TradeIndia's First Covid-19 Essential Expo 2020 Witness 18000 Attendees on Day 1

In an attempt to resuscitate the ailing small and medium industries of the country that have suffered from the business-numbing impact of the pandemic, TradeIndia, India’s largest B2B marketplace offering global buyers and sellers a reliable platform to identify trustworthy business partners, has initiated a first-of-its-kind virtual trade exposition that aims to usher new business opportunities and collaborations between the various brands and entities of the country.

The India’s leading online trade platform is leaving no stones unturned in helping the severely affected MSME sector reclaim lost footing and the state of the art virtual trade expo is verily a manifestation of this endearing endeavor. The exhibition will guide the industry towards transforming the unprecedented losses and chaos ensued by the pandemic into a favorable opportunity. By showcasing via the virtual medium, the various hidden growth prospects and lucrative openings that can be leveraged amidst the pandemic, TradeIndia is remarkably enough, covering the distance where none has ventured before.

The first day of the event itself proved instrumental in heralding a new ray of hope for the sector comprising of the various pandemic-affected SMEs and MSMEs. By extending unique solutions through combining technological promise and innovative brilliance, TradeIndia is seemingly aiding these small-ticket enterprises in maintaining business continuity in such chaotic times. The jubilant event witnessed a great number of business participants as it displayed the various essential products and the companies that manufacture them.By coupling the existing knowhow with the progressive tech-advancement and digitization, the event underlined the need for companies to constantly renovate and upgrade their current offerings. Besides focusing and brainstorming on the various innovative guidelines that companies can instill in their product development, the expo also revealed the various alternate channels of revenue for companies that are suitable for tapping into the current market dynamics.           

Sandip Chhettri, COO, TradeIndia said, “The trade expo hosted an expansive multitude of brands, their products through a virtual exhibition solution that allowed the exhibitors to demonstrate their products at a very low cost but with high scalability. The pioneering tradeshow also featured never-before-seen 3D stalls or immersive virtual spaces that enabled attendees to sift through the various product lineups, access business catalogues while interacting with exhibitors through chat or video conference”

The event organized by TradeIndia featured were surgical dressing and disposable, personal safety equipment, personal care products, common medicines and drugs, temperature instruments, medical, diagnostic & hospital supplies, home cleaning appliances, etc.

About TradeIndia: TradeIndia.com is an online Business to Business (B2B) portal for small businesses based in India and around the globe. The portal was started in 1996 by Bikky Khosla and is maintained and promoted under the flagship company, Infocom Network Ltd. The company is headquartered in New Delhi, India, and has branch offices in more than 42 cities across India.

Sharekhan Just Went Bollywood! Launches MoneyFLIX, World’s First Financial Movies Platform

Sharekhan Education, a separate entity under Sharekhan, one of the largest brokerage houses in India, has unveiled its maiden edutainment platform - MoneyFLIX - to lead a digital revolution in financial education in the country.

Catering to both, the digitally native millennials and the not so millennial, the platform will offer financial modules with a generous sprinkle of entertainment that aims to keep viewers engaged and hooked. Learning through entertainment and stories is not an entirely novel concept. In fact, it has been part of our tradition for ages, in the form of epics, fables and parables, driving home key values. Teaching consumers about money through ‘edutainment’ seems like an effective way to demystify a complicated subject by using compelling and familiar concepts.

MoneyFLIX’s purpose is to educate and help both, new to market and experienced investors & traders to better understand finance and consequently enable them to better take advantage of financial market opportunities. 

To start with, the platform already has nearly 100 videos ranging from being as small as 5 minutes in duration to almost up to 30 minutes in duration and this number is set to double within the first year itself. These movies cover topics from the simplest Investing principles all the way upto complex trading strategies in a bollywood styled manner.

Embedded with key features such as subtitling in local languages, the ability to capture voice notes on the go & easy references to important points by the click of a button, this state of the art edutainment platform has many technology offerings and thus expects to improve learning and retention.

On the occasion, Rahul Ghose who heads MoneyFLIX said: “The integration of technology in the financial services industry has been radical in uplifting customer experience. However efforts towards literacy have often been complex and hence, the idea was to create content that even millennials resonate with.

This is a significant step that emboldens the ideology and commitment to empower retail investors in the market. This new digital-first endeavour would help us take investing and trading education to even the remotest parts of the country.”

MoneyFLIX ’s yearly subscription for the platform will be at a special price of Rs 1,990+G.S.T. and the monthly subscription will be at Rs 990+G.S.T. Subscribers will have access to the entire premium content of the platform as well as access to 10min video snippets on fundamentals of trending companies, called MoneyFLIX Bytes. MoneyFLIX has ensured something for everybody - anyone who walks through the site will get to enjoy and learn from a vast pool of free movies and tutorials on Trading and investing.

MoneyFLIX APP is available on Google PlayStore.

iOS – App to be released in the end of the year

About Sharekhan Education:

Started over a decade back in the year 2010, our unique approach towards professional financial education helps create a distinctive learning platform for traders as well as investors and help them learn the skills necessary to trade and invest confidently like the professionals. Over the course of the last decade we had over 100,000 people from various walks of life who have attended our workshops and have trained more than 17000 people across the country.

We set up our first education center in Mumbai and since then we have expanded to 6 locations across the country namely, Bangalore, Ahmedabad, Hyderabad, Chennai and New Delhi with traders & investors having experienced our unique hands-on education across the country. Our courses cover a spectrum of trading styles and asset classes. One can learn Short Term Trading, Swing Trading, Position Trading & Pro active Investing, using an array of asset classes namely stocks, options, futures and currencies.

About Sharekhan  

Sharekhan has been founded in 2000 and is a full subsidiary of BNP Paribas, a leading European banking institution. Sharekhan services more than 20 lakh clients aggregating more than 45,848 Cr of assets*, operates via 142 branches all over India and more than 3050 franchisees. It provides equity & derivatives execution, DP services, Portfolio Management, Mutual Funds & Corporate Deposits. Sharekhan executes on average more than 8 lakh trades/day** and performed more than 170 CR trades since inception.

*AUM as of 30th June 2020

**Trades as average in Q1 of 2020

ASSOCOHAM Launches Illness to Wellness, a Awareness Programme Aimed at Promoting Healthy Living in Association with SAVLON

Healthy Living

* Programme to promote healthy living with focus on wellness and preventive health through healthy habits, diet, exercise, and holistic health

* Programme kicked off with a webinar titled ‘Illness to Wellness – The Yoga Way’ with discussion on the role of yoga in fighting the COVID-19 health crisis

* Webinar revealed that the Delhi Government has deployed 30 yoga instructors in COVID centres to help the patients; and yoga therapy is being extended to the contact chain like family members, police personnel, medical professionals among others 

The Associated Chambers of Commerce and Industry of India (ASSOCHAM), one of the apex trade associations of India has started a national health & wellness awareness program called ‘Illness to Wellness’ to promote healthy living and preventive health through holistic measures. 

Supported by the hygiene brand SAVLON, the programme was kicked off with a webinar on the topic “Illness to Wellness – The Yoga Way” which saw leading health and yoga experts and recognized industry leaders deliberate on how Yoga could be the answer for mitigating threats caused by viruses and other ailments like the COVID 19.

A key speaker at the session Dr Ishwar V. Basavaraddi, director, Morarji Desai National Institute of Yoga, Ministry of Ayush, Government of India, revealed that, “we have deployed 30 instructors in COVID centres run by the Delhi government, who would teach patients yoga for three hours in the morning. Additionally, we have undertaken yoga lessons for COVID patients in the neighbouring 11 districts. We received 500 applications from Department of Science & Technology to understand the beneficial aspects of yoga especially for COVID patients and so are working on three projects with renowned yoga institutes to arrive at findings.” The programme is being expanded to cover people who have come in contact with COVID patients like family members, police personnel, medical professionals etc. 

For centuries yoga has proven to be a tool for mental and physical well-being. As the focus on boosting immunity grows due to the widespread adverse health effects caused by the COVID 19 pandemic, the role of this ancient and spiritual practice has become prominent in the journey from illness to wellness. Other eminent speakers emphasised the importance of wellness, not just in challenging times, but in general as a way of life.

While sharing his perspective, Mr Rajiv Chandran, director and office-in-charge, UN Information Centre emphatically stated that United Nations embraced the Yoga and 175 out of 193 countries unanimously agreed to celebrate Yoga as an annual International Day. The COVID–19 pandemic has completely transformed the concept of wellness. Now, wellness is not merely an individual's concern rather a community strategy and is being viewed in a very broader perspective of people's relationship with planet and the society.”

Promoting adoption of correct lifestyle and wellness strategy, (Padma Shri) Guruji Dr. H. R. Nagendra, Chancellor, Swami Vivekananda Yoga Anusandhana Samsthana & President, Indian Yoga Association said, “During the present COVID pandemic situations, Yoga – A Way of Life – can bring wellness for people at large. Coronavirus has the potential to infect and affect the human lives, however our immune system is also very strong as WBC (white blood cells) acts a gigantic robust army to defend from many viruses including corona. Stress weakens our immunity system and thus it becomes a victim of virus (corona) attack. He further stated that although one can cure through medicines, vaccinations and other supplements, the solution to strengthen our immunity is Yoga only.” 

Sharing his views, Mr Anil Rajput, Chairman, ASSOCHAM CSR Council said, “COVID pandemic has taught human race the hard lesson that medical science may not have readymade answers to emerging health crises. Therefore, we need to go back to the basics by putting focus on preventive measures and healthy living. Illness to Wellness has been timely conceived to bring the spotlight back on aspects we perhaps know at the back of our mind, but many are not able to practice in the rush of a busy life, such as the importance of healthy diet, exercise, hygienic habits, timely preventive practices among others.”

TradeIndia Announces India’s First Virtual B2B Event "COVID 19 Essentials Expo India 2020

B2B Event

* The pioneering virtual tradeshow will be held during August 5-7, 2020

* The event is set to boost trade and commerce between different brands across the country by showcasing their products

As several small and medium industries have been adversely impacted by the ongoing COVID-19 contagion in the country, the business community is roping in all efforts to stabilize the situation and rejuvenate the ailing economy. While government-sponsored relief, and financial relaxations are helping industries regain lost ground, inch by inch, there is also a new lease of hope dawning upon the market that every hurdle that is crossed is a step closer to the victory lap.

In a bid to transform the black swan Covid-19 pandemic into a lucrative business opportunity, TradeIndia, India’s largest B2B marketplace offering global buyers and sellers a reliable platform to identify trustworthily business partners shall be organizing the country’s first virtual tradeshow titled, “COVID-19 Essentials Expo India between August 5-7,2020. The trade expo that is targeted will be in the same lines as of a traditional the exhibition, but due to the pandemic concerns will be conducted via the virtual medium.  

The event will be targeted towards reviving the various SMEs and MSMEs of the country whose operations have been affected due to the dire effect of the corona virus crisis and helping them maintain business continuity in such turbulent times. As the pandemic has vehemently increased the demand for essential products, the market is amuck with a plethora of companies selling all kinds of essential wares, but only those companies will triumph who couple their essential product offerings with innovation. Besides revealing and brainstorming on the various innovative guidelines that companies can instill in their product development, the expo will also aim to discover alternate channels of revenue for companies that are suitable for the current market dynamics.

The trade expo will feature a multitude of brands, their products through a virtual exhibition solution that enables exhibitors to showcase their products at a very low cost but with high scalability. The tradeshow will also feature 3D stalls or immersive virtual spaces that enable attendees to sift through the various product lineups, access business catalogues while interacting with exhibitors via chat or video conference.

Featuring more than 60 booths and with an experience spanning over 20 years in online marketing space and event promotion, TradeIndia enjoys the largest industry database in the country that holds countless prospective visitors and investor’s for one’s brand. the essential range products that will be the central to the trade show are Surgical dressing and Disposable; Personal safety equipment; Personal care products; Common medicines and drugs; Temperature instruments; Medical, diagnostic & hospital supplies; Home cleaning appliances, etc.

Commenting on this highly enterprising initiative, the spokesperson for Trade India said, ”While the pandemic has wreaked havoc upon industries and the resultant economy, it has also opened up hitherto unlocked vistas of promising opportunities, As businesses across the world are united in their transition from the offline mode to the online mode of presuming their operations, We, at TradeIndia, endearingly strive to tap into the exuberant potential of the digital business model and also extend a much-needed lift-up to the struggling factions of SMEs and MSMEs and help them shift to the online medium of  commencing business through this first of its kind landmark virtual tradeshow. We welcome everyone to participate and grace this novel event as together we can adapt and thrive in this new normal, no matter how great the challenge.”  

About TradeIndia:

TradeIndia.com is an online Business to Business (B2B) portal for small businesses based in India and around the globe. The portal was started in 1996 by Bikky Khosla and is maintained and promoted under the flagship company, Infocom Network Ltd. The company is headquartered in New Delhi, India, and has branch offices in more than 42 cities across India.

Bonjour India says France; To kick off cultural fest in December

France says Namaste to India — French style. In an effort to bring French culture to more than 18 cities in India, the Embassy of France in India and Culturefrance, have announced the launch of ‘Bonjour India — Festival of France in India’.

The Bangalore chapter of the celebrations was launched in Alliance Francaise, Vasanthnagar by Jerome Bonnafont, the French ambassador to India on Thursday. “The French President and the Prime Minister of India have agreed on a unique partnership between India and France on the issue of global warming and sustainable development. We support it with ‘Bonjour India’ by giving the people an experience of the young, multi-coloured, creative and dynamic France,” said the Ambassador.

The mega festival is an initiative to celebrate Indo-French relationship through a series of exhibitions, music concerts, book launches, film festivals, literary meetings and debates, food festivals, scientific exchanges and other cultural events over a period of three months from December 2009 to February 2010.

The festival is planned in a grand manner in Bangalore, which is identified as a melting pot of world cultures. The Bangalore chapter will be inaugurated officially on December 5 across the city.

The ambassador emphasized the French government’s efforts to encourage Indian students in France by reforming the visa and work system in favour of students. He also said that Bonjour India will help further the process by giving students in India a taste of France.

TRADE IN FRANCE

Throwing light on Indo-French trade possibilities, the French ambassador emphasized that France is keen on building trade relations in India. “We are one of the largest European nations to invest in the IT sector in India. The French company Capgemini that specialises in IT, management consulting, outsourcing and professional services, currently employs around 20,000 people in India,” said Bonnafont.

“France is also looking at investing in other consumer products such as tyre manufacturing by setting up Michelin’s Rs 4,000 crore production facility in Chennai that would provide employment to about 1,500 people. The other key areas that we are looking at are furniture, clothes and apparel that cater to the growing middle-class milieu, who look to have a better lifestyle at competitive pricing. However, heavy duty taxes add to the challenges of growth in these sections,” he added.

Times of India

Has software piracy in India gone up to $2.7 billion?

Global software makers lost an estimated $2.76 billion to illegal software trade in India, a study.

According to a BSA-IDC Global Software Piracy Study, even as piracy in the country has seen a one point drop to 68 per cent in 2008, it has resulted in loss of billions of dollars for software majors like Adobe, Autodesk and Microsoft globally.

"With the various initiatives taken by the government and the firms, piracy has gone down to 68 per cent and in the coming year also, we expect this to continue as people become more informed about licenced software," BSA Vice-President and Regional Director (Asia-Pacific) Jeffrey J Hardee told reporters afetr releasing the study.

The dollar-rupee fluctuation resulted in the increase in value terms.

Hardee also said the rapidly growing user base for assembled PC units and easy availability of pirated software on the Internet, is a major concern.

However "with software firms offering services to the SMBs and more portable PCs being shipped, piracy should come down," he added.

The study noted a rise in piracy levels globally. While it has gone up to 41 per cent globally from 38 per cent last year, piracy also remains high in the Central and Eastern Europe (66 per cent), Latin America (65 per cent) and Asia-Pacific (61 per cent).
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