Indians love to talk’ –
and to celebrate this, Idea has launched an Unlimited Calling recharge for just
Rs. 179 with 1GB data.
While there are
about 400 million data users and growing at a fast pace, there are around 600
million users who exclusively use their mobile phones for making calls. The new
recharge from Idea is targeted at all voice users. Idea customers can now make
unlimited Local and STD calls and also get 1GB data for just Rs. 179.
The new
recharge pack is available for prepaid customers using any type of handset,
across the country. Idea prepaid customers who recharge online on www.ideacellular.com or using the MyIdea
App will get additional 1GB data free.
Idea has
released an ad campaign to promote this offer and the TVC went on air on 4th November.
This is an integrated 360 degree campaign, spanning across television, radio,
OOH and digital.
According
to Sashi Shankar, Chief Marketing Officer, Idea Cellular, “In
today’s world of absolute connectivity, a phone call from an old friend still
brings a smile to our face, and this is the creative concept of the campaign.
With our Rs. 179 recharge we will enable customers to continue their
conversations non-stop.”
In true Idea
style, the TVC is fun and light-hearted with a catchy play of words on “baat”.
It features people from all walks of life, enjoying their phone conversations
as they go about their daily lives.
No comments:
Post a Comment