Nestlé India Introduces MILO HOMEGROUND Videos for Indian Kids

MILO HOMEGROUND brings forth a path-breaking extension of its worldwide legacy of over 86 years of nourishing young champions by providing nutritious energy and the inspiration to grow with sports.  MILO HOMEGROUND will roll out workout videos inspiring kids to enjoy effective and easy exercises demonstrated by leading AFI sporting heroes like Hima Das, Neeraj Chopra, KT Irfan, Md. Anas Yahiya, MR Poovama and many more. These videos will be available for free on the social media handles of MILO (@MiloIndia) and MILO NIDJAM (@MiloNidjam).

And MILO HOMEGROUND won’t leave parents behind! Sports and fitness role-models like Shikhar Dhawan, Mandira Bedi and other celebrities are stepping-up to share their own experiences of MILO® HOMEGROUND with their kids. They want to encourage their followers and the community at large to start inculcating physical exercise into the child’s routine with MILO® HOMEGROUND – and share their experiences online. For every exercise video that is posted on the MILO® Facebook and Instagram handle (@MiloIndia), the parent will be given a MILO GREEN CARD to reward their child as appreciation and encouragement for having completed the exercise.

Each MILO GREEN CARD is a fascinating collectible autographed by a famous athlete. Parents can motivate their kids to collect all 6 MILO GREEN CARDS:  some exciting surprises await those who earn the entire collection.

Commenting on the launch of the campaign, Mr. Vineet Singh, Director – Dairy, Nestlé India said, “In more than 50 countries, MILO® inspires parents on the importance of sports in helping their kids achieve everyday victories that instil values to help them succeed in life. MILO® HOMEGROUND aims to create opportunities for these everyday victories and get kids to stay active even while staying home. In collaboration with the Athletics Federation of India and the AFI athletes as part of MILO® NIDJAM, we are excited to offer fun exercise routines that children can do at home – by themselves or with parents. When a child successfully completes an exercise, they can win the MILO® Green Card, which rewards positive behaviour”

The President of Athletics Federation of India, Mr. Adille Sumariwalla said, “Sports in the life of a growing child is most fundamental. An active lifestyle leads to healthier families and this kind of lifestyle begins at home. The partnership with MILO®, a brand who stands for giving nourishing energy to kids for an active and healthy lifestyle, is going to help us to spread this message to the country at large. What started as a partnership at back of the National Inter District Junior Athletics Meet last year, has grown to a digital playground led by AFI’s top athletes and India’s loved celebrities. We are proud to associate with MILO HOMEGROUND and will encourage people to spread the message of active energy far and wide.”

Will major clients continue to stay with Satyam?

In a news that could bring cheer to Satyam employees, three of their big clients Nestle, Nissan and CIBA who were on wait and watch mode have assured to continue business with the firm.

"Clients such as Nestle and Nissan has already expressed their confidence in the company and had assured us that they will continue with us," an official privy to the development said. Nestle have also given some additional business to the Satyam last month, the person added further.

One of the multi-million dollar SAP client of Satyam, Nestle, which was earlier keeping a tab on the developments. Analysts had feared that post the acquisition of the firm by Tech Mahindra clients of Satyam who were sitting on the fence would jump to other vendors.

However, post the acquisition some of the companies had expressed confidence in the entity and pledged to continue business with them. Auto major Nissan for whom Satyam provides application management had also said that they would continue business with the firm. The company has also got an endorsement from another SAP client CIBA.

Moreover, United Kingdom, Switzerland and Germany who have earlier imposed some strict norms on Satyam employees for getting Visa have eased them. Post Satyam crisis, employees of Satyam were asked to be present in person and appear for visa interviews.

However, now they have eased the norms and the employees need not be present for the interview in person. Satyam Computers plunged into crisis after its founder B Ramalinga Raju in January admitted to have cooked the books of the company for year.

In April, information technology firm Tech Mahindra announced to acquire a 51 per cent stake in the beleaguered firm for Rs 2,900 crore. Earlier, the government-appointed chairman of Satyam Kiran Karnik had said that though some clients have left the company but at the same time Satyam have got some new work as well.

Agencies