Phoenix Marketcity Introduces Curbside Service & Phoenix @Doorsteps for Seamless Shopping Experience

Embracing the ‘new normal’, Bengaluru’s favourite shopping and lifestyle destination, Phoenix Marketcity has introduced Curbside service for its customers who may want to shop at the mall at the comfort of their homes. Curbside service ensures comfort and convenience to consumers by offering a seamless retail experience designed with safety in mind. The mall has set up a Curbside pickup desk keeping in mind minimal interaction and trouble-free experience to get the shopping orders picked. Another modest initiative is Phoenix @ Doorsteps which is basically a home delivery service where customers will get their shopped bags delivered at their doorsteps.  

Phoenix Marketcity is now offering these concierge services for its patrons where they can place their shopping orders through the Whatsapp application platform, which will direct customers to select merchandise and products from their catalogues or through assisted virtual shopping. Customers can shop from the favourite brands and make payments online while easily enquiring about, timings and delivery with a chatbot to respond to frequently asked questions and connect with individual stores for brand related queries at the same time. The orders would be ready for contactless a Curbside pickup at an allotted time. 

Speaking on the launch of Curbside service, Mr. Gajendra Singh Rathore said “Curbside service is being introduced to keep the interest of customers alive with a hassle-free experience and smart shopping. The initiative has been introduced with an understanding towards the needs of the consumer and the changing scenario. We intend to offer seamless access to products and a process with minimal human interaction ensuring safety”. 

Other than this, the mall is taking utmost care of the safety of all with mandatory temperature checks at entry points, sanitisation, social distancing and limiting the number of people on the escalator to four at a time.  

Curbside Service: Steps to Follow  

SHOP ON THE GO – CURBSIDE PICK-UP 

Step 1- Send a Hi message on our WhatsApp number +916366940002. You will be assigned a Personal Shopping Assistance  

Step2: Select Merchandise/products from the Catalogue we share with you, or through assisted virtual shopping. 

Step 3: confirm your order and pay online securely 

Step 4: Choose a time slot to collect your safely packaged items from Curbside Pick-up 

Step 5: Drive to the curbside Pick-up point at your designated time. Your shopping bags will be placed in your car or Opt for home delivery  

Experience Contactless Dining at Phoenix Marketcity, Whitefield

Phoenix Marketcity, Bengaluru’s ultimate Shopping & Lifestyle destination has reopened its food court by implementing ‘Contactless Dining’ – a unique and safe dining experience to its patrons. The initiative of contactless dining and ordering solution at the food court aims to offer a hygienic dining experience for the visitors. Contactless dining has minimised human contact by eliminating the use of high-touch elements at restaurants in the food court. Phoenix Marketcity has deployed this technology to make the entire process, from ordering to payment seamlessly digital.

With business activities resuming earlier this month, Phoenix Marketcity has reoriented its focus towards health and safety of its patrons and partners. Anticipating the challenges in food service, specifically the dining segment, Phoenix Marketcity has taken a major step to reinvent eating out experience through contactless dining to curtail contamination risk.

"The present situation demands all of us to prioritize safety and hygiene standards at all times. At Phoenix Marketcity we have set stringent SOPs that are constantly monitored. The contactless dining at our food court will ensure our patrons have minimal human contact to place their order or pay the bill. By deploying technology, we have eliminated the need for menu cards and bills that are often touched and could potentially be a source of concern. Thus, making the entire experience seamless, safe and convenient for our customers. We believe a proactive approach as this towards safety and hygiene will go a long way in building customer confidence and creating a safe environment all around” said, Mr. Gajendra Singh Rathore, Senior Centre Director, Phoenix Marketcity.

Introducing Contactless Dining at Phoenix Marketcity

Contactless Menu: Scan the QR code placed on the table / or from anywhere inside the mall to land on the home page of the Food Court to explore restaurant menu and pairing recommendations for digital orders. The user lands on the landing page of the food court where all the food court brands are visible.

Contactless ordering – order through the app (eliminates contact with the waiter/ staff to place an order or modify an order).

The order is then authenticated by the merchant and the User gets real time order status in his phone via WhatsApp

Contactless payment – Pay the bill via the app & leave the restaurant premises

 

4 Simple Steps for contactless dining/ordering

1 SCAN THE QR CODE WITH YOUR MOBILE CAMERA   

2 TAP ON THE NOTIFICATION LINK

3. ORDER FOOD (DINE-IN/TAKEAWAY)                                                                                         

4. Pay Online

Contactless Dining is a step forward in the right direction for the Food courts and we are sure this will provide for a safe and hassle-free dining experience for customers and improve the economics of the restaurant industry.

Our Food Court brands include : Wow Momo, Naga's, Subway, Eat Fit, Purani Delhi, Kababji, Shiv Sagar, Kailash Parbat, Squeeze Juice Bar, Bao & Grills, Smoke The Sizzler House, Hunan Express, Gongura, Marhaba, Keventers, Gelato, Asia 7 Express, Papa Roti.

Air Deccan Gopinath proposes low-cost campaign in polls

To reach his electorate as well as keep costs within the stipulated budget of Rs 25 lakh for election campaigning, Air Deccan founder G. R. Gopinath is resorting to viral marketing, SMS messages, and e-mail.

Gopinath, who is standing as an Independent candidate from Bangalore South constituency, India's IT capital, has also launched a dedicated website with provision for suggestions, advice and feedbacks.

"We are using viral marketing techniques to keep our costs within the sum allotted by the Election Commission," said Gopinath. Viral marketing is a low-cost marketing technique that uses pre-existing social networks to increase brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet, or any form of video clips, images, or even text messages.

As per Gopinath, the email blasters were done with database received from volunteers instead of buying the database. The SMSs are being sent free by service providers who are his well-wishers. Even the social networking sites like Facebook and Twitter are free sites.

Gopinath said he opted to contest these elections with the backing of Infosys Technologies' Nandan Nilekani and Mohandas Pai, Pradeep Kar of Microland; Kiran Mazumdar-Shaw of Biocon and brand guru Harish Bijoor.

CXOtoday