Godrej Locks Introduces Contactless Key, Arm-Operated Door Handle and Foot-Operated Door Openers, e-Commerce on Amazon India

Godrej Locks & Architectural Fittings and Systems, the 123-year-young leading manufacturer of innovative locking solutions, announced its foray into the contactless products segment with an innovative contactless safety access range for the post COVID-19 world. The company has launched four new products in the range including Universal Brass Key, Arm-Operated Door Handle and two variants of Foot-Operated Door Opener. The company has launched this range exclusively on e-commerce and is currently available for purchase on Amazon India.

In the new normal, people are concerned about the surfaces they touch with their hands. They want to avoid any direct contact to keep themselves safe from germs, bacteria and viruses. Godrej Locks addresses these genuine concerns of people with its new contactless safety access range. These new products are designed proficiently for homes and commercial spaces like hotels, restaurants, malls, retail stores, hospitals, etc., ensuring people don’t have to touch surfaces directly with their hands. 

Godrej Universal Brass Key ensures that people do not touch any contaminated surface directly with the hands. The Universal Brass key provides a wide range of applications such as to pull door handles in public and private places, press pin pads, open and close bathroom doors, turn on/off electrical switches, carry groceries, among others. This key has antimicrobial properties since brass kills germs and bacteria and avoids spreading of viruses.

Godrej Arm pull handle is an arm-operated door opener that works on any latch-less wood, or metal door. Similarly, Godrej Foot Pull is a foot-operated door opener that can be used to open any kind of doors. Be it opening washroom door, internal & main residential door, hospital door, office door, commercial spaces or retail stores, both these hands-free solutions ensure one can open doors without touching them with hands. This makes Godrej Arm pull handle and Foot Pull a reliable solution to avoid transmission of germs and bacteria. These products can be installed easily on doors, without the help of a carpenter.

Commenting on the launch, Shyam Motwani, EVP and Business Head, Godrej Locks & Architectural Fittings and Systems, said, “With the outbreak of COVID-19, the world has seen people take proactive measures for better health and hand hygiene. As concerns over the spread of the virus through contact or shared surfaces continue to threaten the world, the segment of contactless products is becoming the preferred choice for people, be it for home or commercial spaces. Hence, looking at this current need of people, we have launched a contactless safety access range offering them a unique solution to go touchless.”

He further added, “We have opted for an exclusive e-commerce launch as we will be able to reach out to a wider audience across geographies within India. We are confident that these high grade contactless solutions will ensure the safety and well-being of our customers.”

The entire contactless safety access range is very affordable keeping in mind the interest of people. Godrej Universal Brass Key comes at a price of INR 299 only. Godrej Arm pull handle and Godrej Foot Pull is available for INR 499. These products are currently available on Amazon India. Godrej Locks is likely to partner with other e-commerce platforms to make its innovation contactless solutions available for customers.

About Godrej Locks and Architectural Hardware & Fittings

Godrej Locks & Architectural Hardware and Fittings is a 123-year-old leading manufacturer of innovative locking devices. Since its inception in 1897 by Ardeshir Godrej, the name ‘Godrej’ has become synonymous with trust, protection and integrity. From the first Anchor branded lock in 1897 to the first ever spring less lock in 1907, to the iconic 'Navtal' in 1954, and to the postmodern biometric locks, Godrej has set every benchmark in the locks industry. Over the years, Godrej Locks and Architectural Hardware & Fittings have changed in form, function and scope of application. But one thing still remains the same – the solid stamp of trust and reliability. Godrej Locks adhere to global quality norms and hold ISO 9001, ISO 14001 and OHSAS 18001 certifications.

With their locks reaching several countries around the world over a period of time, the brand has come a long way in delivering world-class smart locking solutions, therefore revolutionizing the very perception of a locking device from a mere functionality at an entry and exit point, to a proud pause at the doorstep, a moment to take in the significance of how far they have come.

Lizol Introduces its First Disinfectant Concentrate for Indian Consumers

Lizol Double Concentrate is RB’s ‘E-commerce first’ innovation to be sold exclusively across Indian e-commerce platforms.

Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner today. The product is Lizol’s first ever disinfectant concentrate to be sold exclusively across e-commerce platforms in India keeping in mind the significant growth retail e-commerce has seen in the country.

Being at the forefront in its collaborative fight against Covid-19, Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.

Commenting on the launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behaviour.”

With this product innovation, RB showcases its commitment towards consumer centricity by ensuring greater degree of consumer convenience. It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly.

“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says Dr. Navin Sharma, Head- Innovation Hub at India R&D, RB Hygiene.

The product will be initially available in Citrus variant and in two different sizes – 900ml and 1.9 litre.

Aegon Life Updates its Life Insurance with Covid 19 Cover in India

Owing to the COVID – 19 spread across the country, self-protection is now of prime importance. In light of this situation, Aegon Life, the pioneer of digital insurance in India now provides an upgraded ‘Life Insurance with COVID-19 Cover’ policy that provides a life cover up to Rs. 50 Lakh and hospitalization cover up to Rs. 5 Lakh on a positive diagnosis of the condition. The launch of this product is in collaboration with Flipkart, India’s homegrown e-commerce marketplace, aimed to provide maximum benefit to the insured in case of a positive diagnosis.

The cost of hospitalization for COVID-19 has increased significantly in recent months which adds to the financial stress in addition to the emotional stress already faced by the family. Aegon Life’s ‘Life Insurance with COVID-19 Cover’ policy requires no medical test for purchase. The policy can be bought hassle-free on the Flipkart App from the comfort and safety of one’s home. For a confirmed COVID-19 diagnosis, the insured gets a guaranteed lump-sum payout on hospitalization for more than 24 hours. 

Shedding more light on the ‘Life Insurance with COVID-19 Cover’ policy, Mr. Satishwar Balakrishnan, CFO, and Principal Officer, Aegon Life said, “At Aegon Life, we are focused on the “direct to customer” model and therefore we can keep pace with our customer requirements, which, is our topmost priority. We introduced an innovation in the industry by launching the industry’s first life + hospitalization cover for COVID-19 earlier this May with Flipkart. However, we acknowledged the market scenario and the customer demands and felt the need to increase the cover to serve our customers better. The new updated ‘Life Insurance with COVID-19 Cover’ policy will further help to ease the financial burden on the policyholder if he/she tested positive for COVID-19 by now offering cover up to Rs.5 Lakh on hospitalization”.

A detailed structure of this policy is available on the Flipkart App. Customers can choose from a range of premium price points to best suit their needs.

About Aegon Life Insurance Company:

AEGON Life, one of the leading digital insurance companies in India, is a new-age digital service company and is amongst the first companies to launch Online Term Plan in India. Being the online protection specialists, AEGON Life has a company-employed service team that is fully geared to provide customers the highest levels of service.

With a vision to be the most recommended new age Life Insurance Company, the company’s Direct to Customer focus establishes a direct dialogue with the customers to make for greater clarity and transparency.

How women are Making it Big in Business Via WhatsApp-Based Social Commerce?

By Varun Khurana, Founder, Otipy ( India’s fastest growing social commerce venture)

 

Social commerce is not a new concept in the country major chunk of social commerce existed only in the fashion, beauty, and retail industries. Today, social commerce is gaining popularity for one of the fundamental aspects of life – fresh food. Fresh produce such as fruits and vegetables have become the most in-demand products as people switch to healthier ways of living and are eager to know the source.  

 

A USD 200 Billion fresh produce category is now witnessing major disruption through social commerce. It is garnering the attention of consumer, entrepreneurs, and investors, . In fact, consumers are increasingly preferring their food sourced through social commerce for various reasons such as higher credibility, rational price and most importantly, fresher produce (delivered within a day straight from the farms sometime within 12 hrs). For women looking to be a part of the business environment without monetary investment, social commerce within the food category is the ideal solution. Let us take a look at how social commerce is playing a key role in helping women make it big in business.

 

The rise of social commerce

Increasing internet penetration and social media usage have paved the way for the rise of social commerce. A majority of the population today uses and is in fact hooked onto social media and brands are leveraging this aspect. With the rise in demand for fresh produce, women are joining hands with brands to become resellers within their community to make a mark for themselves in their community by leveraging social commerce. Currently, fresh produce is a supply-led model and social commerce is flipping it to demand-led model that further helps in solving the problem of middlemen and wastage (since there is no inventory). Apart from this, it helps resellers connect with their customers-base efficiently and offer real-time feedback to the farmers regarding the quality of the produce.

 

The emergence of women as dominant sellers

 For the first time, women are taking the center stage in spurring the adoption of e-commerce and helping the industry as well as themselves progress. The advent of technology, rapid digitization of businesses, and easy access have helped drive this change. For women sellers, a slew of features aided by cutting-edge technology such as voice chats/chatbots, real-time updates and feedback to the farmers, and most importantly, WhatsApp-based marketing is coming handy to open more doors to become micro-entrepreneurs.         

Additionally, women sellers also have a higher average order value, better retention and repeat orders, making them more suitable. In fact, not just urban cities, but women resellers hail from tier-II and tier-III catchment areas are hopping on the fresh produce social commerce bandwagon to fulfil their goals and achieve financial independence with almost no investment. A whopping 68% of women in most platforms sell from tier-II and tier-III cities.

 

Women sellers also help customers gain the trust factor for unbranded products since they usually tend to lean towards known/established brands. In return, social commerce platforms offer easy access for women to build an entrepreneurial empire of their own through community engagement without hindrances. Particularly in vernacular language-led social commerce platforms, women are dominating the space, even though the concept is still at a very nascent stage. They are learning the tricks of the trade and are keen on flourishing in the competitive business environment.

 

Social commerce is quickly becoming a multi-million-dollar market in India. However, the country has a largely unorganized market, particularly in tier-II, tier-III and tier-IV cities, especially for the fresh produce category with millions of farmers scattered across the country. Additionally, shopping for fresh produce is a social concept of sorts. Since the pandemic has forced us to adhere to social distancing norms, social commerce is flourishing and women are leading the way. With technological advancements, greater digitization and the availability of regional languages providing easy access and seamless experience, the rise of women entrepreneurs through social commerce is inevitable.  

Microsoft and Accenture Collaborate on Startup Challenge to Accelerate Innovation in Ecosystem

Microsoft’s 100X100X100 program is collaborating with Accenture (NYSE: ACN) to host the third edition of the Accenture Ventures Challenge for startups in India. To be held on August 11 in a virtual format, this year’s edition of the annual challenge will recognize startups in India across four categories: supply chain resilience, channel shift to digital commerce, systems resilience and responsible technology.

Launched in 2018, the Accenture Ventures Challenge is an annual event run by the Accenture Ventures Open Innovation program in India to identify the best B2B tech startups to develop solutions for real world challenges faced by businesses. This collaboration is the first corporate access partnership for Microsoft‘s 100X100X100 program in India.

Accenture Ventures Challenge 2020 will identify 12 innovative startups that are helping to address the business and human impact of COVID-19, driving innovation in the ’never normal’ era. The winner in each category will be given an opportunity to join the Accenture Ventures Open Innovation partner program and co-create solutions for Accenture clients around the world. Winners will also get access to benefits from the Microsoft ScaleUp program, which supports Seed or Series A B2B startups to scale and co-sell with Microsoft sales teams.

Lathika Pai, country head, Microsoft for Startups, MENA & SAARC, said, “The collaboration between Microsoft’s 100X100X100 and the Accenture Ventures Challenge event reflects our commitment to boost the entrepreneurial energy of startups and build scale with the enterprise opportunities. This initiative will truly help startups evolve from being market-ready to enterprise-ready with the best resources and support from both Microsoft and Accenture.”

Avnish Sabharwal, managing director for Accenture Ventures and Open Innovation in India, added, “Collaboration across the ecosystem is crucial for driving innovation, and we are thrilled to bring Microsoft on board for this year’s Accenture Ventures Challenge. The ongoing business disruption requires an urgent response, and we are confident that we’ll discover innovative new solutions from deep tech startups to help solve some of the most pressing business and human challenges being faced by organizations in India and across the globe.”

Microsoft’s 100X100X100 program was launched earlier this year in India, with an objective of bringing together 100 committed companies and 100 early and growth startups with enterprise-ready SaaS solutions. The participating companies also commit $100K over a period of 18-24 months on solutions provided by the startups.

Potential market in India -- Gaming and E-Commerce

"We have seen big uptake in digital entertainment and people spend more time now playing online Games. Gaming market is growing at 20 percent," said Patrick McGovern, Founder and Chairman of IDG at annual Global review meeting of IDG ventures family of funds from across five countries - China, India, Vietnam, South Korea and U.S. IDG has already invested in 3D solid compression, a mobile gaming company and Kreeda Games India, an online gaming company.

Apart from gaming, e-marketing, healthcare, telecom, are few of the possible ventures that IDG is planning to invest in. "With the launch of 3G technology in India telecom industry will have many opportunities," said McGovern.

But can E-commerce be really a potential market in India? "We do realize that the market is not the same here as compared to U.S. but people can still shop with the debit card or shopping cards. The reluctance to use cards for online transactions is disappearing slowly. People used to think that online travelling won't work but look how successful it is in India right now," says Manik Arora, Founder and Managing Director, IDG ventures India.

IDG has already invested in nine companies in India and all these companies come from different sectors like mobile applications, security services, media electronics, online games and advertising. Aujas Networks, ConnectM Technology Solutions, Perfint Healthcare, Ozone Media and Myntra.com, are few of the nine companies which have all been successful so far and few have even managed to open offices outside India. IDG has been investing in such small companies because they believe that small companies will create much better products and opportunities. "People should have more choices in technology related products so we invested in small companies. We thought they can come up with breakthrough products and make an impact in global technology market," said McGovern

India is not only an attracting outsourcing destination but also has a large domestic market and a faster GDP growth rate than majority of the world. This is the reason why IDG feels that the technology sector in India has a great potential. "Now with the markets improving and stable political environment we feel it's a very good time to invest in India. We have already committed Rs 300 crore to our existing investments across software, telecom, mobile, security and digital consumer markets. We intend to commit our Balance Rs 300 crore over the next 24 months" says Sudhir Sethi, Founder, Chairman and Managing Director, IDG Ventures India.

SiliconIndia

Is the slowdown, an opportunity in itself?

The current slowdown will also give an impetus to many technologies, some of which include Green IT, cloud computing, graphics and Web, writes Anil Chopra, editor at Cybermedia.

Media the world over is predicting this to be the worst economic slowdown ever. But then, people who have lived through various economic cycles would easily be able to split the hype from reality, and tell that while the causes of a slowdown vary, their impact is usually similar in nature. We can easily apply this formula to the current slowdown and predict that this one is no different from the previous one or the one before that.

Let's look at the slowdown of 2001, which happened due to the great dot com bust and compare it with the current one. Much before it actually happened, people predicted that there was a dot com bubble just waiting to burst, and bring with it a recession. But nobody of course could in their wildest of dreams predict the disaster that followed and brought down with it the US and world economy-the Sep 11 attack on WTC. Markets crashed, demands dipped, giving rise to higher unemployment, pink slips, and company closures.

Now let's come to the current slowdown. Much before it started, people knew that it would be caused by the US sub-prime crisis. Nobody however, had predicted that it would be so bad that many leading multi-national banks and financial institutes would go bankrupt. But the results of the current slowdown remain similar to the previous one-job cuts, stock market crash, dip in market demands, and the like.

So the key learning from slowdowns is that they're a way for markets to correct themselves and provide everyone an opportunity to think about the next big thing. After the dot com bust, the web emerged stronger than ever. Today everyone's going gaga over Web 2.0, social networking, and the benefits it provides. The humble server room transformed itself into a powerful data center to host business critical applications, and e-Commerce became a standard practice amongst most enterprises. The WTC attack reduced air travel, giving a boost to video conferencing, and also made DR and BCP common practice amongst enterprises.

Likewise, the current slowdown will also give an impetus to many technologies, some of which include Green IT, cloud computing, graphics, web, etc. We've talked about ten of them along with their likely future impact in this month's cover story.

It's also forcing CIOs to reduce their IT purchase and focus more on improving efficiencies within their existing IT infrastructures. We've talked about the impact of the slowdown on enterprises at length in our IT strategy guide for CIOs along with tips on how to survive the slowdown.

Lastly, the good thing about a slowdown is that it reduces complacency and forces people to think differently and identify new opportunities. So why should it be different during the current slowdown? Our IT careers story this time explains just how bad is the job market and areas that are growing.

So treat the slowdown as an opportunity and take yourself to the next level. All the best and wish you a fulfilling new year ahead!

Source: Cybermedia