Showing posts with label wireless. Show all posts
Showing posts with label wireless. Show all posts

Thursday, August 6, 2020

Garmin Unveils Tactical Edition of the Rugged, Reliable Outdoor GPS Smartwatch Instinct Series in India

GPS Smartwatch 

* Loaded with TACTICAL features
* NEW Jumpmaster- Specially designed for experienced skydivers, particularly those in military. It provides detail information for speed of descent and altitude.
* NEW Dual Position Format-Access projected waypoint and a dual - format GPS coordinate data page that supports display of MGRS, degree/ minutes/seconds & more.
* NEW Night Vision- Reduces backlight setting to a level that doesn’t interfere with the operation of night vision goggles.
* NEW Stealth Mode-Enable stealth mode to stop storing and sharing your GPS position and disable wireless connectivity and communication.
* Availability: Available in 4 exciting color options, the Instinct Tactical Edition is priced at Rs. 31,990

Garmin India, a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the Tactical edition of its rugged, reliable outdoor GPS smartwatch Instinct-Tactical Edition, which is loaded with advanced features to make outdoor activities more informative and data-rich.

Built for the true outdoor enthusiast, the Tactical edition supports users with premium features like Jumpmaster, Dual Position Format, Night Vision, and Stealth Mode along with other preloaded tactical activities.

Introducing the Instinct - Tactical Edition in India, Mr. Ali Rizvi, Director, Garmin India said, “Garmin Instinct marked the first offering from Garmin India in the lifestyle segment when it was introduced and we are excited to see how it has become the preferred partner of all the adventure seekers. Now, the Instinct - Tactical Edition comes laden with added tactical features including Jumpmaster, Dual Position Format, Night Vision & Stealth Mode, to further provide more in-depth data and support to the users while exploring outdoor rugged interests.”

Designed to withstand the toughest environments, the Instinct Tactical comes with built-in navigation sensors, multiple global navigation satellite systems, GPS, GLONASS, and Galileo, to support in tracking more challenging environments than relying solely on GPS. It monitors heart rate¹, activity, and stress, providing preloaded activity profiles for training and allow users to stay connected with smart notifications². Exploring the outdoors, users can activate the TracBack feature to navigate the same route back to the starting point or even plan trips in advance with the Garmin Explore website.

Users can enjoy a peace of mind in the outdoors as the battery life of Instinct Tactical lasts 14 days in smartwatch mode, up to 16 hours in GPS mode, up to 40 hours in UltraTrac battery saver mode, so all activities will be recorded on the device.

Highlight features

* Built to endure like you: This rugged, reliable outdoor GPS watch is built to the U.S. military standard 810G for thermal, shock and water resistance (rated to 100 meters). The fiber-reinforced polymer case adds strength and durability, and the chemically strengthened, scratch-resistant display is readable in bright sunlight. The “night vision mode,” reduces backlight settings to a level that doesn't interfere with the operation of night vision goggles. The fully vented silicone bands include two independent, removable keeper loops to ensure a secure fit.

* GPS you can count on: GPS, GLONASS and Galileo satellite network capability tracks in more challenging environments than GPS alone. The built-in three-axis compass and barometric altimeter help you keep your bearings. Take the guesswork out of your return journey by using the TracBack feature to navigate the same route back to start.

* Tactical functionality: Enable the Stealth Mode to stop storing and sharing GPS position and disable wireless connectivity and communication. Access projected waypoints and a dual-format GPS coordinate data page that supports display of MGRS, degrees/minutes/seconds and more.

* Monitor and train: Instinct – Tactical Edition GPS smartwatch monitors heart rate, activity and stress throughout the day to keep track of the user’s daily activity level. Equipped with pre-loaded activity profiles, users can enjoy running, biking, swimming and more. It also has mission-specific training options, including Jumpmaster and a preloaded tactical activity.

* Add global connectivity: Pair Instinct with an InReach device so that the watch can display messages received on inReach device and send preset messages using inReach satellite communication technology. Get weather alerts to stay up to date with changes in environment. Plus, users can trigger an SOS alert to contact the GEOS 24/7 emergency response team³.

Availability for Garmin Instinct - Tactical Edition:

Offline Stores: Lifestyle Stores, Bums On The Saddle, Pro Bikers And Mastermind, Helios, Kamal Watch Co, Just In Time, CT Pundole & Sons, Johnson Watches CP, Select Citywalk, Samay, Indo, Gangaram, Malabar Watches, All Leading Cycling Retailers.

Online: Instinct Tactical will be  available on Prime day launch with Amazon.in. Post that, the watch will also be available at Paytm, TataCliq and The Garminstore.in from 8th August’2020.

Brand Stores: To know about the brand stores in India, visit- https://www.garmin.com/en-IN/buy/brandshop/

Monday, July 27, 2020

TECNO Forays into the True Wireless Space with Hipods H2, Aims to Create a TECNO Connected Device Ecosystem

Wireless Space

* Hipods H2 offers a true wireless audio experience with stereo sound effect, environment noise cancelling technology, smart touch controls and 24 hours of non-stop music
* Priced aggressively at Rs. 1,999, Hipods H2 will be available for sale on Amazon from July 27 (12 noon) and at TECNO’s offline retail network of 35,000+ outlets across PAN India

TECNO, the global premium smartphone brand, expands its footprint into the truly wireless and innovative audio devices space with the launch of its next-gen Hipods H2 Bluetooth earbuds. The brand, which is synonymous with ‘industry-first’ smartphone devices in the affordable segment, promises to offer a true wireless consumer experience with its new audio device that, priced aggressively at Rs 1,999, will also supplement the smartphone experience for its category consumers.

The Hipods H2 offers stereo sound effect augmented by Advanced Audio Coding (AAC) technology to provide a wholesome listening experience. H2 can run for 6 hours on single charge, and up to 24 hours when used with its portable charging case. With a mere 15-minute of charging, H2 can play for 2 hours. The earbuds are also equipped with Environment Noise Cancellation (ENC) technology that can effectively reduce ambient sound to provide crisper audio and allows clear voice calling. The device is also equipped with smart touch controls, IPX4 water protection, smart pop-up interface for instant pairing and comes with the latest Bluetooth 5.0.

Commenting on the venture, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are excited to announce the launch of TECNO Hipods H2 which also marks our foray into the TWS category. The India TWS market has been growing consistently and the industry is expected to further grow in 2020 with COVID-19 setting off a trend where people working from home and connecting through voice and video calls become more appreciative of the convenience and reliability of TWS devices. The increasing audio consumption, portability and smart assists are making TWS extremely popular among smartphone users and driving demand. With Hipods H2, we, at TECNO, endeavour to build our own connected device ecosystem of TECNO smartphones and extend the best audio experience at an affordable price.”

With Hipods H2, TECNO reinforces its commitment to its ‘ahead of the curve’ approach that aims to provide future-ready, innovative products to its customers. TECNO will be coming out with another TWS & smartphone offerings soon to further strengthen its position in the entry level and affordable segments. The new products are expected to play a strong role in revolutionizing the affordable connected device ecosystem in India.

Available in two color variants – Black and White; The USP of the Hipods H2 include:

* Real Stereo sound with AAC: To enhance the listening experience, the Hipods H2 are equipped with an Advanced Audio Coding (AAC) technology. The earbuds have undergone Acoustic measurements and testing to provide a natural and deep bass.

* 24 hours of non-stop music: In-built with a 45 mAh battery in each earbud, the Hipods H2, provides music playback for up to 6 hours on a single charge, enabling users with a long lasting, seamless audio listening experience. When used with its portable charging case, the playback time can be extended up to 24 hours. Also just a 15-minute charge gives an additional 2 hours of playback.

* IPX4 water resistant: The IPX4 level protects the device from rain or sweat, making it the most suitable device for fitness lovers or people doing outdoor activities, who don’t have to worry about interruptions or spoilage of the device during their activities.

* Noise Cancellation (ENC): The environmental noise cancellation, deep bass and loud treble, altogether intensifies the listening experience. The high performance, dual microphones are induced with noise reduction technology, reduces environmental noise and offers clear phone calls in a noisy environment.

* Smart touch controls: Control calls, music, volume, and activate the phone’s voice assistant with Smart Touch Controls, by just a tap on the earbuds.

* 120ms super low latency: The Hipod H2, provides the perfect sync between audio and video while playing games or watching videos, by reducing the latency to 120 ms.

* Latest BT 5.0: The wireless earbuds encrypted with Bluetooth v5.0, provides a fast and stable connection with both the earbuds for instant synchronization, with the transmission speed being 2 times faster and the capacity being 8 times larger, altogether enhancing the audio listening experience.

* Smart Pop-Up Interface: The Hipods H2 Bluetooth Earbuds features a Smart Pop-Up interface for Instant Pairing that supports an automatic pop-up connection interface on recent Tecno smartphones, as soon as the charging case is opened and Hipods H2 can be easily connected in one click.

TECNO Hipods H2 will be available for sale on Amazon from July 27 (12 noon) and at TECNO’s offline retail network of 35,000 outlets.

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club. 

Friday, July 24, 2020

Amazfit PowerBuds TWS with Noise Cancellation and HR Monitor Launching on Aug 7, 2020

Tech Gadgets

* True Wireless Sports Earphones with Heart Rate Monitoring, Magnetic Ear Hooks and Superior Sound
* ENC Dual-Microphone Noise Reduction Filtering Ambient Noise for HD Calls
* Will launch on Amazon and Brand’s online store https://in.amazfit.com 

Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology and the number 1 smartwatch brand in the Indian watch segment, soon going to launch their most awaited professional fitness TWS earphones, Amazfit PowerBuds in India on Amazon and Brand’s online store https://in.amazfit.com.

Scheduled to debut in India during Amazon Prime Day, these powerbuds are equipped with an in-ear PPG heart rate sensor, magnetic sports ear hook, and ENC- dual-microphone noise reduction for calls, etc. Featuring 8 hours of playtime on a single charge and the portable magnetic charging case offers up to 24 hours of music on-the-go. The Amazfit PowerBuds provide superior sound for calls and music; The ENC dual microphone helps filter the background noise, ensuring call clarity. The advanced composite diaphragm delivers stunning, clear sound quality, and the Motion Beat Mode enhances the bass effect, making the beats of your music clearer and more powerful to energize your workouts.

Equipped with intuitive tap control and in-ear detection, the music can automatically play or pause when putting on or off the earbuds. These powerbuds come with IP55* water and dust resistance rating. The Amazfit Powerbuds are safe from dust, rain, and sweat, keeping you free from worry during workouts.

Amazon Link: https://www.amazon.in/l/21868476031

About Huami Corporation 

Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology. Since its inception in 2013, Huami has quickly established its global market leadership and recognition by shipping millions of units of smart wearable devices. In 2018, Huami shipped 27.5 million units of smart wearable devices. Huami has one of the largest biometric and activity databases in the global smart wearables industry. Huami's mobile apps work hand in hand with its smart wearable devices and provide users with a comprehensive view and analysis of their biometric and activity data.

TECNO Forays into the True Wireless Space with Hipods H2, Aims to Create a TECNO Connected Device Ecosystem

Foray Into Wireless

* Hipods H2 offers a true wireless audio experience with stereo sound effect, environment noise cancelling technology, smart touch controls and 24 hours of non-stop music
* Priced aggressively at Rs. 1,999, Hipods H2 will be available for sale on Amazon from July 27 (12 noon) and at TECNO’s offline retail network of 35,000+ outlets across PAN India

TECNO, the global premium smartphone brand, expands its footprint into the truly wireless and innovative audio devices space with the launch of its next-gen Hipods H2 Bluetooth earbuds. The brand, which is synonymous with ‘industry-first’ smartphone devices in the affordable segment, promises to offer a true wireless consumer experience with its new audio device that, priced aggressively at Rs 1,999, will also supplement the smartphone experience for its category consumers.

The Hipods H2 offers stereo sound effect augmented by Advanced Audio Coding (AAC) technology to provide a wholesome listening experience. H2 can run for 6 hours on single charge, and up to 24 hours when used with its portable charging case. With a mere 15-minute of charging, H2 can play for 2 hours. The earbuds are also equipped with Environment Noise Cancellation (ENC) technology that can effectively reduce ambient sound to provide crisper audio and allows clear voice calling. The device is also equipped with smart touch controls, IPX4 water protection, smart pop-up interface for instant pairing and comes with the latest Bluetooth 5.0.

Commenting on the venture, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are excited to announce the launch of TECNO Hipods H2 which also marks our foray into the TWS category. The India TWS market has been growing consistently and the industry is expected to further grow in 2020 with COVID-19 setting off a trend where people working from home and connecting through voice and video calls become more appreciative of the convenience and reliability of TWS devices. The increasing audio consumption, portability and smart assists are making TWS extremely popular among smartphone users and driving demand. With Hipods H2, we, at TECNO, endeavour to build our own connected device ecosystem of TECNO smartphones and extend the best audio experience at an affordable price.”

With Hipods H2, TECNO reinforces its commitment to its ‘ahead of the curve’ approach that aims to provide future-ready, innovative products to its customers. TECNO will be coming out with another TWS & smartphone offerings soon to further strengthen its position in the entry level and affordable segments. The new products are expected to play a strong role in revolutionizing the affordable connected device ecosystem in India.

Available in two color variants – Black and White; The USP of the Hipods H2 include:

* Real Stereo sound with AAC: To enhance the listening experience, the Hipods H2 are equipped with an Advanced Audio Coding (AAC) technology. The earbuds have undergone Acoustic measurements and testing to provide a natural and deep bass.

* 24 hours of non-stop music: In-built with a 45 mAh battery in each earbud, the Hipods H2, provides music playback for up to 6 hours on a single charge, enabling users with a long lasting, seamless audio listening experience. When used with its portable charging case, the playback time can be extended up to 24 hours. Also just a 15-minute charge gives an additional 2 hours of playback.

* IPX4 water resistant: The IPX4 level protects the device from rain or sweat, making it the most suitable device for fitness lovers or people doing outdoor activities, who don’t have to worry about interruptions or spoilage of the device during their activities.

* Noise Cancellation (ENC): The environmental noise cancellation, deep bass and loud treble, altogether intensifies the listening experience. The high performance, dual microphones are induced with noise reduction technology, reduces environmental noise and offers clear phone calls in a noisy environment.

* Smart touch controls: Control calls, music, volume, and activate the phone’s voice assistant with Smart Touch Controls, by just a tap on the earbuds.

* 120ms super low latency: The Hipod H2, provides the perfect sync between audio and video while playing games or watching videos, by reducing the latency to 120 ms.

* Latest BT 5.0: The wireless earbuds encrypted with Bluetooth v5.0, provides a fast and stable connection with both the earbuds for instant synchronization, with the transmission speed being 2 times faster and the capacity being 8 times larger, altogether enhancing the audio listening experience.

* Smart Pop-Up Interface: The Hipods H2 Bluetooth Earbuds features a Smart Pop-Up interface for Instant Pairing that supports an automatic pop-up connection interface on recent Tecno smartphones, as soon as the charging case is opened and Hipods H2 can be easily connected in one click.

TECNO Hipods H2 will be available for sale on Amazon from July 27 (12 noon) and at TECNO’s offline retail network of 35,000 outlets.

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club. 

Friday, July 31, 2009

11.9 m new Indian subscribers added in June

India's telecom industry continued its robust growth story in June by adding 11.91 million new subscribers to take the total subscription base to 464.82 million, said a government statement.

The number of total subscribers in the country as on June 30, 2008 was 325.78 million.

The wireless (GSM and CDMA) segment added 12 million new subscribers, while the wireline segment witnessed a dip of 134,000 connections, the statement said.

The overall tele-density reached 39.86 percent in June 2009 as compared to 28.33 percent in the like period last year.

Broadband connections reached 6.4 million at the end of May and the total number of licences issued for Internet service providers (ISPs) is 375, the statement added.

Under the Bharat Nirman programme, public telephones were provided to 264 villages in May.

Agencies

Friday, May 1, 2009

Despite the $10 laptop flops; India orders 2.5 lakh OLPC laptops

The Indian government has turned to the One Laptop Per Child (OLPC) Foundation to order 250,000 XO laptops, after the $10 laptop had turned a catastrophe, which was a direct challenge to the $100 laptop of the OLPC project. Satish Jha, President and CEO of OLPC India said, "The laptops are ordered for 1,500 schools and the deliveries will begin in June."

This will be the first order placed by India after the OLPC project failed to impress the then IT minister Arun Shourie in 2001. The OLPC project could not succeed in India, when it first entered the market by distributing 20 XO machines in a Maharastra village. The government shirked the project questioning its technology, the hidden costs and also cited it to be unhealthy if used for prolonged periods. The Ministry of Human Resource Development (MHRD) also testified a new project, Sakshat, to provide a $10 laptop. The anticipated notebook equipped with Wi-Fi and 2GB RAM, however, turned out to be little more than a computing machine. It is just a 10 x 5-inch wide slab that stores and apparently prints distributed learning materials that can later be retrieved using a laptop.

After being rejected by the central government, the MIT's Nicholas Negroponte's OLPC project has been trying its luck with various state governments and the private sector in the hope that large corporations would donate these laptops to schools. The XO laptops are rugged, use open source computing, and are so energy efficient that they can be powered manually by a child. They have a built-in wireless, a unique dual-mode display that is readable under direct sunlight. OLPC says the software is designed for children to encourage exploration and creativity.

The OLPC has also planned to do away with the current AMD chips in the XO laptop and include the VIA C7-M, where the system memory would be enhanced to 1GB and internal storage to 4GB. However, the foundation did not reveal which version of the laptop the government has opted for.

Agencies

Indian founded companies may a beeline for TiE50

TiEcon 2009, the world's largest conference for entrepreneurs, has announced the finalists for the TiE50 Awards. Out of the total 150 companies vying to make it into the final 50, 32 are Indian founded. Selected from nearly 1,200 nominated companies, the finalists represent the hottest emerging startups in five focus segments: Consumer Web, Internet Infrastructure, Cleantech, Wireless and Software.

The selection process for TiE50 winners will be based on a combination of a public poll and private judges' vote. Voting is open to the public beginning Tuesday, April 28, 2009 and closes on Thursday, May 7, 2009. Polls can be accessed at http://www.tie50.net/polling. TiEcon has also established a partnership with social media site Vator.tv to help promote the finalists. Finalists are also encouraged to set up a profile at http://vator.tv/news/show/2009-04-27-tie50-vator-competition-launches.

In addition to the results of the public poll, the finalist companies will be judged on their product or service, market size and dynamics' leadership team, business model and progress since founding. The winning companies will be announced on May 9, 2009. The TiE50 winners will be honored at an award ceremony on Thursday, May 14 in Santa Clara.

"The TiE50 finalists represent some of the most exciting emerging companies that are driving growth and innovation in their specific industry - from cleantech to wireless," said Gary Gauba and Shaukat Shamim, both TiE Silicon Valley Board Members and Co-conveners for TiEcon 2009. "These companies provide a model for aspiring entrepreneurs and while they may not be household names yet, they have the promise to become tomorrow's stars."

TiE50 winners will also present their companies in a live showcase over the two days of TiEcon 2009, on May 15th and 16th in Santa Clara, CA. In addition to being featured at TiEcon 2009, the TiE50 will also receive ongoing support and increased visibility throughout the year. For more information on the TiE50 visit http://tiecon.org/home/tie.

The Indian founded companies in the list include: Signet Solar, Inc., Beceem Communications, Hellosoft, NIKSUN INC., Nokeena, Paloaltonetworks, Vembu, Vrismo Networks, Virident, Yume, Zscaler, Mportal, Mywaves, QIK inc, Reqall, Skyfire, Buzzintown (Wortal Inc), Intent, Jivox, Kosmix, Like.com, Lumosity, Offerpal Media, PlaySpan, Posterous, TheFind.com, Trackle, Zunavision, Adchemy, AlertEnterprise, Aster Data Systems, InMage Systems and xprotean.

Agencies

Friday, October 17, 2008

BA Systems eyes 10pc of Indian networking solutions market

BA Systems, the Bangalore-based router manufacturing company, headquartered in San Jose, California, has entered the router market and is aiming at a market share of 10 percent in the networking solutions space in India by 2009-10.

The company has launched 'Enterprise' category of routers with a contract manufacturer in India. Its USP is its price, which it claims is about 30-50 percent cheaper than competitors. B. Jagadish, director marketing, BA Systems, speaks about the company's entry into the Asian market and the growing market for Enterprise routers, in an interview with CIOL's Manu Sharma. Excerpts:

CIOL: Being a US company what made you roll out your products in India?
B. Jagadish: BA Systems is headquartered in San Jose and has presence in Bangalore, Singapore, Hong Kong and China. We are targeting the Asia-Pacific market since it is growing by many folds in the Enterprise segment of routers. India, in particular, has a big market and the router market is growing at 15-18 percent. In comparison, it is growing by only 5 percent in the developed countries. Therefore, we have launched our products here and plan to expand overseas through our OEM network. In fact, we have already sent our first shipments to China and Bangladesh.

CIOL: Describe the Enterprise router market and what is its estimated growth in India?
BJ: The Enterprise routers industry segment is presently estimated at $4 billion and is likely to grow at a CAGR of 30 percent to touch $10-billion by 2010. According to an IDC report, while Edge, PC based, wireless, ADSL, broadband, XDSL and core routers make up most of this industry, Enterprise is in lesser numbers, but is catching up.

CIOL: What are the routers that you have launched and what applications do those support?
BJ: The BA Systems' EN3500, and EN2400 integrated routers uniquely address key customer requirements such as reduction in CAPEX and OPEX, and the power to implement IP networking services with minimal disruption and maximum remote control from a central location. This is achieved by combining the high performance and carrier-grade reliability of the BA Systems Operating System (BOS) with a central management application -- a BA Systems Element and Services Management Supervisor (BESS).
The modular, multi-threaded design of BOS, in combination with the EN series high-performance hardware, provides for the best-in-class performance, both raw and with multiple services loaded.

CIOL: Who are your competitors in this segment?
BJ: Cisco Systems has a market share of over 90 percent, while Juniper Networks, Nortel, Tasman, Huawei and 3Com are the other major players in this segment. BA Systems has just made an entry into the market and hopes to capture a 10 percent market share by 2010.

CIOL: How do you plan to tackle your competitors?
BJ: The BA Systems' EN series represents the next generation of integrated routing platforms. The EN series is the first routing platform that leverages the combination of optimized hardware with tested, interoperable, and modular high-performance operating system –(BOS), thereby affording significant CAPEX savings.
BA Systems' products are deployed in mission-critical networks at high profile customers, including a leading national telco, banks, stockbrokers, MSPs and BPOs. BA Systems strategically partners with channels, including systems integrators and service providers to go-to-market. The company provides partners with level-3 technical support, training and feature customization for partners/customers.

CIOL: What kind of marketing and sales support does the company provide?
BJ: Our support base for the customers will be out of India. We have already started a toll-fee line that will be attended by us starting next January. Presently, we provide technical support to our customers that make it unique unlike others and have no plans to outsource the aftersales support. We provide technical support to our customers to handle them faster and understand their needs better. Presently, it is offered 12x5, and once the volumes build up, it will be 24x7. The company also has marketing offices in Bangalore, Chennai and Delhi. Besides, we will have full-fledged offices in Mumbai, Kolkata, Ahmedabad and Hyderabad by October 2007.

CIOL: What sort of pricing models are you following for you products?
BJ: Our USP is our cost that is incomparable to any competitors even Cisco. Our solution comes at a cost that is at least 30 percent lower than close competitors Cisco, and can even be as less as 50 percent less if it is an end–to-end solution. Our hardware contributes a lot, while our software has own patent rights. We are the only router company with a local manufacturer. Neither Cisco, Juniper or anyone else has such a facility. Most of them source their products from either China or Taiwan.

CIOL: Who are your present customers and whom are you targeting?
BJ: Our products are affordable, off-the-shelf components. We started production in May 2006 and have already installed the products at the Taj Group, ITC, STPIs and co-operative banks. We also have corporate clients like Fortune Financials, Bosco Steel, BNA BPO and Divya Systems. The company will also be tapping into the railways, airlines, telecom and defence sectors in 2008 as they are all based on tenders.

CIOL: How is the feedback from your existing customers?
BJ: The feedback has been phenomenally good. It is because of our modular operating system, inherent features, rollback graceful restart, route tracking, SLA monitoring tool, etc. All of these are the major empowerments that our customers have experienced. We offer end-to-end solutions, including real-time WAN management. In fact, we have moved away from offering a product to a total solution.

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