Microsoft Corp will hire at least 400 workers from Yahoo Inc if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs during the switch to new technology.
The details emerged in a regulatory filing that elaborated on an agreement announced last week. Sunnyvale-based Yahoo said then that an unspecified number of its 13,000 employees would be offered jobs at Microsoft after the Redmond, Washington-based software maker assumes control of the search results and search advertising on Yahoo's Web site.
The transition is supposed to begin early next year, assuming the alliance is approved by antitrust regulators in the United States and Europe.
Microsoft will pay $50 million annually during the first three years of the 10-year contract to supplement the revenue that Yahoo will receive from the ads appearing alongside its search results. The $150 million in guaranteed payments weren't mentioned last week.
The filing said Yahoo can use the $150 million to pay for unforeseen transition costs. Yahoo's stock has fallen by about 15 per cent since it unveiled the Microsoft deal, largely because announced terms didn't include a large upfront payment.
The disclosure probably won't ease the disappointment much, given analysts had anticipated Microsoft paying $1 billion to $2 billion for access to Yahoo's search engine.
Most of the revenue from the Microsoft deal will flow from ad commissions. Yahoo will receive 88 percent of the search ad revenue during the first five years of the contract. After that, Yahoo's commission will range from 83 percent to 93 percent, depending on whether it still handles some of the ad sales in the partnership.
The main reason Yahoo decided to turn over its search engine to Microsoft was to save money. If Yahoo wants to save even more on technology, it
has the option of adopting Microsoft's online mapping service replace of its own, according to the filing.
Yahoo Chief Executive Carol Bartz has already made it known she isn't impressed with Yahoo's online maps. As it is, transferring 400 workers to Microsoft would prune Yahoo's current payroll by about 3 per cent.
Yahoo will lay off some workers if the Microsoft deal goes through, Bartz said last week. Tuesday's filing didn't provide any layoff projections. Although it also has been jettisoning workers because of the recession, Microsoft finished its latest fiscal year end in June with 93,000 employees -- an increase of about 2,000 people from the previous year.
Microsoft is counting on the Yahoo partnership to help it reverse years of losses in its online operations and siphon some traffic -- and ad sales -- from Internet search leader Google Inc.
Yahoo's search engine is the second largest, making it the quickest way for Microsoft to gain ground on Google. Even so, Microsoft and Yahoo combined have less than 30 percent of the US search market compared to 65 percent for Google, according to comScore Inc.
To keep Yahoo happy, Microsoft will have to produce ad revenue per search that is within a certain percentage of Google's industry-leading rate. If Microsoft doesn't hit the target, Yahoo can abandon the partnership before the contract expires.
The filing didn't specify how close Microsoft has to come to Google's revenue per search. Microsoft estimates that Google gets 7 cents in ad revenue for every search, while Yahoo gets 4.3 cents and Microsoft gets 3.9 cents, according to a PowerPoint slide Microsoft mistakenly posted online.
Agencies
Showing posts with label Internet search. Show all posts
Showing posts with label Internet search. Show all posts
Thursday, August 6, 2009
Sunday, June 14, 2009
Is India among top 2 emerging markets for Yahoo!
Internet search giant Yahoo! on Sunday said India is one of the 'top emerging markets' and it would release a slew of products over next few months for further consolidating its position in the country.
"India is one of the top two countries in the emerging markets segment and holds a lot of promise for us ... Products developed in the Indian lab and centres abroad are part of the pipeline of innovative products that will help us in the Indian market," Yahoo! Head of Audience (Emerging Markets) Gopal Krishna told media.
He, however, declined to comment on the details of the products. "Innovations around mail, instant messenger and front page (landing page) would be prime focus areas. We would also look at news properties like News, Bollywood and Buzz," he said.
Emerging markets contributes up to 65 per cent to the total users for some of the key global Yahoo! properties and is the fastest growing region from business perspective as well, he added.
One of the leading properties/products is Yahoo! Cricket, which attracted 2.4 million unique users per month emerging as the top cricket site in India, according to Comscore April 2009 data.
In February this year, Yahoo! India had entered into a three-year partnership with the International Cricket Council (ICC), becoming the exclusive online partner for all ICC events, including ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
It has also partnered with companies like LG, Pepsi, Maruti, Tata Xenon, Honda, ICICI, Citibank and Cisco for advertising on the microsite. Yahoo! India also has a two-year partnership with Reliance, Krishna said.
Yahoo! India is also focusing on building its mobile business in the country. It is working on developing products, apart from the ones available on web to build its presence on mobile websites.
"We are looking at presenting users with a experience that is different from using Internet on PCs. Apart from the usual things, we are looking at developing applications specific to mobile handsets as well," Krishna said, adding that the mobile segment also presents a good opportunity in terms of advertising.
Worldwide spending on mobile advertising is expected to reach USD 19 billion in 2012, while the APAC market is forecast to touch USD 6.9 billion, according to eMarketer (March 2008).
Agencies
"India is one of the top two countries in the emerging markets segment and holds a lot of promise for us ... Products developed in the Indian lab and centres abroad are part of the pipeline of innovative products that will help us in the Indian market," Yahoo! Head of Audience (Emerging Markets) Gopal Krishna told media.
He, however, declined to comment on the details of the products. "Innovations around mail, instant messenger and front page (landing page) would be prime focus areas. We would also look at news properties like News, Bollywood and Buzz," he said.
Emerging markets contributes up to 65 per cent to the total users for some of the key global Yahoo! properties and is the fastest growing region from business perspective as well, he added.
One of the leading properties/products is Yahoo! Cricket, which attracted 2.4 million unique users per month emerging as the top cricket site in India, according to Comscore April 2009 data.
In February this year, Yahoo! India had entered into a three-year partnership with the International Cricket Council (ICC), becoming the exclusive online partner for all ICC events, including ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
It has also partnered with companies like LG, Pepsi, Maruti, Tata Xenon, Honda, ICICI, Citibank and Cisco for advertising on the microsite. Yahoo! India also has a two-year partnership with Reliance, Krishna said.
Yahoo! India is also focusing on building its mobile business in the country. It is working on developing products, apart from the ones available on web to build its presence on mobile websites.
"We are looking at presenting users with a experience that is different from using Internet on PCs. Apart from the usual things, we are looking at developing applications specific to mobile handsets as well," Krishna said, adding that the mobile segment also presents a good opportunity in terms of advertising.
Worldwide spending on mobile advertising is expected to reach USD 19 billion in 2012, while the APAC market is forecast to touch USD 6.9 billion, according to eMarketer (March 2008).
Agencies
Tuesday, April 14, 2009
Is Google showing signs of vulnerability?
With three rounds of layoffs announced since the year began, Google Inc is showing rare signs of vulnerability. As it prepares to deliver first-quarter results on Thursday, investors are anxious to see if the Google machine has any visible cracks, or if the No 1 US Internet search company continues to sidestep the worst of the storm.
"Whenever Internet companies cut costs, people take any cost cutting as a really negative signal," said Sanford Bernstein analyst Jeff Lindsay. But he said Web searches on Google continue to increase, while revenue from paid clicks, people clicking on Google's text-based search ads, appears to be holding up.
"We think they've been cutting costs prudently and sensibly, and it's probably a good indication that they're going to have good margin performance," said Lindsay, who rates Google's stock "outperform." With global economies sputtering, and one recent report forecasting a 5 percent decline in US online advertising spending this year, business conditions for Google and other Internet companies are as bad as they have ever been.
Analysts expect a sequential drop in revenue for the first time in Google's history as a public company. The average forecast, according to Reuters Estimates, is for first-quarter revenue of $5.53 billion, a 3 percent fall quarter over quarter, or a 6.6 percent gain year on year. Still, that is better than Google's rivals.
Yahoo Inc has projected sales falling as much as 16 percent year-over-year in the first quarter. And some analysts expect revenue at Time Warner Inc's AOL unit to slide 19 percent or more in the first quarter from a year ago. Thus Google's stock, which was trading at around $378 on Monday, has risen 23 percent since the eve of its last quarterly earnings report, outperforming the broader market. Google shares trade at 18 times forward earnings versus the 38 times multiple for rival Yahoo.
Shares outperform
Analysts, on average, expect Google to earn $4.20 a share in the first quarter, up about 2 percent from $4.12 in the year-earlier period, according to Reuters Estimates. Roughly 97 percent of Google's revenue comes from advertising. Of that, the vast majority is tied to Google's search-based advertising system.
Because advertisers only pay when a Web surfer clicks on one of Google's search ads, analysts say the ads provide customers with a better return than other forms of advertising such as broadcast radio ads or Internet banner ads. But JP Morgan analyst Imran Khan said in a recent note to investors that the tight credit market could force small businesses, which he reckons accounts for 20 percent of Google's revenue, to cut back on ad spending.
Google does not give financial guidance but Wall Street will be paying close attention to the comments executives make about the economy on Thursday's conference call. Google said in March that it was laying off 200 workers in its sales and marketing groups, following job cuts in its recruiting group and its shuttered broadcast radio advertising business in January and February.
"It is not news that Google is being impacted by the economy. The real question is how much will the economy impact Google from here on out and how long will this recession last," said Cowen & Co analyst James Friedland. "If the ad pie keeps shrinking, eventually Google's ad pie will shrink," said Friedland, who has an outperform rating on Google. While the company ended 2008 with $15.8 billion in cash and short-term securities on its books, investors and analysts are also eager for any updates about how Google plans to use the money.
Agencies
"Whenever Internet companies cut costs, people take any cost cutting as a really negative signal," said Sanford Bernstein analyst Jeff Lindsay. But he said Web searches on Google continue to increase, while revenue from paid clicks, people clicking on Google's text-based search ads, appears to be holding up.
"We think they've been cutting costs prudently and sensibly, and it's probably a good indication that they're going to have good margin performance," said Lindsay, who rates Google's stock "outperform." With global economies sputtering, and one recent report forecasting a 5 percent decline in US online advertising spending this year, business conditions for Google and other Internet companies are as bad as they have ever been.
Analysts expect a sequential drop in revenue for the first time in Google's history as a public company. The average forecast, according to Reuters Estimates, is for first-quarter revenue of $5.53 billion, a 3 percent fall quarter over quarter, or a 6.6 percent gain year on year. Still, that is better than Google's rivals.
Yahoo Inc has projected sales falling as much as 16 percent year-over-year in the first quarter. And some analysts expect revenue at Time Warner Inc's AOL unit to slide 19 percent or more in the first quarter from a year ago. Thus Google's stock, which was trading at around $378 on Monday, has risen 23 percent since the eve of its last quarterly earnings report, outperforming the broader market. Google shares trade at 18 times forward earnings versus the 38 times multiple for rival Yahoo.
Shares outperform
Analysts, on average, expect Google to earn $4.20 a share in the first quarter, up about 2 percent from $4.12 in the year-earlier period, according to Reuters Estimates. Roughly 97 percent of Google's revenue comes from advertising. Of that, the vast majority is tied to Google's search-based advertising system.
Because advertisers only pay when a Web surfer clicks on one of Google's search ads, analysts say the ads provide customers with a better return than other forms of advertising such as broadcast radio ads or Internet banner ads. But JP Morgan analyst Imran Khan said in a recent note to investors that the tight credit market could force small businesses, which he reckons accounts for 20 percent of Google's revenue, to cut back on ad spending.
Google does not give financial guidance but Wall Street will be paying close attention to the comments executives make about the economy on Thursday's conference call. Google said in March that it was laying off 200 workers in its sales and marketing groups, following job cuts in its recruiting group and its shuttered broadcast radio advertising business in January and February.
"It is not news that Google is being impacted by the economy. The real question is how much will the economy impact Google from here on out and how long will this recession last," said Cowen & Co analyst James Friedland. "If the ad pie keeps shrinking, eventually Google's ad pie will shrink," said Friedland, who has an outperform rating on Google. While the company ended 2008 with $15.8 billion in cash and short-term securities on its books, investors and analysts are also eager for any updates about how Google plans to use the money.
Agencies
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