Acronis True Image 2021 Unites Award-Winning Backup With Advanced Antimalware, Creates Personal Cyber Protection Solution

Acronis, a global leader in cyber protection, has today announced the release of Acronis True Image 2021. The new release integrates advanced cybersecurity capabilities with unmatched personal backup to create the first complete personal cyber protection solution for home users, prosumers, and small businesses around the world.

Delivery comes as the COVID-19 pandemic exposes gaps in traditional solutions and strategies. Securing home machines has never been more important, yet a recent Acronis survey found nearly half (47%) of remote workers never received clear guidance on working from home.

Incorporating cybersecurity capabilities such as real-time antimalware protection, on-demand antivirus scans, web filtering, and videoconference protection into Acronis True Image ensures users have complete cyber protection. For individuals and small business users, unifying these vital capabilities in one solution makes their protection easier to manage and more affordable, while greatly improving the security.

“As more people work or attend classes from home, the FBI documents a 400% increase in cyberattacks because hackers know home systems are not usually as well-defended as an office,” said Serguei “SB” Beloussov, founder and CEO of Acronis. “Backup without cybersecurity is an incomplete option in that situation, as is cybersecurity without backup. Acronis True Image 2021 delivers the easy, efficient, and secure cyber protection needed today.”

Standalone backup and cybersecurity are obsolete

With the modern reliance on everyday devices like computers, smartphones, and tablets, the data they contain has an inherent value. Cybercriminals are constantly evolving their attacks to reach that data, which is why security research firms such as AV-Test report more than 350,000 new malware threats every day.

Since backup software and files are often the targets of these new attacks to prevent recovery, backup alone no longer provides suitable protection for users. Similarly, conventional cybersecurity solutions do not provide the data protection and recovery capabilities users need.

Relying on multiple products that were not designed to work together creates security gaps, is more complex to manage, and is more costly. With a single, integrated solution, Acronis True Image 2021 users can proactively stop any malware attack and then quickly restore affected files. The single, intuitive interface reduces the complexity of managing their security and backups.

Integration delivers superior cyber protection

For the last few years, Acronis True Image has been the only personal backup solution with a built-in antiransomware that stops attacks in real-time, while automatically restoring any affected files.

With the launch of Acronis True Image 2021, those capabilities are expanded with the addition of the company’s advanced antimalware technology, which is currently deployed in Acronis Cyber Protect Cloud. This next-gen, full-stack antimalware has been shown by independent security labs such as Virus Bulletin and AV-Test to return a 100% detection rate with zero false-positives.

As a result, home users gain advanced capabilities with Acronis True Image 2021, including:

* Real-time protection, driven by AI-enhanced behavioral heuristics, which stops all malware – including zero-day attacks by never-before-seen threats

* On-demand antivirus scans of the full system or quick scans of at-risk files, either of which can be scheduled in advance or run instantly

* Web filtering that automatically blocks Windows users from accessing malicious websites that harbor malware, disinformation, scams, and phishing attacks

* Videoconference protection prevent hackers and malware injection attacks from exploiting popular apps like Zoom, Cisco Webex, and Microsoft Teams

* Comprehensive detection, with both behavioral analysis and signature-based analysis engines

These advanced antimalware capabilities are included with Advanced and Premium licenses, and offered as a three-month trial with Standard and Essential licenses.

Acronis True Image 2021 gives individuals and small businesses access to the same protection technologies relied on by global companies and top teams in the world’s most high-pressure professional sports.

“Cyber protection is a top priority for Rahal Letterman Lanigan Racing,” explains Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing. “When our races were on pause, Acronis continued to provide protection for our team working remotely. Now, with Acronis True Image, everyone can safeguard their personal data against the worst-case scenario.”

Pricing and availability

Four versions of Acronis True Image are available: Standard, Essential, Advanced and Premium. One-computer licenses starting at $59.99 for Standard and $49.99 for Essential. Special launch prices for Advanced and Premium licenses (starting at $69.99 and $99.99, respectively) are available until November 2020, at which time the full MSRP will be in effect (starting at $89.99 and $124.99, respectively).

Aspirational Bharat Sees 120% Spike in Work Productivity on Smartphones During COVID-19: TECNO-CMR MICI Survey

 

Survey Report

* Consumers in Aspirational Bharat are seeing a >50% spike on smartphone usage during lockdown, including 120% on productivity.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Fast-depleting Battery life and limited screen size were the biggest challenges that consumers faced with their smartphones.

A new Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO Mobile, has for the first time provided a comprehensive understanding of changing consumer behaviour and smartphone usage patterns in Aspirational Bharat. The CMR MICI survey revealed that consumers of Aspirational Bharat saw a 120% spike in smartphone usage for productivity compared to pre-COVID levels.

According to Prabhu Ram, He ad- Industry Intelligence Group (IIG), CMR, “The smartphone is a key daily driver for consumers living in cities and towns beyond Tier I. We call this the Aspirational Bharat. What the survey highlights is how smartphone usage is changing, during lockdown and in the neo-normal, cutting across use cases, such as productivity, personal development, and leisure. In preparation for the neo normal, consumers in Aspirational Bharat are seeking smartphones that offer larger screen size and much better battery life.”

Echoing the sentiment from TECNO’s perspective, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “As a leading smartphone company commanding substantial presence and market share in the Aspirational Bharat’, we have iterated the growing importance of telecommuting and productivity usage of smartphone in the wake of COVID-19. In Aspirational Bharat, where affordability and utility go hand in hand, smartphones have emerged as a primary medium of work, information and entertainment. The CMR MICI Survey reinforces the fact that TECNO has the sense of the pulse of its aspirational consumers. And with our SPARK series, which focuses on battery, display, and camera in sub-10K smartphone category is a testimony to TECNO’s deep commitment of introducing products with segment-first features at a disruptive price point where the consumer is more ready to experiment with the product. We are optimistic that our latest launches Spark 6 Air smartphone and TWS Minipod M1 will be well-received by the audience and enable our consumers to find a work-leisure balance in this Neo Normal.”

(A) COVID-19 and Impact on Smartphone Usage in Aspirational Bharat during lockdown

* During COVID-19 Lockdown (March 25 - May 31), smartphone usage spiked by 50%, with smartphone usage for work surging by >100%.

* Smartphone users in Aspirational Bharat depend on their smartphone to empower their professional and personal life.

* 84% of consumers depend on their smartphones, for instance, for accessing information on government schemes, weather patterns, and market linkage information for farm produce.

* 83% of consumers use their phones for content consumption including creating and consuming short-form videos, music and videos.

* 83% feel empowered, using their smartphones for online banking, shopping, and utility bill payment, among others.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Around three in every seven users in Aspirational Bharat have started some new activities and hobbies during the period of lockdown. For instance, 21% of the consumers have learnt new skills, 19% have listened to music, while 18% have taken up new hobbies on their phones.

* One in every three parents depend on their smartphone for facilitating their kid’s online education during lockdown.

(B) Smartphone Usage in the Neo Normal (June onwards)

* Two in every seven users (29%) have faced some challenge while working from home.  One in every seven users (15%) faced difficulty in managing work-life-balance as well as productivity issue.

* The top three smartphone features that consumers have started relying more in the neo normal are Camera (61%), battery life (57%) and sound quality (51%).

* Some consumers faced problems with their smartphones –  phone overheating (58%), limited screen size (47%) and swift battery drainage (46%) were the top three challenges.

* When it comes to their next smartphone purchase, consumers are looking for smartphones that offer long battery life (54%) and large screen size (53%) for viewing to cope with neo normal.

About CMR – TECNO Mobile MICI Survey

The Mobile Industry Consumer Insights (MICI) Survey by CyberMedia Research (CMR), in association with TECNO Mobile, is the first-ever, comprehensive study of changing consumer behavior on smartphones in Tier-I, Tier-II and Tier-III cities and towns of India, across three phases: pre-COVID-19, during pandemic, and neo-normal.

The CMR Mobile Industry Consumer Insights (MICI) Survey covered 1052 respondents cutting across ten study locations, including, New Delhi, Mumbai, Kolkata, Bengaluru, Ludhiana, Lucknow, Surat, Indore, Guwahati and Sonipat. The study covered consumers in the age groups of 20 to 35, and socio-economic levels of SEC B & SEC C, having a affordable smartphone in the price range of INR 6000 – 10000.

For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

Aspirational Bharat Sees 120% Spike in Work Productivity on Smartphones During COVID-19: TECNO-CMR MICI Survey

Survey

* Consumers in Aspirational Bharat are seeing a >50% spike on smartphone usage during lockdown, including 120% on productivity.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Fast-depleting Battery life and limited screen size were the biggest challenges that consumers faced with their smartphones.

A new Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO Mobile, has for the first time provided a comprehensive understanding of changing consumer behaviour and smartphone usage patterns in Aspirational Bharat. The CMR MICI survey revealed that consumers of Aspirational Bharat saw a 120% spike in smartphone usage for productivity compared to pre-COVID levels.

According to Prabhu Ram, He ad- Industry Intelligence Group (IIG), CMR, “The smartphone is a key daily driver for consumers living in cities and towns beyond Tier I. We call this the Aspirational Bharat. What the survey highlights is how smartphone usage is changing, during lockdown and in the neo-normal, cutting across use cases, such as productivity, personal development, and leisure. In preparation for the neo normal, consumers in Aspirational Bharat are seeking smartphones that offer larger screen size and much better battery life.”

Echoing the sentiment from TECNO’s perspective, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “As a leading smartphone company commanding substantial presence and market share in the Aspirational Bharat’, we have iterated the growing importance of telecommuting and productivity usage of smartphone in the wake of COVID-19. In Aspirational Bharat, where affordability and utility go hand in hand, smartphones have emerged as a primary medium of work, information and entertainment. The CMR MICI Survey reinforces the fact that TECNO has the sense of the pulse of its aspirational consumers. And with our SPARK series, which focuses on battery, display, and camera in sub-10K smartphone category is a testimony to TECNO’s deep commitment of introducing products with segment-first features at a disruptive price point where the consumer is more ready to experiment with the product. We are optimistic that our latest launches Spark 6 Air smartphone and TWS Minipod M1 will be well-received by the audience and enable our consumers to find a work-leisure balance in this Neo Normal.”

(A) COVID-19 and Impact on Smartphone Usage in Aspirational Bharat during lockdown

* During COVID-19 Lockdown (March 25 - May 31), smartphone usage spiked by 50%, with smartphone usage for work surging by >100%.

* Smartphone users in Aspirational Bharat depend on their smartphone to empower their professional and personal life.

* 84% of consumers depend on their smartphones, for instance, for accessing information on government schemes, weather patterns, and market linkage information for farm produce.

* 83% of consumers use their phones for content consumption including creating and consuming short-form videos, music and videos.

*  83% feel empowered, using their smartphones for online banking, shopping, and utility bill payment, among others.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Around three in every seven users in Aspirational Bharat have started some new activities and hobbies during the period of lockdown. For instance, 21% of the consumers have learnt new skills, 19% have listened to music, while 18% have taken up new hobbies on their phones.

* One in every three parents depend on their smartphone for facilitating their kid’s online education during lockdown.

(B) Smartphone Usage in the Neo Normal (June onwards)

* Two in every seven users (29%) have faced some challenge while working from home.  One in every seven users (15%) faced difficulty in managing work-life-balance as well as productivity issue.

* The top three smartphone features that consumers have started relying more in the neo normal are Camera (61%), battery life (57%) and sound quality (51%).

* Some consumers faced problems with their smartphones –  phone overheating (58%), limited screen size (47%) and swift battery drainage (46%) were the top three challenges.

* When it comes to their next smartphone purchase, consumers are looking for smartphones that offer long battery life (54%) and large screen size (53%) for viewing to cope with neo normal.

About CMR – TECNO Mobile MICI Survey

The Mobile Industry Consumer Insights (MICI) Survey by CyberMedia Research (CMR), in association with TECNO Mobile, is the first-ever, comprehensive study of changing consumer behavior on smartphones in Tier-I, Tier-II and Tier-III cities and towns of India, across three phases: pre-COVID-19, during pandemic, and neo-normal.

The CMR Mobile Industry Consumer Insights (MICI) Survey covered 1052 respondents cutting across ten study locations, including, New Delhi, Mumbai, Kolkata, Bengaluru, Ludhiana, Lucknow, Surat, Indore, Guwahati and Sonipat. The study covered consumers in the age groups of 20 to 35, and socio-economic levels of SEC B & SEC C, having a affordable smartphone in the price range of INR 6000 – 10000.

For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

65% of Indian Consumers Express Positive Buying Sentiment in Diwali’20: TRA Whitepaper

 TRA Research, India’s leading consumer insights and brand analytics company, today released a whitepaper titled TRA’s Diwali 2020 Buying Propensity Report gauging the changing buying mindsets and sentiments for the upcoming Diwali in November 2020. 65% of all consumers expressed a Positive Buying Sentiment as compared to now, and 28% felt it would remain the same. The Apparels category was a positive outlier and had the Highest Buying Priority at 3.11 times the average of all other categories. Mobile Phones, Consumer Electronics and Two-wheelers were on Very High Consumer Buying Priority, followed by Home Furniture, Jewellery and TVs, which were on High Priority. The survey was conducted with 503 consumer-influencers across 16 cities between 9th June and 15th July 2020. 

Speaking about report N. Chandramouli, CEO, TRA Research, said that, "Diwali has traditionally been a period of consumption boom as consumers tend to increase spends, and brands scramble to catch their attention. This Diwali will be a deciding factor for many brands, as they prepare trepidatiously for the festive season. This report gives a very good view on which will be the preferred categories for Diwali buying."

"This is good news of course, but the pre-Covid consumer spends were already lower on account of a depressed and strained economy, and a comparison between the consumer household spends between the two Diwalis of 2019 and 2020, show that this year is likely to see 5.1% lesser spends than the previous one,” Chandramouli added. 

‘Medium Consumer Buying Priority’ included Personal Accessories, Cars, Laptops and Kitchen Appliances, while ‘Low Consumer Buying Priority Zone’ includes Travel, Health Insurance and Home Renovation.

The survey results also revealed that online shopping is set to see an unprecedented boom in a post-Covid-19 world. Also, kirana stores or small standalone store, close-by neighbourhood stores, local groceries are the preferred places to shop. Big formats stores like Supermarkets, Hypermarkets, Branded outlets are unlikely to see many visitors, and Malls carry a negative sentiment due to tremendous consumer reluctance despite relaxed norms and promise of better safety. 

Nearly 95% consumers rated Product Quality as the most important influence when making purchases for Diwali 2020 followed by product usefulness (89%), Product Price (88%), Buying Convenience (87%) and Brand Name (86%). Advertising at 71% remains the lowest choice driver for Diwali shopping.

About TRA Research

TRA Research, a Comniscient Group company, is a consumer insights and brand intelligence Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed proprietary matrices of Brand Trust and Brand Desire. TRA Research conducts primary research with consumers and stakeholders to assist brands with their business decisions based on Consumer Behaviour insights.

TRA Research is consulting brands on transitioning during and after the Covid-19 crisis, to help them be more aligned to consumer and client expectations. TRA Research is the also the publisher of TRA’s Brand Trust Report and of TRA’s Most Desired Brands.

For more information, please visit www.trustadvisory.info

Seagate's ‘Rethink Data’ Report Reveals that 68% of Data Available to Businesses goes Unleveraged

The report also identifies the missing link of data management—DataOps—which can help organizations harness more of their data’s value and lead to better business outcomes.

Seagate Technology plc, a world leader in data storage and management solutions, today released Rethink Data: Put More of Your Data to Work—From Edge to Cloud. The report—based on a survey of 1500 global enterprise leaders, which was commissioned by Seagate and conducted by the research firm IDC—identifies today’s most pressing data management challenges, and solutions to them. It pinpoints the amount of data available to enterprises that goes unused: 68%.

“The report and the survey make clear that winning businesses must have strong mass data operations,” says Seagate CEO Dave Mosley. “The value that a company derives from data directly affects its success.”

The most significant findings include:

Data management is increasingly important as data proliferates. IDC projects that over the next two years enterprise data will grow at a 42.2% annual rate.

Only 32% of data available to enterprises is put to work. The remaining 68% is unleveraged. 

The top five barriers to putting data to work are: 1) making collected data usable, 2) managing the storage of collected data, 3) ensuring that needed data is collected, 4) ensuring the security of collected data, and 5) making the different silos of collected data available.

Managing data in the multicloud and hybrid cloud are top data management challenges expected by businesses over the next two years.

Two thirds of survey respondents report insufficient data security, making data security an essential element of any discussion of efficient data management.

 

The report identifies the missing link of data management: data operations, or DataOps. IDC defines DataOps as “the discipline connecting data creators with data consumers.” While the majority of respondents say that DataOps is “very” or “extremely” important, only 10% of organizations report having implemented DataOps fully. The survey demonstrated that, along with other data management solutions, DataOps leads to measurably better business outcomes. It boosts customer loyalty, revenue, profit, cost savings, plus results in other benefits.

"The findings of this study illustrating that more than two-thirds of available data lies fallow in organizations may seem like disturbing news," said Phil Goodwin, research director, IDC and principal analyst on the study. "But in truth, it shows how much opportunity and potential organizations already have at their fingertips. Organizations that can harness the value of their data wherever it resides—core, cloud or edge—can generate significant competitive advantage in the marketplace."

The survey queried 1500 respondents—500 in the Asia Pacific and Japan region, 475 in Europe, 375 respondents in North America, and 150 in China.

About Seagate Technology

Seagate Technology crafts the datasphere, helping to maximize humanity’s potential by innovating world-class, precision-engineered data management solutions with a focus on sustainable partnerships. Learn more about Seagate by visiting www.seagate.com or following us on Twitter, Facebook, LinkedIn, YouTube, and subscribing to our blog.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

©2020 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, and the Spiral logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners.

Fewer American youth access Internet: Survey

Fewer young Americans have Internet access than their peers in the Czech Republic, Canada, Macao and Britain, a survey of 13 countries around the world showed.

Among 12 to 14 year olds, 100 percent of British youth use the Internet, followed by Israel at 98 percent, the Czech Republic and Macao and 96 percent and Canada at 95 percent, according to the World Internet report by the Center for the Digital Future.

By contrast, only 88 percent of Americans of the same age had access, trailed by Hungary and Singapore, where more than seven in 10 young people use the Internet.

Separately, a bulletin by a software company showed mobile phone access to the Internet burgeoning outside the United States, especially in Southeast Asia.

For the report by the Center for the Digital Future, headed by Jeff Cole at the University of Southern California, researchers in 13 countries talked to more than 25,000 people in Asia, Australia, North and South America and Europe in late 2007 and early 2008.

UNIVERSAL SERVICE LACKING
The Center report showed the United States trails other countries in older groups, too. U.S. Internet usage by those over 18 runs behind Sweden, New Zealand and Canada. Recently, U.S. Federal Communications Commission Chairman Kevin Martin unsuccessfully proposed a universal service fund to promote high-speed Internet access, similar to the one for telephone service.

Martin also advocates new spectrum for wireless in the United States to facilitate Internet access and held a joint news conference with Larry Page, a founder of Google Inc, to promote the idea.

The Center report, issued annually in the United States and for the first time worldwide, said mobile phones are used for Internet access "by a very small percentage of users, with the exception of the United Kingdom."

But that may be out of date. A monthly bulletin issued by Norwegian software maker Opera Software shows mobile phone Internet access exploding.

Opera said that, during 2008, use of its Mini browser on mobile phones more than tripled, reaching 5 billion page views in October. The increase is especially marked in Southeast Asia and also showed spikes in Africa and the Middle East.

In Indonesia, user growth tripled. Page views there increased eight-fold and in the Philippines by 10-fold.

"In many of these Southeast Asian countries the mobile Web exists not because it complements existing means of access, but rather because it replaces them," Opera added.

Source: Reuters

Textile cos to axe five lakh employees

Even as the Indian government is getting ready to undertake a nationwide survey of over 800 companies to find out the exact job losses in India due to the global financial crisis, the first report of pink slips is out.

According to estimates of the textile ministry, there will be job losses of about five lakh in the next five months. This was disclosed by commerce secretary GK Pillai on the sidelines of a government-industry interaction organised by Ficci.

In a presentation made before the commerce secretary, Shishir Jaipuria, deputy chairman, Confederation of Indian Textiles Industry, said the growth of the textile sector fell from 5.2% in April-September 2007 to a minuscule 0.3% in the same period this fiscal.

He said the textiles and clothing industry employs 35 million workers directly, adding that already 7 lakh jobs are estimated to have been lost and another 5 lakh would lose jobs by March 2009.

Financial results of 50 major textile companies listed in the Bombay Stock Exchange shows that though turnover increased, profits became negative in the second quarter this year. In the remaining last two quarters, even turnover will decline, he warned. Smaller units are already suffering significant production loss, Jaipuria added.

For instance, the profitability of renowned companies like Bombay Dyeing fell from (-)370% in the first quarter over the same quarter last year, to (-)828% in the second quarter as against last year’s Q2.

Over 50% of textile products manufactured in the country is being exported. US, EU and Japan constitute over 60% of our textiles exports. All the three countries are in a recession mode.

US’s import of textile products from India during January-August 2008 declined by 1.56% in value terms, compared to the same period of 2007. For garments, the decline was higher at 4.8%. The imports demand of Indian textiles in EU and Japan is declining on similar trend, though data is not available yet.

To read on...click on the link below:

http://www.financialexpress.com/news/Textile-cos-to-axe-five-lakh-employees-in-next-five-months/389024/