Does use of Facebook kill productivity?

Companies effectively lose an average of 1.5 percent of total office productivity when employees access social networking sites like Facebook during work hours, a study has revealed.

The study by Boston IT advisory firm, Nucleus Research shows that nearly half of office employees access social networking sites such as Facebook during work. Moreover, one in every 33 workers built their entire Facebook profile during work. Nucleus interviewed 237 randomly selected office workers about their use of Facebook for the report.

It has been found that nearly 77 percent of workers have a Facebook account. The average worker uses it for 15 minutes a day, and 87 percent of those who access it couldn't define a clear business reason for using it. "Given that 61 percent of employees access Facebook at work, companies can reasonably estimate a cost of 1.5 percent of total employee productivity," the report said. The findings are significant especially since most companies are facing constricting bottom lines due to recession.

Nucleus Research Vice President (research) Rebecca Wettemann said, "If your company is facing tight margins and low profitability, as many are now, then how can you accept any work distractions that drain your overall productivity?"

However since most organizations do not monitor and manage these sites as closely as email, it opens up the potential to violate corporate communication policies. The report concludes that companies should evaluate their Facebook policy and the cost in productivity in allowing access to Facebook, as blocking the site may actually result in a 1.5 percent gain in productivity.

"While it won't make you popular, restricting Facebook can reclaim lost productivity. If your profitability is say two percent, this could be the difference between staying open or closing shop," Wettemann added.

Agencies

Fewer American youth access Internet: Survey

Fewer young Americans have Internet access than their peers in the Czech Republic, Canada, Macao and Britain, a survey of 13 countries around the world showed.

Among 12 to 14 year olds, 100 percent of British youth use the Internet, followed by Israel at 98 percent, the Czech Republic and Macao and 96 percent and Canada at 95 percent, according to the World Internet report by the Center for the Digital Future.

By contrast, only 88 percent of Americans of the same age had access, trailed by Hungary and Singapore, where more than seven in 10 young people use the Internet.

Separately, a bulletin by a software company showed mobile phone access to the Internet burgeoning outside the United States, especially in Southeast Asia.

For the report by the Center for the Digital Future, headed by Jeff Cole at the University of Southern California, researchers in 13 countries talked to more than 25,000 people in Asia, Australia, North and South America and Europe in late 2007 and early 2008.

UNIVERSAL SERVICE LACKING
The Center report showed the United States trails other countries in older groups, too. U.S. Internet usage by those over 18 runs behind Sweden, New Zealand and Canada. Recently, U.S. Federal Communications Commission Chairman Kevin Martin unsuccessfully proposed a universal service fund to promote high-speed Internet access, similar to the one for telephone service.

Martin also advocates new spectrum for wireless in the United States to facilitate Internet access and held a joint news conference with Larry Page, a founder of Google Inc, to promote the idea.

The Center report, issued annually in the United States and for the first time worldwide, said mobile phones are used for Internet access "by a very small percentage of users, with the exception of the United Kingdom."

But that may be out of date. A monthly bulletin issued by Norwegian software maker Opera Software shows mobile phone Internet access exploding.

Opera said that, during 2008, use of its Mini browser on mobile phones more than tripled, reaching 5 billion page views in October. The increase is especially marked in Southeast Asia and also showed spikes in Africa and the Middle East.

In Indonesia, user growth tripled. Page views there increased eight-fold and in the Philippines by 10-fold.

"In many of these Southeast Asian countries the mobile Web exists not because it complements existing means of access, but rather because it replaces them," Opera added.

Source: Reuters