Goodknight Survey Uncovers Year-Round Mosquito-Borne Diseases Concerns Among Indians

·         80% of South India Believe malaria and dengue Can happen Anytime, Not Just During Monsoons

·         East India agrees with this revelation the most (86%), followed by West (81%), North (80%) regions

·         Factors like climate change and urbanization, the mosquito population and its ability to transmit diseases are no longer restricted to monsoon

Majority of Indians fear threat of mosquito-borne disease year-round. Nearly 81% of Indians believe mosquito-borne diseases like malaria and dengue can strike any time of the year, not just during the monsoons. This surprising insight was revealed in a recent pan-India survey, titled ‘One Mosquito, Countless Threats’ by Goodknight, India's leading household insecticide brand from Godrej Consumer Products Ltd (GCPL). The survey was conducted by market research firm YouGov.

India reported more than 94000 dengue cases alone last year, as per a report by National Center for Vector Borne Diseases Control (NCVBDC). With World Mosquito Day approaching on August 20th, this serves as a timely reminder. It's a call to action for continued vigilance with Goodknight, highlighting the importance of prioritizing year-round protection against mosquito-borne diseases.

The Goodknight survey was based on a representative size of 1011 respondents with shared concern among both males and females regarding the year-round threat of malaria and dengue. 83% of male respondents and 79% of female respondents resonated with the apprehension. Moreover, according to various third-party research, the economic toll of mosquito-borne illnesses like malaria and dengue in India is high. 

In terms of geographic clusters, the survey data underscores similar level of concerns about mosquito-borne diseases. The East comprising states such as Bihar, Odisha, West Bengal, and Assam stands out as the most vigilant, with a staggering 86% of respondents believing that malaria and dengue can happen any time of the year. Following closely, the West comprising states such as Maharashtra, Gujarat, Rajasthan, Madhya Pradesh and Chhattisgarh registers at 81%, while both the North comprising states such Delhi, Punjab, Uttar Pradesh and South regions comprising states such Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, & Telangana show similar levels of concern at 80%. These regional insights highlight the importance of year-long prevention strategies to combat malaria and dengue.

Shekhar Saurabh, Category Head – Home Care, Godrej Consumer Products Limited (GCPL), says, “Approximately one-third of the survey respondents have reported either themselves or their family members being affected by malaria and dengue. This escalating threat of dengue and malaria profoundly impacts over 40 million Indians annually, a figure that is deeply concerning. Mosquito-borne diseases isn't just limited to a health concern; it disrupts education, workforces, and weakens our economy. A healthy nation is a productive nation, and a robust GDP relies on a healthy workforce.  Goodknight is committed to empowering families with affordable, innovative solutions. By working together, we can combat the rise of dengue and ensure a safer, healthier tomorrow for India.”

Commenting on the insights from the Goodknight Report, Dr. Kirti Sabnis, Infectious Disease Specialist, Fortis Hospital, Mulund said, “I am increasingly concerned about the growing threat posed by mosquito-borne diseases like Dengue and Malaria. These illnesses not only endanger individual lives but also burden healthcare systems and communities. What's particularly alarming is the shift towards year-round transmission, a trend exacerbated by climate change, urbanization, and increased global travel. The recent surge in Dengue cases in India serves as a stark reminder of the urgency to address this issue. With cases rising , it's evident that traditional seasonal precautions are no longer sufficient. We must remain vigilant and adopt comprehensive strategies to protect ourselves and our communities from mosquito-borne diseases throughout the year”

Goodknight, with its legacy of pioneering mosquito repellent solutions like the Flash vapouriser, incense sticks, and the Advanced Fast Card, remains steadfast in its commitment to safeguarding families from mosquito-borne diseases. In response to the recent health hazards associated with illegal, unregulated, and Chinese molecules entering and usage of repellents with such ingredients, Scientists at Godrej Consumer Products Ltd (GCPL), along with its partner, has developed 'Renofluthrin' – India’s first indigenously developed and patented molecule which makes the most efficacious liquid vapouriser formulation for mosquito control.  GCPL, which is the leader in household insecticides category, has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser which is India’s most efficacious liquid vapouriser. This new Goodknight Flash liquid vapouriser formulation made of Renofluthrin is 2X more effective against mosquitoes, compared to any other registered formulation in liquid vapouriser format currently available in India.

About Godrej Consumer Products Ltd: 

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year-young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. GCPL ranks among the largest Household Insecticides, Air Care and Hair Care players in emerging markets of India, Indonesia, and Africa. In Household Insecticides, we are the leader in India, the second largest player in Indonesia, and are expanding our footprint in Africa. We are at the forefront of serving the hair care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much- loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

www.godrejcp.com

This Independence Day, A Pledge To Free India From The Menace Of illicit Tobacco Trade

 ·       As per Euromonitor International’s 2023 report, Illicit cigarette volumes in India reached 30.2 billion sticks in 2022, trailing only behind China and Brazil

·       As per the reports, the total loss to the Govt. of India estimated for 2022 on account of illicit tobacco trade is ?13,331 crore, up from ?6,240 crore in 2012 an increase by 46%

This Independence Day, Philip Morris International’s (PMI) India affiliate, IPM India, reinforces its commitment towards illicit tobacco trade prevention to safeguard India’s economic interest & protect consumers.

Illicit tobacco trade is a major threat and growing challenge worldwide. India has witnessed a significant rise in illicit in recent years and it only seems to rise with time. As per 2022 FICCI Cascade study, the overall market for illegal cigarettes in India is estimated to be at ?22,930 crore. As per the reports, the total loss to the Govt. of India estimated for 2022, on account of the illicit markets in the tobacco industry is ?13,331 crore, up from ?6,240 crore in 2012, an increase by 46%. According to the Tobacco Institute of India (TII), the illegal cigarette trade comprising internationally smuggled and locally manufactured tax-evaded cigarettes account for as much as  one-fourth of the cigarette industry in India.

As per the recent reports, throughout 2023-2024, law enforcement agencies have seized illegal cigarettes across many Indian cities. In Guwahati, customs officials and railway authorities confiscated over 11 lakh sticks on multiple occasions, with the Assam Rifles also making seizures. Visakhapatnam saw the police and customs seize over 21 lakh sticks, while in Vijayawada, the tally reached over 103 lakh sticks, including 75 boxes. Hyderabad’s police force seized 267 cartons and 4.5 lakh sticks. Additionally, Lucknow’s customs officials seized over 2.12 lakh sticks and a substantial number of packs and boxes. Furthermore, Calicut Airport, Faridabad, Amritsar, and Indore experienced various seizures by customs, the police, and the DRI. Pune and Silchar, Raipur, Surat, and Ahmedabad saw the DRI seize over 85 lakh sticks.

According to Euromonitor International's 2023 report, illicit cigarette volumes in India reached 30.2 billion sticks in 2022, trailing only behind China and Brazil.

Globally, illicit trade continues to be a growing concern. KPMG 2022 annual study ‘Illicit cigarette consumption in the EU, UK, Norway, Switzerland, Moldova & Ukraine’, commissioned by Philip Morris Products SA, revealed that 35.8 billion illicit cigarettes were consumed across the EU alone, causing governments the loss of an estimated €11.3 billion in tax revenue—8.5% more than in 2021. The growth of the illicit market in the EU was partly driven by the continued rise of counterfeit consumption, which reached its highest level ever recorded. Notably, the vast majority of counterfeits (61.5%) were consumed in France.

Expressing concern over the rise of illicit tobacco trade, Navaneel Kar, Managing Director, IPM India said, “Eliminating illicit trade has been a longstanding priority for us and continues to be an integral part of our efforts to drive operational excellence and build a sustainable future. Globally, PMI's strategy to prevent illicit trade focuses on 5 critical areas- research & intelligence, protecting supply chain, partnerships, cooperation with law enforcement and raising awareness. We support and help law-enforcement agencies by inspecting and authenticating seized products and performing forensic evaluations. Additionally, profile illicit products, share intelligence on emerging routes and trends shaping the black market, and train officials on the innovative authentication and security features we use to protect our products.

In India, we are equally invested in the cause, working with law enforcement agencies to educate and raise awareness about illicit tobacco trade. Public-private partnerships based on an inclusive approach by governments, the private sector, and civil society are vital to helping combat the trade. Interconnected systems and advanced technologies such as digitally verified track-and-trace systems, holograms, QR codes, and RFID tags are essential for monitoring and detecting counterfeit products. As India progresses on its path to become a global economic powerhouse, it is critical to take stricter measures to eradicate illicit and build a safer tomorrow, he added.”

About IPM India

IPM India Wholesale Trading Private Limited is a joint venture between Philip Morris Brands SARL of Switzerland and two Indian entities, Godfrey Phillips India Limited and K.K. Modi Investment & Financial Services Private Limited.

A Week Of Unmissable And Affordable Eyewear Extravaganza At The Great Indian Spectacle By Titan Eye+

Titan Eye+ is set to redefine the eyewear experience with its upcoming extravaganza, "The Great Indian Spectacle." This spectacular event, running from August 14th to 19th, meticulously crafted to bring the latest trends in the eyewear category within everyone's reach. With a focus on providing exceptional value and style, one can enjoy a discount up to 25% on a range of stylish frames and spectacles to choose from.

The Great Indian Spectacle offers a compelling range of deals. From budget-friendly kids' eyewear to cutting-edge progressive lenses, the event caters to a diverse audience. Parents can select stylish and functional eyewear for their children at the affordable price of ?1000. Fashion enthusiasts can acquire luxury eyewear at competitive prices with a 20% discount on two international brands. Customers can expand their Titan eyewear collection with a 25% discount on two spectacles. For budget-conscious individuals, two stylish frames are available for just Rs 2000. Lastly, those requiring vision correction can benefit from high-quality progressive spectacles starting at Rs 2000.

Whether you're looking to upgrade your eyewear collection or simply treat yourself to something new, The Great Indian Spectacle has something for everyone. Don't miss this opportunity to elevate your vision and style with incredible savings! Visit your nearest Titan Eye+ store or browse the extensive online collection at www.titaneyeplus.com to get your hands on a variety of eyeglasses and sunglasses from Titan, Fastrack, and your favorite international brands Carrera, Vogue, Zeiss and many more.

Recharge Like a Champion: Coca-Cola Unveils Limca GlucoCharge

* The Official Hydration Drink of Neeraj Chopra, Men’s India Hockey Team and Satwiksairaj Rankireddy and Chirag Shetty

* Campaign film: https://www.youtube.com/watch?v=pRovmmrr6EM

The Coca-Cola Company unveils a new brand identity for its affordable glucose and electrolyte drink under its home-grown brand Limca - the all-new Limca GlucoCharge. With its unique combination of glucose and electrolytes, Limca GlucoCharge is a go-to beverage for rapid rehydration and energy, perfect for on-ground and everyday sweat moments and challenges to energize those leading an active on- the -go life. Limca GlucoCharge, was introduced during the Olympics with a squad of champions – Neeraj Chopra, Men’s India Hockey Team along with Satwiksairaj Rankireddy and Chirag Shetty. Through a series of brand films, the brand showcased its commitment to support the golden boy with ‘silver' lining (Link), empower the dynamic duo (Link), and back the powerful hockey team and its heroes. (Link)

Being the official hydration partner of the Olympic Games Paris 2024, the refreshing and energy-boosting drink supported champions in their pursuit of excellence. The brand also salutes athletes for their remarkable resilience as biggest international multi-sport event concludes. 

This water-based, no-fizz drink is designed for faster rehydration during physical activities such as sports, travel, exercise, and intense chores. Infused with refreshing real lemon juice, Limca GlucoCharge offers not only functional benefits but also a great taste that revitalizes you instantly.

Ruchira Bhattacharya, Senior Director, Marketing– Hydration, Sports and Tea category, India and South-West Asia, Coca-Cola said, “With Limca GlucoCharge, we're fuelling champions on and off the field, matching the energy of their unyielding spirit. We are proud to have supported our heroes for the Olympic Games Paris 2024, it reflects our commitment to driving excellence and recognize the resilience of our athletes."

With the launch of Limca GlucoCharge comes the badge of honour and excellence of our Olympic campaign. Chirag & Satwik in badminton, Neeraj Chopra in javelin and The Hockey Federation of India are key wins for the brand. Associations like these are testaments to what corporate India needs to bring to the table to support the sport ecosystem and the journey to LA 2028 will be even stronger for us- Namrata Parekh, Director & Co-Founder | Meraki Sport & Entertainment

Limca GlucoCharge is a part of The Coca-Cola Company's ongoing commitment to providing a wide spectrum of beverage choices #BeveragesForLife that cater to both taste and functional benefits. This innovation reflects the company’s endeavour to offer consumers beverages that not only taste great but also meet their hydration and replenishment needs.

About The Coca-Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Thomas Cook India Launches New AI-Powered Platform To Help Customers Plan Holidays, Check Availability And Book – In Minutes

·         Customizes itineraries in minutes –basis individual customer preferences

·         Intelligent recommendations based on Deep Learning & AI algorithms

·         Integrated with global suppliers for seamless, real time check of availability & booking of flights, hotels, experiences and local transport

·         Platform deployed with sellers currently. Will extend the platform via company websites and apps to end customers in a few months

Thomas Cook (India) Limited - India’s leading omnichannel travel services company and its Group Company, SOTC Travel have announced the launch of an AI-powered platform to help customers plan their customised holidays, check availability and book – in minutes. 

The platform has been deployed with sellers initially. Over the next few months, end customers will have direct access to the platform via the company websites thomascook.in & sotc.in and the company apps.

Creating a customised travel program has traditionally been an arduous task for holiday experts: from the discovery-research stage to creating an itinerary and then pricing and booking. This involves coordination with several disparate sources, with multiple external suppliers for various components, be it air, hotels, attractions, local transportation, etc. The average time frame involved being between 48 - 72 hours, or more. With the Thomas Cook and SOTC AI-based platform, customised trip planning will now become seamless – in under 10 minutes!

Leveraging a combination of Deep Learning & AI algorithms, intelligent recommendations intuitively tailor travel itineraries by analyzing unique customer preferences. With access to a global network of partners for flights, hotels, experiences and transport, holiday planning and booking is now more personalized and streamlined than ever before.

Capabilities of the AI platform:

·         Inspire Engine: AI-driven suggestions to optimize time and budget based on customer interests

·         Swift Personalization: Build a customized trip in just minutes with tailored recommendations

·         Speed: Turnaround time reduced - to under 10 minutes

·         Convenience: Curate a trip at ease - anytime, any day

·         Flexible Customization: Book recommended options or adjust every element of the itinerary to suit individual preferences.

Key Features:

·         Theme-based destination rankings

·         Flight price predictions and recommendations

·         Activity ranking and scheduling

·         Hotel price predictions and recommendations

·         Optimization within budget

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, ”The new age Indian consumer is increasingly demanding personalized trips - unique, tailor-made programs based on their preferences. Extending our digital-first strategy, I am delighted to announce our AI-powered platform, to help customers plan their customised holidays, check availability and book – in real-time. This will empower both our frontline and customers to create deeply personalized programmes in minutes. This cutting-edge AI technology will transform how Indians plan their travel, and as travel pioneers, we continue to improve our customer experience.”

Mr. Daniel D’Souza, President & Country Head - Holidays, SOTC Travel said, “We are excited to unveil our AI-powered platform to help customers plan their customised holidays in real time. This platform will ensure the delivery of real-time recommendations and optimize every aspect of trip planning - personalizing travel like never before. We believe that AI is the key to unlocking intuitive, efficient, and personalized experiences in this new age of travel, and we at SOTC are excited to lead the way."

Understanding The Links Between Sustainable Development And Public Policies – A Seminar at MAHE, Bengaluru

Manipal Academy of Higher Education (MAHE), in partnership with the Institute of Social and Economic Change (ISEC) and Indian Institute of Public Administration Karnataka Regional Branch (IIPA-KRB) is thrilled to announce ‘SUSTAINITI’, a National Seminar on Sustainable Development in an Unequal World – Public Policy Paths 2024. During the event MAHE will be singing an MoU with ISEC and IIPA-KRB. The first-of-its-kind seminar aims to focus on the roles of public policy in sustainable development keeping in mind socio-economic and environmental factors. The seminar is to be held on 5th and 6th of June, from 9:30 AM onwards, at the MAHE Bengaluru Campus, in Yelahanka.

Dr. Harini Santhanam, Head, Department  of Public Policy (DPP), MAHE, Bengaluru will welcome the guests and the participants, following which Prof. Madhu Veeraraghavan, Pro-Vice Chancellor, MAHE, Bengaluru will deliver the inaugural address. The Chief Guest of the seminar, Prof. D. Rajasekhar, Director, ISEC will then address the audience.

Eminent professor, Prof. M.V. Nadkarni, Honorary Visiting Professor, Institute for Social and Economic Change, Bengaluru will deliver the keynote address and Prof. V. Anil Kumar, Head, Centre for Political, Institutions, Governance and Development (CPIGD), ISEC, Bengaluru will introduce the national seminar to the audience.

A panel discussion on Day 1 (5th June 2024)  is proposed to be held deliberating on “Sustainability from different perspectives” from 11:30 am to 1:00 pm. The chairperson for this panel discussion will be Prof. Jeevan Kumar, Secretary, IIPA-KRB including panellists: Prof. D. Rajasekhar, (Director, ISEC) on “Rural Sustainability”, Prof. Krishna Raj (CESP, ISEC) on “Urban Sustainability” and Dr. Siddhartha Krishnan (ATREE Bangalore) on “Environmental Sustainability”. Parallel technical sessions with oral presentations on environmental, economic and social sustainability  have been scheduled throughout the day.

The parallel sessions are scheduled to continueon Day 2 (6th June 2024) and the day will be concluded by a second panel discussion on the theme “Interlinking data and communication in public policymaking for sustainable development” from 4:30 pm to 6:00 pm.  Shri. T.M. Vijay Bhaskar, IAS (Retd.), Chairman, IIPA-KRB will chair the session with panelists-Dr. Indu K. Murthy (CSTEP Bangalore), Dr. Annapoorna Ravichander (Visiting Professor, DPP) and Dr. K.V. Gururaja (Associate Professor, SMI, MAHE-BLR). Dr. A. Ravindra, IAS (Retd.)  & Chairman, Centre for Sustainable Development will deliver the Valedictory Address.

Faculty members, postgraduate students, PhD scholars and other students of diverse domains including political science, social sciences, humanities, law, economics, environmental science, data sciences, are invited to participate in the two-day seminar and listen to experts and researchers present their work in the intersectional areas of public policy and sustainability.

Apsara Ice Creams To Launch Muskaan Initiative On Its 53rd Anniversary

In a bid to bring joy and smiles to people's faces, Apsara Ice Creams today announced the launch of a unique initiative titled Muskaan on its 53rd Anniversary on the occasion of the 78th Independence Day. Apsara Ice Creams is an established and trusted brand with a presence in the market for more than five decades and has been providing premium quality ice creams to their customers since its inception.

As part of its 53rd anniversary, Apsara Ice Creams will launch a unique initiative to celebrate India’s 78th Independence Day, which is indeed a matter of great pride for all the Indians. The initiative will be launched on August 15th in Mumbai and Pune, and will be carried out in the other cities in a phased manner.

Under the initiative of Muskaan, the company intends to distribute 53,000 (ice cream), which is close to four tonnes of ice cream. This initiative will cover 9 states and 25 cities in India. The ice creams would be distributed amongst various NGOs’, orphanages, old age homes, and various foundations in government and non-government sectors.

The aim is to bring a smile to their faces and give them a scoop of joy. The initiative is also to add sweetness to their lives, that too on such an auspicious occasion of Independence Day of India. NGOs and leading social organisations like Lions International, Leo International, Leo Club of Andheri Achievers, Rotaract Club, and Shree Nityanand Education Trust will also be a part of the initiative.

Speaking on the occasion, Mr. Nemchand Shah, Founder Partner, Apsara Ice Creams said, “The main aim of Muskaan is to bring about joy among the various sections of society and also celebrate our 53rd anniversary. The launch will take place on August 15th, on the 78th Independence Day, which is a matter of great pride for all of us. We are really excited and thrilled to see the smiles on their faces and make their day a memorable one. We truly believe in giving back to society and adding happiness to their lives.”

Sharing his views, Mr. Keyur Shah, Managing Partner, Apsara Ice Creams explains, “The entire thrust is to reach out to various strata of society. It is a matter of great pride that we are celebrating our anniversary on this occasion of the 78th Independence Day. This initiative aims to spread joy and smiles among those in need, showcasing Apsara’s commitment to social responsibility.

Through the Muskaan initiative, Apsara Ice Creams cherishes its anniversary by contributing to the well-being and joy of many.” He further said, “We are looking forward to the initiative covering 25 cities in India. On this occasion, we would like to thank all our customers, partners, employees, and key stakeholders for their unwavering support over the years. I would also like to thank all our franchise partners and organisations who have come forward to help us make this initiative a grand success. I am confident that their effort will surely add a silver lining to the initiative.”

"Divine Solitaire Ropes In Bollywood Actor Vaani Kapoor As The Face Of The Solitaire Festival Of India Campaign"

Divine Solitaires, a leading diamond solitaire jewellery brand that unveiled the 3rd edition of The Solitaire Festival of India (TSFI) in association with Bollywood actor Vaani Kapoor a week ago has already clocked a positive response from partner jeweller stores and customers alike. In its last two editions more than 12500 gifts where given and won by the customers who bought during the festival. This year also there is a lot of excitement among consumers, especially since gold prices have fallen after the budget and diamonds too have become more affordable.

TSFI, known as India’s biggest diamond solitaire promotion, is running in 200+ partner jeweller stores of Divine Solitaires in 100+ cities across India and their online platforms, displaying world’s finest diamond solitaires set in stunning designs. Starting at only INR 20,000 and onwards, these stunning natural diamond solitaire collections are attracting customers with different budgets ahead of the festive and wedding season. Divine Solitaires, which never discounts its products, and they are always sold at their nationwide standard sticker prices, brings this promotion every year in August to reward its customers and delight them with prizes and gifts. It is also the time when fresh designs are unveiled and it’s a great opportunity for diamond lovers to buy into the latest trends early and be rewarded for it too!

Bollywood actor Vaani Kapoor, the face of the festival, is featured wearing a 3-carat diamond solitaire ring, a two-line solitaire necklace, and solitaire studs for the promotions of The Solitaire Festival.

"Solitaires symbolize love, commitment, and promise, and Divine Solitaires offers the finest to celebrate your milestones. With a variety of stunning designs to choose from, The Solitaire Festival encourages customers to purchase solitaires and adds excitement by rewarding them with gifts and prizes." said Vaani Kapoor.

This annual event is open to all until August 31st. Customers can shop at the stores of the 200+ partner Jewellers like Senco, Ranka Jewellers, Reliance Jewels, Khimji, and so many more across the country as well online. They can browse through and purchase the best quality diamond solitaire jewellery with Hearts & Arrows (Ex. Ex. Ex.) Plus cut at standard and transparent prices across. This is the time to get rewarded and customers get assured gifts as well get a chance win some fantastic prizes with weekly mega draws scheduled for August 11, 17 and 24 and grand bumper draw on 4th September, featuring exciting prizes ranging from iPhones, TVs, laptops to cars and SUVs.

“The whole idea of hosting the TSFI each year is to allow every customer who aspires to own and buy the best quality solitaires an opportunity to see, feel and touch the finest gems in the market and make an informed choice when it comes to their purchases. Our customers can be assured of our unmatched promise of Quality Guarantee and Pricing transparency. We offer nothing but the best to enable them to celebrate and cherish the most divine moments of life like engagements, weddings, anniversaries and birthdays” said Jignesh Mehta, Founder of Divine Solitaires who has been revolutionizing the diamond buying experience for consumers across the world since he founded Divine Solitaires in 2006.

Customers from varied placed like Jamnagar, Kolkata, Patna, Indore, Pune, Dehradun, Ludhiana, Gurgaon have won prizes like SUVs, cars, iPhone and more. Shri Dileep Sanghvi from Ahmedabad was elated last year when he won a car and said “Winning the car last year was a most wonderful surprise and double one for my wife for whom I had purchased a solitaire ring from Divine for our 10th anniversary. I am looking forward to this year’s festival too. Buying solitaire is becoming a habit now.”

Celebrate Rakshabandhan With Oxbow Brands' Exquisite Gift Hampers!

As Rakshabandhan approaches, we at Oxbow Brands are delighted to celebrate this cherished festival by offering an exquisite selection of food and beverage gift hampers. This special occasion is not only a time for family gatherings and festivities but also a moment to reflect on the deep bonds that tie us together.

Rakshabandhan, often referred to as Rakhi, is a vibrant festival celebrated with great joy across India. It is a heartwarming occasion that symbolizes the bond between brothers and sisters. The word "Rakshabandhan" translates to "the bond of protection," highlighting the mutual love and care shared between siblings.

Our Gift Hampers

In honor of this festive occasion, we are proud to present our food and beverage gift hamper. Each hamper is thoughtfully curated to include a delightful selection of gourmet treats and premium beverages that embody the warmth and joy of Rakshabandhan. These hampers are perfect for celebrating with loved ones, whether near or far, and make for a meaningful gift that conveys heartfelt wishes.

The hamper includes the following:

Cotton Candy: Relive the nostalgia of childhood with our cotton candy, now in a cup! Super-fine, super-soft cotton candy in delightful flavors of Strawberry and Bubblegum.

Tapioca Crisps: Get extra cheesy with your sibling with Dobra Tapioca Crisps. Thin, crispy, and full of cheesy delight, share this bag of chips to get into your sibling's good books!

Pop Goli: Share the fun of pushing the marble and enjoy a fruity, blueberry fizz with Pop Goli Blueberry!

Coco Poco: Lychee and coconut bliss come together in this exotic beverage. Coco Poco offers a sip with a bite!

Rakhi & Card: A beautiful rakhi with meenakari work and a heartfelt note for your brother.

Package Cost: INR 435/-

We look forward to helping you celebrate Rakshabandhan with these thoughtful and delicious hampers.

MIT, MAHE Hosted 78th Independence Day Celebration At Manipal

Manipal Institute of Technology (MIT), Manipal, a constituent unit of Manipal Academy of Higher Education (MAHE), hosted the 78th Independence Day celebration on 15th August 2024. The event was held in front of the Department of Basic Medical Sciences (formerly MMMC, Manipal).

Dr. H S Ballal, Pro Chancellor, MAHE Manipal, was present as the chief guest, and Lt. Gen. (Dr.) M D Venkatesh, VSM (Retd), Vice Chancellor, MAHE Manipal, was the guest of honour. Dr. P Giridhar Kini, Registrar, MAHE, Manipal, and Dr. Somashekar Bhat, Joint Director, MIT, Manipal, graced the event with their presence along with other dignitaries.

The day commenced at 8:50 AM with an assembly in front of the Department of Basic Medical Sciences, followed by the welcome address by Dr. Somashekar Bhat, Joint Director, MIT, Manipal. The National flag was hoisted by the chief guest, followed by Parade Reporting, Inspection, and March Past. The Guest of Honour delivered the Independence Day message, and participation awards were then presented.

Dr. H S Ballal, said, "We honor not only our country's independence on this Independence Day, but also the spirit of harmony, resiliency, and advancement that characterizes us as a people. While we honor the men and women who gave their lives defending our freedom, let's also resolve to create a future where inclusivity, innovation, and education are at the forefront. Working together, we can make a positive effect on society and pursue greatness to uphold the legacy of our wonderful country."

While delivering the Independence Day message, Lt. Gen. (Dr.) M D Venkatesh, said, “On this Independence Day, we remember the sacrifices made by those who battled for our freedom and consider the principles that characterize our wonderful country: solidarity, tenacity, and the unwavering quest of progress. Let's keep in mind that we have an obligation to defend these principles both within and outside of our academic community as we commemorate this day. Together, we can support innovation, inclusivity, and excellence in everything we do, which will aid in the growth and development of our country. A very happy Independence Day to all of you!"

Prof. Suhas Kowshik, Assistant Professor (Senior Scale), Department of Mechanical & Industrial Engineering, MIT Manipal, and Dr. Shilpa Suresh, Assistant Professor, Mechatronics Engineering Department, MIT Manipal, were the masters of ceremony.

Dr. Sriram K V, Associate Director, Industry Liaison, Placement & Practice School, MIT Manipal, concluded the day by delivering a vote of thanks, expressing his sincere appreciation to everyone who attended the auspicious occasion of Independence Day.

Contingent Prize Winners:

- 1st Place: Manipal Institute of Technology, (MIT) Manipal

- 2nd Place: Kasturba Medical College, (KMC) Manipal

- 3rd Place: Manipal College of Health Professionals, (MCHP) Manipal

About Manipal Academy of Higher Education:

Established in 1953, Manipal Academy of Higher Education (MAHE) is an Institution of Eminence and a Deemed to be University. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, honoured MAHE with the prestigious designation of Institution of Eminence Deemed to be University. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience.

Fresh Bus Raises INR 87.5 Crore Series A To Expand Route Network And Scale Operations

-          The new round of funding is being led by prominent investor Maniv, with participation from Shell Ventures, Alteria Capital, and existing investor Riverwalk Holdings

-          Fresh Bus will utilize the new funds to add 15 routes and deploy 150 new electric buses

All-electric, digital-first intercity bus startup Fresh Bus has raised INR 87.5 Crore ($10.5 million) through its Series A funding round. The Series A financing was led by international early-stage transportation-focused VC fund Maniv, with participation from Shell Ventures, Alteria Capital, and existing investor Riverwalk Holdings.

With its state-of-the-art fleet of 20 electric buses, Fresh Bus today provides seamless, convenient, affordable and eco-friendly travel on its current Bengaluru-Tirupati and Hyderabad-Vijayawada routes. Fresh Bus offers customers a digital-first customer experience, with best-in-class ticketing, real-time tracking of buses, a robust loyalty program, and more.

With this new injection of funding, Fresh Bus will expand its route network by adding 15 new routes and launching 150 e-buses soon. The new round will finance Fresh Bus’ fast-growing fleet. Fresh Bus will use the funds to scale its operations, enhance its technological capabilities, and strengthen its strategic team to drive growth. Fresh Bus was previously backed by notable industry leaders including Kunal Shah, Founder & CEO, CRED, Sudarshan Venu, MD, TVS Motors, and Deepak Garg, CEO & Founder, Rivigo. Earlier, Fresh Bus also secured 16 Cr as an investment from ixigo, a leading Indian OTA.

"Having served over 4 lakh passengers to date with an impeccable 95% OTP (On-Time Performance), an industry best, our goal is to establish a nationwide network and become the Indian market leader for intercity bussing in the upcoming years,” said Sudhakar Chirra, Founder & CEO of Fresh Bus: “We expect to scale to 1000 electric buses pan-India over the next four years, generate skilled employment opportunities for thousands of people and offer a green alternative for mass road transportation.”

Every day, over a hundred thousand bus services transport over 1 Cr Indians between the country’s cities, a market worth over INR 84,000 crore today. Since its inception, Fresh Bus has saved over 42 lakh liters of diesel, reducing nearly 15,000 tons of CO2 emissions – an impact equivalent to saving about 2.5 lakh trees.

“Fresh Bus is demonstrating that the wide-scale decarbonization of transportation is not a promissory burden but an already lucrative economic opportunity,” said Nate Jaret, partner at Maniv Mobility, a transportation-focused early-stage venture fund investing globally. "India’s intercity bus travel is ripe for disruption, and Sudhakar’s team is rapidly modernizing it through innovations in drivetrain, infrastructure, and customer experience."

“Electrifying mobility in India offers a unique chance to improve air quality, cut emissions, and reduce costs. Fresh Bus leads in electric intercity travel, driven by a data-driven, customer-focused approach.", said Robert Linck, Shell Ventures’ Chief Investment Officer.

"We are excited to double down on our investment and back the Freshbus team to create a sustainable and customer-first bus travel experience", said Jai Sumer Singh, Partner at Riverwalk Holdings, an early-stage VC fund.

The National Institutional Ranking Framework (NIRF) Ranks MAHE 4th In University Category

The National Institutional Ranking Framework (NIRF) ranked Manipal Academy of Higher Education (MAHE) 4th rank Nationally in the university category, making it one of the top 10 universities in the country. MAHE’s position moved to 4th from 6th last year, showing a consistent desire to improve and provide the best quality of education.

In overall India Rankings, MAHE has secured the position in top 20 varsities of the country standing at 14th position. Many of the constituent units of MAHE are also among the top 10 position under various disciplines. In dental category, Manipal College of Dental Sciences, Manipal secured 2nd position, Manipal College of Pharmaceutical Sciences, Manipal stood at 8th position in pharmacy and in medical category, Kasturba Medical College, Manipal secured 9th position. Additionally, Manipal College of Dental Sciences, Mangalore stood at 11th in dental category, MAHE secured 23rd position in research, and Manipal School of Architecture and Planning, Manipal stood at 28th in Architecture.

The 9th edition of the rankings includes a total of 13 categories. The lists feature rankings of higher education institutions in subcategories, including top universities and colleges, under engineering, medical, legal, management, pharma, architecture, agriculture, and allied sector. Institutions have been ranked based on parameters such as Teaching, Learning and Resources, Research and Professional Practices, Graduation Outcomes, Outreach and Inclusivity, and Perception.

Lt. Gen. (Dr.) M. D. Venkatesh, Vice-Chancellor, Manipal Academy of Higher Education (MAHE), said, “Being included in the NIRF rankings is evidence of our steadfast dedication to academic achievement, creativity, and all-around growth. This honor is a testament to the combined efforts of our staff, teachers, and students to create a climate that promotes growth, learning, and research. We shall keep working to raise the bar for education and make significant contributions to society".

Dr HS Ballal, Pro-Chancellor, Manipal Academy of Higher Education, MAHE, says, “Moving up to 4th place in the NIRF rankings from last year’s 6th position is a remarkable achievement that showcases our commitment to excellence. This progress reflects the hard work and dedication of our faculty, students, and staff in fostering an environment of academic rigor and innovation. We are proud of this accomplishment and will continue to push the boundaries to achieve even greater heights."

About Manipal Academy of Higher Education:

Established in 1953, Manipal Academy of Higher Education (MAHE) is an Institution of Eminence and a Deemed to be University. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, honoured MAHE with the prestigious designation of Institution of Eminence Deemed to be University. Currently ranked fourth in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience.

Photo Caption: Dr Sharat Kumar Rao, Pro VC - Health Science, MAHE, and Dr Monica Charlotte, Dean MCODS Manipal, proudly received the NIRF India Ranking 2024 certificate and trophy from Hon. Education Minister Shri Dharmendra Pradhan.

From Freedom To Fame: Spotlighting Incredible India’s Diversity Of Accomplishments Documented In The Limca Book Of Records!

As India celebrates its 78th Independence Day, we reflect on the remarkable journey of a nation brimming with talent, resilience, and boundless ambition with the Limca Book of Records. Serving as a testament to India's progress across diverse fields, this corpus of commendable records showcases individuals who have not just reached new zeniths of success but have rewritten the limits of what is possible. Standing true to its own legacy as India’s first-ever record book, now in its 33rd edition, Limca Book of Records’ vast collection of exceptional performances never fails to impress the readers.

From north to south and east to west; every corner of India has contributed to this mosaic of achievement, painting a vivid portrait of a country united in its pursuit of excellence and its celebration of extraordinary accomplishments. Join us as we explore some of the most extraordinary feats documented in the latest edition, highlighting the indomitable spirit that defines our nation.

Sporting Stars

India's athletes are rocking the sports world with their fearless spirit, unwavering dedication, and amazing feats! The following records exemplify their tenacious persona:

Most runs in a single cricket World Cup edition

Virat Kohli became the batter to score the most runs in a single World Cup edition with 765 runs in 2023, breaking Sachin Tendulkar’s earlier record of 673 runs in 2003.

First pair to win mixed doubles gold medal in squash in the Asian Games

Dipika Pallikal and Harinder Pal Singh Sandhu became the first pair to win mixed doubles gold medal in squash at the Asian Games 2022.

Adventure (WR): Youngest in the world to complete the Ocean’s Seven Challenge

Prabhat Koli (b. 27 July 1999) from Navi Mumbai, Maharashtra, became the youngest person in the world, at the age of 23, to complete the Ocean’s Seven Challenge on 1 March 2023. He completed the challenge in 8 hrs 41 mins, crossing the Cook Strait between New Zealand’s North and South Islands amid bad weather. He is also the recipient of Tenzing Norgay National Adventure Award.

Knowledge Knights

In the pursuit of knowledge, Indian scholars and institutions have consistently set new benchmarks. The following records illustrate the relentless quest for intellect that propels our nation forward.

Most PhDs Awarded by a University in a Year: Delhi University awarded a record-breaking 910 PhD degrees (512 females and 398 males) at its 99th convocation on 25 February 2023.

First Prime Ministers’ Museum: The Pradhanmantri Sangrahalaya, located on the Teen Murti Estate in New Delhi, is a museum dedicated to celebrating all former prime ministers of India. It was inaugurated on 14 April 2022 by Prime Minister Narendra Modi, marking 75 years of Independence. This museum consists of 43 galleries showcasing the lives and tenures of former prime ministers. It offers various interactive experiences like holograms, virtual reality, augmented reality, and more. The exhibits include personal items, gifts and memorabilia, and medals and commemorative stamps, provided by families of former prime ministers.

Ace of Arts and Science Superheroes

India stands as a vibrant fusion of artistic genius and scientific innovation, yielding trailblazing triumphs, a few of which are below.

Most Stage Plays Performed in a Day – Solo: Akash Bhadsavle, born on 9 February 1996, showcased commendable dedication to the performing arts by completing a total of 12 shows in three different plays, each lasting 45 minutes, on 9 October 2022.

First Liquid Mirror Telescope Only for Astronomical Observations: Aryabhatta Research Institute of Observational Sciences (ARIES), an autonomous institute under the Department of Science and Technology, now boasts the first liquid mirror telescope designed solely for astronomical observations. Known as the International Liquid Mirror Telescope (ILMT), it is the largest in Asia and was inaugurated on 22 March 2023.

ADITYA-L1: First solar probe: ADITYA-L1 is India’s first satellite dedicated to studying the outer atmosphere of the sun. It has been indigenously developed by ISRO, and launched on 2 September 2023. It will stay approximately 1.5 million km away from Earth, which is about 1 per cent of the distance between the Sun and Earth.

First cloned cow: On 16 March 2023, Ganga, the first cloned cow in India, was born. The scientists at NDRI, Karnal, Haryana, created her after they got access to a non-invasive technology called ‘Ovum Pick-Up’ in 2018.

Vatsala Kaul Banerjee, Consulting Editor, Limca Book of Records, and Publisher, Hachette India, said, ‘What better time than August, the Independence month, to celebrate the august achievers in many different fields, occupying pride of place on India’s podium of accomplishments! Across decades, Limca Book of Records continues to be the chronicler of the spirit of achievement that defines our nation and continues to inspire its people.’

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Coca-Cola's association with the Limca Book of Records is a celebration of India’s vibrant and diverse culture. As we reflect on the milestones documented in this iconic record book, we are inspired by the incredible stories of individuals who have pushed boundaries and created history, and happy that these stories are being documented to be shared further, thus inspiring many more”

The Limca Book of Recorsds uncovers many such fascinating feats that shine the spotlight on Incredible India. With records across aviation, food, cinema, and music, the 33rd Edition, 2024 has it all and much more! Whether it is making a record for the longest kebab measuring an astonishing 49ft, or 365 maps of different cities and countries collected by one person, read about the individuals who dared to dream big and achieved the impossible! Grab a copy of Limca Book of Records 2024 and know more out about our country’s firsts and foremost in every field of human endeavour here: https://www.amazon.in/LIMCA-BOOK-RECORDS-Hachette-India/dp/9357318453

Available at all leading stores and online.

Croma Launches Independence Sale With Exclusive Deals On TVs, Washing Machines, And More

Highlights

Up to 15% instant discount and unlimited 5% instant cashback on bank cards

50 inch UHD smart LED TV at 24,999 and 43 inch UHD smart LED TV at 18,499 

Exchange Benefits: Up to ?20,000 and 24 months easy EMI options

Washing Machines: Starting from just ?19,990 with cashback offers

5G Mobile Phones: Available starting at just ?12,499

Croma celebrates Independence Day, with 525+ stores across India. Croma has launched the Independence Sale campaign with a promise of bringing happiness closer to your home. There are great offers on a wide range of electronics and home appliances. From August 9, 2024 to August 18, 2024, customers can avail great deals exchange discounts and flexible payment options both in-store, online at croma.com and on Tata Neu App.

For those looking to enhance their home entertainment systems, Croma is offering UHD Smart TVs starting from just INR 24,999, with discounts of up to 70% off on select smart LED TVs and exchange benefits of up to INR 5,000 on old TVs. Additional promotions include the 55" OLED TV from LG starting at INR 2,999 per month and the 55 inch Neo QLED TV from Samsung, available from INR 2,990 per month with up to INR 9,000 cashback. For a premium audio experience, the Samsung Soundbar with subwoofer is available starting at INR 999 per month.

Customers interested in upgrading their kitchen appliances can find the Croma 9KG front load washing machine starting from INR 34,000, with an additional 5% discount through coupons and cashback offers on select cards.

Croma is offering up to 50% off on smartphones. AI Smartphones are starting at INR 3127 per month during the sale and 5G smartphones starting at just INR 12,499, in addition to the exchange benefits of up to INR 15,000.

Croma’s laptop collection features attractive offers, including cashback of up to INR 10,000 and exchange bonuses up to INR 6,000 provides an opportunity for customers to upgrade their devices for work or gaming at substantial savings.

Customers are encouraged to take advantage of these exceptional deals and celebrate Independence Day with Croma’s remarkable offers on electronics and home appliances. To explore these limited time opportunities, customers can visit their nearest Croma store or shop online at croma.com for a memorable shopping experience.

About Croma-Infiniti Retail Ltd.

Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience and omnichannel customer experience to shop both in-store and online at www.croma.com. 

With over 16,000 products across 550+ brands through 520+ stores across 180+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today!  Croma is a brand of Infiniti Retail Ltd., which is a part of the Tata Group. 

Embark On An Exciting Journey With ‘PEPPA PIG’s Adventure’, Brought To India By BookMyShow Live

* After two successful seasons of 82 shows across 11 cities in India, BookMyShow Live brings back India’s favourite and much-loved theatrical for children on popular demand 

* Get ready to oink with excitement as Peppa Pig and her friends take over India in a brand-new story, with plenty of catchy songs and heaps of fun, across 7 cities in India 

* Exclusive pre-sale of tickets for Kotak Credit Card customers will begin on August 23rd, 2024 at

* 12 PM (Noon) IST; General on-sale of tickets will be live starting August 25th, 2024 at 12 PM (Noon), exclusively on BookMyShow 

Get ready to join everyone's favourite little piggy, Peppa Pig, on an unforgettable adventure filled with laughter, friendship and fun! ‘PEPPA PIG’s Adventure’, a brand-new live stage show produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, licensed from leading toy and game company, Hasbro, Inc. and presented by Kotak White Credit Card, promises to delight audiences of all ages.

Children’s favourite and one of the most charming, animated characters, Peppa Pig is coming to India for a third oink-tastic season, as she brings her friends and family on a trip, for a brand-new fun-filled season that promises a snout-standing spectacle complete with bucketful of surprises and fun.

Scheduled to go snorting out on laughter and learning across seven cities in India - Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Chennai and Ahmedabad, ‘PEPPA PIG’s Adventure’ will enamour each city with six shows per weekend from September 21, 2024 onwards and this time with a brand-new script specially crafted to tickle Indian audiences pink!

Exclusive Pre-Sale of tickets for Kotak credit card customers will begin on August 23, 2024 at 12 Noon (PM) IST on BookMyShow, offering first access to tickets for this high-demand show, with special offers available for Kotak White and White Reserve credit card holders. General On-Sale of tickets for PEPPA PIG’s Adventure' will go live starting August 25, 2024 at 12 Noon (PM) IST, exclusively on BookMyShow, India’s leading entertainment destination. Tickets for both the Pre-Sale and General On-Sale will be available for the first leg of the live show across Mumbai, Pune and Delhi. This will be followed by a phased release of ticket sales throughout the season.

Commenting on the announcement, Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “Peppa Pig has captured the hearts of children and families around the world and this live stage show is a fantastic opportunity for fans to experience Peppa's world. Following the resounding success of two previous seasons, we're thrilled to announce the return of everyone's favourite character to India with PEPPA PIG’s Adventure', introducing a fresh storyline that promises to captivate audiences. This latest instalment of the beloved theatrical production aligns with our commitment to offering engaging and immersive entertainment for all ages. Not only does it spark creativity and imagination, but it also imparts valuable life lessons to children. Our goal is to create magical and transcendental shared experiences for families, forging cherished memories that will endure over time. With the overwhelming success of past editions, we are confident that ‘PEPPA PIG’s Adventure' will continue to delight children and families alike, fostering a sense of fun and togetherness with loved ones.”

Sharing the enthusiasm, Frederick Dsouza, Business Head - Credit Cards, Kotak Mahindra Bank Ltd. said, "Kotak curates experiences for its credit card customers who appreciate premium live entertainment. Kotak is thrilled to present the globally adored PEPPA PIG’s Adventure live show to India, in partnership with BookMyShow Live. Peppa Pig is a beloved character not only for children but it also resonates with families, globally. Parents and kids can secure their tickets by booking their preferred seats during the pre-sale. We're thrilled to create this unique offering for our credit card customers with the opportunity to have first access to tickets and we are confident the kids are in for a memorable, joyful evening.”

Following the tremendous success of previous PEPPA PIG live productions over two seasons of ‘PEPPA PIG Celebration!’ in India featuring 82 shows across 11 cities, ‘PEPPA PIG’s Adventure’ takes families on a magical journey they will not forget. Packed with interactive dialogues, charming songs and of course, plenty of muddy puddle jumping, this live show brings the beloved characters from the hit animated series to life in a whole new way.

Join Peppa, her little brother George, Mummy Pig, Daddy Pig, Suzy Sheep, Pedro Pony, Gerald Giraffe and a whole cast of beloved characters as they set off on a thrilling camping trip full of surprises. With colourful sets, catchy music and plenty of audience participation, ‘PEPPA PIG’s Adventure’ is the perfect outing for families looking for a dose of entertainment.

The colourful world of Peppa will feature a never-seen-before theatrical guaranteeing giggles and snorts for all Peppa fans with catchy songs, wiggly dances, fun lessons and much more! This isn’t just any ordinary outing – it’s a day filled with laughter, surprises and unforgettable moments. With vibrant sets, lively music and interactive elements, ‘PEPPA PIG’s Adventure’ is a sensory feast whether you’re a die-hard Peppa fan or discovering the magic for the first time.

Find the best show in your city and don’t miss out:

City                               Dates                                      Venue

Mumbai                September 21 – 22, 2024       Sophia Bhabha Auditorium

Pune                     September 27 – 28, 2024       Lokshahir Annabhau Sathe Rang Mandir

Delhi                     October 05 – 06, 2024           Siri Fort Auditorium

Stay tuned as we will roll out details on the next phase of tickets in the other cities soon!

Get ready to experience the magic of ‘PEPPA PIG’s Adventure’ live on stage! Grab your tickets soon on BookMyShow and join Peppa and her friends for an incredible camping adventure.

It's going to be a day full of giggles, songs and interactive fun for all the little ones attending.

‘PEPPA PIG’s Adventure’ is presented by Kotak White Credit Card.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About Peppa Pig

PEPPA PIG is a British preschool animated television series that has been airing for 20 years across ten seasons in over 180 territories. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

About BookMyShow:

Launched in 2007, BookMyShow, owned and operated by Bigtree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 700 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 7,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. Some of the key properties that BookMyShow Live, the live entertainment experiential division of BookMyShow, has brought to its markets over the past few years include Ed Sheeran’s Mathematical Tour, Lollapalooza India, Backstreet Boys’ DNA World Tour, Post Malone’s debut India show at the Feeding India concert, U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Justin Bieber to name a few. 

BookMyShow is invested in providing the best user experience, whether on-ground or online and to that effect, launched BookMyShow Stream, India’s largest home-grown transactional video-on-demand (TVOD) platform hosting award-winning and critically acclaimed content from around the world, complementing its cinemas business. BookMyShow also houses India’s most extensive organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from marquee investors like TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel and Network18, BookMyShow has constantly demonstrated category leadership, growing beyond India with operations in Singapore, Indonesia, Malaysia, UAE and Sri Lanka. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which supports special causes to enrich the lives of the less fortunate across India through entertainment-led experiences.

About Kotak Mahindra Bank Limited

Established in 1985, Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's flagship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank - Kotak Mahindra Bank Limited.

The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking, and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services. The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 30th June 2024, Kotak Mahindra Bank Ltd has a national footprint of 1,965 branches and 3,279 ATMs (incl. cash recyclers), and branches in GIFT City and DIFC (Dubai).

For more information, visit the company’s website at https://www.kotak.com/

Celebrate The Sprit Of Varamahalakshmi With ‘Aarna’ By Tanishq

To honor the generous spirit of Varamahalakshmi, a festival that worships the Goddess of prosperity, wealth, and joy, Tanishq, India’s largest jewellery retail brand from the House of Tata, presents the timeless jewellery collection- Aarna. The collection is artistically designed and meticulously crafted in reverence, capturing the essence of every woman who creates her own legacy.

In celebration of the festive season, Tanishq is offering a upto 20% off on making charges of Gold Jewellery and on Diamond jewellery value along with the year-long Tanishq Exchange offer providing 100%* value on old gold purchased from any jeweller in India of 22KT and above from 15th August to 18th August 2024. Experience the splendour of the magnificent designs and celebrate this season of new beginnings across all Tanishq stores in Andhra Pradesh and Telangana.

To commemorate the auspicious festival of Varamahalakshmi, Tanishq presents its collection, "Aarna" inspired by the multifaceted divinity of the Goddess. Aarna is a celebration of the inherent grace and strength embodied by every woman. Varamahalakshmi, a revered festival dedicated to the goddess of wealth and prosperity, offering prayers to the one who grants ‘varas’/wishes - Goddess Lakshmi, is observed with great devotion during the Shravan month. Believed to be working with the goddess on this day is considered equivalent to worshipping her 8 forms, this occasion holds immense spiritual significance.

In the spirit of the festival, Tanishq honors women as the embodiment of Goddess Lakshmi, recognizing their roles as both protectors and providers. The "Aarna" collection is a testament to this reverence, featuring an exquisite range of necklaces, chokers, earrings, and bangles. Crafted with meticulous attention to detail and utilizing the finest gold, precious stones, and pearls, this collection is designed to adorn the modern woman and celebrate her diverse beauty.

The collection blends traditional craftsmanship with modern aesthetics, featuring intricate designs that are symbolic of the festival’s rich cultural heritage. The collection jewellery pieces offers a wide array of jewellery that complements the festive attire of every woman. The occasion celebrates all women to embrace the divine feminine within themselves and adorn themselves with the splendor of the Varmahalakshmi collection.

Elevate your Varamahalakshmi celebrations with the divine radiance of Tanishq jewellery. Also, avail exciting offers that Tanishq is running especially for this festive season. Enjoy exclusive offers this festive season and adorn yourself in pieces that embody the spirit of this sacred occasion with Aarna by Tanishq.

Nek Unveils Pure 24KT Gold Coin For Varamahalakshmi Pooja

* The coin is part of the brand’s strategy to cater to the preferences of India’s diverse customer base

Nek, the jewellery brand powered by India’s leading gold savings platform Jar, launched a special edition 24KT pure gold coin today to mark the festival of Varamahalakshmi Pooja. The special edition coin, launched as an extension of Nek’s product line, aligns with the brand’s broader strategy of creating an inclusive jewellery brand that caters to preferences of the diverse customer base across India.

The launch of the gold coin on the auspicious festival of Varamahalakshmi Pooja is part of the brand’s commitment to crafting jewellery that represents, and honours cherished cultural traditions. Merging traditional customs with modern jewellery design, the brand consists of a broad range of styles from festive-specific pieces to everyday wear. 

"The pure gold coin is an earnest effort from Nek to participate in the Varamahalakshmi Pooja, as devotees across southern India prepare to welcome Goddess Varamahalakshmi. This elegant and aesthetic offering from Nek represents a fusion of cultural reverence with India’s exquisite craftsmanship," said Nishchay AG, Founder and CEO, Jar. "More than just a precious metal, the coin is a testament to Nek’s commitment to creating jewellery that celebrates the country’s rich cultural heritage."

With an expanding presence in the Indian jewellery market, Nek is focused on creating culturally relevant offerings that hold meaning to its customers while maintaining the highest standards of purity and craftsmanship.

Jar-Powered Jewellery Brand Nek Launches Gold & Silver Rakhis For Raksha Bandhan

·         Nek, Jar's innovative jewellery brand, launches a collection of 18kt gold and 925 silver rakhis for Raksha Bandhan, aligning with Jar's mission to make precious metals accessible while honoring cultural traditions.

·         The launch leverages Jar's existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis, bridging the gap between digital savings and physical jewellery.

Nek, the innovative jewellery brand from India's leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar's mission of making precious metals accessible to all Indians while honouring cultural traditions.

Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers' wrists, receiving a promise of protection in return. Nek's exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.

"Our Nek rakhis represent more than just jewellery," says Nishchay AG, Co-Founder and CEO of Jar. "They're a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value."

The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year's celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.

This launch leverages Jar's existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It's a natural extension of Jar's ecosystem, bridging the gap between digital savings and physical jewellery while deeply resonating with cultural sentiments.

The introduction of these rakhis also aligns with Nek's broader strategy of creating an inclusive jewellery brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar and Nek continue to innovate in making precious metals more accessible and an integral part of Indians' financial and cultural lives.

This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek's gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.

Embracing Dental Health: A Tribute To Unity And Care

By. Dr. Sumali Srivastava, BDS, Founder and Principal Dentist

As India commemorates its 77th Independence Day, it’s a moment to reflect not only on the nation’s journey towards freedom but also on our personal milestones towards achieving health and well-being. While our country has thrived and evolved since gaining independence, many of us still face challenges in achieving our own personal freedom—especially when it comes to our dental health. This Independence Day, let's focus on creating a lasting bond between our gums and teeth, and embrace the freedom of a healthy smile.

Dental health is integral to overall well-being, yet it is often overlooked. Many people focus on maintaining physical fitness and mental health, but neglect their oral health, which can lead to serious complications. Your gums and teeth play a crucial role in not just your oral health but also your overall health. Gum disease, for instance, is linked to various systemic conditions, including heart disease, diabetes, and respiratory infections. Therefore, it’s vital to prioritize dental care as part of a holistic approach to health.

Understanding the Connection Between Gums and Teeth

The relationship between gums and teeth is akin to a partnership that requires mutual support. Healthy gums provide a strong foundation for your teeth, while teeth contribute to the function and health of the gums. When gums are neglected, they can become inflamed and infected, leading to conditions such as gingivitis and periodontitis. These conditions not only jeopardize the health of your gums but can also cause tooth loss and other complications.

Regular brushing, flossing, and dental check-ups are essential for maintaining this bond. Brushing your teeth at least twice a day with fluoride toothpaste helps remove plaque—a sticky film of bacteria that can lead to gum disease. Flossing daily removes plaque and food particles from between your teeth and under the gumline, areas that a toothbrush can’t reach. Additionally, routine dental visits allow for professional cleaning and early detection of potential issues.

Celebrating Independence Day with a Focus on Oral Health

This Independence Day, as we celebrate the freedom and unity of our nation, let’s also dedicate some time to fostering our personal health. The idea of independence resonates deeply in the context of dental health. India gained independence 77 years ago, but when will you gain yours from bad oral health? This Independence Day, let’s tie a rakhi and create an unbreakable bond between your gums and teeth, protecting your dental health.

"Quote, Give a smile of unity, because a healthy smile is the true freedom we all deserve. Dr. Sumali Srivastava, BDS, Founder and Principal Dentist”

"India gained independence 77 years ago, but when will you gain yours from bad oral health? This Independence Day, let's tie a rakhi and create an unbreakable bond between your gums and teeth, protecting your dental health. Let your smile be a reflection of unity and care, just as our nation stands strong in its diversity. Give a smile of unity, because a healthy smile is the true freedom we all deserve."

A smile is a powerful symbol of joy, confidence, and health. By taking proactive steps to care for your gums and teeth, you’re not only enhancing your own health but also contributing to a broader sense of well-being. Just as our nation stands strong in its diversity, let your smile reflect unity and care.

Tips for Maintaining Optimal Dental Health

Brush Twice Daily: Use a fluoride toothpaste and a soft-bristled brush to clean your teeth thoroughly.

Floss Daily: Remove plaque and food particles from between your teeth and along the gumline.

Visit Your Dentist Regularly: Schedule check-ups and cleanings every six months to catch any potential issues early.

Eat a Balanced Diet: Include plenty of fruits, vegetables, and whole grains in your diet while limiting sugary snacks and beverages.

Stay Hydrated: Drink plenty of water to help wash away food particles and maintain overall oral health.

By integrating these habits into your daily routine, you can achieve and maintain a healthy smile that mirrors the freedom and unity we celebrate on this Independence Day.

As we honor the progress and strength of our nation, let’s also take pride in our personal achievements towards health and well-being. May this Independence Day inspire us to create a lasting bond between our gums and teeth, ensuring that our smiles remain a beacon of unity and health for years to come.

Sonic Solace: Sound Healing Session A Journey To Inner Harmony

In a city that often moves at a relentless pace, Drum Events India, in collaboration with Prestige Centre for Performing Arts, is bringing a much-needed pause. Introducing Sonic Solace 5.0, a full-day sound healing workshop designed to transport you to a realm of tranquillity and rejuvenation.

On August 31st, from 10 AM to 5 PM, the Banquet Hall at Prestige Centre for Performing Arts, Kanakapura Road Bengaluru will be transformed into a sanctuary of sound. Under the theme "Find Harmony Within," this immersive experience promises to heal the mind, body, and soul.

Led by a panel of renowned sound healers including Dr. Sham Rock, Shilpi Das, Justin Shon, Jeeth, and Meenakshi, the Face Yoga Expert, participants will embark on a transformative journey. Through the power of sound, attendees can expect to experience stress reduction, emotional balance, boosted immunity, and a profound sense of inner peace.

Limited to just a few hundred participants, this exclusive workshop offers a unique opportunity to disconnect from the world and reconnect with oneself. The day will include a detoxifying welcome drink, a nourishing working lunch, and a culminating Cacao Ceremony.

Event Details:

Date: Saturday, August 31st, 2024

Time: 10 AM to 5 PM

Venue: Banquet Hall, Prestige Centre for Performing Arts, Bengalurum Konanakunte

Ticket Price: INR 2500 per person

Age: 10 years and above

Participant needs to carry their own yoga matt and shawl to cover them

We shall provide Eye Mask

Experience the transformative power of sound. Let Sonic Solace be your path to harmony.

Don't miss this chance to rediscover your equilibrium. Secure your spot now by booking your ticket on BookMyShow: https://in.bookmyshow.com/events/sonic-solace-sound-healing-session/ET00408018.

ITC Pays Tribute To The Nation With A Soul-Stirring Musical Composition

* The composition, created on the occasion of India’s 78th Independence Day has been performed by the Gurus & Scholars of ITC SRA in the true spirit of ‘Guru-Shishya Parampara’

On the occasion of India’s 78th Independence Day, ITC Ltd. has paid tribute to the Nation with the creation of a unique musical composition ‘Desh Ek Raag’ performed by the Gurus and Shishyas of the ITC Sangeet Research Academy (ITC-SRA). The soul-stirring composition captures the confluence of Hindustani Classical Music forms, rooted in the cultural traditions of the country. The musical ensemble innovatively combines western and Indian instrumental accompaniments to play Hindustani Classical tunes in order to contemporise Indian classical music for the younger generations. The composition, rendered in a musical video, was shared by Mr. Sanjiv Puri, Chairman of ITC, through a post on LinkedIn today. Mr. Puri is also the Chairman of the Board of Trustees of ITC-SRA.

Performed by ITC-SRA Gurus and scholars, in collaboration with other artists, the special composition is an ode to the Nation, in which Parampara and Pragati (Tradition & Progress); Viraasat and Vikas (Heritage & Development) go hand-in hand. In line with ITC's credo of 'Nation First: Sab Saath Badhein', which underscores the Company's core belief in creating inclusive and enduring value for the nation, the Desh Ek Raag initiative is testimony to ITC’s commitment to contribute meaningfully to preserve, nurture and promote India’s rich heritage of Hindustani Classical Music.

Crafted by some of ITC-SRA’s Gurus, the special composition is based on Raag Desh, which is an integral part of Vande Mataram – the National Song of India. The link of the Video is provided below:

https://youtu.be/Y5TlEjPwHJg

Speaking about the initiative, Mr. Sanjiv Puri, Chairman, ITC Ltd., said, “I am delighted that, as a tribute to our country on the occasion of the 78th Independence Day, ITC Sangeet Research Academy (ITC-SRA) has created a special composition, presented in the form of a music video ‘Desh Ek Raag – an Ode to the Nation’. This musical masterpiece by the talented scholars of ITC-SRA draws inspiration from Raag Desh, stirring a profound sense of pride and admiration for our great nation.”