Toyota Kirloskar Motor Posts Robust Growth of 19% in Domestic Sales in Jan 2018

Toyota Kirloskar Motor has recorded robust sales growth in January 2018 as compared to the same period in 2017. The company sold a total of 12,351 units in the domestic market this month. The company exported 888 units of the Etios series this month thus clocking a total of 13,239 units.  In the month of January 2017, TKM sold a total of 10,336 units in the domestic market and exported 916 units of the Etios series in January 2017.

Commenting on the sales performance, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “It is a delight to usher in the new year with a double digit growth. We are happy to have sustained the positive growth momentum post GST.  The customer demand has consistently been strong and we have catered to the growing customer demand. 

The success story of Innova Crysta and Fortuner sales growth continues to the new year. Customers continue to highly appreciate both the products and we are pushing our production capacity to fulfill the strong demand in the market. Corolla retains its position as the segment leader with overwhelming performance in the month of January.

We are looking forward to the upcoming Auto Expo 2018 to showcase our premium new launch, facelifts & concepts with a show-stopping reveal and many more distinctive displays under the thematic banner of “Driven by a Better Future.

We hope the Union Budget 2018 brings in more growth oriented measures to promote growth of Auto Industry. Government should aim at more long term policy so as to lower the effect of budget tinkering and bring long term stability.  Considering the critical issue of environment pollution, we hope the Government relax tax rate in favor of clean and green technologies such as strong hybrids similar to pre GST era.

5G, Blockchain Tech, R&D Pursuits Great Impetus for Doing Business

Indian industry have welcomed some of the budget initiatives saying this was a great impetus for doing business in India. The heads of Indian leading companies  have all welcomed the government's thrust on encouraging R&D pursuits in the areas of AI, machine learning, robotics, 5G and cutting edge analytics.

Kris Gopalakrishnan, Past President of CII and founder of Infosys Ltd says, “We welcome the government’s thrust on encouraging R&D pursuits in the areas of AI, machine learning, robotics and high end analytics. This move will further leapfrog the innovations driven by Indian tech companies and will place the country at the centre of global digital transformation.”  

"This initiative will not only focus on the rural economy, healthcare and infrastructure but also on digital skilling, education and jobs creation,” he said at the CII union Budget Viewing Session in Bengaluru. He adds that “further training and skilling in cyber-physical systems and the extending of broadband access to 5 crore rural citizens will help bridge the digital divide.”

Reacting to the government move to establish 5G test bed at IIT Madras. Kris said the 5G technology is being standardised globally to enable the Internet of Things (IoT) applications. This move will further help the startup ecosystem that has started getting a lot of traction.

The government will also explore the use of the blockchain technology proactively for ushering in a digital economy. However, government doesn’t consider cryptocurrencies as a legal tender, he concludes.

QuEST Global Celebrates 20th Anniversary with New 320,000 Sq.Ft. Facility at Embassy Tech Village, Bengaluru

QuEST Global, a leading pure-play engineering services provider has marked their 20^th year of operations by launching a state-of-the-art 320,000 sq.ft. facility in Embassy Tech Village, ORR, Bengaluru. QuEST’s engineering specialists, who were dispersed across multiple locations in Bengaluru, will now work under one roof, thus promoting mutual synergies. This will go a long way towards enabling efficient collaboration among the company’s key business units. The streamlining of operations is expected to strengthen QuEST’s abilities in pursuing their core business strategies of combined organic and inorganic growth and agile business diversification.

The smart new facility in Embassy Tech Village can seat 4000+ employees, and boasts of an entire bouquet of smart facilities, including a 2500-square-feet Customer Experience Center, a world-class Data Center, a Digital Manufacturing Lab and an Embedded Engineering Lab. The vibrant interiors facilitate an open work culture, allowing employees to interact with each other and their mentors without barriers. Informal collaboration zones have been set up for meetings and networking, and best-in-class facilities are in place for trans-global conferences and training, equipped with advanced audio-visual equipment.

Commenting on the inauguration of the new campus, Chairman and CEO of QuEST Global Ajit Prabhu said, “From a one-room, one-customer office in 1997, we have come a long way. Today, we make a positive business impact on some of the world’s most recognized brands. From embedded systems, mechanical systems and engineering software to product lifecycle solutions, QuEST is enabling customers build new products, open new markets and lead their industries. In order to enhance collaboration between our various functional teams, we have consolidated all our offices in Bengaluru to a new facility in Embassy Tech Village. We have designed this new facility to enable effective intra-functional conversations, constructive debates and synergies that drive our roadmap for future growth.”

QuEST Global is headquartered in Singapore, and operates out of 40 locations across North America, Europe and Asia with 8,700 employees. Nearly half of the company’s total workforce is employed in India in Bengaluru, Belgaum, Chennai and Trivandrum.

Toyota Kirloskar Auto Parts [TKAP] Announces Year 2018 Organizational Changes

Toyota Kirloskar Auto Parts (TKAP), announced the restructured organizational changes at the board level, effective from 29th January 2018 with the nomination of K G Mohan Kumar as Managing Director, succeeding Toru Takeuchi. In line with the company’s visionary focus on growing beyond the captive unit boundaries, this is the first-time ever [across the Toyota Group Companies board in India] an Indian executive is being elevated to lead the local management as Managing Director. An industry veteran, Mohan has been with the Company right from inception since 1998 and was previously the Joint Managing Director.

Takeuchi, previously the Managing Director, is elevated as Senior Executive Advisor to the Board and Whole-time Director of Toyota Kirloskar Auto Parts.

On further development, K N Prasad, Senior Vice President has been promoted to Senior Vice President and Whole-time Director for Production Engineering, Environment and Quality Control functions, being associated with the Company for more than 17 years now.

Commenting on the changes announced, Vikram S. Kirloskar, Vice Chairman of TKAP, said“This signifies an impetus to strengthen the senior leadership team to realize the company’s vision “WIN INDIA, WIN THE WORLD”. Towards this, the TEAM TKAP led by Mr. Mohan with his broader expertise on the local & global platforms, would enhance its core competencies to offer more comprehensive solutions that meet ever changing dynamics of the auto market. This also recognises the relentless efforts of this team on their long association with the company; their enthusiasm and commitment will further support to take this Company forward.”

Speaking on the new development, Toru Takeuchi, Senior Executive Advisor to the Board and Whole-time Director said, “In the light of TMC’s [Toyota Motor Corporation] strategic outlook to develop leadership team, this vital development in structural design testifies the empowerment to take the operational performance to newer heights. We are confident that Mr. Mohan will further spearhead to usher in multi-fold perspectives. Given the ‘Make in India’ push and the focus to develop India as a leading manufacturing hub, TKAP has a larger role to play on Toyota’s operational expansion in India with the redefined managerial synergy & dynamism.”

Sharing his views on his new elevation, K G Mohan Kumar, Managing Director of TKAP, said “I am privileged & humbled to be nominated as Managing Director. It is really inspiring to take up this new challenge to drive the team with the years of my learnings in Toyota, at this juncture of TKAP. For me, this is a new journey to further uplift the company’s business operations and live unto that level. I am confident that with the Team TKAP’s continued & unstinted support, as always, we shall further expand our customer base beyond Toyota, in synergy with our Partner, AISIN.”

The structural changes become more prominent for the Company to align the skills of people to boost operational performance and stay ahead of the industry with futuristic outlook of technology & innovation, thus remain competitive.

TKAP manufactures drive train parts and assemblies and has over the years demonstrated its strength in implementation of a lean and environmentally responsible approach to manufacture products in sync with the “Zero Defect, Zero Effect” initiative of the Government. It is also equipped to meet the stringent expectations of its customers with flexible manufacturing lines having quick set-up change capability. The current organization changes will equip the Company to enhance its Indian imprint, to grow with the Industry.

Atos Signs Major Contract with Henkel to Drive Digital Transformation

Atos, a global leader in digital transformation, has signed a contract to deliver large scale IT outsourcing services to Henkel, a global leader operating worldwide in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.

As part of the contract, Atos will be responsible for Henkel’s Datacenter infrastructure, globally hosted in two main sites in Germany and the US. The new contract enables Henkel to react to the digitization of the market and to strengthen its position.

Atos is Henkel’s partner for managing their servers for applications as well as management and support for Oracle and SAP databases, Storage & Backup, Operations for Application Data, as well as Active Directory, File- and Print servers in remote locations.

Atos will develop the existing datacenter landscape. At the core of the solution is a shared private cloud, which will provide Henkel with a foundation on which to run and manage all their applications easily and flexibly. Additionally, this provides a foundation from which to use Atos Canopy Orchestrated Hybrid Cloud offering.

„Accelerating the digitization of our business processes is our top priority. Therefore, we need a state-of-the-art IT infrastructure that allows us to react very flexibly to new requirements and the volatile environment we operate in“, says Dr. Joachim Jaeckle, CIO of Henkel.

„Transforming traditional data center operations into flexible cloud solutions is a true milestone for organizations: it requires deep expertise and experience to deliver real competitive advantage, agility, and a strong position for future needs. We are glad to accompany Henkel alongside this important step of their digital journey“, says Philippe Miltin, Group Senior Vice-President for Manufacturing, Retail and Transportation at Atos. 

Atos is a leader in Infrastructure Outsourcing and has recently been identified as a Leader in Next-Generation Infrastructure Outsourcing by Forrester and as a Leader by Gartner in its Magic Quadrant Data Center Outsourcing & Infrastructure Utility Services (DCO/IUS), Europe and North America, Atos’ largest geography.

SOTC Opens First Ever Store Offering VR Experience in Bengaluru

SOTC Travel strengthened its presence in Bengaluru with the inauguration of its first ever experiential store offering Virtual Reality (VR) experiences in Bengaluru at 4/2-1 Prestige Samrah Plaza, St. Marks Road.

SOTC created a first of its kind customer experience zone where customers can be inspired by the different destinations through VR’s for real time experience of the key destinations that SOTC provides like New Zealand, South Africa and other destinations like Australia, Abu Dhabi, South Korea. The store comprises of a digital screen that features video itineraries of destinations and holiday experiences for the customer which could be viewed from an iPad.

Bengaluru is a potential market for SOTC which has been growing consistently year on year with significant progress. In an attempt to reach the optimum potential of this market and strive to provide the best pre & post tour experience to customers, SOTC Travel has developed a unique concept offering VR and the digital experiences at the store in Bengaluru.

Speaking about the launch, Daniel D'souza, Head Sales, India and NRI Markets, SOTC Travel said, “We believe customer experience is the key in making our business successful in this competitive and growing industry. It is extremely important for us to ensure that we keep delivering and enriching holiday experiences for our customers. Virtual Reality technology will allow us to know the clients’ needs before he even knows what he wants.”

He further added, “The store is one of our efforts to reinvent the buying experience for our customers. Its strategic location offers convenience and accessibility. We ensure that we provide superior service to our customers by meeting their every expectation”.

Videos Itineraries

List of 10 Video Itineraries of the key destinations that SOTC offers:

1.     8-Day Glimpses of East Europe: https://www.sotc.in/holidays/summer-budget-glimpses-of-east-europe?pkgId=PKG002002  

Download link: https://we.tl/6W4iQPFigQ

2.     8-Day European Dreams: https://www.sotc.in/holidays/summer-budget-european-dreams?pkgId=PKG001992  

Download link: https://we.tl/zUZR2qaS7p

3.     13-Day Magical Europe: https://www.sotc.in/holidays/summer-value-magical-europe?pkgId=PKG001983

Download link: https://we.tl/ap5mEN7fWe

4.     15-Day All of Europe: https://www.sotc.in/holidays/summer-premium-all-of-europe?pkgId=PKG001978

Download link: https://we.tl/sATQtWbV4y

5.     17-Day Grand Tour of Europe with Zermatt:https://www.sotc.in/holidays/summer-premium-and-exclusive-grand-tour-of-europe-with-zermatt?pkgId=PKG002016

Download link: https://we.tl/vT1sCfRFzl

6.     9-Day All of Scandinavia:https://www.sotc.in/holidays/summer-value-all-of-scandinavia?pkgId=PKG001995

Download link: https://we.tl/52ChWhPtpO

7.     12-Day Spanish Fiesta: https://www.sotc.in/holidays/summer-value-spanish-fiesta?pkgId=PKG002004

Download link:  https://we.tl/zkbRYgaPNb

Axis Bank Inaugurates its 220 New Branch in Bangalore, Karnataka

Axis Bank, India’s third largest private bank, announced the inauguration of its new branch in Nagadevanahalli, Bangalore that will offer a comprehensive range of banking services like accounts, deposits and loans including savings and current accounts and locker facilities etc.

Axis Bank will leverage the branch to reach out to the customers and empower them with digital offerings and facilitate services through Axis Pay, Axis Mobile application etc. It will consistently educate and encourage the customers to make more use of digital mode of payments for their daily transactions. On digital payment solutions, Axis bank is offering the desired infrastructure across India to conduct cashless transactions. Bank’s QR based scanning solutions has been a great digital platform for small ticket vendors to conduct cashless transactions.

Commenting on the inauguration of the branch, Sanjay Silas, President & Head-Branch Banking, Axis Bank said, “We are very happy to inaugurate our new branch in Bangalore. We have witnessed the increasing demand of banking services & products amongst the retail & institutional customers in Karnataka and to bridge this gap we have expanded our existing network to cater the customers and enhanced their overall banking experience. We are committed to bringing superior banking services, with digitally-driven convenience for our ever-increasing customer base.’’

The branch was inaugurated by Prof. R. Venkata Rao, Vice-Chancellor, National Law College, Bangalore. The branch shall cater to all basic banking transactions and also specific needs of customers, offering the entire spectrum of banking products and financial services covering Retail, Institutional and Consumer lending. Additionally, it will also offer various unique products to its clientele based on their needs and will consistently pioneer in introducing various products and services in the country.

Hero Motocorp Rides into the Future with all New Roadster = The Xtreme 200R

In keeping with its enhanced focus on products in the higher engine capacity segment, Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, today unveiled the all-new ‘Xtreme 200R’. 

Aimed at strengthening Hero’s presence in the rapidly growing premium motorcycle segment, the Xtreme 200R will be available for sale across Hero MotoCorp dealerships in the country from April 2018.

The Company will soon commence customer bookings of the Xtreme 200R.

Positioned at the core of the Premium segment, the Xtreme 200R delivers unmatched real world performance and premium features. Thus, re-shaping the dynamics of the growing premium motorcycle segment in the country.

The all-new Xtreme 200R with its muscular and aggressive styling exudes a Roadster stance.  It is powered by an all new BS-IV compliant 200cc air-cooled engine, packed with intuitive technology and perfect riding ergonomics to deliver an exceptional performance to the rider.

The new motorcycle has been designed and developed by Hero MotoCorp’s in-house R&D team, based at the Hero Centre of Innovation and Technology in Jaipur.

Markus Braunsperger, Chief Technology Officer, Hero MotoCorp, said, “The all-new Xtreme 200R is reflective of our product development capabilities and also demonstrates the strenuous R&D efforts that are underway at the Hero Centre of Innovation and Technology (CIT). The new Xtreme 200R is the perfect amalgamation of performance, advance technology and masculine attributes. We also have a strong pipeline of new products for the rest of the year.”

While Hero MotoCorp continues to be the dominant market leader in the commuter segment, it is now focusing on the Premium segment with higher-powered motorcycles.

Malo Le Masson – Head of Global Product Planning, Hero MotoCorp, said, “The all-new Xtreme 200R is a bold and focused step towards re-shaping our presence in the premium segment. The Xtreme 200R is a real head-turner, which - combined with competitive performance - is going to appeal to the youth in India as well as in our global markets. This is only the beginning. From 2018 onwards, the focus for Hero MotoCorp in motorcycles is the premium segment, and we will continue to bring more products in this category.”

PERFORMANCE & TECHNOLOGY

Engine

The new Xtreme 200R is powered by an all-new performance-oriented BS-IV compliant 200cc engine. The air-cooled engine produces a maximum power output of 18.4 PS @ 8000 rpm and maximum torque of 17.1 NM @ 6500 rpm. Thus, offering abundant power and torque across the rev bands. The bike races from 0-60 km/h in 4.6s seconds only and reaches a top speed of 114 km/h.  The engine also features additional balancers to ensure smooth power delivery by cutting first order vibrations.

Frame & Ergonomics

The all-new Xtreme 200R comes with a lightweight yet stiff Frame which offers precise handling in tight corners and utmost stability at high speeds. The carefully tuned Ergonomic-riding triangle between the handlebar, seat and foot-pegs offers perfect balance of agility and comfort.

DESIGN AND STYLE

The new Xtreme 200R is a real head-turner with its muscular stance and aggressive styling.

The bold Fuel Tank, sporty Headlight, eyebrow-shaped LED Pilot Lamps and LED Tail Lamp with guide lights, sporty digi-analogue information cluster and attractive dual-tone graphics add to the striking & distinct appeal of the motorcycle. In addition, the bike features a newly designed contoured seat for improved ergonomics and seating comfort for rider and pillion. 

Adding to the style-quotient are the five exciting dual-tone color schemes - Panther Black with cool Silver, Panther Black with Red, Sports Red, Charcoal Grey with Orange and Techno Blue.

ADDED CONTROL AND SAFETY

In addition to the impressive design and style elements, the motorcycle also comes with a host of safety features, such as 276 mm Front Disc and 220 mm Rear disc Brakes system and an optional ABS system.

The 37mm broad front fork ensures precise control while the 7-step adjustable Mono-shock suspension technology offers superior ride handling, cornering stability while adding to the style quotient.

The 17” 130/70 wide rear radial tyre with performance tread pattern ensures enhanced road grip, cornering confidence and better braking control under all conditions.

SAP & Siemens Join Hands to Digitally Revitalize India’s Energy & Utilities Sector

SAP SE and Siemens have announced extension of their global agreement in smart metering to jointly go-to-market in India and support the Government’s target of installing 130 million Smart Meters by 2021. This cooperative effort is intended to address multiple digital end-to-end business scenarios for energy and utility sector of India.

For India, smart meters will play pivotal role in handing power distribution companies the ability to address billing inefficiencies, distribution losses, and managing peak load, while enhancing customer experience. The average technical and commercial losses for State Distribution Companies is currently at around 25.3 percent. The ‘SAP Meter Data Management by Siemens’ solution aims to address this gap by enabling companies to integrate real-time processing of big data generated by connected meters and sensors to provide better insight and control into energy.

“With energy demand expected to overtake supply, spiraling costs, and increasing pressures to reduce carbon emissions, the energy sector needs new ways to meet these challenges. ‘SAP Meter Data Management by Siemens’ solution will provide energy distribution companies the capabilities of real-time power quality analysis combined with customer analytics. This provides a powerful value proposition to the companies that, simply put, will minimize their losses and help them function better, thus augmenting the growth of the sector,” said Dr. Harald Griem, Executive Vice President and Head - Energy Management Division, Siemens Ltd.

“India's energy demand is expected to increase manifold in the coming decade”, said Hemant Dabke, Vice President, Strategic Industries, SAP Indian Subcontinent. “To meet this demand while enabling constant growth, the energy sector needs to continue its push towards digital transformation. Siemens and SAP have long-standing relationships with utilities and municipalities, this furthers our aim towards propelling digitization of the sector. By presenting powerful opportunities to leverage IoT capabilities we together will transform the landscape for current and future energy market players.”

SYSKA’s ‘Dualite’ & ‘Tritone’ Innovative LED Lights Unveiled for Indian Market

SYSKA LED, the pioneers in LED lighting with the best innovations in technology adds two new innovative products to its catalogue. SYSKA launches Dualite Bulbs and Tritone Lights to its growing range of LED Lighting portfolio. These newly launched LED Lights are unique and provide global innovations for homes and offices.

Commenting on the launch, Rajesh Uttamchandani, Director, Syska Group, says, “We want our customers to experience the best LED lights that are not only energy efficient but also at par with the latest technology and innovation. We at SYSKA always focus on innovation in our products and with the launch of Dualite and Tritone we promise to continue offering our customers with the best LED lights in the market”.

SYSKA LED comes with international LED lightning solutions for home and offices. SYSKA LED’s compressive list of products include a variety of bulbs, ceiling lights, spot lights, tube lights, emergency lights, electrical accessories and strip lights. Coming in various shapes, sizes, colour temperate, WATT power and type, these LED lights are crafted to meet global standards and class. All the products are aesthetically designed which gives home or office a complete makeover with its fine lightning effect.

NESTLÉ PURINA PetCare Introduces an Outstanding Range of High Quality Nutritious Products for Pets in India

NESTLÉ PURINA - a global leader in pet care, with an 80-year history of making some of the most popular and trusted dog and cat foods, has launched PURINA SUPERCOAT with SMARTBLEND – a premium dog food in India. The SUPERCOAT range of complete and balanced food offers a wholesome combination of high quality natural ingredients free from added artificial colours, flavours or preservatives. With the launch of SUPERCOAT, PURINA drives pet nutrition forward by providing high-quality, nutritious pet products that help enrich a pet’s life.

With estimated 19 million pets, the pet food industry in India shows huge potential and is expected to double in size in the next five years. There is an increasing awareness about pet nutrition largely driven by increasing digitization making it easier to gain knowledge and owing to the great efforts by leading veterinarians across the country. NESTLÉ PURINA PetCare aims to enrich lives by providing high quality nutrition for pets around the world, including India.  With the launch into the Indian market, NESTLÉ PURINA PetCare will be investing for the long term and aims to have a robust portfolio of its global brands to meet the needs of all cats and dogs.

Commenting on the SUPERCOAT launch,  Varindra Sewak, Managing Director, PURINA PetCare India Pvt Ltd, said, “For over 80 years NESTLÉ PURINA PetCare has been providing high quality, accessible and complete nutrition to meet the needs of pets all over the world. With the launch of SUPERCOAT in India we kick start our mission to raise the standards for pet nutrition. Pet owners in India are becoming increasingly aware and focusing on providing best nutrition for pets to ensure their health and wellbeing. This has fueled the demand for high quality, specialized pet food. We will bring our global portfolio to India to cater to these consumers and become a significant player in the rapidly growing pet food category.”

 SUPERCOAT is the first PURINA brand to be launched in the India market right now.  Made with real chicken and natural ingredients, SUPERCOAT is a range of dog food expertly crafted by nutritionists to meet a dog’s unique needs and deliver a visible difference in the health of dogs throughout their life.  Available in four variants- Puppy All Breeds, Adult All Breeds, Small Breed Adult and Adult Healthy Weight, SUPERCOAT offers a full range to ensure complete and balanced nutrition for different lifestages and lifestyles.

 The pet food category is largely dominated by the Premium Dry Dog Food segment. This creates a strong opportunity for PURINA to enter this segment with nutritionally superior and great tasting products.

Created by PURINA pet nutrition experts, PURINA SUPERCOAT range promises precise, tailored nutrition for whole body health of dogs that you can see.

Manipal Hospitals Launches Free Cancer Breast Screening Programme

In a bid to increase awareness on cancer, Manipal Hospitals launched “ I Can Sir” campaign. Aimed at educating people on timely medical intervention to detect and defeat Cancer, this campaign was unveiled by Lisa Ray, Actress, Model & Cancer Survivor who has been championing the cause for cancer awareness. Apart from her group of cancer survivors who shared their experience of fighting against the deadly Cancer.

Free breast screening programme for an entire week from Feb 5 – Feb 10 was announced. There was poster inauguration with key messages on cancer prevention and early detection. A ‘Wishing Tree’ with messages for cancer affected patients was inaugurated in order to honor them and cancer ribbons were placed on the cancer tree and distributed among people to take the awareness to masses. Informative handouts on cancer care and screening were distributed.

Speaking on the occasion Renowned Model, Actress and Cancer Survivor Lisa Ray said, “Cancer has transformed my life in so many ways. Today cancer is one of the deadliest ailments across the all age groups and is a matter of great concern for millions who are gripped by this fatal disease. Being a Cancer survivor myself I understand the struggles of people fighting cancer. I urge people to be more determined and positive in order to beat Cancer. It is important to approach it with grit and positivity than doom and taboo. Iam happy to be part of this initiative by Manipal Hospitals, the campaign will help create awareness and understanding and remove the fear or myths associated with it. Healthy lifestyle, early detection and being well informed is the key to defeat cancer. Rest assured I will always dedicate my time and heart for the cause.”

Present at the event Dr. Sudarshan Ballal, Chairman, Manipal Hospitals said, ”With alarming statistics of Cancer in India, it is unfortunate that ignorance and denial often leads to delayed diagnosis and treatment. We see cases where most patients change doctors when asked to go in for a screening or biopsy. Other than the fear of invasive treatment, disfigurement and financial burden, the ill-placed belief that a cancer patient will always die makes patients and their families refuse specialised and timely treatment. Early detection and treatment is key besides making simple lifestyle changes. Regular exercise, routine health checks, balanced meals and staying away from tobacco is the mantra to keep cancer at bay.”

Present at the event Dr. Somashekhar S.P, Chairman Manipal Comprehensive Cancer Centre said, “Manipal Hospitals offers an entire spectrum of oncology care ranging from Screening, Evaluation, Diagnosis and Treatment, Palliative care and Rehabilitation. Additionally, the Hospital is equipped with one of the larger robotic onco surgery proramme of India. We have a dual approach towards treatment of cancer. Firstly, we focus on educating people for early detection of cancer. However, patients in advanced stages of Cancer also get quality and advanced treatment. Hyperthermic Intraperitoneal Chemo therapy (HIPEC) becomes an option for such patients. Manipal Hospital, Bangalore is the first centre in south India to provide this state of the art technology, and has the credit of largest number of HIPEC surgeries performed in India. With IBM Watsons for Oncology at our Hospitals, diagnosis and line of treatment is much faster.”

He further added “Cancer can be treated by surgery, chemotherapy, radiation therapy, hormonal therapy, and targeted therapy . The choice of therapy depends upon the location and grade of the tumor and the stage of the disease, as well as the general state of the patient. Complete removal of the cancer without damaging the rest of the body is the ideal treatment and at times this goal is often achieved with surgery.”

Incidence of cancer has increased in India, especially prostate cancer in elderly men besides kidney, penis and intestine cancer. Breast cancer accounts for 27 per cent of all cancers in women in India, with the incidence rising in the early thirties and peaking at ages 50-64 years. Cervical cancer accounts for 22.9 per cent of all cancer cases in women.