immersive spaces that empower homeowners to craft their own stories.”

He added, “This experience centre is a testament to our enduring commitment to excellence, innovation, uncompromising quality and our belief that every home deserves a personalized touch. We are offering all 170+ products in this centre and with a few more exclusive options as well, allowing customers to engage with our paints, designer finishes and wallpapers in an entirely new and unique way. We aim to make painting more than a simple task, turning it into an art of transforming spaces that reflect individual stories. This expansion marks a key step in our journey to becoming India’s second-largest decorative paint brand, ensuring innovation, convenience, and excellence for customers.”

Newly Opened Experience Store Details:

Store Address - Birla Opus, sco-306, sector-29, Gurgaon - 122001

Each and every Birla Opus Paint Studio acts as a hub for the Architects and Interior Designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease. The experience centre will also offer painting services through our Paint Craft Painting service, while each Paint Studio will also feature shades inspired by local culture, heritage, and architecture.

About Birla Opus Paints:

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, and wallpapers. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.

Sip, Savor, And Celebrate: Nostalgic Holi Flavors With A Modern Twist At Third Wave Coffee!

~ From festive sips to indulgent sweet treats, these Holi specials are a burst of joy in every bite ~

Celebrate the festival of colours with Third Wave Coffee’s vibrant, flavour-packed Holi Specials. Inspired by the spirit of togetherness and nostalgia that Holi brings, this playful lineup blends classic flavours with a contemporary twist, delivering bold, refreshing, and irresistible creations. This season’s Holi offerings include Thandai, Thandai Milkshake, Masala Cola, Thandai Tres Leches, and French Vanilla Tres Leches - each crafted to induce flavourful twists to your colourful celebrations.

Thandai, a timeless Holi favorite, is infused with a rich blend of Indian spices and nuts, offering a refreshing taste of tradition that takes you back to cherished Holi gatherings of the past. For those craving an extra indulgent twist, the Thandai Milkshake blends the essence of Thandai into a creamy, nutty milkshake - smooth, satisfying, and perfect for cooling off post a playful Holi celebration. If you’re in the mood for something bold and bubbly, Masala Cola is your go-to refresher, delivering a spiced, fizzy kick that pairs perfectly with vibrant celebrations.

No Holi feast is complete without something sweet, and Third Wave Coffee’s Tres Leches collection is here to satisfy your dessert cravings. The Thandai Tres Leches brings together the richness of the classic Tres Leches with the festive essence of Thandai, adding a nostalgic nod to the sweets shared during Holi festivities. Meanwhile, the French Vanilla Tres Leches offers a luxurious, velvety take on the classic—perfectly balancing creamy richness with delicate vanilla notes, blending nostalgia with a modern dessert experience to end your festive feast on a high note.

“Holi is a festival of joy, vibrant experiences, and irresistible delights! At Third Wave Coffee, we strive to capture the essence of rich cultural flavors while giving them a modern, innovative twist. Our limited-time Holi specials bring together bold flavors and unique textures that celebrate nostalgia while catering to the evolving preferences of our consumers,” said Anirudh Sharma, Co-founder at Third Wave Coffee. “As traditions evolve, we aim to keep them alive through flavors that feel both familiar and refreshingly new, ensuring every Holi celebration is an unforgettable feast.”

Whether you’re gathering with friends to make colourful memories, or treating yourself and loved ones in the build-up to the festival, Third Wave Coffee’s Holi menu is designed to delight your taste buds and add different strokes to your celebrations. Available for a limited time, the Holi specials start at INR 220 and are now available across all Third Wave Coffee cafes. Join in to make your celebrations more colourful and flavourful!

About Third Wave Coffee: Third Wave Coffee is a coffee and food QSR brand founded by Sushant Goel, Anirudh Sharma and Ayush Bathwal in 2015. With a commitment to quality and innovation, the homegrown coffee QSR chain has rapidly expanded to over 130+ stores nationwide, earning a reputation as one of the fastest-growing coffee brands in the country. Third Wave Coffee is dedicated to providing a high-quality coffee-first experience to its customers across the country with a specific focus on high-quality beans, convenient locations and a technology-enabled consumer experience. Celebrated as a trailblazer in the industry, the brand was recognised as one of the ET Now Best Brands of 2024. For more information, visit Third Wave Coffee at https://www.thirdwavecoffeeroasters.com. 

Doctors At Narayana Health Use Robotic Technology To Save Life Of 50-Year-Old Patient With Life-Threatening Lung Tumour

*        Managing the tumour without removing the lung was nearly impossible using traditional methods as it would have risked injuring the surrounding blood vessels, leading to severe bleeding.

*        The three dimensional visualisation offered by the da Vinci robotic system enabled the surgeons to precisely remove the tumour without any bleeding and successfully preserve the lung.

A team of expert doctors at Narayana Health Hospital, Bangalore, recently saved the life of a 50-year-old patient who was suffering from a complex lung tumour using robotic-assisted surgery. The surgery was led by thoracic surgeon Dr. Vijay CL, with the help of the advanced robotic system, da Vinci.

The patient had a chronic cough and was misdiagnosed with asthma and chronic obstructive pulmonary disease (COPD) before arriving at the hospital. A CT scan revealed that he had a large tumour in the right side of the lung, which was blocking the entire lung. A bronchoscopy was done to examine it further, which resulted in incessant bleeding – making a biopsy impossible.

After assessing the patient’s scans and medical records in detail, the team led by Dr. Vijay decided to go ahead with a surgery upfront as this was a rare case where even a biopsy was not possible.

“In such cases where the tumour sits on the right bronchus (windpipe), it is usually very difficult to preserve the lung. Doctors usually go ahead with a pneumonectomy, a procedure to remove the lung in order to prevent the tumour from spreading and proving fatal. However, the procedure is complicated, carries a lot of risk and significantly reduces patient lifespan and quality of life. This is why we decided to go for a minimally-invasive approach,” said Dr. Vijay C L,   Thoracic surgeon at Narayana Health Hospital, Bangalore.

After evaluating the situation, the team proceeded with robotic-assisted surgery. From the outset, the patient presented significant challenges due to severe infections caused by the tumour blocking the lung, leading to sputum retention and widespread infection. As the team advanced toward the tumour, they encountered numerous new blood vessels around it, a result of its prolonged presence and repeated infections.

“As the surgery progressed, we carefully controlled bleeding, removed lymph nodes, and freed the tumour while preserving the lung’s critical blood supply. Unlike typical lung cancer surgeries, where blood vessels are divided along with the bronchus, this procedure required safeguarding the arteries and veins to maintain lung function. The three-dimensional visualization offered by the robotic system enabled precise tumour removal without bleeding and ensured the preservation of the lung,” Dr. Vijay added.

From a critical situation where the patient risked losing his entire right lung, the team was thus able to achieve complete tumour removal, restored full functionality, and extended the patient’s lifespan using robotic-assisted surgery. He was discharged within three days post-surgery, and is recovering well.

Expressing gratitude, the 50-year-old patient said, “I am grateful for the excellent care provided by Dr. Vijay CL and the surgical team at Narayana Health. They counselled me about the benefits of undergoing robot-assisted surgery and executed the surgery to remove the tumour safely without any complications. Without their support and care, I would not have recovered so quickly and returned to my normal life sooner than I expected.”

According to Dr. Vijay, these types of tumours, when completely removed with clear margins, have an excellent long-term prognosis. Unlike lung cancer, which carries a significant risk of recurrence even after treatment and has a limited 5- or 10-year survival rate, these tumours offer the possibility of decades of healthy living.

“In fact, many patients who underwent similar surgery in their 20s continue to lead healthy lives well into their 40s or 50s, provided they maintain regular follow-ups. These tumours rarely recur, enabling patients to achieve a near-normal life expectancy,” Dr. Vijay stated.

About Narayana Health 

Narayana Health Group is India’s leading healthcare provider and one of the largest hospital groups in the country with a network of 21 hospitals, 5 heart centers, and 19 primary care facilities. The NH group treats over 2.6 Million patients every year from over 78 countries covering 30+ medical specialities. Our Centers of Excellence help in treating Adult & Pediatric patients and we have one of the largest transplant centers in India. We have a strong presence across 17 locations in India, and an overseas hospital in the Cayman Islands, USA. Two of our hospitals have international accreditation from the Joint Commission International (JCI) and 19 hospitals have domestic accreditation from National Accreditation Board for Hospitals (NABH).

Fossil Unveils Special-Edition Collection Inspired By The World Of Minecraft™

Fossil is thrilled to announce its latest collaboration, a special-edition collection inspired by the power of Minecraft™. Known for celebrating iconic stories through design, Fossil brings the world of Minecraft to life with an exclusive lineup of watches, wallets, and jewelry that honor its legacy as the best-selling video game of all time, with over 300 million copies sold. The collaboration is timed to the highly anticipated film based on the best-selling video game, A MINECRAFT MOVIE, releasing in theaters on April 4, 2025.

At the heart of this collaboration are two distinctive timepieces derived from the best-selling Fossil Machine platform, each created to immerse fans in the Minecraft universe. The Limited-Edition Grass Block Machine Watch (Rs 17495) captures the early-game experience, featuring a Grass Block dial, iron tool-inspired sub-eye hands, and an embossed leather strap with a block-textured top ring. The Limited-Edition Deepslate Machine Watch (Rs 17495), draws inspiration from the excitement of mining rare treasures deep underground, showcasing a Deepslate/Diamond Ore dial, diamond tool sub-eye hands, and a sculptural blocky top ring. Both watches are finished with lenticular casebacks that emulate the process of breaking a block to reveal the collaboration logo.

The collection also features Minecraft-inspired wallets that bring the game’s signature design elements to life. The Grass Block Leather Bifold (Rs 4895) includes an all-over pixel-embossed texture that personifies the iconic blocky landscape, with a Creeper pull tab detail and ID window adding a playful nod to the game’s treasures. The Deepslate Leather Passcase (Rs 6495) reimagines a Minecart filled with Diamond blocks, enhanced by turquoise accents and embossed details, making it a perfect addition for fans of the game.

Finally, the collection is rounded out by the Creeper Bracelet (Rs 6495). The adjustable bracelet features black glass beads, accented with square matte black and green beads laser-etched with Creeper detailing, tributing to one of the game’s most recognizable characters.

Every piece in the Fossil x Minecraft collection comes packaged in exclusive Minecraft-themed tins, making each item a keepsake for fans of all ages.

Visit Fossil.in and select Fossil retail stores to shop Fossil x Minecraft beginning March 7, and follow @Fossil.in to stay current on future launches.

FOSSIL

Fossil is a leading global lifestyle accessories brand inspired by creativity and ingenuity. We create timeless, well-crafted leather goods, jewelry and watches to accessorize a joyful, inspired life. In everything we do, we strive to Make Time For Good™, working to create positive change for our people and communities.

Toyota Kirloskar Motor Introduces Hilux Black Edition - The Ultimate Blend Of Boldness, Power And Sophistication

The iconic Toyota Hilux, celebrated for its extreme toughness and bold presence across terrains and continents, now available in a new Black Edition

Delivers class-leading comfort for daily drives—whether personal or business, while offering exceptional power and a perfect balance of utility and adventure All of this is achieved without compromising its signature blend of performance, strength, and sophistication

With world-class engineering, advanced safety and premium comfort, the Hilux Black Edition ensures unmatched driving confidence both On and Off-road

The Hilux Black Edition is priced Rs. 37,90,000/- ex-showroom (Price will be same across the country, at ex-showroom level)

Key Highlights of the Black Edition of the Toyota Hilux

Powered by a 2.8L Four-Cylinder Turbo-Diesel Engine with 6-Speed Automatic (500 Nm Torque)

4X4 drivetrain ensures superior off-road capability and performance

Aggressive All-Black Themed Design enhances its rugged and premium appeal

Black Front Radiator Grille for a dominant front-end look

Front Under Run with a sportier stance

Black Fender Garnish enhances the rugged look of wheel arches

Black Fuel Lid Garnish for a sleek, seamless design

18-inch Black Alloy Wheels with customized hub caps for a bold presence

Black Outside Rear View Mirror (ORVM) Covers, Door Handles, and Door Mouldings for a cohesive black look

Sharp Swept-Back LED Headlights with a signature night-time lighting effect

LED Rear Combination Lamps complete the modern aesthetic

7 SRS Airbags for enhanced occupant protection

Vehicle Stability Control (VSC) & Traction Control (TC) for superior handling and stability

Electronic Differential Lock (EDL), Automatic Hill Assist Control (HAC), and Downhill Assist Control (DAC) for off-road and inclined driving safety

Automatic Limited Slip Differential (ALSD)

Front Parking Sensors for easier manoeuvrability in tight spaces

Premium Leather Upholstery for a luxurious interior experience

Dual-Zone Fully Automatic Temperature Control for personalized climate settings

Smart Entry with Engine Push Start/Stop Button for enhanced convenience

Eight-inch Infotainment Touchscreen with Android Auto & Apple CarPlay for seamless connectivity

Eight-way Powered Driver Seat for maximum comfort on long drives

Electrochromic Inside Rear View Mirror (IRVM) for auto-dimming rear-view mirror function

Reverse Parking Camera with audio display for safer parking assistance

Cruise Control for effortless highway driving

Electric Adjust & Retract ORVMs (Black coloured in Black Edition) for enhanced visibility and ease of use

Best-in-Class 700mm Water Wading Capacity for tackling challenging water crossings

Innovative Multi-purpose Vehicle (IMV) Platform with a rigid frame structure for durability

Toyota Kirloskar Motor (TKM) today announced the Introduction of the new Hilux Black Edition in India, to cater to the desires of the customers seeking an incredible lifestyle utility vehicle that is best suited for off-roading adventure drives on tough terrains and everyday city use. Designed to keep up with evolving customer expectations, the new Hilux Black Edition aims to deliver aggressive and sophisticated all-black theme, while retaining its legendary toughness, power and performance.

At the heart of the Hilux Black Edition is a 2.8L Four-Cylinder Turbo-Diesel Engine, available with a 6-Speed Automatic Transmission (500 Nm torque). It’s 4X4 drivetrain ensures a seamless off-road experience, making it the perfect combination of performance, power, and sophistication. Toyota’s world-class engineering, advanced safety features, and best-in-class comfort make the Hilux Black Edition a standout in its segment, offering segment-leading 500 Nm torque, an innovative multi-purpose vehicle (IMV) platform, and an exceptional 700mm water wading capacity.

The Hilux Black Edition features all-new black-themed exterior, giving it a dominant road presence. Key design enhancements include a black-coloured front radiator grille, muscular bonnet line and 18-inch black alloy wheels with customized hub caps. The additional styling elements such as the black ORVM covers, door handles, fender garnish, and fuel lid garnish contribute to a sleek, aggressive look. The front bumper features an Under Run adding a sporty touch. Completing the modern and premium aesthetic are the sharp swept-back LED headlights and LED rear combination lamps, ensuring a distinctive lighting signature.

Safety remains a top priority in the Hilux Black Edition, featuring 7 SRS airbags, Vehicle Stability Control (VSC), Traction Control (TC), Electronic Differential Lock (EDL), and Automatic Limited Slip Differential (ALSD) for superior handling and control. Additionally, Hill Assist Control (HAC) and Downhill Assist Control (DAC) provide enhanced safety on inclines and rough terrains. The front parking sensors add convenience in tight spaces, ensuring a confident and secure drive.

Inside, the Hilux Black Edition offers a driver-focused premium cabin, blending comfort with cutting-edge technology. The interior is finished in luxurious leather upholstery, complemented by a dual-zone fully automatic climate control system for personalized comfort. The vehicle is equipped with an eight-inch infotainment touchscreen featuring Android Auto and Apple CarPlay for seamless connectivity. Additional comfort-enhancing features include an eight-way powered driver seat, electrochromic IRVM for automatic dimming, and a reverse parking camera with audio display for enhanced visibility.

For added convenience, the Hilux Black Edition incorporates Smart Entry with Engine Push Start/Stop Button, automatic headlamps, and electric adjust & retract ORVMs (now black coloured to match the new design). Cruise control ensures effortless long-distance driving, making the Hilux Black Edition an ideal companion for both urban commutes and rugged adventures.   

Commenting on the launch, Mr. Varinder Wadhwa - Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “At Toyota, our commitment to delivering ever-better cars is rooted in a deep understanding of our customers’ diverse mobility needs and preferences. Through extensive market research and consumer insights, we recognize the evolving demand for vehicles that seamlessly blend power, sophistication and rugged versatility. The Toyota Hilux has long been an icon of durability and performance and with the introduction of the Hilux Black Edition, we are taking this legacy even further. The striking all-black exterior enhances its bold and commanding road presence, making a powerful statement that resonates with adventure seekers and lifestyle enthusiasts alike.

This exclusive Black Edition is not just about aesthetics—it embodies Toyota’s world-class engineering, cutting-edge safety, and best-in-class comfort, offering an unparalleled driving experience for those who are passionate for thrill, exploration, and memorable journeys. Whether conquering off-road trails or navigating cityscapes, the Hilux Black Edition stands as the ultimate ‘go-anywhere, do-anything’ vehicle. We are confident that this refreshed look, combined with Toyota’s legendary toughness, will deeply connect with our customers looking for both performance and style in their mobility experience."

The customer feedback reaffirms the Toyota Hilux as more than just a vehicle—it is an aspiration and a lifestyle statement. The proud owners of the iconic Hilux appreciate its commanding road presence, making it a true head-turner. Recognized for its ruggedness, ease of handling, and exceptional off-road capability, the Hilux is valued as a reliable travel companion that seamlessly blends power and comfort. Further, the valued customers cherish the legacy of owning a Toyota vehicle, known for its durability, quality, and engineering excellence. With its unparalleled toughness and refined appeal, the Hilux continues to resonate with adventure seekers and discerning off-road enthusiasts, reinforcing Toyota’s commitment to delivering vehicles that embody both the performance and lifestyle aspirations.

Bookings for the Toyota Hilux Black Edition are now open, for the customers, across all Toyota dealerships in India. Deliveries are scheduled to commence from March 2025.

Customers can explore the Hilux Black Edition through Toyota’s Virtual Showroom, offering a 360-degree digital experience of the vehicle’s interiors, exteriors, and key features. For more information, visit your nearest Toyota dealership or log on to https://www.toyotabharat.com/.

Overall Features of Toyota Hilux

Performance Features

Built to conquer all terrains, the Hilux Black Edition retains its legendary toughness and capability, with these features

2.8L Four-Cylinder Turbo Diesel Engine

Segment-Leading 500 Nm Torque (AT Variant)

Equipped with 4X4 Capability

Best-in-Class 700mm Water Wading Capacity

Innovative Multi-purpose Vehicle (IMV) Platform with rigid frame structure

Exterior Features

The Hilux Black Edition comes with multiple black themed elements, enhancing its rugged yet premium look

New Design Enhancements in Hilux Black Edition:

FR Radiator Grille – All-black bold front grille for a dominant look

FR Under Run – Enhances the appeal of Front Bumper

Fender Garnish – Black wheel arch cladding for a tougher stance

Fuel Lid Garnish – Black-finish fuel lid accent

Alloy Wheel & Hub – Black alloy wheels with customized hub caps

ORVM Cover – Black-coloured Outside Rear-View Mirror covers

Door Handle – Black door handles for an integrated appearance

Sharp Swept-Back LED Headlights with a signature lighting effect

LED Rear Combination Lamps for a modern and stylish finish

Safety and Security Features

Toyota ensures that the Hilux Black Edition maintains top-tier safety with advanced protection features

7 SRS Airbags for comprehensive safety

Vehicle Stability Control (VSC) & Traction Control (TC) for superior handling

Electronic Differential Lock (EDL) for enhanced control on rough terrains

Automatic Hill Assist Control (HAC) & Downhill Assist Control (DAC) for safe descents

Automatic Limited Slip Differential (ALSD) for better grip in rough, tricky road conditions

Front Parking Sensors for added convenience in tight spaces

Interior Features

The Hilux Black Edition offers a premium and driver-focused cabin, with features designed for comfort, convenience, and seamless connectivity

Premium Leather Upholstery for a luxurious feel

Dual-Zone Fully Automatic Temperature Control for personalized comfort

Smart Entry & Auto Headlamps for effortless usability

Eight-inch infotainment touchscreen with Android Auto & Apple CarPlay

Cruise Control for a relaxed driving experience

Eight-way Powered Driver Seat for maximum comfort

Electrochromic IRVM for auto-dimming rear-view mirror function

Reverse Parking Camera with audio display for safer parking

Comfort and Convenience

The Hilux Black Edition maintains its practical and feature-rich cabin, designed for long drives and off-road adventures

Smart Entry with Engine Push Start/Stop Button

Electric Adjust & Retract Outside Rear View Mirrors (Black coloured in Black Edition)

Dual-Zone Fully Automatic AC

Cruise Control for effortless highway driving

Eight-inch Infotainment System with Android Auto & Apple CarPlay.

Bank of India Signs MoU With Indian Army To Offer BOI Rakshak Salary Package To Personnel, Veterans, And Agniveers

Bank of India, one of India’s leading public sector banks, announced the signing of a Memorandum of Understanding (MoU) with the Indian Army to extend the BOI Rakshak Salary Package to Army Personnel, Veterans and Agniveers recruited under the Agnipath Scheme. The MoU covers special benefits including enhanced free comprehensive Personal Accident Insurance Cover (PAI), attractive offers on Debit and Credit Cards and a host of other offers.

The ceremony for the exchange of MoUs was held on 4th March, 2025 at the Indian Army Headquarters, New Delhi. Lt. Gen. Rajeev Puri, AVSM, VSM, DG (MP & PS) of the Indian Army chaired the ceremony. The event was also attended by Major Gen. V K Purohit, ADG PS, Shri Subrat Kumar, Executive Director, Bank of India and other Senior Officials of both the organisations.

Lt. Gen Rajeev Puri thanked BOI for extending the bouquet of services to Indian Army. He also suggested to have some Defence Friendly Branches of the Bank at Army Dominant areas.

Shri Subrat Kumar, Executive Director Bank of India said, “We are proud to be associated with the Indian Army and happy to extend the Benefits of our Rakshak Salary Scheme. He assured best banking products and customer service, supported by state-of-the-art digital infrastructure.” He also urged that Army Pensioners should avail the benefits of BOI Door Step Banking. On Behalf of Bank of India he expressed his gratitude towards the Indian Army.

BOI’s Rakshak Salary Scheme is a specially crafted salary account for personnel working in Defence Forces, Paramilitary, and State Police. It offers free personal accidental insurance cover of up to Rs 100 lakhs, free air accidental coverage of ?200 lakhs, along with many other privileges and concessions, with applicable terms and conditions.

Samsung India Releases “Solve for Tomorrow” Documentary Celebrating Young Innovators

The documentary captures the journey of the winners of “Solve for Tomorrow 2024” highlighting their innovations to solve real-world problems

Winning team members of Team Eco Tech Innovator and Team METAL speak about their distinct approaches to solve the challenge of arsenic-led water contamination

This 40-minute documentary releases on JioHotstar on February 28 – celebrating India’s National Science Day

Bengaluru, India, March 6th, 2025:  Samsung India, India’s largest consumer electronics brand, has unveiled the “Solve for Tomorrow” documentary, which captures the inspiring journeys of the young innovators from across India in shaping ideas to solve some of the pressing problems of society.

The documentary highlights the creativity, ingenuity, and resilience of the winning teams – Eco Tech Innovator and METAL and their innovative yet distinct approaches to tackle one of the most pressing social issues of India – arsenic contamination of water. The documentary is slated for release on JioHotstar on February 28 – celebrating India’s National Science Day.

Samsung “Solve for Tomorrow” is a STEM (Science, Technology, Engineering and Math) based competition designed to create an innovation ecosystem in the country and foster problem solving skills of young minds. No matter where the participants come from, Samsung’s flagship CSR initiative has made it a mission to nurture their creativity and vision to resolve challenges that their communities face.

The third edition of this programme feature participants from remote regions of India, underlining the reach of this initiative. Sayed Safrahan Ullah Khabir of Team Eco-Tech belongs to Golaghat in Assam, while the three members of Team Metal originate from Bihar.

From an Idea to Impact: The Power of Mentorship & Opportunities

For young innovators, a ground-breaking idea is just the beginning. The right mentorship and exposure are what transform that idea into a sustainable solution. This 40-minute documentary vividly portrays the lives of the innovators and their challenges as they solve real-world problems that affect their communities. Samsung Solve for Tomorrow helped the participants with support, guidance, resources and funding to refine their innovations and take them to the next level.

“There are always two ways of looking at life and problems: one is to simply sit and complain about it, and the other is to think and visualize a solution that can change lives for good,” said Sayed Safrahan Ullah Khabir, from Team Eco Tech Innovator (School Track). “Someone had to solve the problem of arsenic contamination that has plagued my state, Assam, for generations—this was the thought that started my innovation journey. Initially, my family was not very convinced, but over time, they began to believe in my vision.”

For Arpit Kumar from Team METAL (Youth Track), innovation is not just about high-tech start-ups. “Innovation is a unique idea that can be a solution for a real-world problem of a community and for the country. It is not always about sophisticated technology — sometimes, the biggest challenges need simple yet effective solutions,” he said.

His teammate, Abhijit Kumar further emphasized that innovation knows no boundaries. “It does not matter where you come from; you can be an innovator from a town, city, or a village. If you give 110% effort to your idea, you can make an impact. In my state of Bihar there is someone affected by arsenic contamination in water in every 20 kms and as a result constantly dealing with chronic and terminal illnesses. Our work aims to change that.”

This documentary followed these innovators back to their roots, their villages, cities and towns where they first came up with their ideas.

Arsenic Water Treatment Solutions: Revolutionizing Water Access

The documentary highlights the intrinsic idea of both the teams - Eco Tech Innovator and METAL – and how they implemented their respective solutions through comprehensive graphic explainers.

Team Eco Tech Innovator, hailing from Golaghat, Assam, developed a non-electric, affordable filter designed to remove arsenic from water and convert it into a valuable bioproduct. The filter uses a multi-layer filtration system with fluoride and arsenic elimination, pH balancing, and essential mineral infusion, ensuring safe drinking water. The solution provides communities with access to clean water while creating economic value by transforming contaminants into useful byproducts.

Team METAL, based in Udupi, Karnataka and Patna, Bihar, designed a three-stage filtration structure that efficiently removes arsenic from groundwater. The process begins with basic pre-filtration, followed by a multi-zone purification system, and ends with post-filtration using a semi-permeable cloth membrane. Their technology ensures the delivery of clean, safe drinking water to underserved communities.

Transforming Lives with Innovation

The “Solve for Tomorrow” programme, Samsung’s flagship CSR initiative has brought together over 6000 participants from across India. At every stage, the participants competed with the support and guidance provided by Samsung and FITT, IIT Delhi to reach the Finale stage, where 10 finalists pitched their ideas, and two teams were declared winners. Eco Tech Innovator and METAL, are awarded INR 25 lakh and INR 50 lakh respectively to support the further development of their solutions, including prototype enhancement and incubation at IIT-Delhi.

A National Movement

“Solve for Tomorrow”, is a national education and innovation competition for the next generation. Launched in 2022 in India, the programme has become a national movement in the country witnessing participation from schools and colleges. The participants of the programme are no longer restricted to just cities and metros, but are hailing from tier 2, tier 3 cities and the farthest remotest areas of India.

Background of the Winning Teams

Safrahan, a high-school student is the individual behind Team Eco Tech Innovator. Hailing from Golaghat, Assam, he has been focusing on developing a low-cost and sustainable water purification solution for over two years and got his recognition with Samsung Solve for Tomorrow. He is currently raising awareness about the pressing problem of arsenic-led water contamination in the rural communities of Assam.

Team METAL, comprising of Arpit Kumar and Shambhavi Sinha, undergraduate students from Udupi, Karnataka and Abhijeet Kumar from Patna, Bihar, have been working together for the past six years, dating back to their school days. Their collaboration has led to the development of a breakthrough arsenic removal technology, with the potential to significantly affect water safety and sustainability. At present, they are incubated at Foundation for Innovation & Technology Transfer at IIT Delhi.

About Solve for Tomorrow

Solve for Tomorrow programme is now active in 63 countries across the world and has engaged over 2.3 million young innovators globally. Aligned with Samsung Electronics’ global CSR vision – “Together for Tomorrow! Enabling People” – the initiative encourages young minds to envision and realize innovative solutions that can resolve challenges and risks that their communities face. To learn more about Samsung Electronics’ CSR initiatives, visit our CSR webpage at http://csr.samsung.com

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Women Investors Embrace Mutual Funds: Key Insights From PhonePe Wealth

*        Women investors' average SIP transaction value was approximately 22% higher than that of male investors*

*        Women exceed the average lump sum investment by approximately 45% as compared to male investors*

*        Approximately 72% of women investors are from B30 (Beyond Top 30) cities, highlighting increasing financial inclusion*

This International Women's Day, PhonePe Wealth highlights the steady rise in women's participation in Mutual Funds on its platform, along with their growing commitment and contribution amounts. PhonePe Wealth analysed the investment patterns of 1 Lakh women investors from January 1, 2024 to December 31, 2024, and the data highlights that women are making strategic and substantial investments, taking steps toward securing their financial future.

The data for the period mentioned above reveals that the average Systematic Investment Plan (SIP) contribution from female investors is approximately 22% higher than male investors, while their average lump sum investments surpass those of men by approximately 45%. This data provides a different perspective on women's approach to financial markets and risk.

"We acknowledge the increasing participation of women investors and their evolving role in the financial landscape," said Nilesh D Naik, Head of Investment Products, Share.Market (PhonePe Wealth). He further added, “Our data shows that women investors are both participating and actively investing. Today, we believe that women investors are financially aware and independent, diversifying their portfolios, and investing with a long-term vision and the notion of women being financially conservative is a thing of the past.”

Key insights from a survey of 1,00,000 women investors of PhonePe Wealth Mutual Funds for the duration January 1,  2024 – December 31,  2024:

*        90% of women investors begin with Systematic Investment Plans, demonstrating preference for disciplined, long-term investing.

*        Women investors maintain an average SIP transaction value of ?1300, approximately 22% higher than men.

*        Women exceed the average lump sum investment by approximately 45% as compared to male investors.

*        Women are playing a pivotal role in driving financial inclusion, with a prominent share from Maharashtra (20%), Karnataka (12%), and Uttar Pradesh (9%) leading the growth.

*        Approximately 72% of women investors come from B30 (Beyond Top 30) cities, highlighting the increasing reach of Mutual Funds beyond major metros. Cities like Varanasi, Ranchi, Dehradun, Guwahati, and Vadodara are seeing increasing participation from women investors, highlighting their involvement in wealth creation.

*        Nearly 50% of women investors hold contra / value funds. Other popular investment categories are flexi-cap, mid cap, small cap, and thematic funds. This diverse fund selection reflects their understanding of portfolio diversification, strategic investing, and calculated risk-taking.

*        74% of women investors are 35 years or younger, with the largest segment (29%) aged 26-30 years.

*        Women largely invest between 9 AM and 4 PM, with 44% of transactions occurring during this window.

The evolving investment behavior of women is reshaping the financial industry, making it essential to prioritize their needs. PhonePe Wealth supports this by providing resources and tools to facilitate investors to manage their investments and plan for the future.

About PhonePe Wealth Broking:

PhonePe Wealth Broking Private Limited, incorporated in April 2021 is a subsidiary of PhonePe Private Limited and is registered with NSE and BSE as a Stock Broker, with CDSL as a Depository Participant with SEBI as a Research Analyst and with AMFI as a Mutual Fund distributor. Launched in August 2023, Share.Market, a brand of PhonePe Wealth Broking and affiliates, is a wealth and investment platform (app & website), catering to investors and traders of all expertise levels. The platform offers a wide range of investment products, including Stocks, Mutual Funds, WealthBaskets, and more.

“Investment in securities market are subject to market risks. Read all the related documents carefully before investing.”

All investors are advised to conduct their own independent research into investment strategies before making an investment decision.

Version 1 Opens Bengaluru India Delivery Center (IDC) Over 500 Professionals Across Key Locations In India

Version 1, a leader in digital transformation, has officially opened its state-of-the-art India Delivery Centre (IDC) in Bengaluru. This marks a significant milestone in the company’s international growth strategy, reinforcing its commitment to delivering value for its customers and harnessing India’s rich talent pool to drive next-generation AI, cloud, and digital transformation solutions for global enterprises.

With a strong presence in India since 2019, Version 1 has rapidly scaled its operations, growing from IT development to delivering end-to-end digital solutions that address complex challenges faced by global customers. The company now employs over 500 professionals across key locations in India, including Pune and Ahmedabad, with more than 100 open roles available to further accelerate innovation and technology development.

The launch event was marked by a ribbon-cutting ceremony led by Srikanth Srinivasan, Vice President at nasscom, Mr. Ross Curran, Director, India & South Asia, Enterprise Ireland, and Mr. Ganesh Kalyanaraman, Managing Director of the IDC and North American Operations, Version 1. The event was attended by Version 1 employees, key industry leaders, and technology partners, highlighting the company’s deep-rooted commitment to India’s thriving tech ecosystem.

Srikanth Srinivasan, Vice President at nasscom commented on the significance of Version 1’s expansion, stating, “We are proud to champion India’s wealth of talent and innovative spirit, which are deeply embedded at the heart of global technology solutions. Version 1’s expansion into the region in Bengaluru strengthens our ecosystem, serving as a catalyst for local talent while advancing our vision to position this very ecosystem, as the world’s most trusted innovation partner.”

Designed as a key technology hub for Version 1, the IDC will integrate global expertise with local insights, enabling seamless, high-quality service delivery. Key functons will operate from the site including the organisation’s AI Labs and engineering teams that drive transformation, foster innovation and carry out pioneering work to address the unique needs of each customer.

Ganesh Kalyanaraman, Managing Director of the IDC and North America, Version 1, emphasized the company’s commitment to excellence, stating, “Today marks a significant milestone as we expand our presence in India, reinforcing our commitment to delivering exceptional value to our customers. Built on a strong foundation of reliability and clarity in solving complex challenges, we continue to harness new technologies with deep-rooted expertise. Our purpose-designed facilities will enable us to tap into India’s outstanding technology talent, allowing us to scale our capabilities and drive innovation for customers across sectors and geographies.”

Enterprise Ireland, the Irish government organization dedicated to supporting the global expansion of Irish enterprises, has played a key role in facilitating Version 1’s entry into India. Ross Curran, Director, India & South Asia, Enterprise Ireland, highlighted the significance of this milestone, stating, “It is exciting to see Version 1 establish a major technology hub in India, marking a significant step in its global expansion strategy. Version 1’s presence in India not only strengthens its global footprint but also contributes to the local ecosystem by nurturing high-quality talent and delivering exceptional value to customers worldwide.”

Mr. Curran further added, “Enterprise Ireland remains committed to supporting Irish companies like Version 1 as they scale internationally, and this ceremony today reflects the strong collaboration between Ireland and India.”

Version 1 remains at the forefront of AI and cloud innovation, with its AI Labs actively advancing generative AI, analytics, and automation technologies. The company has an embedded and robust sustainability agenda, being on track for net-zero carbon emissions by 2045, with its near-term targets validated by the Science-Based Targets Initiative and aligned to the United Nations Sustainable Development Goals (UNSDGs).

Consistently recognized for excellence, Version 1 has earned accolades such as AWS Collaboration Partner of the Year 2024, Global Microsoft Application Modernisation Partner of the Year 2023, and Oracle Innovation Partner of the Year 2023. Its expansion in India reinforces its position as a global digital transformation leader while creating high-value employment opportunities and empowering enterprises to navigate digital complexities with confidence.

Union Bank Of India Launches “Nationwide Mega MSME Outreach Campaign”

Union Bank of India has launched a nationwide Mega MSME Outreach Campaign, a week-long initiative aimed at empowering Micro, Small, and Medium Enterprises (MSMEs), fostering entrepreneurship, and promoting financial inclusion.

The campaign was formally inaugurated in Bengaluru by A. Manimekhalai, Managing Director & CEO, Union Bank of India, who emphasized the Bank’s commitment to strengthening the MSME sector through financial support, digital solutions, and awareness initiatives. Speaking at the launch event, she stated:

“Union Bank of India remains steadfast in its commitment to financial inclusion and holistic support for MSMEs. Through this nationwide campaign, we aim to provide seamless access to financial products that are backed by technology and government initiatives, ensuring the growth and sustainability of MSMEs. Our comprehensive product suite is designed to enhance the customer experience in availing credit, and we continue to foster an enabling ecosystem that strengthens India’s MSME sector, contributing to the broader vision of Viksit Bharat.”

As part of this initiative, Union Bank of India is showcasing its entrepreneur-friendly MSME products, including MSME Superfast for quick and hassle-free credit access, Yuvashakti for young entrepreneurs, and Union Nari Shakti to empower women entrepreneurs. The Bank is also actively promoting government-backed financial schemes such as Pradhan Mantri Mudra Yojana (PMMY), PM Vishwakarma, Pradhan Mantri Jan Dhan Yojana (PMJDY), and Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) to enhance financial inclusion and support small businesses.

The campaign has witnessed enthusiastic participation from entrepreneurs, Self-Help Groups (SHGs), and local businesses. In a significant move to support small businesses, on-the-spot sanction letters were distributed to eligible borrowers, reinforcing the Bank’s commitment to driving economic growth and financial accessibility.

The MSME Outreach Campaign is being conducted across 157 locations nationwide, where Union Bank of India is also facilitating the opening of retail CASA deposit accounts, further strengthening its customer base and financial inclusion efforts.

Through this initiative, Union Bank of India reaffirms its dedication to uplifting small businesses, facilitating access to credit, and creating greater awareness about financial solutions tailored for MSMEs. By bridging the gap between entrepreneurs and financial services, the Bank continues to play a pivotal role in enhancing India’s MSME ecosystem and driving inclusive economic development.

TKM Commemorates International Women’s Day 2025 With A Strong Commitment To Gender Diversity And Inclusion

In celebration of International Women’s Day, Toyota Kirloskar Motor (TKM) reaffirms its commitment to fostering gender diversity and empowering women in the automotive industry. As part of its ongoing efforts to break gender barriers in the industry, TKM continues to prioritize policies and infrastructure that support women across manufacturing, technical, and leadership roles. With an aim to achieve 30% female representation by 2030, TKM has implemented a range of initiatives to support and uplift women within the organization.

This year’s Women’s Day theme, #AccelerateAction aligns with TKM’s vision of creating a workplace that nurtures talent, embraces inclusivity, and dismantles barriers in the manufacturing sector. To acknowledge the invaluable contributions of women, TKM will be hosting a special event at its Bidadi facility, bringing together over 500 women employees. The event will feature leadership discussions, panel sessions, cultural programs, and recognition of outstanding contributions. 

Commenting on the occasion G Shankara, Executive Vice President for Finance and Administration at Toyota Kirloskar Motor, said, “At Toyota Kirloskar Motor, we believe that diversity is not just a metric but a catalyst for innovation and progress. Our commitment to fostering an inclusive workplace goes beyond policies—it is about creating an environment where women can thrive, lead, and inspire future generations. Through our continuous focus on skilling and upskilling, we aim to empower more women to drive the future of mobility, strengthening our journey toward 30% representation by 2030. This International Women’s Day, we celebrate the resilience, strength, and contributions of our women workforce, who are shaping not just Toyota’s success but the future of the automotive industry.”

Skilling is key to driving gender diversity in the automotive sector, and TKM is committed to empowering women through industry-focused training. The Toyota Technical Training Institute (TTTI) plays a pivotal role in this mission, expanding its annual intake to 1,200 students, with 50% spots dedicated to women. A testament to this is TKM’s Women’s Marathon Team, which made an impressive debut at the Global Toyota Marathon Relay Race 2024, securing 10th place, reflecting the strength, resilience, and determination of women in sports and beyond. Complementing this effort, the Toyota Kaushalya "Learn and Earn" initiative equips trainees with globally recognized skills that enhance their employability and long-term career prospects.

At the heart of TKM’s commitment to inclusivity is a robust strategy built on three key pillars: Compliance, Infrastructure, and Ecosystem Development. Compliance focuses on ensuring workplace safety and security through stringent policies, including the Prevention of Sexual Harassment (POSH) guidelines, extensive CCTV surveillance, secure transportation, and a structured grievance redressal system. TKM has also played an instrumental role in influencing policy changes, such as enabling women to work night shifts—an important milestone that expands career opportunities for women in manufacturing. 

Infrastructure development has been a cornerstone of TKM’s gender diversity strategy, with facilities tailored to support women in roles spanning welding, assembly, and painting. The company has also invested in modern accommodations, including dormitories that can house 600 women employees, fostering an environment where they can thrive. The third pillar, Ecosystem Development, focuses on cultural transformation within the organization. Through initiatives like "Samvardhana," TKM has conducted extensive sensitization programs, reaching over 1,500 employees and raising awareness about unconscious biases.

The company has also introduced rehiring policies that enable women to rejoin the workforce after career breaks for family responsibilities, while also promoting work-life balance through remote and flexible working options. A sabbatical policy further reinforces TKM’s commitment to an inclusive and diverse workplace. Leadership sessions featuring successful women leaders have further inspired employees, while skills contests and thought leadership forums have strengthened the participation of women in critical roles.

As the company moves forward with its vision of producing mass happiness for all, its commitment to gender diversity remains a driving force in shaping a more equitable and progressive future.

The Ultimate Coffee Experience In India: Nespresso’s First Boutique Opening In New Delhi

Nespresso, the pioneer in premium portioned coffee, is thrilled to announce the grand opening of its first boutique at Select Citywalk Mall, Ground Floor, Saket, New Delhi. This launch marks a significant milestone in Nespresso's global expansion following its initial entry into India in late 2024.

The new boutique offers coffee enthusiasts an immersive experience, showcasing Nespresso's iconic range of high-quality coffees and state-of-the-art machines. Consumers can explore and savor a variety of coffee blends, receive personalized recommendations from trained coffee specialists, and learn about Nespresso's commitment to sustainability.

Philipp Navratil, CEO of Nespresso, said: "The launch of the Nespresso boutique in Delhi is a testament to our commitment to the growing coffee culture in India. I’m very proud of this important milestone, which will help us bring Nespresso’s unforgettable taste to Indian coffee lovers.  We believe that every cup of Nespresso coffee tells a story of quality, craftsmanship, and sustainability. With this new space, we invite coffee lovers to immerse themselves in an unparalleled sensory journey, where they can explore our diverse range of exceptional blends and innovative machines."

Speaking on the expansion, Suresh Narayanan, Chairman and Managing Director of Nestlé India, stated: "Coffee culture in India is evolving rapidly, and we are delighted to bring our globally renowned expertise and the premium and unique experience of Nespresso. Launching Nespresso in India reflects our quest for excellence and commitment to deliver world-class coffee experiences to Indian consumers. As India’s coffee culture continues to develop, we are excited to introduce an aesthetically befitting space where coffee connoisseurs can savor the brand and discover the extraordinary.”

Nespresso and Nestlé India are pleased to announce that its official distribution partner in India is Thakral Innovations Pvt Ltd, covering the full range of Nespresso coffee products across all channels.

Nespresso has been sourcing high-quality green coffee from India since 2011 and collaborates directly with around 2,000 coffee farmers in the country through its AAA Sustainable Quality™ Program. This initiative focuses on improving coffee quality, farm productivity, and sustainability, reflecting Nespresso's commitment to creating a positive impact throughout the coffee value chain.

Coffee lovers are invited to visit and discover the world of Nespresso and embark on a journey of exceptional taste by visiting the new Nespresso boutique at Select Citywalk Mall and can also visit our online boutique: https://www.nespresso.com/in/en/.

About Nestlé Nespresso SA

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 157,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14'000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com and https://www.nespresso.com/in/en/