Zupee Unveils 'Sadiyon Se India Ka Apna Game' Campaign Celebrating Ludo's Timeless Appeal

-          Starring Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, the campaign creatively traverses from the stone age to the digital age, celebrating common love for Ludo.

-          Through engaging visuals & witty storytelling ‘Sadiyon Se India Ka Apna Game’ promises to create a nationwide buzz.

-          Campaign Link – YouTube | Instagram

Zupee, India’s largest skill-based Ludo platform, has unveiled its latest campaign, ‘Sadiyon Se India Ka Apna Game,’ celebrating the timeless appeal of Ludo, India’s most beloved board game. This campaign is more than just a launch, it's a heartfelt narrative that creatively captures Ludo's evolution through the ages, with engaging storytelling and humor, culminating in its modern-day skill-based avatar on Zupee.

From the ancient stone age to grandeur of royal courts to the golden era of black and white and the funky retro era, Zupee’s campaign creatively illustrates Ludo's enduring journey. It also underscores Zupee's innovation in offering skill-based variations that enable players to win real money on Zupee Ludo in today's digital age, contrasting with a past where there were no meaningful rewards.

The campaign showcases a star-studded ensemble including Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’ in their own creative way.

Dilsher Singh Malhi, Founder and CEO of Zupee, said, "We are delighted to introduce 'Sadiyon Se India Ka Apna Game,' a campaign celebrating Ludo's enduring legacy. As a beloved classic, Ludo has united people across generations. This campaign not only highlights Ludo's journey from ancient times to its modern avatar on Zupee, but also underscores our commitment to blending tradition with innovation in skill-based gaming. Collaborating with esteemed talents like Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol adds a unique touch to amplify the joy of playing Ludo to an even wider audience!"

Bollywood star, Saif Ali khan added, “Zupee's dedication to offering enjoyable and innovative gaming experiences resonates with me. Their distinctive approach to skill-based gaming sets them apart, and Ludo, a beloved classic, perfectly captures the spirit of joyful entertainment.

I am excited to contribute to an endeavor that celebrates our traditional board games while embracing contemporary gaming trends, all while weaving a playful narrative around our shared love for Ludo.”

On his association with the brand, Indian actor & comedian, Sunil Grover added, "Ludo is indeed sadiyon se India ka apna game, a timeless favorite that has brought people together for generations. Working on this campaign was definitely a blast, mixing laughs with good old memories. Working with Saif Ali Khan, Vijay Raaz, Mouni Roy and Abhay Deol to bring different eras to life and give our favorite Ludo a modern twist was a delight.”

The ‘Sadiyon Se India Ka Apna Game’ campaign is conceptualized and produced by Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.

About Zupee - Zupee is the largest skill-based ludo platform in India. Zupee offers ‘games of skill’ in which a player’s skill, knowledge, attention, experience and capabilities are crucial to success. Zupee’s product portfolio of skill-based board games is redefining the online real-money gaming ecosystem by providing meaningful entertainment and bringing moments of joy. Zupee seeks to offer a learning-driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Recently, Zupee was also recognized and applauded as the 'Future Ready Organization'.

*Zupee, a responsible gaming platform, adheres to a transparent communication policy and outlines clear guidelines on its website regarding Do's & Dont's. Zupee advocates for responsible gaming practices, emphasizing that gaming should be enjoyed primarily for entertainment purposes, rather than solely for monetary gains.

Two Regional Rural Banks Select NPST Banking SuperApp To Accelerate Digital Transformation

* NPST has secured contracts from Kerala Gramin Bank and Karnataka Gramin Bank to execute a digital transformation program aimed at delivering exceptional banking experiences to customers.

NPST, India’s leading listed Fintech providing banking and payment technology and solutions, announced it has secured orders from Kerala Gramin Bank and Karnataka Gramin Bank for its banking Superapp. NPST Superapp will enable banks to accelerate digital transformation by enabling the delivery of engaging, new-age banking and transactional experiences, tailored to the demands of customers in rural and semi-urban areas. 

India’s digital banking ecosystem has experienced a remarkable transformation, fuelled by the government’s ambitious Digital India initiative and the increasing penetration of smartphones, with more than 600 million users.   These shifts present a tremendous opportunity for regional banks to modernize their services and cater to the evolving digital needs of their customers.

The NPST Banking SuperApp is designed to capitalize on these trends, delivering lifestyle- banking experiences to customers, especially in tier two and tier three cities. It integrates a wide array of services, including onboarding, everyday banking and payment transactions, credit products, as well as backend consumer servicing and engagement.  Customers can access these services in their regional language, enhancing convenience. By going beyond mere transactional capabilities, NPST Banking SuperApp helps banks foster deeper, more engaging connections with their customers.

Commenting on the win Deepak Chand Thakur, Co-Founder and CEO NPST said; “We are excited to work with Karnataka Gramin Bank and Kerala Gramin Bank to support their ongoing digital transformation and long-term growth in a scalable manner. By offering a comprehensive, integrated, and future-ready digital engagement platform, NPST is strengthening the experiences banks can offer to previously underserved populations, and secure a competitive edge in the fast-growing digital-first payments economy.” 

NPST Banking SuperApp accelerates the speed of innovation, empowering banks to rapidly build and deploy differentiated services through a broad suite of Open APIs powered by the?NPST API Hub and a strong ecosystem of partner innovations.  Its advanced micro-services-based, high-availability architecture helps banks to scale seamlessly to keep pace with rapidly increasing digital interactions.  

Built from the ground up, NPST’s extensive integration experience and interoperability with all payment rails and core banking solutions enables rapid product and service development, cutting time to market and the costs associated with lengthy roll-outs.   

About NPST

Established in 2013, NPST, a Make in India company, is one of India's leading fintech firms, with a listing on the NSE Small and Medium Exchange.

With a primary focus on UPI payments and digital banking solutions, NPST functions as a Technology Service Provider (TSP) and a Payment Platform as a Service Provider (PPaaS), catering to stakeholders across the financial value chain, including banks, payment aggregators, merchants, and consumers. Committed to innovation and excellence, NPST' aims to bridge the gap between banks and FinTechs and foster the overall growth of the digital payments ecosystem.

Presently, NPST facilitates seamless money movement for over 100 customers, processing an impressive 60 million transactions daily, benefiting millions of businesses, merchants, and consumers nationwide. For more information, visit: https://www.npstx.com/

Mobility Matters: Narayan Health City Performs 300 Robotic Knee Replacements In Six Months

·          According to experts, Tech-enabled Human-driven Robotic Knee Replacements offers Precision, Shorter Stay, Quick Recovery, Implant Longevity and Reduces the Need for Future Revisions

Mahavir chakra holder, Pt S K Gupta, 88 yr old patient who had become nearly immobile due to severe knee arthritis, discovered a renewed sense of freedom at Narayana Health City in Bengaluru. Through tech-enabled human-driven robotic knee surgery he regained his mobility and confidence back. This achievement is one of 300 robotic knee replacements completed in the past six months by the skilled orthopedic team at Narayana Health City, led by Professor Arun Ranganathan, Senior Consultant for Orthopedics, Spine & Trauma.

In the next decade or so, knee arthritis is expected to emerge as the fourth most common cause of physical disability in India. According to experts, there is a huge gap that needs to be filled up. Robotic Knee Replacement surgeries have emerged as a preferred choice for patients seeking a more precise and advanced solution for knee problems. Robotic Knee Replacement surgeries have emerged as a preferred choice for patients seeking a more precise and advanced solution for knee problems. Pt S K Gupta had every reason for opting this surgery.

Internal data speaks volumes about the hospital’s focus on providing advanced solutions for the elderly, enhancing their mobility and quality of life. Patients from 31 districts across Karnataka, Tamil Nadu, West Bengal, and Odisha, alongside individuals from over 10 overseas countries, trusted Narayana Health City for their robotic knee replacements. This diverse representation showcases Narayana Health City’s status as a premier destination for world-class healthcare, drawing patients from near and far. Being pioneer computer-navigated procedures in spine, pelvic, and tumor surgeries, as well as limb reconstruction make Narayana Health City cut above the rest.

Emphasizing the transformative nature of this procedure, Dr Abhinandan S Punith, Orthopaedic Surgeon, Robotic Joint Replacement, Knee Replacement Surgery, Narayana Health City said, “At Narayana Health City, our mission is always centered around our patients' well-being. Introducing robotic knee replacement technology was a natural step for us, as it allows for unparalleled precision and personalized care. We are dedicated to enhancing the lives of our patients, and this advanced technology enables us to do just that. Seeing our patients regain their mobility and independence is the greatest reward for our team”

Compared to conventional procedures, Robotic surgery is more accurate due to the level of precision it offers which is beyond the natural ability of the human eye. It minimizes the possibility of human error and inconsistencies, ensuring unparalleled accuracy and consistency. The minimally invasive approach results in smaller incisions, reduced blood loss and faster recovery times compared to conventional methods.

“Our goal is to provide access to cutting-edge robotic Knee Replacement Technology for all patients, regardless of their financial means," said Professor Arun Ranganathan, adding, “During the procedure, real-time mapping is conducted to generate a 3D model of the patient’s knee. While a robotic arm or device assists the procedure, surgeons remain in full control and their expertise enhances the clinical outcomes.” 

Experts emphasized on the comprehensive benefits of undergoing joint replacement surgery via Robotic technology.

"The Joint Robot system's surgical precision offers several benefits including more precise implant placement leading to a natural post-surgery feel, decreased risk of injury to surrounding tissues, reduced infection risk and early rehabilitation contributing to shorter hospital stay. The precise implant placement also enhances implant longevity, potentially reducing the need for future revisions,” concluded Dr. Prashanth BN, Orthopaedic Surgeon, Robotic Joint Replacement, Knee Replacement Surgery, Narayana Health City.

About Narayana Health

Narayana Health, founded by the visionary Dr. Devi Shetty and headquartered in Bengaluru, is a leading presence in the global healthcare landscape. As the second-largest healthcare provider in India, Narayana Health offers a comprehensive range of super-specialty tertiary care facilities, establishing itself as the ultimate destination for healthcare needs. The group's Centers of Excellence in various medical domains, a team of 18,822 dedicated professionals, including 3,868 skilled doctors and specialists, and a relentless focus on patient well-being and clinical excellence underscore its position as a beacon of hope and healing in the healthcare industry.

Samsung Galaxy Unpacked July 2024: Galaxy AI Is Here

The next frontier of Galaxy AI is coming. Prepare to discover the power of Galaxy AI, now infused into the latest Galaxy Z series and the entire Galaxy ecosystem. Get ready for a world of possibilities as we enter a new phase of mobile AI.

On July 10, Samsung Electronics will host Galaxy Unpacked in Paris — where the iconic cultural nexus and trend epicenter becomes the perfect backdrop for the rollout of our latest cutting-edge innovations. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel at 3 p.m. CEST, 6 a.m. PDT, 9 a.m. and EDT.

Stay tuned and make sure to visit news.samsung.com/global for all upcoming teasers, trailers and updates ahead of Unpacked 2024.

Link for the Galaxy Unpacked July 2024- https://youtu.be/igdWI2MAgPI

Keysight Streamlines And Automates Samsung Semiconductor India Research’s 5G Field-To-Lab Workflow

* Test automation solution quickly analyzes field logs and replicates complex 5G field issues in the lab as a test script

* Solution enables Samsung Semiconductor India to significantly reduce the time it takes to replicate field scenarios in the lab and increase time spent on improving end user quality of experience

Keysight Technologies, Inc. (NYSE: KEYS) announces that Samsung Semiconductor India Research (SSIR) has selected the Keysight Signaling Field-To-Lab (S-FTL) solution to streamline and automate its 5G field-to-lab workflow in its Bengaluru lab. The comprehensive, end-to-end 5G wireless protocol signaling solution improves end-user quality of experience (QoE) by accelerating the replication, analysis, and resolution of 5G field issues in a test lab environment.

As 5G continues to be deployed, the focus has shifted to ensuring users receive the highest QoE by rapidly resolving issues reported from the field. A significant challenge is replicating complicated field scenarios in a lab environment to identify possible solutions. This involves the complex, time-consuming process of analyzing field logs, which are often missing data or contain errors, in order to replicate the issues. To solve this challenge, mobile operators, device makers, and chip manufacturers need an efficient and reliable solution that can quickly translate device field logs into precisely replicated protocol sequences in the lab.

To assist its global customer base, SSIR sought an intelligent test automation solution that could replicate field issues in its Bengaluru test lab. In addition, SSIR was looking for a solution allowing its engineers to focus on addressing field issues rather than analyzing logs or creating test cases. SSIR chose the Keysight S-FTL solution because it enables automated test case creation from device field logs. Based on the 5G Protocol R&D Toolset, this solution automates the process by analyzing field logs for 5G / 4G and IMS, making protocol-based adjustments to ensure protocol compliant behavior, and then replicating the field scenario as a test script. The S-FTL solution features an open input log template that accommodates various formats to enable faster adoption into the workflow.

By using the Keysight S-FTL solution, SSIR has significantly reduced the time it takes to replicate field scenarios in the lab and increased the time its engineers spend on improving end-user QoE. The solution has helped resolve a wide range of issues from real-world scenarios such as voice / data calls, handovers, 5G to 4G mobility, and carrier aggregation for deployments ranging from single SIM, dual SIM, and dual connectivity.

Balajee Sowrirajan, Corporate EVP & MD, SSIR, said: “Our partnership with Keysight has leveraged each of our strengths to recreate real-world field scenarios in a lab environment. This collaboration has accelerated resolution of communication and connectivity issues for our wireless modem customers. With a comprehensive set of tools and techniques for testing, the S-FTL solution enables our engineers to identify and resolve communication issues more accurately. This has also helped to significantly save validation costs and turnaround time. In a nutshell, it has ensured reliability and cost effectiveness, the two most critical components in today's rapidly evolving telecommunications landscape.”

Cao Peng, Vice President and General Manager for Keysight's Wireless Test Group, said: “We are pleased to support SSIR’s strategic goals in the current 5G technology phase of network rollout and field integration testing. Keysight’s automated software-based chipset and device test solutions for replicating field issues are designed to help improve efficiency of the process. Keysight is committed to delivering test solutions that help accelerate the commercial introduction of 5G devices and networks to 5G leaders such as SSIR.”

Resources

5G Signaling Field to Lab Solution

Signaling Field to Lab Demo Video

S8701A Protocol R&D Toolset

About Keysight Technologies

At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we’re delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We’re a global innovation partner enabling customers in communications, industrial automation, aerospace, and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and www.keysight.com.

Glenmark And IADVL Undertake Awareness Campaign Supporting Vitiligo Patients In India

·         Glenmark released Picture Post Cards in collaboration with the Indian Association of Dermatologists, Venereologists, and Leprologists (IADVL) Supporting Vitiligo Patients in India on World Vitiligo Day.

·         The picture postcards & Calendar featured the winning artworks from dermatologists from across the country.

Glenmark Pharmaceuticals Ltd. (Glenmark), a research-led, integrated, global pharmaceutical company, has joined forces with The Indian Association of Dermatologists, Venereologists, and Leprologists (IADVL), to unveil postcards & Calendars aimed at raising awareness, showing empathy and support for individuals living with vitiligo, a skin disorder that affects pigmentation.

In an effort to combat misinformation and promote acceptance, Glenmark and IADVL conducted a unique painting competition named “Empathy in Every Stroke” on World Vitiligo Day, June 25, 2024. The competition aimed to spotlight the significance of awareness, understanding, and treatment for vitiligo patients. Dermatologists from across the country participated, submitting over 150+ entries that creatively portrayed patients' journey with vitiligo and advocated for the importance of embracing diversity.

A panel of judges, including renowned creative maestro, gold medallist from Sir JJ School of Arts, Mr Uday Parkar & famous contemporary Indian artist, Ms Arpa Mukhopadhyay, meticulously reviewed the submissions to select the winning artworks.

22 winning paintings by the dermatologists from across India were selected in the process, 12 of which will be part of the IADVL calendar for the year 2025. 10 of these paintings have been transformed into captivating postcards that will serve as a constant reminder of the significance of empathy, acceptance, and respect for those affected by vitiligo.

Speaking on the occasion, Alok Malik, President and Business Head, India Formulations, Glenmark Pharmaceuticals Ltd. said, “We are proud to support our collaboration again with the Indian Association of Dermatologists, Venereologists, and Leprologists (IADVL) in raising awareness for vitiligo. This initiative reflects our commitment to inclusivity and making a positive impact. Our painting competition inspired over 150+ entries from dermatologists, now featured on postcards & calendar. These cards symbolize our dedication to empathy, acceptance, and respect for those affected by vitiligo. We aim to challenge misconceptions and foster a more inclusive society, making a meaningful difference in the lives of vitiligo patients.”

Dr Manjunath Shenoy, President, IADVL said, "India has the highest prevalence of vitiligo in the world, and patients often face stigmatization and social isolation. We believe in the power of collective efforts to create awareness and acceptance for the same. These postcards & calendars are small but impactful steps towards supporting vitiligo patients and promoting a more inclusive society."

About vitiligo:

Vitiligo is a condition characterized by the loss of skin pigmentation due to the malfunction or destruction of melanin-producing cells, and impacts not only physical appearance but also psychological well-being. The latest data from the Indian Journal of Clinical and Experimental Dermatology 2022 indicates that the prevalence of Vitiligo ranges from 0.5 to 1 % Worldwide with a high prevalence of 8.8% in India.i Despite its prevalence and impact, vitiligo often remains misunderstood, leading to societal stigmatization and prejudice. India is home to the highest rate of vitiligo cases globally, with one in ten individuals being affected by the condition.

About Glenmark Pharmaceuticals Ltd.

Glenmark Pharmaceuticals Ltd. (BSE: 532296 | NSE: GLENMARK) is a research?led, global pharmaceutical company, having a presence across Branded, Generics, and OTC segments; with a focus on therapeutic areas of respiratory, dermatology and oncology. The company has 11 world-class manufacturing facilities spread across 4 continents, and operations in over 80 countries. In Vivo/Scrip 100 positions Glenmark amongst the Top 100 Companies Ranked by R&D and Pharmaceutical Sales, 2022; while Generics Bulletin/In Vivo places it in the Top 50 Generics and Biosimilars Companies Ranked by Sales, 2022. Glenmark’s Green House Gas (GHG) emission reduction targets have been approved in 2023 by the Science Based Target initiative (SBTi), making it only the second pharmaceutical company in India to achieve this. The organization has impacted more than 3 million lives over the last decade through its CSR interventions. For more information, visit www.glenmarkpharma.com. You can follow us on LinkedIn (Glenmark Pharmaceuticals) and Instagram (glenmark_pharma).

About IADVL:

The Indian Association of Dermatologists, Venereologists and Leprologists (IADVL), the largest representing official society of Indian Dermatologists was established in its present form on 28th January, 1973. IADVL also happens to be the world’s 2nd largest Association of Dermatologists behind the American Academy of Dermatology. It is the national association of Indian medical specialists who manage patients with skin disorders, sexually transmitted infections (STIs) or leprosy. The current member strength of the association is 17,000+ members.

Sound Healing Workshop For Madikeri Inmates By Dr. Sham Rock Foundation

In an initiative to promote wellbeing and inner peace, Dr. Sham Rock Foundation, held a sound healing workshop for inmates at the Madikeri District Jail in Karnataka, 2024 under the theme Sonic Solace 5.0.

The workshop, titled "Find Harmony Within: Sound Healing to Empower, Nurture, Heal the Mind, Body & Soul," was led by Dr. Sham Rock, founder and managing trustee of the foundation, and Ms. Shilpi Das, founder of Charista Foundation. Both are renowned sound healers and inspirational figures.

The event was inaugurated by A.S. Ponnanna MLA, Virajpet ( Kodagu) along with Shri. Pramod Ganapathi, Panchayat President of Gonikoppal, Madikeri, and presided over by Shri. Sanjay Jatti, Assistant Superintendent of Prison. Over 160 inmates participated in the session, experiencing the benefits of sound healing which included detoxification, stress reduction, and emotional regulation.

Mr. Sanjay Jatti commended the foundation's efforts, highlighting the positive impact the workshop had on the inmates. Dr. Sham Rock  said  that criminal behaviour is often rooted in circumstance, not inherent traits. This session aims to equip participants with tools to manage their emotions and avoid making impulsive choices. Dr. Sham  also expressed his intention to reach out to the Karnataka Home Minister to conduct similar programs at Parappana Agrahara Jail in Bengaluru.

Dr. Sham Rock Foundation's mission extends beyond this workshop. They aim to empower aspiring artists from rural areas by providing training and opportunities to pursue music as a profession. They also conduct sound healing sessions and interactive drumming circles for various groups, including cancer patients, government schools, and senior citizen homes, believing in the power of music to promote healing, creativity, peace and a sense of community, music and sound healing also helps patients with Parkinson disease, dyslexia and other issues.