Making a payment can just be an SMS away, thanks to the latest offering by mChek that allows consumers to make payments through their mobile phones. mChek, a company that has developed several patent-pending applications in the areas of security and banking announced the launch of mChek/Payment.
mChek/Payment enables consumers to shop with their mobile phones in a convenient and safe manner, either across the counter or with remote merchants. The service enables consumers to easily link their mobile phone with their existing credit card without any software to be installed on their mobile, and subsequently transact on the Internet, call centers or over a simple SMS.
Telecom operator Bharti Airtel has signed up with mChek to offer its post paid subscribers in Karnataka, to make payments by using this application. "Our consistent focus on innovation has enabled us to connect with customers strongly. Services like mChek revolve around Airtel's philosophy to delight customers with newer technologies," said Venkatesh V, CEO, Mobile Services, Bharti Airtel, Karnataka.
BIGFlix.com, a part of Reliance BIG Entertainment, an online and offline movie rental service has also joined hands with mChek to enhance its value proposition for its customers. Kamal Gianchandani, Chief Operating Officer, BIGFlix.com, said, "Today the mobile platform is the fastest growing platform and the most personalized form of marketing to reach customers. Our partnership with mChek will definitely get us one step closer to our customers and ensure faster and convenient value added services."
Through this new application, mChek is all set to transform the way people live by making use of electronic money. Do you know 'How mChek transformed the lives of these people?'
Agencies
Showing posts with label SMS. Show all posts
Showing posts with label SMS. Show all posts
Wednesday, July 15, 2009
Thursday, May 21, 2009
Can messaging technology attracts rural mobile users?
India has emerged as the most favorable market for telecom players with the rate of mobile users growing at over 10 million per month. By end of 2008, there were 340 million active mobile users in the country. After focusing the needs of the enterprises, urban users and the youth, the spotlight is now on the rural users with most players looking at avenues to expand in the rural markets. Even though mobile phones have reached the rural areas, simple applications such as messaging is still a foreign mode of communication; the most common reason being unfamiliarity to English.
Realizing the needs of rural people, Noida based Luna Ergonomics, a texting technology company has come up with a software, which will help people send text messages in 11 major Indian languages by using only 'ek angootha' (one thumb). One just needs to upload the company's Panini software in his/her mobile phone and start using the texting facilities. But this technology can only be used only in mobiles that have java applications pre-installed.
The company has made available four versions of the software - Panini Basic, Panini Clever, Panini Premium, and Panini Touch. Specifications have been done according to the usage of every version. Panini Premium would offer a superior version of CleverTexting and different modes of Ergonomic typing on the phone than Panini Basic and Panini Clever. Major Abhijeet Bhattacharjee, Founder, Luna Ergonomics says, "Panini software also offers SMS compression, first of its kind in the world, increasing the payload of an SMS in an Indian language by over 300 percent. Once a message is compressed, it is sent in encrypted form."
"Other than mobile phones, this software can also be used in other devices like remote and set-top-box," he explains.
"To make this facility available to large number of people, we are in talks with phone handset companies to pre-embed the application on the phone. We are also trying to negotiate with well known retails," says, Bhattacharjee. This technology could be very useful for mobile marketing services, he adds. In the beta version of the launch, the company has witnessed over 50,000 downloads from all across India and world.
With an aim of providing better technology to connect all through regional languages in the country, Bhattacharjee, a retired army officer founded Luna Ergonomics in 2008. Prior to founding the company, he had worked in organization like Gurus Media, Monster.com in different posts. Under the umbrella of Luna Ergonomics, five employees currently work on the development of this technology.
The company plans to unveil its latest product in the siliconindia Start-up City event to be held on June 06 in Bangalore.
SiliconIndia
Realizing the needs of rural people, Noida based Luna Ergonomics, a texting technology company has come up with a software, which will help people send text messages in 11 major Indian languages by using only 'ek angootha' (one thumb). One just needs to upload the company's Panini software in his/her mobile phone and start using the texting facilities. But this technology can only be used only in mobiles that have java applications pre-installed.
The company has made available four versions of the software - Panini Basic, Panini Clever, Panini Premium, and Panini Touch. Specifications have been done according to the usage of every version. Panini Premium would offer a superior version of CleverTexting and different modes of Ergonomic typing on the phone than Panini Basic and Panini Clever. Major Abhijeet Bhattacharjee, Founder, Luna Ergonomics says, "Panini software also offers SMS compression, first of its kind in the world, increasing the payload of an SMS in an Indian language by over 300 percent. Once a message is compressed, it is sent in encrypted form."
"Other than mobile phones, this software can also be used in other devices like remote and set-top-box," he explains.
"To make this facility available to large number of people, we are in talks with phone handset companies to pre-embed the application on the phone. We are also trying to negotiate with well known retails," says, Bhattacharjee. This technology could be very useful for mobile marketing services, he adds. In the beta version of the launch, the company has witnessed over 50,000 downloads from all across India and world.
With an aim of providing better technology to connect all through regional languages in the country, Bhattacharjee, a retired army officer founded Luna Ergonomics in 2008. Prior to founding the company, he had worked in organization like Gurus Media, Monster.com in different posts. Under the umbrella of Luna Ergonomics, five employees currently work on the development of this technology.
The company plans to unveil its latest product in the siliconindia Start-up City event to be held on June 06 in Bangalore.
SiliconIndia
Sunday, April 5, 2009
Air Deccan Gopinath proposes low-cost campaign in polls
To reach his electorate as well as keep costs within the stipulated budget of Rs 25 lakh for election campaigning, Air Deccan founder G. R. Gopinath is resorting to viral marketing, SMS messages, and e-mail.
Gopinath, who is standing as an Independent candidate from Bangalore South constituency, India's IT capital, has also launched a dedicated website with provision for suggestions, advice and feedbacks.
"We are using viral marketing techniques to keep our costs within the sum allotted by the Election Commission," said Gopinath. Viral marketing is a low-cost marketing technique that uses pre-existing social networks to increase brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet, or any form of video clips, images, or even text messages.
As per Gopinath, the email blasters were done with database received from volunteers instead of buying the database. The SMSs are being sent free by service providers who are his well-wishers. Even the social networking sites like Facebook and Twitter are free sites.
Gopinath said he opted to contest these elections with the backing of Infosys Technologies' Nandan Nilekani and Mohandas Pai, Pradeep Kar of Microland; Kiran Mazumdar-Shaw of Biocon and brand guru Harish Bijoor.
CXOtoday
Gopinath, who is standing as an Independent candidate from Bangalore South constituency, India's IT capital, has also launched a dedicated website with provision for suggestions, advice and feedbacks.
"We are using viral marketing techniques to keep our costs within the sum allotted by the Election Commission," said Gopinath. Viral marketing is a low-cost marketing technique that uses pre-existing social networks to increase brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet, or any form of video clips, images, or even text messages.
As per Gopinath, the email blasters were done with database received from volunteers instead of buying the database. The SMSs are being sent free by service providers who are his well-wishers. Even the social networking sites like Facebook and Twitter are free sites.
Gopinath said he opted to contest these elections with the backing of Infosys Technologies' Nandan Nilekani and Mohandas Pai, Pradeep Kar of Microland; Kiran Mazumdar-Shaw of Biocon and brand guru Harish Bijoor.
CXOtoday
Saturday, March 7, 2009
Now Send SMS In Any Local Languages
By Manu Sharma
Since local language is always preferred to communicate with close ones, Tachyon Technologies, the Bangalore-based company initially rolled out Quillpad for the online players. It has recently introduced the solution for mobile players for their SMS service.
Talking to CXOtoday, Ram Prakash H., founder and CEO of Tachyon Technologies said, "We innovated a core less compression technology for the mobile version that has been compressed from eight mbps to less than 400 kbps. It has enabled easier usage for the end-user."
LG has rolled out four models that has inbuilt Quillpad in them and these included: KM 380T, KG 195, KP 199 and KP 220 models. Following the success with LG, Tachyon is talking to other manufacturers like Nokia, Samsung among others. "We want to initially target the mobile manufacturers who will bundle the features in the handsets and later approach the mobile service providers like Airtel, Reliance and Vodafone who can provide more value added services to the end users," said Prakash.
As per the agreement signed with LG (global), the license covers all languages. However, the company has initially rolled out models that can support only Hindi. "Quillpad in mobile makes it easy to type in local languages. It is as easy as we type test messages in English in dictionary mode," said Prakash.
On compatibility with other formats, he said Quillpad is Unicode-compliant and would support any application that supports Unicode. Quillpad was developed as an AI technology, which learns the rules and language patterns and can transliterate any language without help of any linguistic expert," said Prakash.
There is a two-fold advantage - since there is no dependence on a linguistic expert, it can be used for any language and one does not have to depend on the dictionary. Prakash said that this learning was just one-time, after which the trained set of patterns could be deployed by all users of Quillpad technology. The newly developed technology then enables predictive transliteration.
"When you are typing a word, the technology will put together the rules and come up with the right word. It is very similar to the way the T9 dictionary on mobile phones supports typing English words," he said. Another feature that is unique is that the technology is not dependent on one Indian language or its structure. It supports any language that can be written phonetically.
"This gives Quillpad an edge over other technologies. As the artificial intelligence technology can learn the pattern of new languages in just three to four hours, one can add new languages overnight," he said.
CXOtoday.com
Since local language is always preferred to communicate with close ones, Tachyon Technologies, the Bangalore-based company initially rolled out Quillpad for the online players. It has recently introduced the solution for mobile players for their SMS service.
Talking to CXOtoday, Ram Prakash H., founder and CEO of Tachyon Technologies said, "We innovated a core less compression technology for the mobile version that has been compressed from eight mbps to less than 400 kbps. It has enabled easier usage for the end-user."
LG has rolled out four models that has inbuilt Quillpad in them and these included: KM 380T, KG 195, KP 199 and KP 220 models. Following the success with LG, Tachyon is talking to other manufacturers like Nokia, Samsung among others. "We want to initially target the mobile manufacturers who will bundle the features in the handsets and later approach the mobile service providers like Airtel, Reliance and Vodafone who can provide more value added services to the end users," said Prakash.
As per the agreement signed with LG (global), the license covers all languages. However, the company has initially rolled out models that can support only Hindi. "Quillpad in mobile makes it easy to type in local languages. It is as easy as we type test messages in English in dictionary mode," said Prakash.
On compatibility with other formats, he said Quillpad is Unicode-compliant and would support any application that supports Unicode. Quillpad was developed as an AI technology, which learns the rules and language patterns and can transliterate any language without help of any linguistic expert," said Prakash.
There is a two-fold advantage - since there is no dependence on a linguistic expert, it can be used for any language and one does not have to depend on the dictionary. Prakash said that this learning was just one-time, after which the trained set of patterns could be deployed by all users of Quillpad technology. The newly developed technology then enables predictive transliteration.
"When you are typing a word, the technology will put together the rules and come up with the right word. It is very similar to the way the T9 dictionary on mobile phones supports typing English words," he said. Another feature that is unique is that the technology is not dependent on one Indian language or its structure. It supports any language that can be written phonetically.
"This gives Quillpad an edge over other technologies. As the artificial intelligence technology can learn the pattern of new languages in just three to four hours, one can add new languages overnight," he said.
CXOtoday.com
Tuesday, January 20, 2009
Mobile players focus on MVAS to increase ARPU
With Mobile Value Added Services (MVAS) touching Rs 7,510 crore in 2008 and expected to touch Rs 9,760 crore in 2009 and Rs 16,520 by 2010, mobile players are aggressively rolling out new services to increase the average revenue per user (ARPU).
Talking to CXOtoday at the Forum Nokia Developer Conference 2009, Deepak Halan, Group Business Director of IMRB International eTech said, “In the wake of changing industry markets, telecom operators are looking at MVAS as the next wave of growth, and a large chunk of revenues is expected to flow from VAS in the near future. Our report indicated that this market is growing at 70% annually.”
While the growing subscriber base has positively impacted industry revenues, operator margins have shrunk, pulling down ARPU. “As ARPU declines and voice gets commoditized, the challenge is to retain customers, develop alternative revenue streams, and create a basis for differentiation in high-churn markets that is why telecom operators are looking at MVAS as the next wave of growth,” said Halan.
Presently the mobile market has about 12-15 major players besides a number of new licences issued to Etisalat, Unitech and Reliance (GSM) that is likely to take MVAS to all time high.
Among MVAS, the most popular service was downloaded mobile music, although voice portals were swiftly taking over, said Halan. SMS-based infotainment services are largely divided among the big players. A TRAI reports indicates that out of the 375 million users, one out of every five users have a GPRS-enabled mobile across India but not many services are available making then passive users, which is a deterrent factor.
However, the new 3G initiative give a fresh pipe for data and video tracks that could be downloaded without interruptions and also mobile TV with a lot more services like video on demand will is possible, said Halan.
Srikanth Raju, Director, Head of Product Marketing Forum Nokia said, “MVAS has seen a huge market in India and now with 3G being rolled out, will further help video downloaded and a lot more development on MVAS.”
Talking to CXOtoday at the Forum Nokia Developer Conference 2009, Deepak Halan, Group Business Director of IMRB International eTech said, “In the wake of changing industry markets, telecom operators are looking at MVAS as the next wave of growth, and a large chunk of revenues is expected to flow from VAS in the near future. Our report indicated that this market is growing at 70% annually.”
While the growing subscriber base has positively impacted industry revenues, operator margins have shrunk, pulling down ARPU. “As ARPU declines and voice gets commoditized, the challenge is to retain customers, develop alternative revenue streams, and create a basis for differentiation in high-churn markets that is why telecom operators are looking at MVAS as the next wave of growth,” said Halan.
Presently the mobile market has about 12-15 major players besides a number of new licences issued to Etisalat, Unitech and Reliance (GSM) that is likely to take MVAS to all time high.
Among MVAS, the most popular service was downloaded mobile music, although voice portals were swiftly taking over, said Halan. SMS-based infotainment services are largely divided among the big players. A TRAI reports indicates that out of the 375 million users, one out of every five users have a GPRS-enabled mobile across India but not many services are available making then passive users, which is a deterrent factor.
However, the new 3G initiative give a fresh pipe for data and video tracks that could be downloaded without interruptions and also mobile TV with a lot more services like video on demand will is possible, said Halan.
Srikanth Raju, Director, Head of Product Marketing Forum Nokia said, “MVAS has seen a huge market in India and now with 3G being rolled out, will further help video downloaded and a lot more development on MVAS.”
Subscribe to:
Posts (Atom)