Godrej Professional Launches a Campaign Highlighting How Salons are Now #hairforyou

Godrej Professional, a professional brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched the #hairforyou campaign as an extension to the Suraksha Salon Program, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons. As a part of this, the brand engaged with several influencers across Indian cities including Bengaluru, Hyderabad, Chennai, Kolkata, Ludhiana, Chandigarh, Delhi, and Pune. Renowned actresses such as Anupama Gowda and Rajni Dwivedi from Bengaluru, Madhu Shalini from Hyderabad, and Ritabhari Chakraborty, Alivia Sarkar, and Geetashree Roy from Kolkata were also engaged as part of the Godrej Professional #hairforyou campaign.

Godrej Professional through the #hairforyou campaign is attempting to re-establish the confidence of the customers to visit their favourite salons. During the past few months, hair care moved down the priority list and was largely neglected due to unavailability of professional help. However, now as the restrictions have eased, customers can once again treat their hair with professional care. Through engagement with the influencers, the campaign also endeavoured to showcase the hygiene measures that the salon chains have incorporated, to ensure client and employee safety. Right from entry into the salon to the conclusion of the service, the salons uncompromisingly adhered to hygiene protocols.

Commenting on the campaign Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”

Suraksha Salon Program by Godrej Professional rested on three pillars – free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salon that requires support and is not restricted to those that use Godrej Professional.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

Enjoy Exclusive Offers and Discounts on Select Devices During Huawei Wearable Days’ Promotion

Offers and Discounts  

* Enjoy exclusive deals on Huawei Wearables this August available on Amazon India, Flipkart & Croma Retail Stores across major Indian Cities. Sale starts from August 6th and ends on August 11th 2020

* New and exciting offers during the Huawei Wearable Days are on the Watch GT 2 and Watch GT2e variants with their lowest prices ever

* Become a proud owner of the latest Huawei Freebuds 3i, Watch GT 2, and GT 2e this August, and get an exciting gift along with the all-new Freebuds 3i

* No-Cost EMI available on select variants

Huawei Consumer Business Group India announces the Huawei Wearable Days this August starting from August 6th to 11th, 2020. The Huawei Wearable Days brings some exciting deals on a fantastic line up of wearables and discounts on the Watch GT 2 and Watch GT 2e, and a gift with the latest Huawei Freebuds 3i.

Huawei revolutionised the wearable segment in India by launching Huawei GT 2 followed by Huawei GT2e. Also, the company’s latest technological innovation in the earphone section - the Freebuds 3i has set an industry benchmark in the TWS segment. The offers involve a massive price drop on everyone's favourite Huawei Watch GT 2, Watch GT 2e variants, and an exciting device with the Freebuds 3i for free. Imagine all these deals on wearables are now available on both Amazon India, Flipkart as well as Major Croma Retail Outlets Across India!

More excitement for those looking at immediate purchase as the Watch GT 2e Mint Green, Red, and Black variants now come at a price of only INR 9,990, which was originally priced at INR 11,990. There is also the Watch GT 2 Sport variant which is available at a price of INR 12,990, which was for INR 14,990. With a grand discount of INR 2000, one can purchase the classic and premium variants of the Watch GT 2 as well.

Buyers get the Huawei Band 4, an ergonomically designed device which is also your assistant with the HUAWEI FreeBuds 3i, which is available in two classic colours: Carbon Black and Ceramic White priced at INR 9990 with Prime Day offer – a HUAWEI Band 4 worth INR 3099 at zero cost.

To find out more about Huawei Wearable Days, visit the Official Website and get to know more about the Huawei Freebuds 3i.

Adding to the plethora of wearables available from Huawei, check out the leather sport variant which is available for INR 17,990, Titanium Grey variant for INR 21,990 and the Black Sport variant for INR 15,990 in the watch segment.

Interested customers can check these lifetime deals on Amazon India and Flipkart starting August 6th to 11th 2020 and enjoy the upcoming weeks filled with offers, discounts and gifts. 

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

Lizol Introduces its First Disinfectant Concentrate for Indian Consumers

Lizol Double Concentrate is RB’s ‘E-commerce first’ innovation to be sold exclusively across Indian e-commerce platforms.

Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner today. The product is Lizol’s first ever disinfectant concentrate to be sold exclusively across e-commerce platforms in India keeping in mind the significant growth retail e-commerce has seen in the country.

Being at the forefront in its collaborative fight against Covid-19, Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.

Commenting on the launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behaviour.”

With this product innovation, RB showcases its commitment towards consumer centricity by ensuring greater degree of consumer convenience. It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly.

“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says Dr. Navin Sharma, Head- Innovation Hub at India R&D, RB Hygiene.

The product will be initially available in Citrus variant and in two different sizes – 900ml and 1.9 litre.

Virat Kohli’s Apparel Line Wrogn and Animal Planet to Creatively Shine Light on Cause of Endangered Species

USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection - Animal Planet X WROGN. The apparel range aims to shine light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.” Said, Virat Kohli, the face of WROGN.

Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

Speaking about the collaboration, Anjana Reddy - CEO, Universal Sportsbiz Pvt. Ltd said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”

Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “In the tough times the world is going through, it is important to build something relevant. What better way to spread awareness on endangered species among the youth of today, than collaborate with leading players in the segment - WROGN and Animal Planet. We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it's fantastic to see it come to life."  

The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.

Madame Unveils Tee & Mask Co-Ord Collection for the Fashionable

Madame, a fashion brand has come up with its latest Tee & Mask Co-ord Collection. With the face masks becoming inadvertently Fashion’s hottest summer accessory, we decided to lift the fashion era with the designs you can carry, to look even more beautiful.

Introducing coordinated concepts of fashion masks with the slogan tees, making it a fashion statement. From monotones to stylish look this new range of fashion masks and tees are available in impactful prints and designs to match your daily looks. We have initiated motivational slogan prints to spread the positivity around this pandemic, a new normal is being defined.

COVID has shaken up the society to its core, Our selection of bold colors shows how steadily we have to act in hardest of the situation, the quotes depict the humanity’s ability to adapt a change and shows how creativity can put a positive twist in fighting a war. Our range of stylish masks and the graphic tee is here to make the quarantine queen you really are. 

About Madame:

Madame features a wide range of clothes and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, party wear. In line with its global image, Madame is known for its vast variety, latest styles, and fast turnaround of new collections up to seven times in a year.

Since its inception, the brand has rapidly expanded across the country and has 150+ exclusive brand outlets across the country. Madame also retails in over 600 multi-brand outlets and has four stores in Saudi Arabia. The brand is retailed through online marketplaces including Myntra, Jabong, and Amazon, and additionally, the brand has set up its own online store called Glamly.

When Madame started small, the business did great in knitwear and customers knew the brand for its winter collection. The brand wanted to evolve with the changing needs of our customers and hence decided to grab attention by starting a summer collection.

Despite the small beginning, Madame had one thing going for it customer loyalty. With its strength in manufacturing, Madame was able to win over customers, who became loyal to the brand. Women preferred Madame to other brands and continued buying from it for several years.

Peter England and HeiQ, Switzerland Jointly Launch Innovative Antiviral Collection Including Work Wear, Lounge Wear and Face Masks

Peter England, a leading international menswear brand from the house of Aditya Birla Fashion and Retail Ltd, is set to offer a fashionable and stylish collection with virus and bacteria resistant properties. The brand has collaborated with Switzerland-based HeiQ, a global leader in textile innovation, to bring the unique HeiQ Viroblock® fabric technology to India. Under this collection, Peter England will be launching work wear, lounge wear and face masks to meet complete lifestyle demands of the new-age consumer.

The HeiQ Viroblock® fabric is specially infused with virus resistant properties to ensure safety by inhibiting the persistence and growth of viruses and bacteria on its surface. For masks, the fabric retains these properties up to 30 gentle washes*. For apparel, the fabric retains these properties up to 20 gentle washes*.

Elaborating on the launch, Manish Singhai, COO, Peter England, “Safety and protection has never been more important than it is today, given the current situation which the entire world is facing. Peter England has a rich and strong legacy of introducing innovative products catering to spoken and unspoken needs of today’s consumers. We’re happy to announce our partnership with HeiQ, one of the world’s leading textile innovator from Switzerland, to launch our range of apparel and masks enriched with virus and bacteria resistant properties. We will be launching work wear, face masks and lounge wear in phases to address the country’s need for protection and safety. We believe that this new technology is a breakthrough in the lifestyle category and will bring us closer to the hearts of the consumers.”

In addition to the antiviral technology, Peter England has independently enhanced their mask offering with droplet resistant finish & Smart Straps. The droplet repellent finish makes the fabric hydrophobic. This repels contagious droplets on the masks’ outer surface, making it a perfect shield for the consumer. The smart straps used in the mask have a soft-finish and three-way adjustment to provide comfort, fit and a choice to carry the mask around the neck ,when not in use. Face contour design with chin mask and nose-clip make the mask sit over the consumer’s face comfortably. All these power-packed features come in varied styles and patterns, making this a comprehensive offering for protection, comfort and style in one go.

Co-founder and CEO of HeiQ Group, Carlo Centonze stated, “The team at Peter England undertook a through yet rapid learning about HeiQ Viroblock technology in order to quickly adapt it into their offerings, both in fashion masks and apparels. We worked closely with the teams to ensure that products that they have launched are fully validated in their performance to ensure that our stakeholders in India have the opportunity to add these fashionable article for their day to day protection from the current pandemic.”

Peter England’s new collection is currently available at www.peterengland.com and will shortly be available across the country through the brand’s retail network of outlets and multi-brand counters.

*Disclaimer: The fabric used in these products is treated with HeiQ Viroblock Swiss Technology that is tested to provide resistance against common viruses and bacteria, based on AATCC 100 and ISO18184 global testing methods, up to 30 gentle washes in masks & up to 20 gentle washes in apparel. Resistance to COVID-19 is yet to be assessed.

About Peter England:

Peter England is one of the most loved and largest menswear brands in India. It sells more than 14 million garments every year across 1000+ exclusive stores, 3500+ Multi‐brand outlets and across 800+ towns. The brand also holds a strong e-commerce presence. Peter England has been voted as India's Most Trusted Apparel Brand for 7 consecutive years by the Economic Times Brand Equity Survey. The brand is committed to offering varied styles across categories starting at an attractive price point of Rs. 999. Peter England was first launched in India by Madura Fashion and Lifestyle (previously known as Madura Garments) in the mid‐price segment in 1997; the company acquired the world rights for the brand in 2000. What began as a brand of honest shirts in 1997, in India, is today a complete lifestyle brand with merchandise available for every day and for all special occasions. The brand’s formal wear range of crisp formal shirts, well-tailored suits, jackets & trousers combines high fashion, impeccable fits along with a wide selection of highly curated looks for modern professionals. The casual wear range is a highly eclectic line of washed cotton shirts, denims, cargo bottoms, graphic tees, polos & winter-wear. The ‘Select’ line brings together premium formal wear with emphasis on fine detailing with a hint of color, comfort and panache. While the assorted collection of ties, pocket squares, belts, wallets and footwear assert a distinctive style statement, the finely crafted vests, boxer shorts and briefs from the newly launched innerwear line ensures highest comfort and great fit. While the brand continues to expand across India, they introduced a brand new retail identity called the Peter England Men’s Obsession, which is a large format store housing over 2000+ unique designs at an unmatched value, all the while delivering a young, vibrant shopping experience for all.

About ABFRL:

ABFRL is a part of USD 48.3 billion Aditya Birla Group. With revenue of Rs. 8,743 cr. spanning retail space of 8.1 million sq. ft. (as on March 31, 2020), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

ZEE Entertainment Brings Back the Acclaimed Content Brand ‘Zindagi’ on ZEE5

Keeping the consumers’ evolving entertainment needs at the fore, Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) today announced the return of its much-loved content brand Zindagi, on its digital entertainment platform, ZEE5. Zindagi’s shows have been highly appreciated by audiences for its realistic appeal, superlative character portrayals, captivating performances and its ability to satiate the evolving content preferences of the viewers. Catering to this strong level of global consumer demand, Zindagi is returning with a bigger promise to not only offer its rich original content library, but to also create fresh new shows which will be thought provoking, with a bold multicultural narrative. As a premium global content brand, Zindagi has always narrated handpicked real stories that are differentiated, yet universal in its storytelling and appeal, resonating strongly with the consumers globally.

Speaking on the announcement, Mr. Amit Goenka, CEO, ZEE5 Global and International Broadcast Business, ZEE said, “ZEE’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a

universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”

With a promise of ‘Zindagi Mil ke Jiyenge’, the brand reinforces its commitment to live up to its legacy of bringing forth multi-cultural narratives that resonate with the audiences. The brand philosophy is a reflection of its belief that art knows no nation, boundary or religion. Zindagi will offer a myriad mix of shows that are truly global in nature, ranging from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which are customized as per the tastes and preferences of the global audiences. This eclectic mix of curated shows, featuring 1000+ hours of meaningful content, will be available for our global audiences on ZEE5.

SBI General Insurance Unveils New Brand Identity with Redesigned Logo and Tagline

New Logo & Tagline

* Cues the digitized and future- ready service approach

* Marks SBIG 2.0 Version, a new milestone post a decade long journey

* Appeals to masses and reinforces trust and security in SBIG

 

SBI General Insurance (SBIG) today announced the launch of its new corporate brand identity with redesigned logo and the tagline ‘Suraksha aur Bharosa dono’. Digitization has been always at core at SBIG, hence, at this stage the company has amalgamated focus and strategy in the new brand identity, with a swipe-able and fresh-looking logo.

The new purple colour logo conveys SBIG’s future readiness with services to its customers consisting traditionalists and modernists across India. The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernist look for flexibility and future readiness. Purple colour denotes youthfulness, wisdom and devotion.

Shri Dinesh Kumar Khara, Managing Director Global Banking & Subsidiaries, State Bank of India said, “SBI has always strived to ensure that our business is more than just banking as we touch the lives of people across India in many ways. Our commitment to nation building is complete and comprehensive.

With the new brand identity, we are delighted that SBI General is reinventing, and while contributing in insuring the nation, it is taking forward our legacy of trust. We are sure with enhanced digital capabilities, it is better positioned to serve its patrons and continue to provide positive and better customer experience.”

Pushan Mahapatra, MD & CEO, SBI General Insurance said, “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security.

The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline - Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”

He added, “We are honoured with the faith that our customers have shown in us. With our new logo, we reinstate and reassure them that we are ready to serve their growing needs of services with new-age processes and services.”

In a decade long journey, SBIG has crossed multiple milestones like fastest company to cross Gross Written Premium of Rs.1000 crores in its 4th year, top private insurer to enter the industry post de-tariffication in Jan 2007, broke even and reported profits consistently since FY18, and from 17 branches in 2011. Over a decade, SBI General has been increasing its reach with 120+ branches & 253 locations pan-India. Its strong distribution partners add up to its reach to every nook and corner of India, with SBI’s over 22000 branch network, other financial and digital partners.

While having the strong foundation of these milestones, with new identity, SBI General Insurance has taken next step in the journey to become the first choice for every Indian’s general insurance needs. 

Is Nokia likely to enter laptop industry?

The world's top cellphone maker Nokia is eyeing entering the laptop business, its Chief Executive Olli-Pekka Kallasvuo said in an interview to Finnish national broadcaster YLE on Wednesday.

"We are looking very actively also at this opportunity," Kallasvuo said, when asked whether Nokia plans to make laptops.

Industry has rumoured about Nokia's possible plan to enter the PC industry since late last year, but Kallasvuo's comment was the first official admittance of such plans.

"We don't have to look even for five years from now to see that what we know as a cellphone and what we know as a PC are in many ways converging," Kallasvuo said.

"Today we have hundreds of millions of people who are having their first Internet experience on the phone. This is a good indication," he said.

Nokia's comments come a week after No 3 PC brand Acer launched a foray into the phone business with eight cellphone models, joining leader Hewlett-Packard and No. 4 Lenovo in the high-growth space.

While strong profit margins in the smartphone industry attract PC brands, the attraction of the low-margin computer industry is less obvious.

"Nokia maybe nervous about entering a market segment that is already heavily commoditised, but it would be in a position to exploit its enormous scale in manufacturing, supply chain and distribution," said Ben Wood, research director at CCS Insight.

"All leading mobile network operators and retailers are adding connected notebooks and netbooks to their portfolios alongside mobile phones. On this basis it comes as no surprise that Nokia is evaluating this segment," he said.

The global PC industry was resilient for most of last year when other technology sectors were ailing, but it too has now been caught up in the deepening economic downturn that has hit demand from consumers and corporate buyers.

Agencies