SAP has announced the appointment of Deb Deep Sengupta as the
new Managing Director for SAP Indian Subcontinent to drive its growth strategy and operations in
India, Bangladesh and Sri Lanka. Based in New Delhi, Deb Deep Sengupta reports
to Adaire Fox-Martin, President of SAP Asia Pacific Japan.
Deb Deep brings more
than two decades of wide-ranging IT industry and management experience to the
role, with a track record of increasing market share, winning key customers and
leading effective teams. Deb Deep was most recently the Chief Operating Officer
for SAP Indian Subcontinent where he provides leadership and direction to SAP’s
multi-functional sales and operations organizations in India, driving
continuous productivity improvements, and significantly contributing to the
achievement of revenue and profitability objectives. He has been an integral
part of SAP’s leadership team in India for the last decade, more than doubling
the size of SAP’s enterprise business in India as the VP for Integrated Large
Enterprise Business. Prior to this, he built the SME & Channels team in SAP
India and catapulted its ecosystem business into the Top 3 SME business within
SAP. Before joining SAP, Deb Deep held various Sales Management and leadership
roles in IBM and Digital Equipment Corporation (DEC), which merged with HP.
“As India gears itself
up as a digitally empowered society and knowledge economy in a hyper connected
era, SAP remains ever relevant to support the transformation of Digital India,”
said Adaire Fox-Martin, President of SAP Asia Pacific Japan. “We are confident
that Deb Deep’s track record of customer engagements and deep knowledge of the
industry will propel SAP India to continued success, as we increasingly deliver
simplicity to our customers to address the complexities of hyper connectivity.”