Thursday, February 20, 2025

Grundfos Expands Its Cooling Portfolio By Launching Cutting-Edge Solutions


-          Expanding cooling technologies with MIXIT, IE5 pump solutions, and   enhanced LSV efficiency for data centers and district cooling

-          Designed to enhance energy efficiency and reduce environmental impact

Grundfos, a global leader in intelligent and energy-efficient pumping solutions, launched MIXIT, a groundbreaking HVAC solution at ACREX India 2025. This next-generation technology is set to transform energy efficiency in heating and cooling systems.

According to JLL, India, the world's fastest-growing economy, is projected to see growth in its commercial space market across the top seven cities by 1 billion sq. ft by 2026 and touch 1.2 billion sq. ft by 2030. District cooling in India is critical to addressing the rapidly growing demand for space cooling, which is increasing by 15-20% annually, driven by urbanisation, rising incomes, and increasing temperatures.

Launching MIXIT, Saravanan Panneer Selvam– Senior Regional Sales Director, CBS, Grundfos India said, "As India's energy demand surges to unprecedented levels over the next decade, driven by rapid urbanisation and industrial growth, the need for sustainable solutions has never been more critical. At Grundfos, we are committed to leading this charge by introducing innovative HVAC solutions like MIXIT, designed to enhance energy efficiency and reduce environmental impact."

Shankar Rajaram, Head of Sales, IND, Grundfos India added, "Grundfos leads with transformative, energy-efficient solutions. Our advanced cooling technologies and the range of IE5 solutions, meet and exceed sustainable cooling needs. In IT cooling, our solutions optimise cooling efficiency and reduce energy consumption. This launch underscores Grundfos' commitment to achieving net-zero emissions and aiding companies in meeting their sustainability goals."

Grundfos is revolutionising the cooling industry by expanding its portfolio of cutting-edge products and solutions, meticulously engineered to meet and surpass the sustainable cooling demands of its stakeholders. In addition to Grundfos' MIXIT, the company is expanding its cooling technologies by extending the range of IE5 (single-stage pumps) solutions in NKE and TPE pumps by up to 55 kW and increasing the efficiency levels of LSV to address the growing needs of data centers and district cooling systems.

These next-generation cooling solutions are designed for exceptional energy efficiency, significantly reducing energy consumption and supporting environmental sustainability.

About Grundfos

Grundfos pioneers’ solutions to the world’s water and climate challenges and improve the quality of life for people. As a global pump and water solutions company it provides expertise in energy- and water-efficient solutions and systems for a wide range of applications, including water utility, water treatment, industries, and buildings. Find out more: www.grundfos.com/in 

Photo Caption: (Lto R) Mr, Kenth Hvid Nielsen, Senior Global Marketing Director, Commercial Building Services, Mr. Saravanan Panneer Selvam, Senior Regional Sales Director, Commercial Building Services, IMEA, Mr.Shankar Rajaram, Sales Director, INDO Region, Mr, Niren Rohanlal, Regional Product & Solution Manager, Commercial Building Services, IMEA.

Samsung’s Bespoke AI WindFree™ ACs - Take Control Of Energy Usage With AI Energy Mode


Samsung, India’s largest consumer electronics brand, has unveiled its latest range of Bespoke AI WindFree™ air conditioners, displaying cutting-edge technology that combines intelligent cooling with significant energy savings. At the heart of this innovative lineup is the AI Energy Mode, a transformative feature designed to analyze real-time usage patterns, ambient conditions, and user preferences to deliver optimal cooling while minimizing energy consumption.

AI Energy Mode, integrated into the SmartThings app, empowers users to take control of their energy usage with advanced tools and actionable insights. With AI inverter control and high efficiency compressor, it can save upto 30% energy. It monitors the AC’s performance, diagnoses inefficiencies, and sends notifications when energy consumption exceeds. By tailoring cooling based on factors like ambient temperature, humidity, and individual habits, the system ensures superior comfort without compromising on sustainability. The ecosystem further elevates the user experience by providing detailed reports on energy usage across hourly, daily, and monthly periods. Users can also set energy billing cycles, input custom cost parameters, and track savings effortlessly. This feature-rich network promotes mindful energy consumption, making the new Bespoke AI WindFree™ AC range ideal for today’s eco-conscious consumers.

Designed to suit modern Indian homes and address the challenges of hot and humid summers, Samsung’s Bespoke AI WindFree™ ACs provide a seamless blend of intelligent technology and premium aesthetics. With features like low-noise operation, advanced air purification, and SmartThings connectivity, the lineup sets a new benchmark for energy-efficient cooling solutions tailored to contemporary lifestyles. Samsung’s latest ACs not only offer intelligent comfort but also reaffirm the brand’s commitment to innovation and sustainability, making them the perfect choice for families seeking smarter ways to stay cool.

H&MV Engineering Expands Global Presence With New Office In Bangalore, India


* The new office will create over 300 new jobs including Lead Design Engineers, BIM Modelers, Power System Engineers, and other specialists

H&MV Engineering, a premier global provider of specialist High Voltage Design, Engineering, and Construction services, proudly announces the official opening of its new office in Bangalore, India. This expansion marks another significant milestone in the company’s ongoing global growth strategy, further solidifying its international footprint.

India’s rapidly growing economy and commitment to infrastructure development make it an ideal location for H&MV Engineering’s expansion. With a strong foundation in engineering and innovation, India offers a unique opportunity for collaboration and business growth.

India is home to a vast pool of highly skilled engineers across electrical and civil disciplines. Indian engineers bring extensive expertise in high-voltage design and engineering, making the office a design hub, valuable to H&MV Engineering’s projects globally. Additionally, India’s rich cultural diversity fosters a dynamic and inclusive work environment that encourages creativity, problem-solving, and collaboration. With a strong presence in power generation, renewable energy, and smart infrastructure, Indian professionals will play a key role in H&MV Engineering’s continued success.

A Strong and Talented Team in India

H&MV Engineering’s new office in Bangalore will commence operations with a dynamic team of over 120  professionals. The new office will create over 300 new jobs including Lead Design Engineers, BIM Modelers, Power System Engineers, and other specialists. The company remains dedicated to nurturing local talent, providing opportunities for professional development, and creating opportunities for international collaboration.

Commenting on the opening of the Bangalore office, H&MV Engineering’s CEO, PJ Flanagan said: "Our expansion in Bangalore is about more than just growth—it’s about building a future-ready organisation. India’s talent pool is key in H&MV Engineering's strategy in driving efficiencies, enhancing innovation, and supporting our clients in an evolving energy landscape. Venkatesan Kesavan, Managing Director India, has built an experienced team which will foster the development of the next generation of H&MV in India.”

Venkatesan Kesavan, Managing Director India, at H&MV Engineering added, 'The opening of our Bangalore office is a significant step in our global journey. India is a hub of top-tier engineering talent and innovation, and we are excited to be a part of this dynamic ecosystem. Our goal is to bring world-class engineering solutions to our global projects while fostering local expertise and growth.

Embark On A Flavorful Journey Down The Grand Trunk Road With Café 77 East, Taj Bangalore's Sunday Brunch


Taj Bangalore invites you to embark on a distinctive gastronomic adventure with our Sunday Brunch, inspired by the legendary Grand Trunk Road – the ancient route that weaves through South Asia, from Bengal to Punjab. For centuries, this historic corridor has been a melting pot of cultures, traditions, and, most importantly, flavors. Our "Food of the Grand Trunk Road" brunch celebrates the diverse culinary heritage of this iconic route, featuring time-honored recipes that showcase the essence of rural India's rich culinary traditions.

The Menu: The specially curated brunch menu brings together signature dishes from both the eastern and western regions of India, including:

Amritsari Chole Kulche (Amritsar)

Bhuna Makhai Palak (Jalandhar)

Paneer Jalfrezi (Amritsar)

Dal Makhani (Delhi)

Tawa Kukad (Ambala)

Gajrela (Punjab)

Peshawar Paneer Tikka (Peshawar)

Each dish in this spread is a tribute to the rich culinary history of the regions along the Grand Trunk Road, offering a taste of their unique flavors and cooking techniques that have been passed down through generations.

Pricing

INR 2750 + taxes (with Soft Beverages)

INR 4250 + taxes (with Selective Premium Beverages)

Availability Join us for this extraordinary Sunday Brunch throughout the month of February, a perfect opportunity to savor the timeless flavors of India’s culinary heartland.

For Reservations To reserve your spot, please contact Dhananjay Singh at +91 7295953099.

Timings: 12:30 PM- 3:30PM

Venue Café 77 East, Taj Bangalore

Step into the world of the Grand Trunk Road and relish a Sunday Brunch like no other, only at Taj Bangalore.

The Collection At UB City Brings The Magic Of Performing Arts To Bangalore With NCPA @ThePark


The Collection at UB City is set to host a spectacular evening with The National Centre for the Performing Arts (NCPA) to enthrall Bangalore’s art, music, and theatre enthusiasts. The Symphony Orchestra of India and renowned vocalist Aanandi Joshi will perform on 22nd February 2025 at The Collection at UB City's amphitheatre. This collaboration marks a significant moment for Bangalore’s cultural landscape, bringing the unparalleled artistic excellence of NCPA to discerning audiences.

The extraordinary performance promises to blend classical elegance and contemporary charm, further cementing UB City’s status as a cultural hub in the city.

Speaking about the collaboration, Uzma Irfan, Director, The Collection at UB City, said, “At UB City, we have always envisioned a space that seamlessly integrates luxury, lifestyle, and cultural experiences. The collaboration with NCPA is a natural extension of this vision, offering Bangaloreans a taste of world-class performing arts. We believe this initiative will further elevate the city’s cultural conversations, fostering a deeper appreciation for the arts.”

What Inspired This Collaboration?

The partnership between The Collection at UB City and NCPA@ThePark is driven by a shared commitment to enriching India’s cultural dialogue. Recognizing Bangalore’s taste for high-caliber artistic performances, this initiative seeks to bridge the gap by bringing NCPA’s renowned productions beyond Mumbai and into the heart of Bangalore’s vibrant cultural scene.

Audience Expectations & Reception

With Bangalore’s reputation as a hub for creativity and artistic expression, the performances are anticipated to resonate deeply with the city’s art and theatre aficionados. From seasoned connoisseurs to emerging enthusiasts, the NCPA@ThePark showcase promises to be an engaging and inspiring experience.

Exclusive Experiences for Bangalore

While staying true to NCPA’s hallmark of excellence, the Bangalore performances will offer unique elements tailored to the city’s audience. Specially curated productions, interactive sessions with artists, and an emphasis on interdisciplinary collaborations will set these showcases apart from NCPA’s Mumbai events, ensuring an exclusive and enriching experience.

The Role of Luxury & Lifestyle Destinations in Cultural Growth

Destinations such as UB City play a significant role in shaping cultural narratives by providing a sophisticated platform for artistic engagement. By incorporating world-class performances into an upscale environment, UB City not only enhances the cultural offerings of the city but also promotes a refined appreciation for the arts among a diverse audience.

This ground-breaking initiative is poised to transform Bangalore’s cultural calendar, presenting an extraordinary fusion of art, luxury, and creativity.

About UB City: Centrally located in the CBD (Central Business District) of Bangalore on Vittal Mallya Road, UB City is just 1.5 km away from the MG Road – Brigade Road junction. UB City set heads rolling when it was first announced & till date continues to dazzle. With a total built-up area of 16 lakh sq ft, UB City is completed by the UB Tower, Kingfisher Plaza, Concorde, Canberra & Comet Blocks! Each of these blocks stands out for their distinctive look, while yet combining to produce the feeling of a city.

Hyundai Hope Scholarship Program Empowers 783 Students With Scholarships Worth INR 3.38 Crore


*  Hyundai Hope Scholarship Program reached out to 44,000+ students from 23 states across India

*  These 44,000+ students include aspirants preparing for Civil Services exams, Common Law Admission Test, and student-led innovation teams from various IITs

*  The Program awards scholarships to 783 students, including 440 competitive exam aspirants and 343 IIT students

Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Limited (HMIL), proudly announces the disbursement of scholarships worth INR 3.38 crore under its Hyundai Hope Scholarship Program. Launched in August 2024, the program carefully reviewed all the applications from 23 states across the country and is now awarding scholarships to 783 talented and deserving students from the underprivileged socio-economic backgrounds. These young minds include 440 aspirants preparing for the Union and State Civil Services examinations and the Common Law Admission Test (CLAT), along with 343 students representing 100 different teams from various Indian Institute of Technology (IIT) campuses, working on innovative projects with notable potential impact on society and environment.

The scholarships were awarded by Shri. Kiren Rijiju, Honorable Union Minister of Parliamentary Affairs and Minister of Minority Affairs, Government of India, in the presence of Mr. Gopalakrishnan Chathapuram Sivaramakrishnan, Trustee – HMIF, Mr. Jeongick Lee, Executive Director – Corporate Affairs, HMIL, and Mr. Puneet Anand, Vertical Head – Corporate Communication & Social, HMIL.

Commenting on the significance of the Hyundai Hope Scholarship Program, Shri. Kiren Rijiju, Honorable Union Minister of Parliamentary Affairs and Minister of Minority Affairs, Government of India, said, “The Hyundai Hope Scholarship Program is a commendable initiative by the Hyundai Motor India Foundation, reflecting its deep commitment to the progress of our nation. By supporting underprivileged yet talented students, this program goes beyond providing financial aid, well towards enriching lives, nurturing ambition and empowering young changemakers. Education and technological advancements are key to India’s growth, and initiatives like this help build a skilled and self-reliant nation.”

Speaking at the award ceremony, Mr. Gopalakrishnan Chathapuram Sivaramakrishnan, Trustee – HMIF, said, “Aligned with Hyundai's global vision of 'Progress for Humanity,' the Hyundai Hope Scholarship Program is nurturing future policy makers, innovators, and nation builders, creating a ripple effect, impacting not just these talented students and their families, but humanity at large. The project supports underprivileged yet meritorious students to turn their dreams into reality, shaping a brighter future for themselves and the nation. Through the Hyundai Hope Scholarship Program, we aim to level the playing field and empower the next generation of leaders in India contributing to the nation’s social and economic progress.”

The Hyundai Hope Scholarship Program is implemented by BharatCares on behalf of HMIF.

India’s Prime Focus Takes Global Lead In Generative AI, Powering The Future Of Content Creation


* DNEG’s Brahma, A subsidiary arm of Prime Focus Limited Announces Acquisition of Metaphysic

Brahma, part of the DNEG Group, is developing a comprehensive suite of AI-native products across video, image, and audio.  

Metaphysic is a leading developer of generative AI technologies to create photorealistic content at scale, known for its work on Hollywood films and high-profile live entertainment.  

The acquisition of Metaphysic accelerates Namit Malhotra’s mission (Prime Focus’s Founder and Global CEO of DNEG) to spotlight India as a leader in the development of AI tech that will empower content creators across industries to create professional-quality content at scale.  

The acquisition is implemented by way of a merger with a post-transaction valuation of Brahma of US$1.43 billion.  

Prime Focus, India’s leading content creation powerhouse, is at the forefront of transforming the generative AI landscape, positioning India on the global stage. Under the leadership of Namit Malhotra for over three decades, the company’s strategic acquisitions have successfully elevated Indian artists onto the global stage. This effort has also earned DNEG seven Academy Awards for visual effects, along with numerous other accolades. Now, as it drives the next wave of innovation, the brand is making a bold leap into generative AI technology with its latest acquisition under DNEG’s Brahma.  

Brahma, a global AI and content technology company created by the DNEG Group, announced today the acquisition of Metaphysic, a leading developer of AI content creation technologies. The acquisition, implemented by way of merger, will accelerate the development of Brahma’s AI-powered products for enterprises, IP rights-holders, and content creators across industries, empowering them to create the highest quality content at scale.  

The valuation of Brahma following the transaction is US$1.43 billion. Leading Abu Dhabi-based investor United Al Saqer Group (UASG) will come together with the DNEG Group to invest a further US$25 million into Brahma. This follows on from UASG’s US$200 million strategic investment in the DNEG Group in 2024. Metaphysic’s existing investors, including Liberty Global, S32, Rakuten Capital, TO Ventures and 8VC will become shareholders in Brahma.  

Brahma is set to develop foundational technologies for AI, data, and content workflow management as part of a comprehensive suite of AI-native products designed to generate user-customized content across video, image, and audio formats. Following this transaction, Brahma’s global team will grow to over 800 engineers and creative technologists. This team will merge the award-winning innovations from the DNEG Group's creative technology portfolio, which includes Ziva's technology for creating digital humans and character simulations, with Metaphysic's pioneering AI technology. Additionally, they will leverage the CLEAR? platform, a market-leading AI solution built over eight years of research and development in content discovery, creation, and management, and supported by a global client base.  

This announcement comes on the heels of Ziva being recognized with a 2025 SciTech Award by the Academy of Motion Pictures Arts and Sciences, as well as Metaphysic’s AI neural performance toolset being honoured at the Visual Effects Society Awards with the prestigious Emerging Technology Award.  

“At Prime Focus, innovation has always been at the core of our vision. We believe in empowering India’s vast talent pool with cutting-edge technology, enabling them to excel across industries. With our latest acquisition, we are making a bold leap forward—one that is set to disrupt the global entertainment landscape. This breakthrough unlocks a new dimension of storytelling, bringing our very own Ramayana to life with unparalleled visual fidelity and immersive experiences. Last year, we acquired Ziva, and now, with Brahma’s acquisition of Metaphysic, we have the market-leading 3D and 2D tools to create ultra-realistic digital doubles of India’s most iconic figures across industries” said Namit Malhotra, Founder of Prime Focus and Global CEO of DNEG.  

He further added, "IP rights-holders and content creators across every sector—from media and entertainment to retail, healthcare, education, and beyond—will now have the power to produce breathtaking content at a scale and quality previously reserved for those with the highest budgets. Brahma is set to redefine storytelling through a platform designed for the future of content creation.”  

Brahma’s executive management team consists of strong and experienced technology leaders, led by Executive Chairman Prabhu Narasimhan; Founder of Prime Focus and Global CEO of DNEG, Namit Malhotra; and Metaphysic CEO Thomas Graham, who additionally serves as President of Brahma.  

The Brahma executive leadership team includes several key members like Ramki Sankaranarayanan, CEO and Co-founder of Prime Focus Technologies, who will also take on the role of President of CLEAR?; Paul Salvini, CTO of DNEG Group, who will serve as CTO of Brahma; and Crawford Doran, Director of Character Tools and Workflows at Ziva, who has been appointed Vice President of Ziva.  

“With Brahma, we are taking DNEG’s multiple Academy Award-winning visual effects and animation toolsets and marrying them with the incredible power of generative AI to create a suite of AI content products, including what we believe will be the industry’s leading photorealistic AI video creator,” said Prabhu Narasimhan, Executive Chairman, Brahma. He added - "I am excited to expand Brahma from a niche user base focused on high-end movie and TV production to serve enterprises and content creators across various industries. If you have a story to tell and the imagination to bring it to life, we have the tools to help you do it faster, more affordably, and with better quality."  

While Measuring Long Term Impact Remains A Challenge, 94% Of B2B Marketers In India See AI Driving High ROI: LinkedIn


Highlights

Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month

Majority of B2B marketers say value metrics are stronger indicators of campaign success

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns

LinkedIn announces enhancements to Conversions API (CAPI) to help B2B marketers drive better ROI through accurate campaign measurement

The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from LinkedIn, the world’s largest professional network and leading B2B advertising platform. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure long-term impact of a campaign.

LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue. 84% of B2B CMOs in the country say that proving campaign return-on-investment (ROI) has become more important in the past two years.

Research shows that there are three key barriers B2B marketers face when demonstrating ROI — lack of standardised industry benchmarks and metrics, particularly for B2B campaigns (42%); difficulty in accurately attributing conversions to specific campaigns (39%), integration issues between different data platforms (39%); and lack of organisational alignment on metrics between sales and marketing (38%).

Sachin Sharma, Director, LinkedIn Marketing Solutions, India, says, “As proving ROI remains the core priority for Indian B2B marketers in 2025, their relationship with senior leaders will be in sharper focus. With 9 in 10 already using AI tools to improve campaign returns and measure ROI better, B2B marketers must work with leaders to prioritise ‘value metrics over volume metrics’. To do this, they must adopt the right AI tools that can help measure a campaign's impact with greater precision – resulting in real business outcomes.”

Majority of B2B marketers say value metrics are stronger indicators of campaign success

Although research finds that volume metrics, like Customer Acquisition Cost (CAC), Cost per Engagement (CPE), and Return on Ad Spend (RoAS) are some of the most frequently requested metrics from senior leadership, B2B marketers know that mindsets need to shift. Despite data showing that 46% of senior leaders in India are focused on RoAS, B2B marketers consider value metrics, like Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), as stronger indicators of campaign success.

Looking ahead into the next year, B2B marketers say that understanding buyer intent – a buyer’s likelihood to purchase – will be the biggest challenge in proving campaign effectiveness, signaling the criticality in effectively measuring qualified leads. As a result, over half (53%) of B2B marketers are pivoting to a buyer group marketing strategy to influence purchase decisions and drive conversions, and focusing on Customer Lifetime Value (CLV) in reporting.

96% of B2B marketers believe AI will have a positive impact on measurement

As the buying group continues to evolve and B2B marketers find it harder to reach the right decision-makers and prove campaign effectiveness, more than 9 in 10 B2B marketers in India believe AI will have a positive impact on measurement over the next five years.

And, 94% of B2B marketers also agree that they are seeing improved ROI when using AI to build and optimize campaigns. Research shows they are using AI to enhance audience segmentation and targeting (65%), drive predictive analytics for better lead scoring (61%), personalize content at scale (57%), and optimize ad spend and creative content in real time (55%).

When looking to the future, B2B marketers believe that over the next five years, AI will prove to be the most valuable in measuring ad effectiveness (62%); content creation and personalisation (60%); and predictive analytics (53%)

Saloni Javeri, Chief Digital & Marketing Officer at L’Oréal India says, “LinkedIn’s unique blend of professional networking and content marketing enables L’Oréal to connect with key stakeholders—industry professionals, potential employees, investors, and consumers. Through targeted campaigns like L’Oréal Sense of Purpose, we’ve strengthened brand awareness, corporate reputation, and engagement within a highly relevant and influential audience. LinkedIn’s sophisticated targeting and analytics help us measure impact, optimize campaigns, and maximize ROI.”

LinkedIn continues to invest in solutions to help B2B marketers measure campaign performance and business impact

LinkedIn is strengthening its measurement solutions to help B2B marketers track campaign performance and business impact more smartly. New investments in Conversions API (CAPI) and Revenue Attribution Report (RAR) include:

Conversions API: With Conversions API, B2B marketers can connect their first-party data - both online and offline customer interactions - to LinkedIn to target audiences that are most likely to take action. When paired with campaign goals, this can be an incredibly effective tool to drive ROI. Beyond optimising lead generation campaigns for impressions, clicks and general leads, marketers can now optimise for qualified leads—those that meet their marketing or sales-qualified criteria (MQLs or SQLs).

As a result, with Conversions API, marketers are achieving on average a 31% increase in attributed conversion, seeing a 20% decrease in cost per action, and early results show a 39% decrease in cost per qualified leads.

Aditi Oleman, Head of Marketing at Cashfree Payments, talks about how LinkedIn helps drive business impact, “LinkedIn is where we build our brand and spark real conversations with the right audience. Whether it’s launching new products, engaging SMBs, or sharing industry insights, LinkedIn ensures we’re reaching decision-makers who matter. The professional environment, precise targeting, and analytics don’t just boost visibility—they drive action. It’s not just another channel for us; it’s where thought leadership turns into real business impact.”

Revenue Attribution Report: When B2B marketers connect their opportunity and pipeline data to LinkedIn directly or via Marketing Partners, they can prove account-level impact of their campaigns on sales metrics with the Revenue Attribution Report (RAR). RAR enables advertisers to tie marketing efforts to real business outcomes with metrics, such as revenue influenced, return on ad spend, and pipeline.

**Both Conversions API and RAR are available globally through partner integrations and by API. In the coming months, we anticipate making the new RAR functionalities we are testing available to customers across the globe.

*The ‘B2B ROI Impact Research’ methodology

LinkedIn commissioned YouGov to survey 1,014 B2B marketers working for large companies employing 250+ employees in senior management positions and higher (up to CMO) across the UK, US, France, and India. All fieldwork was conducted online between November 29 to December 20, 2024.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

Wednesday, February 19, 2025

Samsung R&D Institute, Bangalore Inaugurates Samsung Innovation Campus At Karnataka’s First Women-Only Engineering College


·              The flagship CSR initiative trains Indian youth in AI, IoT, Big Data, and Coding & Programming to make them job-ready

·              This initiative by Samsung is part of its commitment to foster new generation of women leaders in technology

Samsung R&D Institute India, Bangalore (SRI-B) inaugurated Samsung’s flagship global citizenship programme, the Samsung Innovation Campus (SIC), at Karnataka’s first all-women’s engineering college, Geetha Shishu Shikshana Sangha (GSSS) Institute of Engineering and Technology for Women, Mysore. This initiative underscores Samsung’s unwavering commitment to advancing gender equality in STEM and fostering a new generation of women leaders in technology.

Launched in September 2022, the SIC programme comprises an extensive curriculum focused on core technology skills including Artificial Intelligence/Machine Learning, Big Data, and Coding & Programming, especially designed by Samsung’s global R&D experts to make India’s youth industry-ready. The students enrolled in this initiative will get an opportunity to undergo expert offline and online training at a classroom facility, and work on innovative projects under the guidance of mentors from SRI-B and GSSS Institute.

"At Samsung, we believe innovation thrives when opportunities are inclusive. It brings us immense pride to inaugurate Samsung Innovation Campus (SIC) at Karnataka’s first women’s engineering college, a space where bright young minds will explore, experiment, and push the boundaries of technology. Aligned with the government’s #DigitalIndia and #MakeinIndia campaigns, it empowers students to drive technological progress from within the country. We look forward to moulding future women leaders as they create, innovate, and transform the world with technology,” said Mohan Rao Goli, Corporate Vice President and Managing Director, SRI-B.

In 2024, Samsung Southwest Asia expanded its SIC reach by enrolling 3,500 students, up from 3,000 in 2023. Samsung’s ongoing commitment to corporate social responsibility, through initiatives such as SIC and Samsung Solve for Tomorrow (SFT), highlights its mission to nurture and train India’s future-tech leaders. Through these programmes, Samsung continues to support India’s youth, equipping them with the skills that not only advance their personal and professional growth but also empower India as a global technology hub.

"Our collaboration with SRI-B ensures maximum impact, providing industry-relevant courses and niche skills, strong technical foundations, and practical exposure through capstone projects. This initiative reinforces our commitment to powering #DigitalIndia by bridging the digital skills gap and preparing women for the future workforce. Through a structured curriculum, the students will gain hands-on experience in problem-solving and emerging technologies, enhancing both employability and innovation. We deeply appreciate SRI-B for this invaluable partnership, which empowers young women technologists to drive technological advancements,” said Anupama B Pandit, Secretary, GSSS (R), Mysore.

SRI-B has established SICs in seven other institutes in Karnataka, including BNM Institute of Technology, Cambridge Institute of Technology (Main & North Campuses), Don Bosco Institute of Technology, KLE Institute of Technology, RNS Institute of Technology (RNSIT) Bengaluru, as well as one in IIIT-Kurnool, training over 800 students with the necessary skills to secure relevant opportunities in the field of technology.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Limca Brings The Zest Back With 'Lime ‘N’ Lemoni' Campaign Starring Tripti Dimri


Campaign Film:  https://youtu.be/qUYcyrlxFx0?si=MnJSFn6u2UAmFef7

Coca-Cola India’s homegrown brand Limca, is a beverage that has iconic written all over it. From its distinct cloudy bubbles to a zesty taste that is quintessentially Indian, Limca is truly an experience like no other. And now, India's most loved lemoni drink, Limca is ushering in a new era of refreshment with its exciting new summer campaign.

A chilled sip of Limca on a hot summery day just suddenly lifts you up and makes you feel “breezy”. It is this simple yet true insight that is at the core of this year’s summer campaign for Limca. 

This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of Limca.

The campaign stars the effervescent Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The moment she takes a sip of Limca, the scene transforms with dynamic visuals, her energy lifts up, and a wave of zesty freshness takes over.

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalization and joy with this beautiful campaign”

Tripti Dimri added, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart!”

A 360-degree strategy will drive visibility through engaging storytelling across platforms. By bringing a fresh spin on its long-standing legacy, Limca invites everyone to take a sip and experience the Lime ‘N’ Lemoni feeling — that invigorates a feel-good rush that only a Limca moment can deliver.

The campaign has been created and conceptualized by VML.

Creative Team : Nakul Sharma, Tirtho Ghosh, Deepak Pandey, Ramesh Sain, Kavya Rangan

Account Management: Charu Bhatnagar, Virender Bhawnani, Varundeep Kaur

Strategy: Shubhrojyoti Roy, Khyati Gupta

Production House : Hogarth

Director : Dibakar Banerjee

Music: Sameer Uddin

Singer: Lagnajita Chakraborty

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Tata Coffee Gold Hazelnut Brings Bold & Nutty Twist To Your Daily Brew


If you’re the kind of coffee drinker who appreciates a little extra flair in your cup, Tata Coffee Gold Hazelnut Flavoured Instant Coffee is here to upgrade your daily brew. This premium blend combines high-quality coffee beans with the warm, nutty essence of hazelnut, delivering an aromatic and indulgent experience—no barista required.

Why It’s Worth a Sip

Smooth & Nutty – The rich coffee base gets a flavor boost with a subtle yet satisfying hazelnut twist, making it a perfect pick for those who enjoy a touch of sweetness without the sugar.

Instant, But Make It Fancy – Forget bland, one-note instant coffee. This freeze-dried blend is designed for both convenience and taste, so you get a velvety, well-rounded cup in seconds.

For Coffee Lovers, By Coffee Lovers – Made from carefully selected beans, this blend balances boldness with a smooth finish—ideal for sipping solo or upgrading your at-home coffee game. 

Tata Coffee Gold Hazelnut Flavoured Instant Coffee comes in a sleek 50g jar, keeping things fresh while adding a little indulgence to your everyday routine. If your mornings could use a little more character, this might just be your new go-to.

Price: Rs 375/- for 50gms, Availability: GT, MT, E-commerce & Q-commerce.

JBI Aerospace & VIK Composites Partner To Advance India’s Composite Industry


-Collaboration set to drive innovation and reliability in Aerospace, Aviation, Wind Energy, Space, and Defence sectors-

JBI Aerospace and VIK-COMPOSITE GmbH, Germany have announced a strategic alliance to strengthen the Indian composite industry, with a sharp focus on Aerospace, Space, and Defence applications.

Jayanthi Bhagatha, Founder and CEO of JBI Aerospace, expressed enthusiasm for the partnership, stating, “VIK-COMPOSITE is committed to delivering tailored solutions that address complex challenges. Their emphasis on innovation, quality, and customer-centric solutions makes them an ideal partner. This collaboration will leverage joint efforts in manufacturing, material processing, and market strategies to advance the industry.”

Victoria Ruppel, Executive Director of VIK-COMPOSITE GmbH, Germany echoed this sentiment: “We are pleased to join forces with JBI Aerospace, a trusted and valuable partner in India’s Aerospace, Aviation, Wind Energy, Space, and Defence sectors. Their deep understanding of end-user requirements, combined with their market expertise, aligns perfectly with our mission to deliver high-quality composite manufacturing solutions.”

As part of its expansion strategy, JBI Aerospace is set to establish a state-of-the-art facility in India, aimed at reducing costs, shortening lead times, and addressing specific customer needs. This initiative will not only fortify support for the local composite industry but also enhance indigenous manufacturing capabilities through innovation and collaboration.

Honda Motorcycle & Scooter India Launches “OBD2B Hornet 2.0”


* ‘Challenge the Streets’

Honda Motorcycle & Scooter India (HMSI) introduced the updated “OBD2B-compliant Hornet 2.0” with enhanced styling, modern technology, and improved safety features. The new 2025 Honda Hornet 2.0 has been priced at Rs. 1,56,953 (ex-showroom, Delhi), and is now available at all HMSI Red Wing and BigWing dealerships across India.

Introducing the updated Hornet 2.0, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “The Hornet 2.0 has been a game-changer in the segment ever since it was first introduced in August 2020. Over the years, we have continuously updated the motorcycle and even introduced special MotoGP edition models, each receiving an overwhelming response from our customers. With the new OBD2B-compliant Hornet 2.0, we aim to take this legacy forward by offering an even more refined riding experience, coupled with cutting-edge technology and superior safety features.”

Commenting on this announcement, Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “We are thrilled to introduce the latest iteration of the Hornet 2.0, which comes with exciting new features and enhancements. The motorcycle now boasts aggressive new graphics, an advanced digital TFT display with Bluetooth connectivity, and safety features like Honda Selectable Torque Control and Dual-Channel ABS. Designed for performance enthusiasts to challenge the streets, the Hornet 2.0 is all-set to redefine the streetfighter experience.”

New Hornet 2.0: Updated Design and Modern Features

The new Hornet 2.0 sports striking new graphics on its body panels, further accentuating its aggressive stance. It features an all-LED lighting set-up, ensuring enhanced visibility and a striking road presence. The motorcycle is offered in four dynamic colour options, catering to diverse rider preferences. They are – Pearl Igneous Black, Radiant Red Metallic, Athletic Blue Metallic, and Mat Axis Gray Metallic.

At the heart of the Hornet 2.0 is an OBD2B-compliant 184.40cc, single-cylinder, 4-stroke engine, delivering 12.50 kW of power at 8500 RPM and 15.7 Nm of peak torque at 6000 RPM. The engine comes paired with a 5-speed gearbox for an exhilarating riding experience. This updated engine not only meets the latest emission norms but also ensures optimal performance and fuel efficiency. There is also an Assist & Slipper Clutch that provides smooth gear shifts, preventing rear-wheel locking during aggressive downshifting.

The new Hornet 2.0 now comes equipped with a 4.2-inch TFT display featuring Bluetooth connectivity via the Honda RoadSync app which allows riders to seamlessly access navigation support, incoming call alerts, and SMS notifications. There is also a new USB C-type charging port to charge devices, enhancing convenience on the go. For added confidence and safety, the Hornet 2.0 now features Honda Selectable Torque Control (HSTC) and Dual Channel ABS (Anti-lock Braking System), ensuring superior braking performance and stability across varied riding conditions.

New Hornet 2.0: Price and Availability

The new 2025 Honda Hornet 2.0 has been priced at Rs. 1,56,953 (ex-showroom Delhi). It is offered in a single variant with four colour options. The Hornet 2.0 is now available at all HMSI Red Wing and BigWing dealerships across India.

Embassy Services Appoints Saarang Ganapathi As CEO To Lead Next Phase Of Growth & Innovation


Embassy Services Private Limited (ESPL), the property management arm of Embassy Group, is pleased to announce the promotion of Mr. Saarang Ganapathi as its Chief Executive Officer (CEO). 

With over 11 years of expertise in Real Estate Management and 7 years at ESPL, Saarang has been instrumental in driving operational excellence, scaling efficiencies, and expanding ESPL’s footprint across 130 million square feet in 12 states. Previously as Chief Operating Officer, he has played a key role in strengthening ESPL’s presence across diverse real estate sectors, including business parks, airports, data centres, high commissions, retail, co-working spaces, hospitality, education, and residential developments. His leadership has been instrumental in shaping ESPL into one of India’s leading integrated property and facility management providers. Saarang has also spearheaded the expansion of ESPL’s service portfolio, adding Project Management Consultancy and Renewable Energy Advisory to its offerings. 

“I am honoured and privileged to step into the role of CEO at ESPL, a company I am deeply committed to and proud to have been a part of. As we embark on this next phase of growth, my focus remains on driving operational excellence, expanding strategic initiatives, and providing greater value to our clients. Building on our strong foundation and track record of innovation, I look forward to accelerating ESPL’s expansion into new markets across India, while reinforcing its position as an industry leader. With our talented team, I am excited about the opportunities ahead,” said Saarang Ganapathi, CEO, Embassy Services Private Limited.

In his new role as CEO, Saarang will focus on strengthening ESPL’s capabilities in renewable energy, project management consultancy, and integrated property solutions. He will continue to oversee a workforce of over 20,000 professionals, ensuring the delivery of high-quality services while fostering innovation and sustainable growth.

About Embassy Services 

Embassy Services Pvt. Ltd. (ESPL) was established in 1995 as the property management arm of the Embassy Group, one of India's leading real estate developers. With 30 years of experience with owned assets, self-developed technology tools, and a team of 20+ Subject Matter Experts as a part of its Specialist Services Group, ESPL manages a diverse portfolio spanning 130+ million sq. ft. in 12 states across India. ESPL has the expertise to cater facility and property management services across the real estate spectrum in commercial, residential, co-working, airports, retail, hospitality, energy, healthcare, education, and industrial & warehousing segments.

ESPL is certified by BSI (British Standards Institution), BSC (British Safety Council), and ISO (14001, 45001, 41001) for globally acceptable standards and best practices required for Integrated Facility Management. ESPL is also a recipient of the prestigious ‘Sword of Honour’ from the British Safety Council and manages some of the largest business parks in Asia, carrying LEED and IGBC Platinum certifications, among others. Built on the 'future-first' and 'people-centric' values of the Embassy Group, Embassy Services strives to deliver its motto of ‘Giving Life to Spaces’.

Website: https://www.embassyservices.in/

Toyota Kirloskar Motor Opens Bookings For The Land Cruiser 300 - A Pinnacle Of Power, Luxury, And Off-Road Dominance


Product Highlights:

The Legendary Flagship SUV Reimagined with Unparalleled Power, Luxury, and Off-Road Mastery

Completely-built unit (CBU), imported model from Japan, available in two distinct grades – ZX and GR-S

Introducing New GR-S grade with GR Sport branding, equipped with an off-road-tuned suspension, featuring differential locks and improved shock absorbers to tackle extreme conditions with ease

Built on Toyota’s TNGA-F Platform, delivering superior rigidity, agility, and off-road capability

Latest Toyota Safety Sense 3.0 (TSS 3.0) with Advanced Driver Assistance Features, ensuring best-in-class safety and convenience

Bold and Muscular Design, with a striking grille, signature LED lighting, and a more aerodynamic silhouette

Powered by a Twin-Turbo V6 Engine – Available in diesel, offering higher power output, improved efficiency, and a refined driving experience - Max. Output 227kW @ 66.6 s-1 (4000 rpm); Max. Torque 700 Nm @ 26.6~43.3 s-1 (1600 - 2600 rpm)

10-Speed Automatic Transmission, ensuring seamless acceleration and smooth power delivery

Full-Time 4WD System, combined with Toyota’s AWD (All Wheel Drive) Integrated Management (AIM) for superior traction across all terrains

Multi-Terrain Select (MTS) & Multi-Terrain Monitor, providing real-time assistance for navigating extreme conditions

Expansive and Premium Cabin, adorned with high-quality leather, soft-touch materials, and exquisite craftsmanship

4-Zone Climate Control System, providing personalized cooling for all passengers

New 31.24cm Touchscreen Infotainment System, with Apple CarPlay, Android Auto, and an Advanced Navigation System

Power-Adjustable Steering Column with Memory, ensuring personalized driving ergonomics

Smart Entry System with Push-Button Start, for seamless convenience

Toyota i-Connect Telematics, featuring real-time vehicle diagnostics and remote functions

Head-Up Display (HUD), keeping critical driving information within the driver’s line of sight

Exclusive Color Options – Precious White Pearl and Attitude Black, offering a bold and formal aesthetic that enhances the SUV’s commanding road presence

The Land Cruiser 300 is priced Rs. 2,31,00,000 ex-showroom for ‘ZX Grade’ and Rs. 2,41,00,000 ex-showroom for ‘GR-S Grade’ (Prices will be same across the country, at ex-showroom level)

Toyota Kirloskar Motor today announced the commencement of bookings of the Land Cruiser 300, an icon of prestige, power, and rugged capability. Built upon a legacy of over 70 years, the Land Cruiser 300 is the ultimate expression of Toyota’s engineering excellence, designed to meet the expectations of luxury seekers and off-road enthusiasts.

Renowned for its unmatched reliability, commanding presence, and superior performance, the Land Cruiser 300 is the flagship SUV of Toyota’s global lineup. The latest iteration combines a revolutionary new platform, advanced powertrain, cutting-edge safety features, and opulent interiors, ensuring a seamless blend of luxury, strength, and off-road dominance.

HAL And EDII Empower 3,600 Disadvantaged Individuals Through Comprehensive Skill Development Programme In Karnataka


·         The Micro Skillpreneurship Development Programmes (MSDPs) address the needs of marginalized groups such as women, SC/ST communities, minorities, and persons with disabilities in rural areas, including Kolar, Chikkaballapur, and Bangalore Rural.

Entrepreneurship Development Institute of India (EDII), in collaboration with Hindustan Aeronautics Limited (HAL), has launched an impactful three-year initiative aimed at transforming the lives of 3,600 disadvantaged individuals, including youth and women, across Karnataka. This programme is a significant part of HAL's Corporate Social Responsibility (CSR) efforts, focusing on supporting entrepreneurship and promoting sustainable livelihoods.

The Micro Skillpreneurship Development Programmes (MSDPs) address the needs of marginalized groups such as women, SC/ST communities, minorities, and persons with disabilities in rural areas, including Kolar, Chikkaballapur, and Bangalore Rural. By providing entrepreneurship awareness, skill development training, and enterprise support, the initiative empowers participants to become self-reliant and economically independent.

The programme has several key objectives. It aims to enhance livelihood opportunities by providing technical training in diverse fields such as agriculture, food processing, sericulture, jute bag manufacturing, beauty care, and multipurpose mechanical trades. It also supports entrepreneurship through mentorship, market linkages, credit support, and enterprise promotion. By focusing on technically accessible and economically viable projects, the initiative ensures practical and sustainable outcomes for beneficiaries.

“Through skill development, market linkages, access to credit, enterprise promotion, and compliance training, the programme fosters self-sufficiency, enabling beneficiaries to generate income independently. By equipping individuals with practical skills and the tools needed for long-term success, the program aims to help them break free from dependency and create resilient, independent livelihoods for themselves and their families,” said Dr. Sunil Shukla, Director General, EDII.

This initiative resonates with the national agendas of "Make in India" and "Vocal for Local." The focus on backward and forward linkages, mentorship, and market access ensures sustainable growth for participants while contributing to the local economy.

“EDII plays a critical role in implementing the programme. Awareness creation is a foundational component, with the institute engaging potential entrepreneurs through counselling, mentoring, and collaboration with community organisations. Capacity building is at the core of the initiative, offering skill development and entrepreneurship training tailored to the specific needs of disadvantaged individuals. The programme also includes guidance for enterprise promotion, preparation of viable project reports, and backward and forward linkages to ensure enterprise sustainability.” said, Dr. Raman Gujral, Professor & Director, Dept. of Projects, Corporate & Regional Director, Southern Regional Office.

Till now, the programme has achieved remarkable milestones. EDII has conducted 137 Entrepreneurship Awareness programmes and 83 advanced skill training sessions in domains such as food processing, fashion technology, jute bag manufacturing, and more. Over 3,400 individuals have been trained, and 580 new enterprises have been established. Beneficiaries have seen an average income increase of 10%, leading to significant socio-economic improvements within their communities. Establishment of trade specific Training cum production centers in fashion technology / jute Manufacturing / Food processing to extend infrastructure facilities and round the clock master trainer guidance leads to ‘empowerment of beneficiaries through enterprise promotion’.

“The MSDP focuses on marginalised communities that have limited access to resources, training, and financial support. EDII’s strength lies in its structured training approach that blends both theoretical knowledge and practical skills. Their deep understanding of regional socio-economic landscapes enables them to tailor solutions to the unique needs of different communities, ensuring greater success. EDII also supports through mentorship, networking, and guidance that can help turn entrepreneurial dreams into tangible businesses.” said A. L. N. Prasad, Programme Director and Assistant Professor, EDII

EDII's structured training approach combines theoretical knowledge with practical skills. Their deep understanding of regional socio-economic challenges ensures tailored solutions for beneficiaries, addressing their unique needs.

The partnership between EDII and HAL demonstrates the transformative power of collaboration in creating sustainable livelihoods for disadvantaged communities. By providing comprehensive skill development, entrepreneurial training, and enterprise support, the programme empowers individuals to overcome socio-economic barriers and achieve self-reliance. The remarkable achievements of this initiative not only uplift marginalized groups but also contribute to India’s broader goals of fostering local entrepreneurship, promoting inclusive growth, and building a skilled workforce.

As this programme continues to grow, it stands as a testament to the potential of targeted skill development initiatives in driving meaningful change, shaping resilient communities, and strengthening the local economy.

TVS Motor Company Unveils The All-New 2025 TVS RONIN – The Ultimate Modern-Retro Motorcycle


·         The 2025 TVS RONIN is now available in two new colours - Glacier Silver and Charcoal Ember

·         The mid-variant now comes equipped with Dual-Channel ABS

TVS Motor Company, a leading global automaker in the two and three-wheeler segment, announced the launch of the all-new TVS RONIN 2025 Edition – a bold new iteration of its category defining modern-retro motorcycle. Since its inception, the TVS RONIN has redefined motorcycling by blending the timeless appeal of retro aesthetics with cutting edge technology and contemporary riding. The 2025 TVS RONIN now introduces vibrant colours, a sleek new style and enhanced features.

Designed for the free-spirited rider who embraces life beyond the script, the 2025 TVS RONIN has been launched with two additional striking colours: Glacier Silver and Charcoal Ember. This addition highlights TVS Motor's commitment to providing customers with fresh, bold choices that enhance the bike's overall visual appeal and give it a sharp, modern edge. Along with its eye-catching new colours, the 2025 edition now has Dual Channel ABS in its mid variant, starting at an attractive price of INR 1.59 Lakh.

Commenting on the launch, Mr. Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “TVS RONIN has redefined modern-retro motorcycling in the country and continues to embody the essence of #Unscripted motorcycling, empowering riders to explore unchartered paths with confidence and style. With the 2025 edition, we bring in a new palette of striking colours along with upgraded safety features and are excited to bring this refreshed model to our customers and look forward to their enthusiastic response as they experience the next chapter of the TVS RONIN's journey.”

This upgrade helps set apart all three RONIN variants and maintains a strong balance between style and functionality. The 2025 TVS RONIN will be available at authorized TVS dealerships across India, starting INR 1,35 lakh (ex-showroom.)

Complementing the TVS RONIN’s modern-retro aesthetics is a powerful 225.9cc engine, delivering 20.4 PS at 7,750 RPM and 19.93 Nm of torque at 3,750 RPM. Designed for versatility, it features Glide through Technology (GTT) for smooth low-speed riding, an assist and slipper clutch for effortless gearshifts, and an upside-down front fork for superior handling.

Tuesday, February 18, 2025

Honda Motorcycle & Scooter India Achieves 2 Crore Sales Milestone In South India


Honda Motorcycle and Scooter India (HMSI), a leading two-wheeler manufacturer in the country, has achieved a significant milestone in its journey. The company has recorded a cumulative 2 crore two-wheeler sales in South India, marking a new chapter in its presence across key markets.

Since commencing operations in India, HMSI has built a strong customer base across Southern India. The company reached its 1 crore sales milestone in this market in 17 years. Accelerating its growth, the next 1 crore sales were achieved in just 7 years, bringing the total to 2 crore mark.

As part of its celebration for the 2-crore milestone, HMSI has introduced a limited period offer exclusively for customers in South India. Throughout February 2025, buyers of Activa and Activa 125 can avail zero processing fees and zero documentation charges, making ownership more accessible.

Commenting on the milestone, Mr. Yogesh Mathur - Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “Crossing the 2-crore sales mark in Southern India reflects the deep trust and preference customers have for Honda two-wheelers. This achievement highlights the strong bond we share with our riders across Tamil Nadu, Karnataka, Telangana, Kerala and Andhra Pradesh, Puducherry and Andaman & Nicobar. We remain committed to delivering high-quality, reliable, and innovative products that enhance the riding experience for millions of customers.”

Best-Selling Models and HMSI’s expansive lineup

HMSI has a strong presence in South India with an extensive network of more than 1773 touchpoints. The company’s success in the market has been driven by its popular two-wheelers, particularly the Activa and Activa 125 in the scooter segment and Shine 125, Unicorn and SP125 in the motorcycle segment.

Apart from the Activa in 110cc & 125cc avatars, the company’s scooter line-up includes Dio in 110cc & 125cc versions and in the motorcycle category, there are nine exciting models across 100-110cc (Shine 100, CD 110 Dream Deluxe & Livo), 125cc (Shine 125 & SP125), 160cc (Unicorn & SP160) and 180-200cc (Hornet 2.0 & CB200X) segments. HMSI also recently ventured into the EV segment with the ACTIVA e: and QC1 electric scooters.

HMSI’s premium motorcycle retail format is led by the BigWing Topline for entire premium motorcycle range (200cc - 1800cc) in top metros and BigWing - exclusively for mid-size motorcycle segment (200cc – 500cc). Its diverse range of motorcycles includes the all-new CB350, H’ness CB350, CB350RS, CB300F, CB300R, NX500, XL750 Transalp, and Gold Wing Tour. Moreover, the Hornet 2.0 and CB200X are now retailed via BigWing showrooms as well.  

With a commitment to innovation and customer satisfaction, HMSI looks forward to further strengthening its presence and reaching new milestones in South India.

H.E. Dasho Tshering Tobgay, Prime Minister of Bhutan, To Grace The SOUL Leadership Conclave As Guest Of Honour In New Delhi


The upcoming first edition of the SOUL Leadership Conclave, which is being inaugurated by Hon’ble PM Shri Narendra Modi, will also welcome H.E. Dasho Tshering Tobgay, Hon’ble Prime Minister of Bhutan as the Guest of Honour for its Inaugural Session on Friday, 21st February, at the Bharat Mandapam in New Delhi. A strong advocate of Bhutan’s unique Gross National Happiness Index, he has spoken on leadership, conservation, climate change, poverty, democracy, and happiness at the United Nations, TED, and various international conferences. At his Keynote Address for the SOUL Leadership Conclave he will share leadership lessons from his life journey. Notably, he has been a key participant in Bhutan’s transition to a parliamentary democracy; having played a pivotal role in founding the People’s Democratic Party, the first registered political party in Bhutan for which he continues to serve as president.

The School of Ultimate Leadership (SOUL) is an upcoming premier, privately funded leadership institution in Gandhinagar, Gujarat. The maiden edition of the SOUL Leadership Conclave will bring together distinguished leaders from various sectors, including politics, sports, arts, media, business, public policy, and the social sector, to share their personal leadership journeys, engage in insightful conversations, and offer transformative leadership experiences to inspire the next generation of thinkers and doers.

SOUL Leadership Conclave is set to take place at Bharat Mandapam, New Delhi, on February 21st and 22nd, 2025, marking a new chapter in leadership discourse. The event will be livestreamed on YouTube at https://www.youtube.com/live/2ckwax3wnjY

The event will feature candid conversations and insightful sessions, where the speakers will share key moments from their leadership journeys, both their successes and failures. The conclave aims to challenge conventional wisdom, ignite passion, and empower the next generation of leaders to think boldly and act with purpose for a brighter, more inclusive future. 

About School of Ultimate Leadership (SOUL) School of Ultimate Leadership (SOUL) is an upcoming leadership institution in Gujarat, India and is a brainchild of Honourable Prime Minister Narendra Modi, to enable authentic leaders to advance public good. The aim is to broaden the landscape of political leadership in India through formal training and to include those who rise through merit, commitment, and passion for public service and not just from political lineage. SOUL brings in insights, skills and expertise necessary to navigate the complex challenges of leadership in today's world. It reimagines leadership by moving beyond the traditional heroic model, embracing a collaborative and values-driven paradigm inspired by India’s civilizational wisdom and global best practices. The institution offers a range of programs designed to cater to the evolving needs of leaders at various stages of their careers. These include short-term, medium-term and long-term education programmes aimed at shaping visionary leaders for the future. It is a privately funded leadership institution, established by a group of like-minded individuals and located on the periphery of GIFT City in Gandhinagar, in a sprawling 22-acre campus.

Website: https://soul-india.org/

Socomec Launches Superior Efficiency UPS - DELPHYS XM And Power Quality Meters DELPHYS XM


Socomec, a leading global specialist in LV power management solutions, proudly announces the launch of its latest solutions – the “DELPHYS XM”, an advanced Uninterruptible Power Supply (UPS) system ranging from 300 to 800 kVA/kW, and the “DIRIS A-100/A-200”, the ultimate all-purpose panel-mounted power quality meters, specifically designed to meet the demands of modern Data Centres and other critical infrastructures. With the DELPHYS XM offering advanced power management capabilities and the DIRIS A-100/A-200 providing intuitive energy monitoring, these products are set to revolutionize how industries manage their power systems, ensuring efficiency and sustainability for the future.

The high-power density and superior efficiency UPS, DELPHYS XM, features exceptional power density, superior energy efficiency, and a modular architecture, conforming to standards EN/IEC 62040-1, EN/IEC 62040-2, and EN/IEC 62040-3. This comprehensive solution reduces the Total Cost of Ownership (TCO) while ensuring maximum power availability.

The DIRIS A-100/A-200 are panel-mounted power quality meters, conforming to standards IEC 61557-12, IEC 62053-21-24, UL 61010-1 File E257746, ISO 14025 and EN50160. An apt solution for data centres, industry and buildings, these power quality meters are fully customizable and provides best-in-class accuracy. These innovative products will help customers achieve their sustainability goals.  

DELPHYS XM- Key Features:

Redefining Power density: The DELPHYS XM UPS offers industry-leading power density, delivering up to 800 kVA/kW in a footprint of just 0.8m², making it one of the most compact UPS systems available globally.

Elevating efficiency: Sustainability is central to the Delphys XM, which features Energy Saver Mode to maximise efficiency even under low-load conditions.Its energy-efficient design achieves up to 99% efficiency in Smart Conversion Mode and 97.1% in online double conversion, significantly reducing energy consumption, cooling requirements, and CO? emissions. Running the UPS in Smart Conversion Mode at 50% average load can result in annual savings of 42 tons of CO?.

Guaranteed uptime with superior resiliency: DELPHYS XM has been designed to eliminate any single point of failure – modular design based on 100 kW modules that minimises maintenance time and complexity and intrinsic redundancy (N or N+1) for increased uptime and reliability.

Best in class adaptability: Designed for flexibility, the DELPHYS XM supports both lead-acid and lithium-ion batteries and offers top or bottom cable entry to accommodate different site needs. Its IP-rated electronics and conformal coating protect against site environmental conditions, ensuring adaptability across multiple applications.

DIRIS A-100/A-200 - Key Features:

Best-in-class accuracy: PreciSense technology provides industry leading accuracy which exceeds standards for billing, ensuring reliable and repeatable measurements, with Class 0.1 for the meter alone, according to IEC 61557-12 standard.

Plug & Play: The unique RJ12 technology enables the quick, error-free and safe connection of current sensors. It has a simple and fast configuration through a step-by-step wizard, even for the most advanced features. The integrated virtual monitor technology enables the smart monitoring of protective devices with no auxiliary contacts and no wiring.

Easy data management: It has an embedded webview software that’s easy to configure and use. Real-time notification and photoview options are available. It has an advanced tariff management through complete and easy to configure calendar function for viewing consumption precisely according to utility contract.

Fully customizable: Splash screen and embedded webserver are easy to customise with own brand logo and pictures. Customisable stand-by screen will display the measurement datasets.

Speaking about the new products, Meenu Singhal, Regional Managing Director, Socomec Innovative Power Solutions, Greater India says, “The launch of DELPHYS XM and DIRIS A-100/A-200 marks a significant milestone in our mission to provide innovative, reliable, and cost-effective power solutions for critical infrastructures. As a leader in power management, we are committed to pioneering initiatives that align with the nation's broader sustainability goals, and each of our products reflects this dedication. We’re excited to introduce these solutions at Elecrama 2025 in Greater Noida, where attendees can discover their potential to reduce operational costs while enhancing reliability. With these advancements, Socomec is poised to play a key role in building a Viksit Bharat by 2047”. 

An Iconic Culinary Affair: Le Cirque Arrives At The Leela Hyderabad


Experience the epitome of haute cuisine as Le Cirque, the legendary Franco-Italian fine dining destination, brings its iconic culinary artistry to Raen – The Chef’s Studio at The Leela Hyderabad. This exclusive pop-up is a rare opportunity to indulge in the same world-class gastronomy that has defined luxury dining for decades.

Le Cirque’s legacy began in 1974 in New York City, founded by the esteemed Sirio Maccioni. Over the years, it has become synonymous with elegance, hosting dignitaries, celebrities, and gourmands alike. Its Indian presence at The Leela Palace New Delhi has been a hallmark of sophistication, redefining fine dining in the country. Now, this celebrated experience is exclusively in Hyderabad, offering an unparalleled gastronomic journey for limited time.

At Raen – The Chef’s Studio, guests can savor Le Cirque’s signature dishes, meticulously crafted to reflect the finest French and Italian culinary traditions. This experience is elevated with a carefully curated selection of fine wines, handpicked to complement each dish, allowing guests to explore an exquisite symphony of flavors.

Set within the sophisticated ambiance of Raen – The Chef’s Studio, every detail, from the setting to the presentation, is designed to offer an extraordinary culinary escape.

This exclusive Le Cirque pop-up is a limited engagement from the 19th Feb – 01st Mar, make your reservations to partake in this exceptional dining affair, by contacting +91 40 4887 1234/ +91 95158 59329

Indulge in the timeless luxury of Le Cirque, now at The Leela Hyderabad, and embark on a culinary experience unlike any other.

Convin Introduces AI Phone Calls To Automate Customer Interactions, Delivering 60% Cost Reduction


Convin, a Bengaluru-based AI-powered conversation intelligence platform, announces the launch of AI Phone Calls, a groundbreaking AI solution designed to automate customer calls, reduce costs, and accelerate business growth with reduced manpower.

Powered by Convin’s in-house advanced Large Language Models (LLM) and Natural Language Processing (NLP), AI Phone Calls enable businesses to automate both inbound and outbound calls with multilingual, human-like conversations.

AI Phone Calls leverage AI voice agents to handle customer interactions, offering personalized, real-time responses without human intervention. The platform resolves customer queries, schedules appointments, sends reminders, initiates customer follow-ups, and delivers context-aware conversations in the customer’s preferred language, improving operational efficiency and enhancing the customer experience.

AI Voicebots are revolutionizing industries such as BFSI, automotive, healthcare, e-commerce, real estate, home services, and more in generating faster response rates, reducing wait times, boosting satisfaction, accelerating conversions, and minimizing errors and human bias for significant business gains.

AI Phone Calls supports multiple Indian languages for seamless global communication, and LLM-powered NLP for delivering personalized, natural conversations. The platform also ensures a seamless handoff to live agents for smooth transitions and personalized follow-ups. AI Phone Calls effectively manage interruptions, ensuring that disruptions like background noise or sudden queries do not impact the accuracy of responses.

AI Phone Calls also offers valuable post-call actions such as automated CRM updates, follow-ups, and outbound campaigns via WhatsApp, SMS, and email. It includes lead identification, CSAT tracking, and AI-powered call summaries for actionable insights.

The platform integrates seamlessly with existing CRM systems and adheres to strict security regulations, including GDPR, CCPA, HIPAA, TRAI, and ISO 27001 compliance, ensuring secure handling of customer data. AI Phone Calls can be deployed on private cloud as well as on-premise, addressing customer security concerns.

Convin’s AI Phone Call is a comprehensive tool, self-analyzing conversations for continuous improvement leveraging the unique integration with Post Call Analytics that automates performance tracking, identifying areas for enhancement and automatically incorporating feedback.

Commenting on the launch, Mr. Ashish Santhalia, Co-Founder of Convin said,“We’re excited to launch AI Phone Calls, a game-changing solution that empowers businesses to automate and scale their customer interactions effortlessly, By combining advanced AI with personalized customer engagement, we’re helping companies improve efficiency, reduce costs, and deliver faster, more meaningful experiences.”

Convin has launched a self-serve trial AI agent on their website, allowing customers to experience and test AI phone calls for their unique use cases.

About Convin:

Convin is an AI-powered conversation intelligence platform that turns customer interactions into actionable insights, enhancing business outcomes. Founded in 2021 by four IIT-Delhi alumni Ashish Santhalia (CEO), Bharat Patidar (COO), Atul Shree (CTO), and Durgesh Choudary (CPO), Convin aims to help B2C brands 10X their business growth through smarter customer conversations. In 2024, the company raised $6.5M in Series A funding.  Convin leverages its in-house LLM and Generative AI to empower customer-facing teams, helping enterprises improve agent performance, boost customer satisfaction, and drive growth. Designed for sales, support, and collections call centers, it provides AI-backed tools for real-time and post-call analysis, conversation insights, and customer experience management.

For more information: https://convin.ai/

Carlsberg India Announces An Investment Of Rs. 350 Crores In Mysuru, Karnataka


*  MoU signed with the Government of Karnataka reinforcing commitment to the state’s future

Carlsberg India, a subsidiary of the globally renowned Danish brewer with a 178-year heritage, has reaffirmed its commitment to Karnataka through a significant investment. On the inaugural day of Invest Karnataka 2025, Carlsberg India signed a Memorandum of Understanding (MoU) with the Government of Karnataka, marking a new phase of growth and development in the state.

The investment of Rs. 350 crores will facilitate the expansion of Carlsberg India’s existing brewery in Mysuru, enhancing production capabilities through the addition of a new can line, glass line, and keg line. This expansion is set to boost capacity and better meet consumer demand, reinforcing Carlsberg India’s role as a key player in the Indian beer industry. The cumulative investment in Karnataka, following this latest initiative, will total Rs. 600 crores.

Carlsberg India’s Mysuru brewery, located in Nanjangud taluk and spread across 28 acres, currently has an annual production capacity 80 million liters and manufactures Carlsberg and Tuborg products. Sustainability is integral to Carlsberg’s operations, with over 85% of electricity at the brewery sourced from renewable energy, and the facility being fully LED-lit to enhance energy efficiency.

Nilesh Patel, Managing Director, Carlsberg India, emphasized the significance of the investment, stating, “Karnataka is a key market for Carlsberg India, and this expansion underscores our long-term commitment to the state. Our investment will not only support economic growth but also generate additional employment opportunities in the coming years.”

With a steadfast commitment to sustainability, responsible consumption, and community engagement, Carlsberg India continues to build on its legacy of brewing excellence. The company remains dedicated to delivering premium-quality brews while contributing to the growth of the Indian beer industry and the communities it serves.

About Carlsberg India

Carlsberg India is a part of the globally renowned Carlsberg Group from Denmark, bringing 178 years of brewing heritage to Indian consumers. With a commitment to quality and innovation, Carlsberg India offers a diverse portfolio of brews in India, including Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and 1664 Blanc.

PhonePe Unveils Device Tokenization Solution For Secure Card Transactions


*     PhonePe PG merchants will also have access to this solution

PhonePe has announced the launch of a device tokenization solution for Credit and Debit cards. With this launch, users will be able to tokenize their cards on the PhonePe App, and use the card tokens seamlessly across all use cases on PhonePe such as Bill Payments, Recharges, booking travel tickets, making insurance purchases, making payments on Pincode, as well as at Online Merchants where the PhonePe Payment Gateway services are integrated.

For consumers, tokenizing their cards has several benefits. They will no longer need to save their card details on merchant platforms or enter a CVV for every transaction, leading to higher success rates and fewer drop-offs at checkout. With tokenized cards securely linked to devices, fraud risks from stolen or leaked card details are also significantly reduced, giving consumers an extra layer of security and boosting consumers’ confidence in online payments. To begin with, consumers will be able to tokenize their Visa Credit and Debit Cards.

For merchants, the advantage goes beyond security - it means tapping into a constantly expanding network of tokenized cards, ensuring faster transactions and higher conversions. As more consumers adopt this seamless payment method, businesses will naturally benefit from higher success rates, improved customer retention, and a frictionless checkout experience that fuels growth. PhonePe PG merchants will also have access to this solution.

Commenting on the launch, Rahul Chari, Co-founder & CTO, PhonePe, said, “This launch will be a step forward in making digital payments more secure and seamless. We plan to expand this offering by integrating with more card payment networks and enabling access to the device tokenised cards to all PhonePe PG merchants. At PhonePe, we have always focused on building innovative solutions that enhance customer trust and convenience. As digital payments evolve, we remain committed to delivering offerings that make transactions safer, faster, and frictionless for both businesses and consumers.”

About PhonePe Group:

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. Since then, the PhonePe app has become India’s leading consumer payments app. As of Jan 25, PhonePe has over 59 Crore lifetime registered users and a digital payments acceptance network spread across over 4 Crore merchants. PhonePe also processes over 31 Crore transactions daily with an Annualized Total Payment Value (TPV) of over INR 145 lakh crore.

On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus App Store - India's first localized App Store). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Total Pageviews

undefined