Nokia, the world's largest maker of cell phones, could be preparing to enter the crowded Netbook market.
According to the Economic Times, Nokia CEO Olli-Pekka Kallasvuo told reporters at a press event Wednesday in India, that "the PC and the mobile will continue to come closer and merge." He said Nokia sees a lot of opportunity in this convergence and he added that the company is "looking at the Netbook market to see what kind of opportunity is there."
It shouldn't come as a big surprise that Nokia might push further into the computing space. The company has been marketing its new smartphone, the N97, as a "mobile computer." And the company has also been selling its mobile Internet devices, or N-series Tablets.
These devices, which are geared toward early adopters and gadget lovers, typically start at around $300 to $400. They don't incorporate a traditional cell phone, but they come with a full QWERTY keypad and access to the Internet via Wi-Fi or through a Bluetooth-connected phone.
Netbooks appeal to a wider audience than mobile Internet devices, which could help Nokia diversify its business. Netbooks, which once were seen as "companion devices" for accessing cloud-based services like Gmail or social-networking sites like Facebook, are now being used as full-blown computers.
Their low cost (around $299) has driven big sales of these devices. About 16 million Netbooks were sold in North America in 2008. And because these devices often use Windows XP, a familiar operating system, most PC users already feel comfortable using them.
Nokia is likely hoping to cash in on Netbooks' popularity.
It's clear that consumers are looking to be more mobile and as carriers around the world build faster 4G wireless networks, demand for mobility will likely increase. What's more, Nokia and other handset makers will soon be facing competition from computer makers in the mobile phone market. Laptop maker Acer has already announced it is developing a smartphone. And there are reports that PC maker Dell is also working on a mobile phone.
Economic Times/Agencies
Showing posts with label Olli-Pekka Kallasvuo. Show all posts
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Friday, August 21, 2009
Thursday, February 26, 2009
Is Nokia likely to enter laptop industry?
The world's top cellphone maker Nokia is eyeing entering the laptop business, its Chief Executive Olli-Pekka Kallasvuo said in an interview to Finnish national broadcaster YLE on Wednesday.
"We are looking very actively also at this opportunity," Kallasvuo said, when asked whether Nokia plans to make laptops.
Industry has rumoured about Nokia's possible plan to enter the PC industry since late last year, but Kallasvuo's comment was the first official admittance of such plans.
"We don't have to look even for five years from now to see that what we know as a cellphone and what we know as a PC are in many ways converging," Kallasvuo said.
"Today we have hundreds of millions of people who are having their first Internet experience on the phone. This is a good indication," he said.
Nokia's comments come a week after No 3 PC brand Acer launched a foray into the phone business with eight cellphone models, joining leader Hewlett-Packard and No. 4 Lenovo in the high-growth space.
While strong profit margins in the smartphone industry attract PC brands, the attraction of the low-margin computer industry is less obvious.
"Nokia maybe nervous about entering a market segment that is already heavily commoditised, but it would be in a position to exploit its enormous scale in manufacturing, supply chain and distribution," said Ben Wood, research director at CCS Insight.
"All leading mobile network operators and retailers are adding connected notebooks and netbooks to their portfolios alongside mobile phones. On this basis it comes as no surprise that Nokia is evaluating this segment," he said.
The global PC industry was resilient for most of last year when other technology sectors were ailing, but it too has now been caught up in the deepening economic downturn that has hit demand from consumers and corporate buyers.
Agencies
"We are looking very actively also at this opportunity," Kallasvuo said, when asked whether Nokia plans to make laptops.
Industry has rumoured about Nokia's possible plan to enter the PC industry since late last year, but Kallasvuo's comment was the first official admittance of such plans.
"We don't have to look even for five years from now to see that what we know as a cellphone and what we know as a PC are in many ways converging," Kallasvuo said.
"Today we have hundreds of millions of people who are having their first Internet experience on the phone. This is a good indication," he said.
Nokia's comments come a week after No 3 PC brand Acer launched a foray into the phone business with eight cellphone models, joining leader Hewlett-Packard and No. 4 Lenovo in the high-growth space.
While strong profit margins in the smartphone industry attract PC brands, the attraction of the low-margin computer industry is less obvious.
"Nokia maybe nervous about entering a market segment that is already heavily commoditised, but it would be in a position to exploit its enormous scale in manufacturing, supply chain and distribution," said Ben Wood, research director at CCS Insight.
"All leading mobile network operators and retailers are adding connected notebooks and netbooks to their portfolios alongside mobile phones. On this basis it comes as no surprise that Nokia is evaluating this segment," he said.
The global PC industry was resilient for most of last year when other technology sectors were ailing, but it too has now been caught up in the deepening economic downturn that has hit demand from consumers and corporate buyers.
Agencies
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