Idea Offers Unlimited Calling and 1GB Data at Just Rs 179

Indians love to talk’ – and to celebrate this, Idea has launched an Unlimited Calling recharge for just Rs. 179 with 1GB data.

While there are about 400 million data users and growing at a fast pace, there are around 600 million users who exclusively use their mobile phones for making calls. The new recharge from Idea is targeted at all voice users. Idea customers can now make unlimited Local and STD calls and also get 1GB data for just Rs. 179.

The new recharge pack is available for prepaid customers using any type of handset, across the country. Idea prepaid customers who recharge online on www.ideacellular.com or using the MyIdea App will get additional 1GB data free.

Idea has released an ad campaign to promote this offer and the TVC went on air on 4^th November. This is an integrated 360 degree campaign, spanning across television, radio, OOH and digital.

According to Sashi Shankar, Chief Marketing Officer, Idea Cellular, “In today’s world of absolute connectivity, a phone call from an old friend still brings a smile to our face, and this is the creative concept of the campaign. With our Rs. 179 recharge we will enable customers to continue their conversations non-stop.”

In true Idea style, the TVC is fun and light-hearted with a catchy play of words on “baat”. It features people from all walks of life, enjoying their phone conversations as they go about their daily lives.