In a significant partnership to further expand its brand
outreach, Cult.fit, a chain of premium fitness centers, one of the offerings
from the parent company cure.fit, has announced cricketer K L Rahul as its
brand ambassador. The deal was facilitated by Cornerstone Sport- a brand
consultant and talent representation agency.
The young and talented cricketer, who has created waves both in
the domestic and international cricket, has visited Cult.fit centers couple of
times as part of his workout, thus making him an ideal spokesperson for brand’s
unique philosophy of equipment free fitness.
Speaking on the occasion, Ankit Nagori, Founder of
Cure.fit said, “At Cult.fit, we are dedicated to build a community of
fitness enthusiasts. We are proud to associate with K L Rahul, an emerging
talent in the Indian cricket team and a strong proponent of healthy living and
an active lifestyle. With his firsthand experience of what we offer, we
strongly believe that he would make a great influencer of our approach to
fitness.”
Commenting on his association with Cult.fit, cricketer K L Rahul said,
“I am extremely happy about my association with Cult.fit. As a sportsperson,
fitness not only plays crucial role to enhance on field performance but also
has a positive impact on wellbeing. I am impressed with Cult.fit’s machine-free
workouts, which can be practiced by anyone who wishes to be fit and that too
without using heavy equipment”
CULT currently has 17 fully functional centers across
Bangalore training more than 7500 people. Cure.fit will soon be launching CULT
centers in Malleshwaram and Mahadevpura, increasing the total count of their
offline centers to 19 in the city.
“We have received a phenomenal response to our CULT programs and
are looking to expand rigorously pan India by setting up more than 500 CULT
centers across 15 key markets,” Nagori said.
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