Anil Ambani led Reliance Mobile has launched antakshari game on its R-World platform for both- GSM (Global System for Mobile communications) and CDMA (Code Division Multiple Access) users. Now, Reliance Mobile subscribers can play this game with a selected community or their friends on the move.
Reliance is also creating a special marketing portal, where a subscriber will be able to throw a challenge to others and recipients will be able to respond. While playing, users will get three lifelines to continue the game. These lifelines are library, 50-50 and ask a friend.
On the launch of this service, Krishna Durbha, Head - VAS, Reliance Communications said, "Antakshari is one of the oldest music based games that Indians have known and played for generations. We have conceptualized the same for our subscribers, who can now play this game with any other Reliance subscriber in the country."
The antakshari service will come at a monthly subscription of Rs.30 with 30 minutes of free usage. Users will also have the right to block other users at any point in time as well as decide whom they want to play with.
Agencies
Showing posts with label handset. Show all posts
Showing posts with label handset. Show all posts
Thursday, August 20, 2009
Thursday, June 18, 2009
$13 Billion by 2013; Can Indian mobile reach this milestone?
The Compound Annual growth rate (CAGR) of the Indian mobile market is projected to grow at 12.5 percent from 2009-2013 and will exceed by $30 billion. According to Gartner, the India mobile subscriber base will cross around 771 million connections by 2013 and will grow at a CAGR of 14.3 percent in the same period from 452 million in 2009. India is also expected to become 2nd largest mobile consumer market after China.
"The Indian mobile industry has now moved out of its hyper growth mode, but it will continue to grow at double-digit rates for next three years as operators focus on rural parts of the country, growth will also be triggered by increased adoption of value-added services, which are relevant to both rural and urban markets," said Madhusudan Gupta, Senior Research Analyst, Gartner.
The mobile market incursion is projected to increase from 38.7 percent in 2009 to 63. 5 percent in the year 2013.
This growth is primarily because of the operators increasing their focus on the rural market, local consumer durable and electronic companies entering the domestic mobile handset segment, and lower handset prices, Gartner said.
Prepaid subscribers continue to be dominating the Indian mobile connection market. They accounted for more than 93 percent of all mobile connections in 2008 and are expected to grow to more than 96 percent of the connection base by 2013, surpassing 741 million connections versus 312 million in 2008.
The postpaid subscriber base will exceed 29 million subscribers by 2013; grow at 2.5 percent from 23 million in 2008.
The churn rate in India is 53.2 percent in 2009, and despite a maturing market, the ratio is expected to increase to 59.6 percent in 2013.
The overall growth of mobile services in India will be significantly contributed by revenue from data services, with a CAGR of 16.8 percent from 2009 to 2013. Prepaid subscribers are expected to adopt data services faster and more than the post-paid segment. The bulk of revenue will continue to come from voice services.
With the increased growth in data services, the percentage of revenue coming from voice will reduce from 89 percent in 2008 to 86 percent in 2013.
Gartner predicts that a significant drop in Average Revenue per User (ARPU), as the bulk of new subscribers will come from rural areas that are dominated by prepaid subscribers.
With the new operators joining the market, the voice tariffs will decline substantially in 2009. Growth will be triggered by increased adoption of value-added services, which are relevant to both rural and urban markets.
Agencies
"The Indian mobile industry has now moved out of its hyper growth mode, but it will continue to grow at double-digit rates for next three years as operators focus on rural parts of the country, growth will also be triggered by increased adoption of value-added services, which are relevant to both rural and urban markets," said Madhusudan Gupta, Senior Research Analyst, Gartner.
The mobile market incursion is projected to increase from 38.7 percent in 2009 to 63. 5 percent in the year 2013.
This growth is primarily because of the operators increasing their focus on the rural market, local consumer durable and electronic companies entering the domestic mobile handset segment, and lower handset prices, Gartner said.
Prepaid subscribers continue to be dominating the Indian mobile connection market. They accounted for more than 93 percent of all mobile connections in 2008 and are expected to grow to more than 96 percent of the connection base by 2013, surpassing 741 million connections versus 312 million in 2008.
The postpaid subscriber base will exceed 29 million subscribers by 2013; grow at 2.5 percent from 23 million in 2008.
The churn rate in India is 53.2 percent in 2009, and despite a maturing market, the ratio is expected to increase to 59.6 percent in 2013.
The overall growth of mobile services in India will be significantly contributed by revenue from data services, with a CAGR of 16.8 percent from 2009 to 2013. Prepaid subscribers are expected to adopt data services faster and more than the post-paid segment. The bulk of revenue will continue to come from voice services.
With the increased growth in data services, the percentage of revenue coming from voice will reduce from 89 percent in 2008 to 86 percent in 2013.
Gartner predicts that a significant drop in Average Revenue per User (ARPU), as the bulk of new subscribers will come from rural areas that are dominated by prepaid subscribers.
With the new operators joining the market, the voice tariffs will decline substantially in 2009. Growth will be triggered by increased adoption of value-added services, which are relevant to both rural and urban markets.
Agencies
Thursday, May 21, 2009
Can messaging technology attracts rural mobile users?
India has emerged as the most favorable market for telecom players with the rate of mobile users growing at over 10 million per month. By end of 2008, there were 340 million active mobile users in the country. After focusing the needs of the enterprises, urban users and the youth, the spotlight is now on the rural users with most players looking at avenues to expand in the rural markets. Even though mobile phones have reached the rural areas, simple applications such as messaging is still a foreign mode of communication; the most common reason being unfamiliarity to English.
Realizing the needs of rural people, Noida based Luna Ergonomics, a texting technology company has come up with a software, which will help people send text messages in 11 major Indian languages by using only 'ek angootha' (one thumb). One just needs to upload the company's Panini software in his/her mobile phone and start using the texting facilities. But this technology can only be used only in mobiles that have java applications pre-installed.
The company has made available four versions of the software - Panini Basic, Panini Clever, Panini Premium, and Panini Touch. Specifications have been done according to the usage of every version. Panini Premium would offer a superior version of CleverTexting and different modes of Ergonomic typing on the phone than Panini Basic and Panini Clever. Major Abhijeet Bhattacharjee, Founder, Luna Ergonomics says, "Panini software also offers SMS compression, first of its kind in the world, increasing the payload of an SMS in an Indian language by over 300 percent. Once a message is compressed, it is sent in encrypted form."
"Other than mobile phones, this software can also be used in other devices like remote and set-top-box," he explains.
"To make this facility available to large number of people, we are in talks with phone handset companies to pre-embed the application on the phone. We are also trying to negotiate with well known retails," says, Bhattacharjee. This technology could be very useful for mobile marketing services, he adds. In the beta version of the launch, the company has witnessed over 50,000 downloads from all across India and world.
With an aim of providing better technology to connect all through regional languages in the country, Bhattacharjee, a retired army officer founded Luna Ergonomics in 2008. Prior to founding the company, he had worked in organization like Gurus Media, Monster.com in different posts. Under the umbrella of Luna Ergonomics, five employees currently work on the development of this technology.
The company plans to unveil its latest product in the siliconindia Start-up City event to be held on June 06 in Bangalore.
SiliconIndia
Realizing the needs of rural people, Noida based Luna Ergonomics, a texting technology company has come up with a software, which will help people send text messages in 11 major Indian languages by using only 'ek angootha' (one thumb). One just needs to upload the company's Panini software in his/her mobile phone and start using the texting facilities. But this technology can only be used only in mobiles that have java applications pre-installed.
The company has made available four versions of the software - Panini Basic, Panini Clever, Panini Premium, and Panini Touch. Specifications have been done according to the usage of every version. Panini Premium would offer a superior version of CleverTexting and different modes of Ergonomic typing on the phone than Panini Basic and Panini Clever. Major Abhijeet Bhattacharjee, Founder, Luna Ergonomics says, "Panini software also offers SMS compression, first of its kind in the world, increasing the payload of an SMS in an Indian language by over 300 percent. Once a message is compressed, it is sent in encrypted form."
"Other than mobile phones, this software can also be used in other devices like remote and set-top-box," he explains.
"To make this facility available to large number of people, we are in talks with phone handset companies to pre-embed the application on the phone. We are also trying to negotiate with well known retails," says, Bhattacharjee. This technology could be very useful for mobile marketing services, he adds. In the beta version of the launch, the company has witnessed over 50,000 downloads from all across India and world.
With an aim of providing better technology to connect all through regional languages in the country, Bhattacharjee, a retired army officer founded Luna Ergonomics in 2008. Prior to founding the company, he had worked in organization like Gurus Media, Monster.com in different posts. Under the umbrella of Luna Ergonomics, five employees currently work on the development of this technology.
The company plans to unveil its latest product in the siliconindia Start-up City event to be held on June 06 in Bangalore.
SiliconIndia
Sunday, April 19, 2009
Will Sony Ericsson layoff additional 2,000 jobs?
Sony Ericsson Mobile Communications Ltd, the mobile-phone venture of Sony Corp and Ericsson AB, said it will cut an additional 2,000 jobs to revive profit amid falling demand.
The measure will reduce costs by 400 million euros ($524 million) annually by mid-2010 and cost 200 million euros to implement, Sony Ericsson said in a statement. It follows a plan announced in July to slash 2,000 positions to save 300 million euros, which has been completed, and another unveiled in January to reduce costs by 180 million euros by the end of 2009.
Sony Ericsson reported its third straight quarterly loss today after it slipped to fourth place in global handset shipments at the end of last year. The London-based company has suffered as consumers snapped up touchscreen models from competitors such as Apple Inc with its iPhone.
“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand” Chief Executive Officer Dick Komiyama said in the statement. “We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible.”
Third loss
The first-quarter net loss was 293 million euros, compared with a profit of 133 million euros a year earlier, the company said. Sales fell 36 per cent to 1.74 billion euros.
Analysts in an SME Direkt survey predicted a 293 million- euro net loss on sales of 1.68 billion euros, based on 28 estimates.
Sony Ericsson’s gross margin, or sales minus manufacturing costs, narrowed to 8.4 per cent in the quarter from 29.2 per cent a year earlier.
Restructuring charges for the first two cost-cutting programmes will stay within the 300 million-euro sum set aside in July to pay for the measures, the company said.
The venture shipped 14.5 million phones, a 35 per cent drop from a year earlier. The company estimated its market share fell two percentage poi
nts to 6 per cent from the fourth quarter. The average selling price of its handsets fell to 120 euros from 121 euros in the fourth quarter as well as the year-earlier period.
Sony Ericsson predicts global industry handset unit sales will shrink at least 10 per cent this year from the 1.19 billion sold in 2008. Nokia Oyj, the world’s largest mobile-phone maker, yesterday reiterated its forecast of about a 10 per cent drop in the global handset market.
Nokia reiterated its margin targets for the year after announcing job cut programmes that will cover about 3,000 employees. The Espoo, Finland-based company’s first-quarter net income declined 90 per cent to 122 million euros.
Agencies
The measure will reduce costs by 400 million euros ($524 million) annually by mid-2010 and cost 200 million euros to implement, Sony Ericsson said in a statement. It follows a plan announced in July to slash 2,000 positions to save 300 million euros, which has been completed, and another unveiled in January to reduce costs by 180 million euros by the end of 2009.
Sony Ericsson reported its third straight quarterly loss today after it slipped to fourth place in global handset shipments at the end of last year. The London-based company has suffered as consumers snapped up touchscreen models from competitors such as Apple Inc with its iPhone.
“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand” Chief Executive Officer Dick Komiyama said in the statement. “We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible.”
Third loss
The first-quarter net loss was 293 million euros, compared with a profit of 133 million euros a year earlier, the company said. Sales fell 36 per cent to 1.74 billion euros.
Analysts in an SME Direkt survey predicted a 293 million- euro net loss on sales of 1.68 billion euros, based on 28 estimates.
Sony Ericsson’s gross margin, or sales minus manufacturing costs, narrowed to 8.4 per cent in the quarter from 29.2 per cent a year earlier.
Restructuring charges for the first two cost-cutting programmes will stay within the 300 million-euro sum set aside in July to pay for the measures, the company said.
The venture shipped 14.5 million phones, a 35 per cent drop from a year earlier. The company estimated its market share fell two percentage poi
nts to 6 per cent from the fourth quarter. The average selling price of its handsets fell to 120 euros from 121 euros in the fourth quarter as well as the year-earlier period.
Sony Ericsson predicts global industry handset unit sales will shrink at least 10 per cent this year from the 1.19 billion sold in 2008. Nokia Oyj, the world’s largest mobile-phone maker, yesterday reiterated its forecast of about a 10 per cent drop in the global handset market.
Nokia reiterated its margin targets for the year after announcing job cut programmes that will cover about 3,000 employees. The Espoo, Finland-based company’s first-quarter net income declined 90 per cent to 122 million euros.
Agencies
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