Zinnov Management Consulting, a leading Globalization and Market
Expansion Advisory firm, today launched its much awaited rating of Global
R&D Service Providers’ across geographies. The study titled “Global
R&D Service Providers (GSPR) Rating 2014”, is an annual study to
assist business leaders spearheading global engineering initiatives make right
decisions in partner selection across geographies.
The study estimates the overall addressable R&D globalization
and services opportunity at $170 Billion as of 2014. Currently only $55 Billion
of this opportunity is addressed globally. India’s share of the addressed
market is 33% with in-house R&D centers contributing $11.3 Billion worth of
services to their parent companies.
The study finds that the Engineering services landscape is
undergoing rapid shifts from the perspective of range and nature of services.
The global outsourced Engineering services market currently stands at $26
Billion with players from US, Europe and India having an almost equal share.
Indian service providers lead the pack amongst the global service providers. As
of 2014 the Indian service providers deliver $6.9 Billion worth of services
which is 27% of the addressed outsourced services market. The study estimates
that by 2020 the Indian outsourced ER&D services market will reach $15
Billion growing at a CAGR of 13%. This growth will be primarily driven by
addressing the increasing demand for embedded systems and software needs across
all verticals.
Zinnov’s annual Global Service Provider Rating is an
exhaustive exercise that covers over 50 companies in the ER&D space. The
participants were analyzed across key parameters like Human capital, product
development capabilities, financials, ecosystem linkages, infrastructure &
innovation / IP creation, their non-linear strategy, lab infrastructure and
customer relationships. The analysis process involved data collection from
participating companies, interviews with end customers, and inputs from domain
experts.
Amongst global leaders in Engineering and R&D services,
Wipro, TCS and HCL continue to retain their dominant position in the
Engineering services segment. Wipro has a rich Engineering Services heritage
and innovation in its DNA, industry leading lab infrastructure and eco-system
connects and is a clear leader in Hi-Tech vertical. TCS has a highly
diversified and mature R&D practice which is demonstrated through its
positioning in leadership zone across all verticals in which it operates. HCL
with its positioning in the leadership zone across most of the verticals and
its notable capability addition in Medical Devices and Construction and Heavy
Engineering continues to be a formidable Engineering services player. However,
the leaders like Infosys, Tech Mahindra, L&T TS, Cyient, Symphony Teleca,
Aricent, IGATE and Mindtree are fast closing the gap by diversifying into newer
verticals by leveraging their embedded and software capabilities and exploring
newer customer segments like first time outsourcers and growth stage start-ups.
Deep solution capability and better IoT readiness differentiates these
companies from the rest.
Niche engineering service provider category is where the Indian
service providers face stiff competition from the Chinese and Central and
Eastern European players. Pactera is undoubtedly the leading Chinese service
provider in the Engineering services space while EPAM is the leader in Central
and Eastern Europe. Ness and GlobalLogic also have a good presence Eastern
Europe and have leadership capabilities the software product segment.
Persistent, KPIT Technologies, Tata Technologies and QueST Global,
are leaders in Software products, Automotive and Aerospace respectively and
continue to further strengthen and deepen their capabilities. Though the niche
players have historically focussed on specific verticals, they are now looking
to expand into newer verticals by leveraging their horizontal capabilities in
embedded systems and software. CMC, Tata Elxsi and Sasken have made good
strides in verticals like Automotive, Industrial Automation, Medical Devices,
Consumer Electronics and Software.
Happiest Minds and NeST are the emerging players in the
engineering services space. Happiest Minds is building capabilities in
disruptive technologies and NeST has established capabilities in Industrial
Automation and Medical Devices verticals.
The study indicates a significant increase in the maturity of
solutions that service providers are building especially in the IoT space.
Solutions are not only go-to-market arrow heads but are significant
contributors to non-linear revenues and are becoming the key differentiators.
This has shifted the investments from lab infrastructure to solution
development initiatives. Also, the attrition rate has come down by 2 percentage
points to 12% making it a stable operating environment from a people
perspective.
Large and strategic deals are now mainstream in engineering
services space. A typical large deal is structured around supporting the
customers with their global market expansion. Over the last year, there has
been an increased activity around M&A both by the Private Equity companies
and niche service providers. This is most likely to translate into deals in Q3
and Q4 of FY 2015.
Transforming from being a proverbial service provider to a true
engineering partner is the key challenge facing the engineering service
providers. To overcome this challenge, service providers are putting together
structured engagement models to collaborate with start-ups and expanding their
eco-system partnerships with OEMs and technology partners.
Commenting on the study, Sundararaman
Viswanathan, Manager-Consulting, Zinnov, said, “Increase in adoption of outcome based business models, growing non-linear
revenues and solution led approach have become a common fare. The key trend to
watch out for in my view is how service providers are gearing up for the
connected world. With significant R&D spend getting channelized to making
products better, faster and importantly “smarter”, it is the perfect time for
service providers to expand the traditional engineering services offerings to
include IoT and Engineering Analytics.”